Sweet Frog Audience in United States

Sweet Frog logo

Sweet Frog has an estimated audience of 1,621,539 people in United States. 88.4% are female, 11.6% are male, average age 34.8. Top regions: Virginia, North Carolina, Maryland. Top brand affinities: Elsword, Pillow, Nationality, Historic site, Saving.

The average Sweet Frog fan in United States is 34.8 years old, more female, and lives primarily in Virginia. The audience is concentrated in Virginia, North Carolina, Maryland. Top brand affinities include Elsword, Pillow, Nationality, with strongest over-indexing on Elsword (19.52× the country average). Demographically, the Sweet Frog audience skews more female with an average age of 34.8, and over-indexes on personality traits such as Convenience Orientation, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Brand · Subtype: Icecream

Demographics of Sweet Frog fans

Demographic split for Sweet Frog audience in United States
MetricValue
Female88.4%
Male11.6%
Average age34.8
Estimated audience size1,621,539

Audience persona

The typical Sweet Frog fan in United States is more female, around 34.8 years old, with strong Convenience Orientation tendencies and a notable affinity for Elsword.

Top regions in United States

Top regions ranked by reach for Sweet Frog in United States
RegionReachAffinity
Virginia347,5318.8×
North Carolina267,2645.48×
Maryland180,9626.49×
Texas135,9200.98×
Pennsylvania121,8422.23×
New York81,2210.9×
South Carolina77,5133.18×
Florida73,2140.67×
Ohio58,5321.17×
Connecticut32,4151.99×
Tennessee28,6520.88×
West Virginia28,2533.74×
Georgia27,5240.55×
Massachusetts25,3290.79×
Delaware22,2794.98×
California16,5200.09×
Louisiana16,4960.79×
Illinois15,7820.29×
Alabama13,9870.62×
Indiana12,0840.41×
Washington, District of Columbia10,4522.14×
Maine9,4281.62×
New Jersey7,9510.19×
Kentucky5,2440.26×
Michigan3,9140.09×
Nevada2,2100.14×
Arizona1,9940.06×
Colorado1,9100.07×
Wisconsin1,8620.08×
Washington1,7300.05×
Missouri1,4270.05×
Oklahoma1,3450.07×
Mississippi1,2300.09×
Kansas1,0040.08×
Minnesota9310.04×
Arkansas9050.07×
Rhode Island7320.14×
Iowa6890.05×
Oregon6770.04×
New Hampshire6540.1×
Utah5860.04×
New Mexico5030.06×
Hawaii4690.07×
Nebraska3330.04×
Vermont3170.11×
Idaho2130.03×
Alaska1660.05×
Montana1170.03×
North Dakota1130.03×
South Dakota1090.03×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Sweet Frog audience
BrandAffinityCategory
Elsword19.52×Games
Pillow2.24×Home & Garden
Nationality1.87×Politics & Society
Historic site3.44×Arts & Culture
Saving2.29×Business & Career
Goop3.89×Internet & Social Media
Fairy godmother5.3×Literature
Governor of Michigan5×Politics & Society
Mathcore4.86×Music & Radio
Mothercare1.82×Kids & Family
Hibachi4.26×Food & Beverages
headspace4.69×Health
Grinch2.02×Movies & TV
Wok3.22×Food & Beverages
Google Home3.17×Technology & Electronics
Jeep Wagoneer2.66×Cars & Mobility
Stamp collecting2.16×Home & Garden
Cherish (group)4.94×Music & Radio
Home staging2.32×Home & Garden
Hipster4.1×Politics & Society

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Sweet Frog audience
TraitClusterScore
Convenience OrientationPREMIUM1.45
ExtroversionTHRILL1.43
Urban LifestyleOPEN1.38
Family OrientationCONSERVATISM1.37
IndulgenceJOY1.36
Price SensitivityPREMIUM1.35

Worldwide distribution

Worldwide audience distribution share by country for Sweet Frog
CountryShare
United States99.9%
Germany0.1%
Italy0.0%

See Sweet Frog audiences in other countries

More Icecream audiences in United States

Frequently asked questions

How many fans does Sweet Frog have in United States?

Sweet Frog has an estimated audience of 1,621,539 people in United States, concentrated in Virginia and North Carolina.

What is the gender split and age of Sweet Frog fans?

88.4% of Sweet Frog fans are female, 11.6% are male, with an average age of 34.8 years.

Which brands do Sweet Frog fans like most?

Sweet Frog fans show strongest brand affinity for Elsword (19.52×), Pillow (2.24×), and Nationality (1.87×) over the country average.

Where do Sweet Frog fans live in United States?

Sweet Frog fans in United States are most concentrated in Virginia (reach 347,531), North Carolina (reach 267,264), and Maryland (reach 180,962). These three regions account for the largest share of the active audience.

What other brands do Sweet Frog fans also like?

Beyond Sweet Frog itself, the audience over-indexes on Pillow (2.24×), Nationality (1.87×), Historic site (3.44×), and Saving (2.29×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Sweet Frog. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.