New York Comic Con Audience in United States

New York Comic Con logo

New York Comic Con has an estimated audience of 2,218,370 people in United States. 51.9% are female, 48.1% are male, average age 30.0. Top regions: New York, New Jersey, California. Top brand affinities: Finnair, Google News, AccuWeather, Pokémon Trading Card Game, Superman.

The average New York Comic Con fan in United States is 30.0 years old, balanced, and lives primarily in New York. The audience is concentrated in New York, New Jersey, California. Top brand affinities include Finnair, Google News, AccuWeather, with strongest over-indexing on Finnair (675× the country average). Demographically, the New York Comic Con audience skews balanced with an average age of 30.0, and over-indexes on personality traits such as LGBTQ+ Identity, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Arts & Culture · Type: Event · Subtype: Art event / festival

Demographics of New York Comic Con fans

Demographic split for New York Comic Con audience in United States
MetricValue
Female51.9%
Male48.1%
Average age30.0
Estimated audience size2,218,370

Audience persona

The typical New York Comic Con fan in United States is balanced, around 30.0 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Finnair.

Top regions in United States

Top regions ranked by reach for New York Comic Con in United States
RegionReachAffinity
New York1,079,8818.71×
New Jersey368,8296.54×
California160,5550.66×
Pennsylvania141,0411.89×
Florida116,1280.77×
Texas88,4050.46×
Connecticut81,8553.68×
Massachusetts76,1221.74×
Virginia61,1691.13×
Maryland50,4171.32×
North Carolina42,5860.64×
Ohio42,1280.62×
Illinois38,0720.52×
Georgia38,0390.56×
Michigan37,8520.65×
Washington25,2400.57×
Tennessee21,3810.48×
Indiana20,9910.52×
Arizona19,6240.43×
Colorado18,0760.52×
South Carolina17,2480.52×
Kentucky15,9410.57×
Missouri13,7710.39×
Rhode Island13,3061.88×
Delaware12,0581.97×
New Hampshire11,9131.36×
Wisconsin11,7970.35×
Oregon11,3670.45×
Minnesota11,0950.35×
Alabama10,3530.33×
Nevada10,2880.48×
Louisiana9,9740.35×
Oklahoma9,7460.4×
Washington, District of Columbia9,2891.39×
Maine8,8471.11×
Utah8,6310.43×
West Virginia8,0620.78×
Arkansas6,9550.38×
Kansas6,8930.39×
Iowa5,4330.3×
Mississippi5,0840.28×
Vermont4,5361.16×
New Mexico4,2250.38×
Nebraska3,7090.33×
Hawaii3,5850.38×
Idaho3,3840.3×
Montana1,9130.31×
Alaska1,7290.36×
South Dakota1,4870.29×
North Dakota1,3370.29×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for New York Comic Con audience
BrandAffinityCategory
Finnair675×Travel & Leisure
Google News19.03×News
AccuWeather15.97×Home & Garden
Pokémon Trading Card Game31.27×Games
Superman4.66×Movies & TV
StubHub15.69×Travel & Leisure
Clint Eastwood12.71×Movies & TV
Toyota Supra19.87×Cars & Mobility
DocuSign15.07×Technology & Electronics
OpenTable15.85×Food & Beverages
Rick and Morty9.38×Movies & TV
Flickr12.47×Internet & Social Media
Lego Star Wars30.36×Kids & Family
Robert Pattinson14.77×Movies & TV
Idris Elba15.96×Movies & TV
Kristen Bell13.71×Movies & TV
Michelle Pfeiffer13.09×Movies & TV
Doctor Strange17.73×Literature
Liam Neeson11.19×Movies & TV
Telegram14.5×Internet & Social Media

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by New York Comic Con audience
TraitClusterScore
LGBTQ+ IdentityOPEN2.44
Early Adopter MentalityPOWER1.99
PatriotismCONSERVATISM1.61
ExtroversionTHRILL1.53
Luxury OrientationPREMIUM1.5
SustainabilityBALANCE1.49

Worldwide distribution

Worldwide audience distribution share by country for New York Comic Con
CountryShare
United States80.0%
United Kingdom7.7%
Canada6.2%

See New York Comic Con audiences in other countries

More Art event / festival audiences in United States

Frequently asked questions

How many fans does New York Comic Con have in United States?

New York Comic Con has an estimated audience of 2,218,370 people in United States, concentrated in New York and New Jersey.

What is the gender split and age of New York Comic Con fans?

51.9% of New York Comic Con fans are female, 48.1% are male, with an average age of 30.0 years.

Which brands do New York Comic Con fans like most?

New York Comic Con fans show strongest brand affinity for Finnair (675×), Google News (19.03×), and AccuWeather (15.97×) over the country average.

Where do New York Comic Con fans live in United States?

New York Comic Con fans in United States are most concentrated in New York (reach 1,079,881), New Jersey (reach 368,829), and California (reach 160,555). These three regions account for the largest share of the active audience.

What other brands do New York Comic Con fans also like?

Beyond New York Comic Con itself, the audience over-indexes on Google News (19.03×), AccuWeather (15.97×), Pokémon Trading Card Game (31.27×), and Superman (4.66×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for New York Comic Con. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.