Rascasse Audience Intelligence

Milkshake Audience in United States

A data profile of the people who buy, follow and care about Milkshake in United States — modelled from more than twelve digital signal sources. Milkshake has an estimated audience of 8,601,929 people in United States.

#15among Beverage in United States#2586among Topic in United States#312in Food & Beverages

The average Milkshake fan in United States is 36.1 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Pizza Hut, Smoothie, Magnum (ice cream), with strongest over-indexing on Pizza Hut (1.87× the country average).

Demographically, the Milkshake audience skews more female with an average age of 36.1, and over-indexes on personality traits such as Convenience Orientation, Price Sensitivity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Milkshake fan in United States is more female, around 36.1 years old, with strong Convenience Orientation tendencies and a notable affinity for Pizza Hut.

Category: Food & Beverages · Type: Topic · Subtype: Beverage

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Milkshake profile in United States.

Audience size
8.6M
in United States
Gender
72.6%♀
27.4% male
Age
36.1
average years
Country rank
#4130
Topic in United States
Fig. 01

Search interest · 12-month trend

-9%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Milkshake fans

72.6% are female, 27.4% are male, average age 36.1.

Fig. 02

Gender split

72.6%
Female
27.4%
Male
Demographic split for Milkshake audience in United States
MetricValue
Female72.6%
Male27.4%
Average age36.1
Estimated audience size8,601,929
Fig. 03

Age distribution

Ø 36.1
average years
Age distribution of the Milkshake audience in United States
Age bracketShare%
16-1929%
20-2919%
30-3918%
40-4919%
50+14%
Fig. 04

Worldwide distribution

41.5%

of the worldwide Milkshake audience comes from United States.

Worldwide audience distribution share by country for Milkshake
CountryShare
United States41.5%
United Kingdom6.7%
Australia3.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Milkshake audience in United States is strongest.

Fig. 05

Top regions by affinity

Milkshake fans by region: top regions in United States
#RegionReachAffinity×
01Tennessee~200K1.37×
02Utah~100K1.37×
03Oregon~100K1.36×
04Washington~200K1.35×
05Georgia~400K1.34×
06North Carolina~300K1.28×
07Virginia~300K1.28×
08Idaho~50K1.25×
09South Carolina~200K1.24×
10New York~600K1.23×
11Florida~700K1.22×
12Alabama~100K1.18×
13Nevada~100K1.14×
14Alaska~20K1.14×
15Ohio~300K1.13×
16Maryland~200K1.12×
17California~1M1.11×
18Pennsylvania~300K1.11×
19Kentucky~100K1.11×
20Montana~30K1.10×
21Colorado~100K1.04×
22Arizona~200K1.03×
23Washington, District of Columbia~30K1.03×
24Indiana~200K1.02×
25Hawaii~40K1.01×
26Illinois~300K1.00×
27New Jersey~200K1.00×
28Connecticut~90K1.00×
29Texas~700K0.99×
30Massachusetts~200K0.97×
31Rhode Island~30K0.97×
32West Virginia~40K0.96×
33Louisiana~100K0.95×
34Delaware~20K0.93×
35Mississippi~70K0.92×
36Michigan~200K0.89×
37New Mexico~40K0.85×
38New Hampshire~30K0.84×
39Missouri~100K0.81×
40Arkansas~60K0.81×
41Vermont~10K0.79×
42Kansas~50K0.76×
43Nebraska~30K0.76×
44North Dakota~10K0.74×
45Maine~20K0.73×
46Oklahoma~70K0.69×
47Minnesota~80K0.67×
48South Dakota~10K0.67×
49Wisconsin~80K0.63×
50Iowa~40K0.63×
Fig. 06

Affinity by region

Affinity by region — Milkshake, United States
0.63×1.00×1.37×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Milkshake audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Milkshake audience
#·InterestCategoryAffinity×
01Magnum (ice cream)Food & Beverages8.84×
02Ice cream parlorFood & Beverages6.20×
03Frozen yogurtFood & Beverages4.37×
04SmoothieFood & Beverages3.10×
05Non-alcoholic beverageFood & Beverages2.28×
06Sugar substituteFood & Beverages2.23×
07CappuccinoFood & Beverages2.22×
08Mineral waterFood & Beverages2.18×
09WhataburgerFood & Beverages2.11×
10Microwave ovenHome & Garden2.05×
11Fast casual restaurantsFood & Beverages1.98×
12Pizza HutFood & Beverages1.87×
13Street foodFood & Beverages1.76×
14Panera BreadFood & Beverages1.73×
15Dunkin' DonutsFood & Beverages1.65×
16Discount storesShopping1.62×
17Snack foodFood & Beverages1.57×
18KitchenwareHome & Garden1.56×
19SubwayFood & Beverages1.54×
20Soft drinksFood & Beverages1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Milkshake audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Milkshake audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM1.40×
Price SensitivityPREMIUM1.37×
IndulgenceJOY1.33×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Milkshake audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.84×
Need for SecurityCONSERVATISM0.87×
TravellingTHRILL0.88×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Milkshake have in United States?

Milkshake has an estimated audience of 8,601,929 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Milkshake fans?

72.6% of Milkshake fans are female, 27.4% are male, with an average age of 36.1 years.

03

Which brands do Milkshake fans like most?

Milkshake fans show strongest brand affinity for Pizza Hut (1.87×), Smoothie (3.1×), and Magnum (ice cream) (8.84×) over the country average.

04

Where do Milkshake fans live in United States?

Milkshake fans in United States are most concentrated in California (reach ~1M), Texas (reach ~700K), and Florida (reach ~700K). These three regions account for the largest share of the active audience.

05

What other brands do Milkshake fans also like?

Beyond Milkshake itself, the audience over-indexes on Smoothie (3.1×), Magnum (ice cream) (8.84×), Subway (1.54×), and Whataburger (2.11×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See Milkshake audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Milkshake. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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