A data profile of the people who buy, follow and care about Institute for Social Security and Services for State Workers in United States — modelled from more than twelve digital signal sources. Institute for Social Security and Services for State Workers has an estimated audience of 274,646 people in United States.
Institute for Social Security and Services for State Workers has an estimated audience of 274,646 people in United States. 45.6% are female, 54.4% are male, average age 36.8. Top brand affinities: Volaris, Las Vegas, Bristol Farms, Low-cost carrier, World Heritage Site.
Top brand affinities include Volaris, Las Vegas, Bristol Farms, with strongest over-indexing on Volaris (17.52× the country average).
Demographically, the Institute for Social Security and Services for State Workers audience skews balanced with an average age of 36.8, and over-indexes on personality traits such as Spirituality, Risk Appetite.
The typical Institute for Social Security and Services for State Workers fan in United States is balanced, around 36.8 years old, with strong Spirituality tendencies and a notable affinity for Volaris.
The key figures that characterise the Institute for Social Security and Services for State Workers profile in United States.
45.6% are female, 54.4% are male, average age 36.8.
| Metric | Value |
|---|---|
| Female | 45.6% |
| Male | 54.4% |
| Average age | 36.8 |
| Estimated audience size | 274,646 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 30% | |
| 20-29 | 16% | |
| 30-39 | 19% | |
| 40-49 | 18% | |
| 50+ | 18% |
of the worldwide Institute for Social Security and Services for State Workers audience comes from United States.
| Country | Share |
|---|---|
| Mexico | 37.4% |
| Brazil | 29.7% |
| United States | 6.2% |
The strongest cross-interests of the Institute for Social Security and Services for State Workers audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Telcel | Technology & Electronics | 37.63× | ||
| 02 | Bristol Farms | Shopping | 33.18× | ||
| 03 | Volaris | Travel & Leisure | 17.52× | ||
| 04 | World Heritage Site | Politics & Society | 14.17× | ||
| 05 | Low-cost carrier | Travel & Leisure | 13.02× | ||
| 06 | Orange | Technology & Electronics | 11.93× | ||
| 07 | Polo shirt | Fashion & Accessoires | 9.37× | ||
| 08 | Madrid | Travel & Leisure | 8.29× | ||
| 09 | Sewing machine | Home & Garden | 6.26× | ||
| 10 | Duolingo | Business & Career | 6.23× | ||
| 11 | La Liga | Sports | 6.21× | ||
| 12 | Shakira | Music & Radio | 6.02× | ||
| 13 | Las Vegas | Travel & Leisure | 4.68× | ||
| 14 | United Parcel Service | Business & Career | 3.61× | ||
| 15 | Real Madrid C.F. | Sports | 3.06× | ||
| 16 | Burger King | Food & Beverages | 2.78× | ||
| 17 | Radio | Technology & Electronics | 2.75× | ||
| 18 | Chick-fil-A | Food & Beverages | 2.71× | ||
| 19 | Indeed.com | Business & Career | 2.32× | ||
| 20 | Walmart | Shopping | 1.83× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 2.14× | |
| Risk Appetite | THRILL | 1.65× | |
| Need for Security | CONSERVATISM | 1.54× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.66× | |
| Family Orientation | CONSERVATISM | 0.66× | |
| Travelling | THRILL | 0.76× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Institute for Social Security and Services for State Workers. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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