Rascasse Audience Intelligence

Sweet Frog Target Market in United States

A data profile of the people who buy, follow and care about Sweet Frog in United States — modelled from more than twelve digital signal sources. Sweet Frog has an estimated audience of 1,750,093 people in United States.

#8among Icecream in United States#1622among Brand in United States#956in Food & Beverages

The average Sweet Frog fan in United States is 34.8 years old, more female, and lives primarily in Virginia.

The audience is concentrated in Virginia, North Carolina, Maryland.

Top brand affinities include Frozen yogurt, Pizza Hut, Discount stores, with strongest over-indexing on Frozen yogurt (17.05× the country average).

Demographically, the Sweet Frog audience skews more female with an average age of 34.8, and over-indexes on personality traits such as Convenience Orientation, Family Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Sweet Frog fan in United States is more female, around 34.8 years old, with strong Convenience Orientation tendencies and a notable affinity for Frozen yogurt.

Category: Food & Beverages · Type: Brand · Subtype: Icecream

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Sweet Frog profile in United States.

Audience size
1.8M
in United States
Gender
88.4%♀
11.6% male
Age
34.8
average years
Country rank
#15793
Brand in United States
Fig. 01

Search interest · 12-month trend

+27%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Sweet Frog

88.4% are female, 11.6% are male, average age 34.8.

Fig. 02

Gender split

88.4%
Female
11.6%
Male
Demographic split for Sweet Frog audience in United States
MetricValue
Female88.4%
Male11.6%
Average age34.8
Estimated audience size1,750,093
Fig. 03

Age distribution

Ø 34.8
average years
Age distribution of the Sweet Frog audience in United States
Age bracketShare%
16-1929%
20-2921%
30-3922%
40-4918%
50+10%
Fig. 04

Worldwide distribution

99.9%

of the worldwide Sweet Frog audience comes from United States.

Worldwide audience distribution share by country for Sweet Frog
CountryShare
United States99.9%
Germany0.1%
Italy0.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Sweet Frog audience in United States is strongest.

Fig. 05

Top regions by affinity

Sweet Frog customers by region in United States
#RegionReachAffinity×
01Virginia~300K8.64×
02Maryland~200K6.09×
03Delaware~30K5.61×
04North Carolina~300K5.39×
05West Virginia~30K3.80×
06South Carolina~80K3.41×
07Washington, District of Columbia~10K2.14×
08Pennsylvania~100K2.12×
09Connecticut~30K1.91×
10Maine~9K1.60×
11Alabama~30K1.25×
12Ohio~50K1.03×
13Texas~100K0.91×
14Louisiana~20K0.88×
15Tennessee~30K0.83×
16Massachusetts~30K0.82×
17New York~70K0.78×
18Wyoming~2K0.77×
19North Dakota~3K0.76×
20South Dakota~3K0.75×
21Montana~3K0.73×
22Alaska~3K0.73×
23Florida~70K0.63×
24Idaho~5K0.62×
25Georgia~30K0.56×
26Nebraska~4K0.50×
27New Mexico~4K0.48×
28Hawaii~3K0.45×
29Indiana~10K0.39×
30Iowa~5K0.37×
31New Hampshire~2K0.37×
32Rhode Island~2K0.37×
33Utah~5K0.36×
34Arkansas~4K0.33×
35Oregon~6K0.32×
36Mississippi~4K0.31×
37Illinois~20K0.30×
38Kansas~4K0.30×
39Kentucky~6K0.29×
40Oklahoma~5K0.27×
41Minnesota~6K0.25×
42Nevada~4K0.23×
43Missouri~6K0.22×
44Wisconsin~5K0.21×
45New Jersey~8K0.20×
46Colorado~5K0.19×
47Washington~6K0.18×
48Arizona~6K0.18×
49Michigan~6K0.15×
50California~20K0.11×
Fig. 06

Affinity by region

Affinity by region — Sweet Frog, United States
0.11×1.00×8.64×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Sweet Frog audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Sweet Frog audience
#·InterestCategoryAffinity×
01Frozen yogurtFood & Beverages17.05×
02Weather forecastingHome & Garden5.20×
03Circle KShopping4.90×
04QVCMovies & TV4.81×
05Mineral waterFood & Beverages3.90×
06Non-alcoholic beverageFood & Beverages3.72×
07Discount storesShopping3.67×
08Seattle MarinersSports3.40×
09Pizza HutFood & Beverages3.21×
10Dunkin' DonutsFood & Beverages2.99×
11Microwave ovenHome & Garden2.97×
12FedExBusiness & Career2.92×
13SubwayFood & Beverages2.78×
14Shopping mallsShopping2.53×
15Domino's PizzaFood & Beverages2.51×
16McDonald'sFood & Beverages2.29×
17PinterestInternet & Social Media2.04×
18StarbucksFood & Beverages1.96×
19Mortgage loansBusiness & Career1.93×
20FurnitureHome & Garden1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Sweet Frog audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Sweet Frog audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM2.17×
Family OrientationCONSERVATISM1.67×
Price SensitivityPREMIUM1.67×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Sweet Frog audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.79×
Design AffinityPREMIUM0.85×
Early Adopter MentalityPOWER0.88×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Sweet Frog's target market in United States?

Sweet Frog's target market in United States covers an estimated 1,750,093 people, concentrated in Virginia and North Carolina.

02

What is the gender split and age of Sweet Frog customers?

88.4% of the Sweet Frog audience are female, 11.6% are male, with an average age of 34.8 years.

03

Which brands do Sweet Frog fans like most?

Sweet Frog fans show strongest brand affinity for Frozen yogurt (17.05×), Pizza Hut (3.21×), and Discount stores (3.67×) over the country average.

04

Where do Sweet Frog fans live in United States?

Sweet Frog fans in United States are most concentrated in Virginia (reach ~300K), North Carolina (reach ~300K), and Maryland (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Sweet Frog fans also like?

Beyond Sweet Frog itself, the audience over-indexes on Pizza Hut (3.21×), Discount stores (3.67×), Circle K (4.9×), and Weather forecasting (5.2×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Sweet Frog. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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