Milkshake Audience in United States

Milkshake has an estimated audience of 8,601,929 people in United States. 72.6% are female, 27.4% are male, average age 36.1. Top regions: California, Texas, Florida. Top brand affinities: Houston Astros, Magnum (ice cream), Pizza Hut, Los Angeles Dodgers, Personal care.

The average Milkshake fan in United States is 36.1 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Houston Astros, Magnum (ice cream), Pizza Hut, with strongest over-indexing on Houston Astros (4.31× the country average). Demographically, the Milkshake audience skews more female with an average age of 36.1, and over-indexes on personality traits such as Indulgence, Urban Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Topic · Subtype: Beverage

Demographics of Milkshake fans

Demographic split for Milkshake audience in United States
MetricValue
Female72.6%
Male27.4%
Average age36.1
Estimated audience size8,601,929

Audience persona

The typical Milkshake fan in United States is more female, around 36.1 years old, with strong Indulgence tendencies and a notable affinity for Houston Astros.

Top regions in United States

Top regions ranked by reach for Milkshake in United States
RegionReachAffinity
California1,042,6461.1×
Texas774,0071.05×
Florida745,2371.28×
New York704,5471.47×
Georgia352,5911.33×
North Carolina332,5341.28×
Pennsylvania327,6461.13×
Illinois305,2521.07×
Ohio298,6891.13×
Virginia273,2081.3×
Washington254,3061.47×
Tennessee240,6541.39×
New Jersey220,2481.01×
Michigan204,5050.91×
Arizona183,8721.05×
Maryland172,2771.16×
Massachusetts168,6981×
South Carolina165,4551.28×
Indiana161,0881.03×
Colorado145,5641.07×
Alabama145,4531.21×
Oregon145,2241.47×
Kentucky115,8711.07×
Utah108,4611.41×
Missouri107,6310.78×
Nevada104,0301.25×
Louisiana102,0770.92×
Connecticut85,8591×
Minnesota83,5080.68×
Wisconsin77,7960.6×
Oklahoma63,1790.66×
Mississippi61,1050.86×
Arkansas54,1330.76×
Idaho53,6421.24×
Kansas50,5320.75×
Iowa42,7700.6×
Hawaii35,0430.95×
West Virginia34,8810.87×
New Mexico34,7170.8×
Washington, District of Columbia31,1141.2×
Nebraska29,9030.69×
New Hampshire26,9210.79×
Rhode Island26,4480.97×
Montana23,2150.97×
Maine21,9270.71×
Delaware21,1070.89×
Alaska18,8801.03×
North Dakota10,6630.6×
South Dakota10,1300.51×
Vermont9,9690.66×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Milkshake audience
BrandAffinityCategory
Houston Astros4.31×Sports
Magnum (ice cream)10.87×Food & Beverages
Pizza Hut1.58×Food & Beverages
Los Angeles Dodgers2.63×Sports
Personal care1.59×Health
Panera Bread1.81×Food & Beverages
Smoothie2.75×Food & Beverages
Snack food1.67×Food & Beverages
Nail salon2.46×Beauty & Wellness
ULTA Beauty1.74×Beauty & Wellness
Whataburger2.1×Food & Beverages
In-N-Out Burger1.56×Food & Beverages
Frozen yogurt5.34×Food & Beverages
Sugar substitute2.4×Food & Beverages
Manicure2.07×Beauty & Wellness
Local food1.52×Food & Beverages
Dunkin' Donuts1.73×Food & Beverages
Ice cream parlor6.27×Food & Beverages
Anti-aging cream2.03×Beauty & Wellness
Eyelash extensions1.99×Beauty & Wellness

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Milkshake audience
TraitClusterScore
IndulgenceJOY1.38
Urban LifestyleOPEN1.33
MindfulnessBALANCE1.28
Convenience OrientationPREMIUM1.27
Healthy LifestyleBALANCE1.24
Price SensitivityPREMIUM1.17

Worldwide distribution

Worldwide audience distribution share by country for Milkshake
CountryShare
United States41.6%
United Kingdom6.7%
Australia3.8%

See Milkshake audiences in other countries

More Beverage audiences in United States

Frequently asked questions

How many fans does Milkshake have in United States?

Milkshake has an estimated audience of 8,601,929 people in United States, concentrated in California and Texas.

What is the gender split and age of Milkshake fans?

72.6% of Milkshake fans are female, 27.4% are male, with an average age of 36.1 years.

Which brands do Milkshake fans like most?

Milkshake fans show strongest brand affinity for Houston Astros (4.31×), Magnum (ice cream) (10.87×), and Pizza Hut (1.58×) over the country average.

Where do Milkshake fans live in United States?

Milkshake fans in United States are most concentrated in California (reach 1,042,646), Texas (reach 774,007), and Florida (reach 745,237). These three regions account for the largest share of the active audience.

What other brands do Milkshake fans also like?

Beyond Milkshake itself, the audience over-indexes on Magnum (ice cream) (10.87×), Pizza Hut (1.58×), Los Angeles Dodgers (2.63×), and Personal care (1.59×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Milkshake. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.