Sweet Frog Audience in United States

Sweet Frog has an estimated audience of 1,621,539 people in United States. 88.4% are female, 11.6% are male, average age 34.8. Top regions: Virginia, North Carolina, Maryland. Top brand affinities: Frozen yogurt, Google Maps, Capital One, Circle K, Indeed.com.

The average Sweet Frog fan in United States is 34.8 years old, more female, and lives primarily in Virginia. The audience is concentrated in Virginia, North Carolina, Maryland. Top brand affinities include Frozen yogurt, Google Maps, Capital One, with strongest over-indexing on Frozen yogurt (20.14× the country average). Demographically, the Sweet Frog audience skews more female with an average age of 34.8, and over-indexes on personality traits such as Convenience Orientation, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Brand · Subtype: Icecream

Demographics of Sweet Frog fans

Demographic split for Sweet Frog audience in United States
MetricValue
Female88.4%
Male11.6%
Average age34.8
Estimated audience size1,621,539

Audience persona

The typical Sweet Frog fan in United States is more female, around 34.8 years old, with strong Convenience Orientation tendencies and a notable affinity for Frozen yogurt.

Top regions in United States

Top regions ranked by reach for Sweet Frog in United States
RegionReachAffinity
Virginia347,5318.8×
North Carolina267,2645.48×
Maryland180,9626.49×
Texas135,9200.98×
Pennsylvania121,8422.23×
New York81,2210.9×
South Carolina77,5133.18×
Florida73,2140.67×
Ohio58,5321.17×
Connecticut32,4151.99×
Tennessee28,6520.88×
West Virginia28,2533.74×
Georgia27,5240.55×
Massachusetts25,3290.79×
Delaware22,2794.98×
California16,5200.09×
Louisiana16,4960.79×
Illinois15,7820.29×
Alabama13,9870.62×
Indiana12,0840.41×
Washington, District of Columbia10,4522.14×
Maine9,4281.62×
New Jersey7,9510.19×
Kentucky5,2440.26×
Michigan3,9140.09×
Nevada2,2100.14×
Arizona1,9940.06×
Colorado1,9100.07×
Wisconsin1,8620.08×
Washington1,7300.05×
Missouri1,4270.05×
Oklahoma1,3450.07×
Mississippi1,2300.09×
Kansas1,0040.08×
Minnesota9310.04×
Arkansas9050.07×
Rhode Island7320.14×
Iowa6890.05×
Oregon6770.04×
New Hampshire6540.1×
Utah5860.04×
New Mexico5030.06×
Hawaii4690.07×
Nebraska3330.04×
Vermont3170.11×
Idaho2130.03×
Alaska1660.05×
Montana1170.03×
North Dakota1130.03×
South Dakota1090.03×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Sweet Frog audience
BrandAffinityCategory
Frozen yogurt20.14×Food & Beverages
Google Maps4.58×Internet & Social Media
Capital One4.39×Business & Career
Circle K7.37×Shopping
Indeed.com4.23×Business & Career
Khan Academy7.82×Business & Career
Kia Sportage19.52×Cars & Mobility
Autism Awareness8.29×Health
Diabetes mellitus awareness5.61×Health
Google News4.43×News
Enterprise Rent-A-Car4.33×Cars & Mobility
Singer-songwriter2.84×Music & Radio
AccuWeather4.52×Home & Garden
MSN2.58×News
Microblogging5.76×Technology & Electronics
Beetlejuice3.09×Movies & TV
Diane Keaton3.64×Movies & TV
Staples (Canada)3.07×Business & Career
Kendra Scott6.15×Fashion & Accessoires
DeviantArt4.07×Internet & Social Media

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Sweet Frog audience
TraitClusterScore
Convenience OrientationPREMIUM1.45
ExtroversionTHRILL1.43
Urban LifestyleOPEN1.38
Family OrientationCONSERVATISM1.37
IndulgenceJOY1.36
Price SensitivityPREMIUM1.35

Worldwide distribution

Worldwide audience distribution share by country for Sweet Frog
CountryShare
United States99.9%
Germany0.1%
Italy0.0%

See Sweet Frog audiences in other countries

More Icecream audiences in United States

Frequently asked questions

How many fans does Sweet Frog have in United States?

Sweet Frog has an estimated audience of 1,621,539 people in United States, concentrated in Virginia and North Carolina.

What is the gender split and age of Sweet Frog fans?

88.4% of Sweet Frog fans are female, 11.6% are male, with an average age of 34.8 years.

Which brands do Sweet Frog fans like most?

Sweet Frog fans show strongest brand affinity for Frozen yogurt (20.14×), Google Maps (4.58×), and Capital One (4.39×) over the country average.

Where do Sweet Frog fans live in United States?

Sweet Frog fans in United States are most concentrated in Virginia (reach 347,531), North Carolina (reach 267,264), and Maryland (reach 180,962). These three regions account for the largest share of the active audience.

What other brands do Sweet Frog fans also like?

Beyond Sweet Frog itself, the audience over-indexes on Google Maps (4.58×), Capital One (4.39×), Circle K (7.37×), and Indeed.com (4.23×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Sweet Frog. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.