Institute for Social Security and Services for State Workers Audience in United States

Institute for Social Security and Services for State Workers logo

Institute for Social Security and Services for State Workers has an estimated audience of 274,646 people in United States. 45.6% are female, 54.4% are male, average age 36.8. Top brand affinities: Volaris, Las Vegas, Bristol Farms, Polo shirt, Madrid.

Top brand affinities include Volaris, Las Vegas, Bristol Farms, with strongest over-indexing on Volaris (17.83× the country average). Demographically, the Institute for Social Security and Services for State Workers audience skews balanced with an average age of 36.8, and over-indexes on personality traits such as Risk Appetite, Urban Lifestyle.

Category: Business & Career · Type: POI

Demographics of Institute for Social Security and Services for State Workers fans

Demographic split for Institute for Social Security and Services for State Workers audience in United States
MetricValue
Female45.6%
Male54.4%
Average age36.8
Estimated audience size274,646

Audience persona

The typical Institute for Social Security and Services for State Workers fan in United States is balanced, around 36.8 years old, with strong Risk Appetite tendencies and a notable affinity for Volaris.

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Institute for Social Security and Services for State Workers audience
BrandAffinityCategory
Volaris17.83×Travel & Leisure
Las Vegas4.66×Travel & Leisure
Bristol Farms31.41×Shopping
Polo shirt11.38×Fashion & Accessoires
Madrid10.95×Travel & Leisure
Chick-fil-A2.97×Food & Beverages
Real Madrid C.F.3.66×Sports
Utah Mammoth15.09×Sports
La Liga6.79×Sports
Sewing machine6.8×Home & Garden
Jean Paul Gaultier11.7×Fashion & Accessoires
Nick Cannon11.78×Movies & TV
Kelsey Grammer11.93×Movies & TV
Snap!10.45×Music & Radio
Cruz Azul7.74×Sports
Telcel34.29×Technology & Electronics
OXXO26.04×Fashion & Accessoires
Korean cuisine5.49×Food & Beverages
Mexico2.32×Travel & Leisure
The Barber Shop22.56×Beauty & Wellness

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Institute for Social Security and Services for State Workers audience
TraitClusterScore
Risk AppetiteTHRILL1.63
Urban LifestyleOPEN1.56
Design AffinityPREMIUM1.53
ExtroversionTHRILL1.25
IndulgenceJOY1.24
SpiritualityBALANCE1.21

Worldwide distribution

Worldwide audience distribution share by country for Institute for Social Security and Services for State Workers
CountryShare
Mexico37.4%
Brazil29.7%
United States6.2%

See Institute for Social Security and Services for State Workers audiences in other countries

More Business & Career audiences in United States

How to read this data

Audience size is the estimated number of people in United States who actively search for Institute for Social Security and Services for State Workers. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.