Milkshake Audience in Germany
Milkshake has an estimated audience of 239,917 people in Germany. 73.1% are female, 26.9% are male, average age 31.0. Top brand affinities: Rossmann, Home Office, Progressive rock, Bank account, Sixx.
Top brand affinities include Rossmann, Home Office, Progressive rock, with strongest over-indexing on Rossmann (1.73× the country average). Demographically, the Milkshake audience skews more female with an average age of 31.0, and over-indexes on personality traits such as Indulgence, Mindfulness.
Category: Food & Beverages · Type: Topic · Subtype: Beverage
Demographics of Milkshake fans
| Metric | Value |
|---|---|
| Female | 73.1% |
| Male | 26.9% |
| Average age | 31.0 |
| Estimated audience size | 239,917 |
Audience persona
The typical Milkshake fan in Germany is more female, around 31.0 years old, with strong Indulgence tendencies and a notable affinity for Rossmann.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Rossmann | 1.73× | Shopping |
| Home Office | 1.6× | Business & Career |
| Progressive rock | 1.55× | Music & Radio |
| Bank account | 1.75× | Business & Career |
| Sixx | 1.7× | Movies & TV |
| Cachorro | 1.72× | Pets & Animals |
| Gaelic football | 1.64× | Sports |
| Japanese domestic market | 1.6× | Politics & Society |
| Assetto Corsa | 1.88× | Games |
| UK garage | 1.56× | Music & Radio |
| MS Mode | 1.85× | Fashion & Accessoires |
| Opposition (politics) | 1.54× | Politics & Society |
| Intrusion prevention system | 1.55× | Technology & Electronics |
| Monaco Grand Prix | 1.98× | Sports |
| Leprechaun | 1.73× | Literature |
| Ode | 1.83× | |
| World Extreme Cagefighting | 1.71× | Sports |
| Assassin's Creed: Bloodlines | 1.54× | Games |
| The Specials | 1.68× | Music & Radio |
| Peace and conflict studies | 1.61× | Politics & Society |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.91 |
| Mindfulness | BALANCE | 1.35 |
| Healthy Lifestyle | BALANCE | 1.31 |
| Travelling | THRILL | 1.3 |
| Family Orientation | CONSERVATISM | 1.3 |
| Pet Ownership | JOY | 1.28 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 41.6% |
| United Kingdom | 6.7% |
| Australia | 3.8% |
See Milkshake audiences in other countries
More Beverage audiences in Germany
- Water (9,647,518)
- Tea (9,075,569)
- Milk (5,601,346)
- Soft drinks (5,114,610)
- Espresso (4,901,022)
How to read this data
Audience size is the estimated number of people in Germany who actively search for Milkshake. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.