Milkshake Audience in Germany
Milkshake has an estimated audience of 239,917 people in Germany. 73.1% are female, 26.9% are male, average age 31.0. Top brand affinities: Smoothie, Spiegel Online, Fast food, Airbnb, Rossmann.
Top brand affinities include Smoothie, Spiegel Online, Fast food, with strongest over-indexing on Smoothie (7.19× the country average). Demographically, the Milkshake audience skews more female with an average age of 31.0, and over-indexes on personality traits such as Indulgence, Mindfulness.
Category: Food & Beverages · Type: Topic · Subtype: Beverage
Demographics of Milkshake fans
| Metric | Value |
|---|---|
| Female | 73.1% |
| Male | 26.9% |
| Average age | 31.0 |
| Estimated audience size | 239,917 |
Audience persona
The typical Milkshake fan in Germany is more female, around 31.0 years old, with strong Indulgence tendencies and a notable affinity for Smoothie.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Smoothie | 7.19× | Food & Beverages |
| Spiegel Online | 1.52× | News |
| Fast food | 1.98× | Food & Beverages |
| Airbnb | 1.56× | Travel & Leisure |
| Rossmann | 1.53× | Shopping |
| Primark | 1.75× | Shopping |
| High-intensity interval training | 3.16× | Sports |
| Bonprix | 1.73× | Shopping |
| Skin care | 1.71× | Beauty & Wellness |
| Gute Zeiten, schlechte Zeiten | 1.6× | Movies & TV |
| Breuninger | 1.53× | Fashion & Accessoires |
| Local food | 1.62× | Food & Beverages |
| Pastry | 1.86× | Food & Beverages |
| Pet store | 1.6× | Pets & Animals |
| White wine | 2.98× | Food & Beverages |
| About You | 1.56× | Shopping |
| Low-carbohydrate diet | 1.85× | Food & Beverages |
| Lip gloss | 2.28× | Beauty & Wellness |
| Red wine | 2.46× | Food & Beverages |
| Champagne | 2.49× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.91 |
| Mindfulness | BALANCE | 1.35 |
| Healthy Lifestyle | BALANCE | 1.31 |
| Travelling | THRILL | 1.3 |
| Family Orientation | CONSERVATISM | 1.3 |
| Pet Ownership | JOY | 1.28 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 41.6% |
| United Kingdom | 6.7% |
| Australia | 3.8% |
See Milkshake audiences in other countries
More Beverage audiences in Germany
- Water (9,647,518)
- Tea (9,075,569)
- Milk (5,601,346)
- Soft drinks (5,114,610)
- Espresso (4,901,022)
How to read this data
Audience size is the estimated number of people in Germany who actively search for Milkshake. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.