A data profile of the people who buy, follow and care about Mediterraneo in United States — modelled from more than twelve digital signal sources. Mediterraneo has an estimated audience of 275,216 people in United States.
The average Mediterraneo fan in United States is 37.0 years old, more female, and lives primarily in Florida.
The audience is concentrated in Florida, Michigan, California.
Top brand affinities include Bristol Farms, Scooby-Doo, Crystal Cruises, with strongest over-indexing on Bristol Farms (2621.62× the country average).
Demographically, the Mediterraneo audience skews more female with an average age of 37.0, and over-indexes on personality traits such as Patriotism, Indulgence.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical Mediterraneo fan in United States is more female, around 37.0 years old, with strong Patriotism tendencies and a notable affinity for Bristol Farms.
The key figures that characterise the Mediterraneo profile in United States.
59.4% are female, 40.6% are male, average age 37.0.
| Metric | Value |
|---|---|
| Female | 59.4% |
| Male | 40.6% |
| Average age | 37.0 |
| Estimated audience size | 275,216 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 30% | |
| 20-29 | 17% | |
| 30-39 | 15% | |
| 40-49 | 17% | |
| 50+ | 20% |
Where the Mediterraneo audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Connecticut | ~30K | 9.95× | |
| 02 | Michigan | ~70K | 9.73× | |
| 03 | Florida | ~100K | 5.83× | |
| 04 | Maryland | ~20K | 4.19× | |
| 05 | North Carolina | ~30K | 3.50× | |
| 06 | New York | ~50K | 3.20× | |
| 07 | California | ~60K | 2.10× | |
| 08 | New Jersey | ~10K | 1.63× | |
| 09 | Washington, District of Columbia | <1K | 1.10× | |
| 10 | Vermont | <1K | 1.07× | |
| 11 | Hawaii | ~1K | 0.93× | |
| 12 | Alaska | <1K | 0.91× | |
| 13 | North Dakota | <1K | 0.90× | |
| 14 | Rhode Island | <1K | 0.89× | |
| 15 | South Dakota | <1K | 0.89× | |
| 16 | Montana | <1K | 0.88× | |
| 17 | West Virginia | ~1K | 0.85× | |
| 18 | Delaware | <1K | 0.85× | |
| 19 | Arkansas | ~2K | 0.83× | |
| 20 | Nebraska | ~1K | 0.83× | |
| 21 | New Mexico | ~1K | 0.83× | |
| 22 | Idaho | ~1K | 0.83× | |
| 23 | Maine | <1K | 0.83× | |
| 24 | Mississippi | ~2K | 0.82× | |
| 25 | New Hampshire | <1K | 0.80× | |
| 26 | Kansas | ~2K | 0.76× | |
| 27 | Oklahoma | ~2K | 0.75× | |
| 28 | Louisiana | ~3K | 0.72× | |
| 29 | Alabama | ~3K | 0.71× | |
| 30 | Utah | ~2K | 0.71× | |
| 31 | Iowa | ~2K | 0.71× | |
| 32 | Kentucky | ~2K | 0.69× | |
| 33 | Missouri | ~3K | 0.66× | |
| 34 | Nevada | ~2K | 0.66× | |
| 35 | Oregon | ~2K | 0.65× | |
| 36 | South Carolina | ~3K | 0.63× | |
| 37 | Wisconsin | ~3K | 0.62× | |
| 38 | Massachusetts | ~3K | 0.60× | |
| 39 | Minnesota | ~2K | 0.60× | |
| 40 | Tennessee | ~3K | 0.58× | |
| 41 | Indiana | ~3K | 0.58× | |
| 42 | Colorado | ~2K | 0.56× | |
| 43 | Texas | ~10K | 0.54× | |
| 44 | Arizona | ~3K | 0.54× | |
| 45 | Illinois | ~5K | 0.52× | |
| 46 | Virginia | ~3K | 0.52× | |
| 47 | Washington | ~3K | 0.51× | |
| 48 | Pennsylvania | ~4K | 0.49× | |
| 49 | Georgia | ~4K | 0.47× | |
| 50 | Ohio | ~4K | 0.46× |
The strongest cross-interests of the Mediterraneo audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Bristol Farms | Shopping | 2621.62× | ||
| 02 | Crystal Cruises | Travel & Leisure | 45.00× | ||
| 03 | Makita Tools | Home & Garden | 42.78× | ||
| 04 | Watch Dogs | Games | 27.86× | ||
| 05 | Frosted Flakes | Food & Beverages | 23.58× | ||
| 06 | PizzaExpress | Food & Beverages | 22.91× | ||
| 07 | Scooby-Doo | Movies & TV | 20.00× | ||
| 08 | Roche Bobois | Home & Garden | 20.00× | ||
| 09 | Antarctica | Travel & Leisure | 11.13× | ||
| 10 | Olive Garden | Food & Beverages | 10.59× | ||
| 11 | Expedia | Travel & Leisure | 2.91× | ||
| 12 | Pizza Hut | Food & Beverages | 2.84× | ||
| 13 | Wine | Food & Beverages | 2.07× | ||
| 14 | Barbecue | Food & Beverages | 2.00× | ||
| 15 | Beer | Food & Beverages | 1.82× | ||
| 16 | Recipes | Food & Beverages | 1.76× | ||
| 17 | Alcoholic beverages | Food & Beverages | 1.71× | ||
| 18 | Furniture | Home & Garden | 1.68× | ||
| 19 | Cooking | Food & Beverages | 1.64× | ||
| 20 | Home improvement | Home & Garden | 1.60× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.86× | |
| Indulgence | JOY | 1.63× | |
| Design Affinity | PREMIUM | 1.61× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 0.75× | |
| Pet Ownership | JOY | 0.85× | |
| DIY Mentality | THRILL | 0.94× |
Mediterraneo has an estimated audience of 275,216 people in United States, concentrated in Florida and Michigan.
59.4% of Mediterraneo fans are female, 40.6% are male, with an average age of 37.0 years.
Mediterraneo fans show strongest brand affinity for Bristol Farms (2621.62×), Scooby-Doo (20×), and Crystal Cruises (45×) over the country average.
Mediterraneo fans in United States are most concentrated in Florida (reach ~100K), Michigan (reach ~70K), and California (reach ~60K). These three regions account for the largest share of the active audience.
Beyond Mediterraneo itself, the audience over-indexes on Scooby-Doo (20×), Crystal Cruises (45×), Olive Garden (10.59×), and Makita Tools (42.78×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Mediterraneo. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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