Rascasse Audience Intelligence

Bristol Farms Target Market in United States

A data profile of the people who buy, follow and care about Bristol Farms in United States — modelled from more than twelve digital signal sources. Bristol Farms has an estimated audience of 827,965 people in United States.

#56among Supermarket in United States#2754among Brand in United States#411in Shopping

The average Bristol Farms fan in United States is 36.7 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Mediterraneo, Pacific Islands, Vons, with strongest over-indexing on Mediterraneo (2621.62× the country average).

Demographically, the Bristol Farms audience skews more female with an average age of 36.7, and over-indexes on personality traits such as Quality Awareness, Design Affinity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Bristol Farms fan in United States is more female, around 36.7 years old, with strong Quality Awareness tendencies and a notable affinity for Mediterraneo.

Category: Shopping · Type: Brand · Subtype: Supermarket

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Bristol Farms profile in United States.

Audience size
828K
in United States
Gender
55.7%♀
44.3% male
Age
36.7
average years
Country rank
#26845
Brand in United States
Fig. 01

Search interest · 12-month trend

+27%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Bristol Farms

55.7% are female, 44.3% are male, average age 36.7.

Fig. 02

Gender split

55.7%
Female
44.3%
Male
Demographic split for Bristol Farms audience in United States
MetricValue
Female55.7%
Male44.3%
Average age36.7
Estimated audience size827,965
Fig. 03

Age distribution

Ø 36.7
average years
Age distribution of the Bristol Farms audience in United States
Age bracketShare%
16-1932%
20-2915%
30-3914%
40-4917%
50+20%
Fig. 04

Worldwide distribution

88.4%

of the worldwide Bristol Farms audience comes from United States.

Worldwide audience distribution share by country for Bristol Farms
CountryShare
United States88.4%
Japan3.0%
United Kingdom1.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Bristol Farms audience in United States is strongest.

Fig. 05

Top regions by affinity

Bristol Farms customers by region in United States
#RegionReachAffinity×
01California~600K34.48×
02Nevada~9K1.12×
03Oregon~8K0.92×
04Alaska~1K0.86×
05North Dakota~1K0.86×
06South Dakota~2K0.85×
07Vermont~1K0.85×
08West Virginia~3K0.83×
09Delaware~2K0.83×
10Connecticut~6K0.82×
11Montana~2K0.82×
12Washington~10K0.81×
13Hawaii~3K0.79×
14Maine~2K0.79×
15Rhode Island~2K0.79×
16Idaho~3K0.77×
17New Hampshire~2K0.76×
18Mississippi~5K0.75×
19Washington, District of Columbia~2K0.75×
20Nebraska~3K0.74×
21Arizona~10K0.71×
22Arkansas~5K0.70×
23New Mexico~3K0.70×
24Iowa~4K0.68×
25Oklahoma~6K0.63×
26Utah~4K0.63×
27Kansas~4K0.63×
28Louisiana~6K0.61×
29Kentucky~6K0.61×
30Alabama~6K0.58×
31Colorado~7K0.57×
32South Carolina~6K0.53×
33Indiana~7K0.51×
34Missouri~7K0.51×
35Wisconsin~6K0.51×
36Minnesota~6K0.50×
37New York~20K0.48×
38Tennessee~8K0.48×
39Massachusetts~8K0.48×
40Maryland~6K0.48×
41Virginia~9K0.45×
42Michigan~9K0.44×
43New Jersey~9K0.44×
44Illinois~10K0.43×
45Georgia~10K0.41×
46Ohio~10K0.40×
47North Carolina~9K0.40×
48Texas~30K0.38×
49Pennsylvania~10K0.38×
50Florida~20K0.37×
Fig. 06

Affinity by region

Affinity by region — Bristol Farms, United States
0.37×1.00×34.48×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Bristol Farms audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Bristol Farms audience
#·InterestCategoryAffinity×
01MediterraneoMovies & TV2621.62×
02Ready Steady CookFood & Beverages399.37×
03Nourishing Our ChildrenWebsite / Newspaper / Magazine248.97×
04Pacific IslandsTravel & Leisure182.93×
05BodumHome & Garden128.55×
06Urban RemedyFood & Beverages119.98×
07Shazam (service)Music & Radio40.25×
08Institute for Social Security and Services for State WorkersBusiness & Career33.18×
09VonsShopping29.41×
10WokFood & Beverages28.95×
11School uniformKids & Family24.91×
12Central Market (Texas)Food & Beverages17.30×
13RalphsShopping12.48×
14Le CreusetHome & Garden11.13×
15AlbertsonsShopping6.29×
16Sprouts Farmers MarketShopping5.07×
17PublixShopping3.07×
18Trader Joe'sShopping2.61×
19AldiShopping2.25×
20Whole Foods MarketShopping2.21×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Bristol Farms audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Bristol Farms audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM1.82×
Design AffinityPREMIUM1.52×
Luxury OrientationPREMIUM1.45×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Bristol Farms audience · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.76×
PatriotismCONSERVATISM0.77×
DIY MentalityTHRILL0.86×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Bristol Farms's target market in United States?

Bristol Farms's target market in United States covers an estimated 827,965 people, concentrated in California and Texas.

02

What is the gender split and age of Bristol Farms customers?

55.7% of the Bristol Farms audience are female, 44.3% are male, with an average age of 36.7 years.

03

Which brands do Bristol Farms fans like most?

Bristol Farms fans show strongest brand affinity for Mediterraneo (2621.62×), Pacific Islands (182.93×), and Vons (29.41×) over the country average.

04

Where do Bristol Farms fans live in United States?

Bristol Farms fans in United States are most concentrated in California (reach ~600K), Texas (reach ~30K), and New York (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Bristol Farms fans also like?

Beyond Bristol Farms itself, the audience over-indexes on Pacific Islands (182.93×), Vons (29.41×), Nourishing Our Children (248.97×), and Ready Steady Cook (399.37×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Bristol Farms. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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