Rascasse Audience Intelligence

Weed, California Audience in United States

A data profile of the people who buy, follow and care about Weed, California in United States — modelled from more than twelve digital signal sources. Weed, California has an estimated audience of 408,932 people in United States.

#260among Department store in United States#4535among POI in United States#3379in Travel & Leisure

The average Weed, California fan in United States is 38.0 years old, more male, and lives primarily in California.

The audience is concentrated in California, Oregon, Washington.

Top brand affinities include LexisNexis, Hydroponics, Cheech Marin, with strongest over-indexing on LexisNexis (44.13× the country average).

Demographically, the Weed, California audience skews more male with an average age of 38.0, and over-indexes on personality traits such as Pet Ownership, Price Sensitivity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Weed, California fan in United States is more male, around 38.0 years old, with strong Pet Ownership tendencies and a notable affinity for LexisNexis.

Category: Travel & Leisure · Type: POI · Subtype: Department store

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Weed, California profile in United States.

Audience size
409K
in United States
Gender
41.0%♀
59.0% male
Age
38.0
average years
Country rank
#41106
POI in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Weed, California fans

41.0% are female, 59.0% are male, average age 38.0.

Fig. 02

Gender split

41.0%
Female
59.0%
Male
Demographic split for Weed, California audience in United States
MetricValue
Female41.0%
Male59.0%
Average age38.0
Estimated audience size408,932
Fig. 03

Age distribution

Ø 38.0
average years
Age distribution of the Weed, California audience in United States
Age bracketShare%
16-1920%
20-2920%
30-3926%
40-4919%
50+15%
Fig. 04

Worldwide distribution

28.6%

of the worldwide Weed, California audience comes from United States.

Worldwide audience distribution share by country for Weed, California
CountryShare
United States28.6%
Germany8.7%
Japan8.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Weed, California audience in United States is strongest.

Fig. 05

Top regions by affinity

Weed, California fans by region: top regions in United States
#RegionReachAffinity×
01Oregon~40K8.94×
02California~200K5.27×
03Washington~30K3.24×
04Idaho~5K2.29×
05Nevada~8K1.90×
06Montana~2K1.33×
07Alaska~1K1.21×
08Arizona~10K1.18×
09Utah~4K1.11×
10Hawaii~2K1.03×
11North Dakota<1K0.97×
12South Dakota<1K0.96×
13Vermont<1K0.96×
14Rhode Island~1K0.93×
15Delaware~1K0.93×
16West Virginia~2K0.92×
17New Hampshire~1K0.92×
18Maine~1K0.92×
19Kansas~3K0.91×
20New Mexico~2K0.91×
21Nebraska~2K0.90×
22Washington, District of Columbia~1K0.90×
23Mississippi~3K0.89×
24Arkansas~3K0.89×
25Iowa~3K0.87×
26Colorado~6K0.85×
27Oklahoma~4K0.85×
28Connecticut~3K0.84×
29Louisiana~4K0.82×
30Kentucky~4K0.82×
31Alabama~5K0.81×
32South Carolina~5K0.79×
33Missouri~5K0.78×
34Wisconsin~5K0.78×
35Minnesota~5K0.78×
36Tennessee~6K0.76×
37Indiana~6K0.76×
38Maryland~5K0.76×
39Massachusetts~6K0.71×
40Michigan~7K0.69×
41Virginia~7K0.68×
42Ohio~8K0.67×
43North Carolina~8K0.67×
44New Jersey~7K0.67×
45Georgia~8K0.66×
46Pennsylvania~9K0.63×
47Illinois~9K0.63×
48Texas~20K0.56×
49Florida~20K0.55×
50New York~10K0.53×
Fig. 06

Affinity by region

Affinity by region — Weed, California, United States
0.53×1.00×8.94×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Weed, California audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Weed, California audience
#·InterestCategoryAffinity×
01LexisNexisBusiness & Career44.13×
02Cheech MarinMovies & TV32.54×
03New Seasons MarketShopping26.28×
04Hannaford SupermarketsShopping26.07×
05HydroponicsHome & Garden21.10×
06BodrumTravel & Leisure11.77×
07Bob MarleyMusic & Radio11.43×
08International educationBusiness & Career9.41×
09TobaccoFood & Beverages7.28×
10Willie NelsonMusic & Radio7.23×
11Disneyland ParisTravel & Leisure6.93×
12Chat roomInternet & Social Media5.73×
13Broadway theatreTravel & Leisure4.90×
14Planet FitnessSports2.94×
15Horror moviesMovies & TV2.32×
16Alcoholic beveragesFood & Beverages1.80×
17SmartphonesTechnology & Electronics1.78×
18Donald TrumpPolitics & Society1.77×
19CookingFood & Beverages1.68×
20XInternet & Social Media1.68×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Weed, California audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Weed, California audience · What stands out
TraitClusterDeviationScore
Pet OwnershipJOY1.54×
Price SensitivityPREMIUM1.52×
IndulgenceJOY1.49×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Weed, California audience · Rather not
TraitClusterDeviationScore
SustainabilityBALANCE0.84×
CreativityOPEN0.91×
Sports ActivityPOWER0.91×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Weed, California have in United States?

Weed, California has an estimated audience of 408,932 people in United States, concentrated in California and Oregon.

02

What is the gender split and age of Weed, California fans?

41.0% of Weed, California fans are female, 59.0% are male, with an average age of 38.0 years.

03

Which brands do Weed, California fans like most?

Weed, California fans show strongest brand affinity for LexisNexis (44.13×), Hydroponics (21.1×), and Cheech Marin (32.54×) over the country average.

04

Where do Weed, California fans live in United States?

Weed, California fans in United States are most concentrated in California (reach ~200K), Oregon (reach ~40K), and Washington (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Weed, California fans also like?

Beyond Weed, California itself, the audience over-indexes on Hydroponics (21.1×), Cheech Marin (32.54×), Broadway theatre (4.9×), and Bob Marley (11.43×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Weed, California. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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