Rascasse Audience Intelligence

Pacific Islands Audience in United States

A data profile of the people who buy, follow and care about Pacific Islands in United States — modelled from more than twelve digital signal sources. Pacific Islands has an estimated audience of 323,753 people in United States.

#5404among POI in United States#3840in Travel & Leisure

The average Pacific Islands fan in United States is 41.8 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Bristol Farms, Photo sharing, FlightAware, with strongest over-indexing on Bristol Farms (182.93× the country average).

Demographically, the Pacific Islands audience skews balanced with an average age of 41.8, and over-indexes on personality traits such as Patriotism, Career Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Pacific Islands fan in United States is balanced, around 41.8 years old, with strong Patriotism tendencies and a notable affinity for Bristol Farms.

Category: Travel & Leisure · Type: POI

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Pacific Islands profile in United States.

Audience size
324K
in United States
Gender
48.5%♀
51.5% male
Age
41.8
average years
Country rank
#46456
POI in United States
Fig. 01

Search interest · 12-month trend

-3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Pacific Islands fans

48.5% are female, 51.5% are male, average age 41.8.

Fig. 02

Gender split

48.5%
Female
51.5%
Male
Demographic split for Pacific Islands audience in United States
MetricValue
Female48.5%
Male51.5%
Average age41.8
Estimated audience size323,753
Fig. 03

Age distribution

Ø 41.8
average years
Age distribution of the Pacific Islands audience in United States
Age bracketShare%
16-1914%
20-2917%
30-3921%
40-4923%
50+26%
Fig. 04

Worldwide distribution

24.9%

of the worldwide Pacific Islands audience comes from United States.

Worldwide audience distribution share by country for Pacific Islands
CountryShare
United States24.9%
New Zealand21.6%
Australia17.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Pacific Islands audience in United States is strongest.

Fig. 05

Top regions by affinity

Pacific Islands fans by region: top regions in United States
#RegionReachAffinity×
01Hawaii~6K4.22×
02Nevada~5K1.63×
03Washington~10K1.60×
04California~60K1.55×
05Oregon~5K1.35×
06Washington, District of Columbia~1K1.30×
07Alaska<1K1.24×
08Utah~3K1.10×
09Virginia~8K1.03×
10Arizona~7K1.02×
11Maryland~6K1.02×
12New York~20K1.00×
13Massachusetts~6K1.00×
14Iowa~3K1.00×
15North Dakota<1K0.99×
16Texas~30K0.96×
17Oklahoma~3K0.96×
18Connecticut~3K0.96×
19Missouri~5K0.94×
20Georgia~9K0.93×
21Nebraska~2K0.93×
22Idaho~2K0.93×
23Rhode Island<1K0.93×
24Kansas~2K0.91×
25Vermont<1K0.91×
26New Jersey~7K0.89×
27Arkansas~2K0.89×
28Minnesota~4K0.87×
29Florida~20K0.86×
30Illinois~9K0.86×
31North Carolina~8K0.86×
32Kentucky~3K0.85×
33Delaware<1K0.85×
34South Dakota<1K0.85×
35Colorado~4K0.84×
36South Carolina~4K0.83×
37New Hampshire~1K0.83×
38Maine<1K0.83×
39Montana<1K0.83×
40Pennsylvania~9K0.82×
41Indiana~5K0.82×
42Louisiana~3K0.82×
43Wisconsin~4K0.81×
44Alabama~4K0.81×
45Mississippi~2K0.80×
46Tennessee~5K0.79×
47West Virginia~1K0.76×
48Ohio~7K0.75×
49Michigan~6K0.75×
50New Mexico~1K0.75×
Fig. 06

Affinity by region

Affinity by region — Pacific Islands, United States
0.75×1.00×4.22×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Pacific Islands audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Pacific Islands audience
#·InterestCategoryAffinity×
01Bristol FarmsShopping182.93×
02Photo sharingInternet & Social Media83.20×
03Patricia ArquetteMovies & TV20.00×
04Kristen SchaalMovies & TV20.00×
05Alan TuringPolitics & Society20.00×
06Bentley BentaygaCars & Mobility18.19×
07FlightAwareTravel & Leisure17.24×
08Rugby World CupSports15.38×
09Olivia MunnMovies & TV13.32×
10Christopher WalkenMovies & TV8.35×
11National Rugby LeagueSports6.55×
12Ski resortTravel & Leisure4.41×
13Twin PeaksMovies & TV3.71×
14FedExBusiness & Career2.49×
15Solar energyHome & Garden2.42×
16Mortgage loansBusiness & Career2.01×
17SubwayFood & Beverages1.74×
18AirbnbTravel & Leisure1.58×
19BarbecueFood & Beverages1.57×
20PinterestInternet & Social Media1.55×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Pacific Islands audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Pacific Islands audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.37×
Career OrientationPOWER2.13×
TravellingTHRILL1.49×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Pacific Islands audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.86×
DIY MentalityTHRILL0.88×
Design AffinityPREMIUM0.93×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Pacific Islands have in United States?

Pacific Islands has an estimated audience of 323,753 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Pacific Islands fans?

48.5% of Pacific Islands fans are female, 51.5% are male, with an average age of 41.8 years.

03

Which brands do Pacific Islands fans like most?

Pacific Islands fans show strongest brand affinity for Bristol Farms (182.93×), Photo sharing (83.2×), and FlightAware (17.24×) over the country average.

04

Where do Pacific Islands fans live in United States?

Pacific Islands fans in United States are most concentrated in California (reach ~60K), Texas (reach ~30K), and Florida (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Pacific Islands fans also like?

Beyond Pacific Islands itself, the audience over-indexes on Photo sharing (83.2×), FlightAware (17.24×), Patricia Arquette (20×), and Rugby World Cup (15.38×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Travel & Leisure audiences in United States

See Pacific Islands audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Pacific Islands. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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