Rascasse Audience Intelligence

New York Comic Con Audience in United States

A data profile of the people who buy, follow and care about New York Comic Con in United States — modelled from more than twelve digital signal sources. New York Comic Con has an estimated audience of 2,218,012 people in United States.

#3among Art event / festival in United States#162among Event in United States#137in Arts & Culture

The average New York Comic Con fan in United States is 30.0 years old, balanced, and lives primarily in New York.

The audience is concentrated in New York, New Jersey, California.

Top brand affinities include Superman, Graphic novel, Pokémon, with strongest over-indexing on Superman (4.35× the country average).

Demographically, the New York Comic Con audience skews balanced with an average age of 30.0, and over-indexes on personality traits such as Patriotism, Early Adopter Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical New York Comic Con fan in United States is balanced, around 30.0 years old, with strong Patriotism tendencies and a notable affinity for Superman.

Category: Arts & Culture · Type: Event · Subtype: Art event / festival

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the New York Comic Con profile in United States.

Audience size
2.2M
in United States
Gender
51.9%♀
48.1% male
Age
30.0
average years
Country rank
#13111
Event in United States
Fig. 01

Search interest · 12-month trend

-6%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of New York Comic Con fans

51.9% are female, 48.1% are male, average age 30.0.

Fig. 02

Gender split

51.9%
Female
48.1%
Male
Demographic split for New York Comic Con audience in United States
MetricValue
Female51.9%
Male48.1%
Average age30.0
Estimated audience size2,218,012
Fig. 03

Age distribution

Ø 30.0
average years
Age distribution of the New York Comic Con audience in United States
Age bracketShare%
16-1939%
20-2929%
30-3917%
40-4910%
50+4%
Fig. 04

Worldwide distribution

85.9%

of the worldwide New York Comic Con audience comes from United States.

Worldwide audience distribution share by country for New York Comic Con
CountryShare
United States85.9%
Canada6.7%
Mexico2.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the New York Comic Con audience in United States is strongest.

Fig. 05

Top regions by affinity

New York Comic Con fans by region: top regions in United States
#RegionReachAffinity×
01New York~1M9.12×
02New Jersey~400K6.50×
03Connecticut~80K3.73×
04Delaware~10K1.87×
05Pennsylvania~100K1.77×
06Rhode Island~10K1.69×
07Massachusetts~70K1.67×
08New Hampshire~10K1.29×
09Washington, District of Columbia~9K1.28×
10Maryland~50K1.27×
11Vermont~4K1.14×
12Maine~9K1.10×
13Virginia~60K1.06×
14West Virginia~9K0.84×
15Alaska~4K0.80×
16North Dakota~4K0.79×
17South Dakota~4K0.77×
18Florida~100K0.74×
19Montana~5K0.74×
20Hawaii~6K0.67×
21Michigan~40K0.65×
22Idaho~7K0.65×
23New Mexico~7K0.64×
24North Carolina~40K0.63×
25Kentucky~20K0.63×
26California~200K0.62×
27Ohio~40K0.62×
28South Carolina~20K0.62×
29Nebraska~7K0.62×
30Mississippi~10K0.61×
31Arkansas~10K0.60×
32Georgia~40K0.58×
33Nevada~10K0.58×
34Kansas~10K0.58×
35Washington~30K0.57×
36Indiana~20K0.57×
37Oklahoma~10K0.56×
38Utah~10K0.56×
39Tennessee~20K0.55×
40Colorado~20K0.55×
41Oregon~10K0.55×
42Iowa~10K0.55×
43Illinois~40K0.53×
44Louisiana~20K0.53×
45Alabama~20K0.50×
46Arizona~20K0.49×
47Missouri~20K0.49×
48Wisconsin~20K0.48×
49Minnesota~10K0.46×
50Texas~90K0.45×
Fig. 06

Affinity by region

Affinity by region — New York Comic Con, United States
0.45×1.00×9.12×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the New York Comic Con audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for New York Comic Con audience
#·InterestCategoryAffinity×
01Geek girlInternet & Social Media29.16×
02malwarebytesTechnology & Electronics20.00×
03Pokémon Trading Card GameGames19.20×
04Graphic novelLiterature14.77×
05Doctor StrangeLiterature14.07×
06Josh BrolinMovies & TV13.86×
07captain americaMovies & TV12.72×
08International educationBusiness & Career12.45×
09Kristen BellMovies & TV11.74×
10Scale modelKids & Family11.17×
11Guardians of the Galaxy (film)Movies & TV10.58×
12Superhero fictionLiterature10.50×
13Edible ArrangementsFood & Beverages10.04×
14Collectible card gameGames8.84×
15Rick and MortyMovies & TV7.45×
16PokémonGames7.25×
17Anime and manga fandomLiterature5.49×
18The UPS StoreShopping4.82×
19SupermanMovies & TV4.35×
20Video gamesGames2.12×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the New York Comic Con audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by New York Comic Con audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.88×
Early Adopter MentalityPOWER1.68×
MindfulnessBALANCE1.49×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by New York Comic Con audience · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.64×
Convenience OrientationPREMIUM0.68×
Family OrientationCONSERVATISM0.80×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does New York Comic Con have in United States?

New York Comic Con has an estimated audience of 2,218,012 people in United States, concentrated in New York and New Jersey.

02

What is the gender split and age of New York Comic Con fans?

51.9% of New York Comic Con fans are female, 48.1% are male, with an average age of 30.0 years.

03

Which brands do New York Comic Con fans like most?

New York Comic Con fans show strongest brand affinity for Superman (4.35×), Graphic novel (14.77×), and Pokémon (7.25×) over the country average.

04

Where do New York Comic Con fans live in United States?

New York Comic Con fans in United States are most concentrated in New York (reach ~1M), New Jersey (reach ~400K), and California (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do New York Comic Con fans also like?

Beyond New York Comic Con itself, the audience over-indexes on Graphic novel (14.77×), Pokémon (7.25×), Pokémon Trading Card Game (19.2×), and The UPS Store (4.82×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Art event / festival audiences in United States

See New York Comic Con audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for New York Comic Con. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 200+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →