Pacific Islands Audience in United States
Pacific Islands has an estimated audience of 323,753 people in United States. 48.5% are female, 51.5% are male, average age 41.8. Top regions: California, Texas, Florida. Top brand affinities: JDSU, Product design, Kasik, UK garage, Nebraska Cornhuskers football.
The average Pacific Islands fan in United States is 41.8 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include JDSU, Product design, Kasik, with strongest over-indexing on JDSU (9.44× the country average). Demographically, the Pacific Islands audience skews balanced with an average age of 41.8, and over-indexes on personality traits such as Career Orientation, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Travel & Leisure · Type: POI · Subtype: Video game
Demographics of Pacific Islands fans
| Metric | Value |
|---|---|
| Female | 48.5% |
| Male | 51.5% |
| Average age | 41.8 |
| Estimated audience size | 323,753 |
Audience persona
The typical Pacific Islands fan in United States is balanced, around 41.8 years old, with strong Career Orientation tendencies and a notable affinity for JDSU.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 59,388 | 1.67× |
| Texas | 26,581 | 0.95× |
| Florida | 20,356 | 0.93× |
| New York | 19,811 | 1.1× |
| Washington | 10,339 | 1.59× |
| Georgia | 9,963 | 1× |
| Illinois | 9,898 | 0.92× |
| Pennsylvania | 8,753 | 0.8× |
| North Carolina | 8,666 | 0.89× |
| Virginia | 8,047 | 1.02× |
| Ohio | 7,689 | 0.77× |
| New Jersey | 7,526 | 0.91× |
| Arizona | 6,746 | 1.02× |
| Massachusetts | 6,744 | 1.06× |
| Michigan | 6,522 | 0.77× |
| Maryland | 6,026 | 1.08× |
| Hawaii | 5,878 | 4.22× |
| Nevada | 5,337 | 1.7× |
| Tennessee | 5,277 | 0.81× |
| Missouri | 5,067 | 0.97× |
| Oregon | 4,913 | 1.32× |
| Indiana | 4,738 | 0.8× |
| Colorado | 4,397 | 0.86× |
| South Carolina | 4,101 | 0.84× |
| Minnesota | 4,020 | 0.87× |
| Wisconsin | 3,781 | 0.78× |
| Alabama | 3,524 | 0.78× |
| Oklahoma | 3,506 | 0.98× |
| Louisiana | 3,432 | 0.82× |
| Kentucky | 3,348 | 0.82× |
| Utah | 3,252 | 1.12× |
| Connecticut | 3,097 | 0.95× |
| Iowa | 2,654 | 0.99× |
| Arkansas | 2,303 | 0.86× |
| Kansas | 2,287 | 0.9× |
| Mississippi | 1,944 | 0.73× |
| Idaho | 1,475 | 0.91× |
| Washington, District of Columbia | 1,439 | 1.48× |
| Nebraska | 1,412 | 0.87× |
| New Mexico | 1,104 | 0.68× |
| Rhode Island | 979 | 0.95× |
| New Hampshire | 976 | 0.77× |
| West Virginia | 948 | 0.63× |
| Alaska | 854 | 1.23× |
| Maine | 851 | 0.73× |
| Delaware | 664 | 0.74× |
| Montana | 612 | 0.68× |
| North Dakota | 524 | 0.79× |
| South Dakota | 466 | 0.62× |
| Vermont | 419 | 0.74× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| JDSU | 9.44× | Business & Career |
| Product design | 3.36× | Business & Career |
| Kasik | 20× | Travel & Leisure |
| UK garage | 5.93× | Music & Radio |
| Nebraska Cornhuskers football | 3.83× | Sports |
| Pro-Ject | 4.14× | Music & Radio |
| Historic site | 3.33× | Arts & Culture |
| Stamp collecting | 3.53× | Home & Garden |
| La Opinión | 5.19× | News |
| Vocal harmony | 3.16× | Music & Radio |
| Jesse Plemons | 2.28× | Movies & TV |
| Isometric exercise | 5.54× | Sports |
| Kansas | 1.63× | Travel & Leisure |
| Nebraska | 1.62× | Travel & Leisure |
| Urban horticulture | 2.01× | Home & Garden |
| Justice | 1.55× | Politics & Society |
| Mount Pinatubo | 13.92× | |
| Home staging | 2.77× | Home & Garden |
| Grinch | 2.12× | Movies & TV |
| Charlamagne Tha God | 4.69× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Career Orientation | POWER | 1.67 |
| Patriotism | CONSERVATISM | 1.51 |
| Travelling | THRILL | 1.43 |
| Price Sensitivity | PREMIUM | 1.37 |
| Community Orientation | OPEN | 1.36 |
| Risk Appetite | THRILL | 1.36 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 25.0% |
| New Zealand | 21.6% |
| Australia | 17.6% |
See Pacific Islands audiences in other countries
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Frequently asked questions
How many fans does Pacific Islands have in United States?
Pacific Islands has an estimated audience of 323,753 people in United States, concentrated in California and Texas.
What is the gender split and age of Pacific Islands fans?
48.5% of Pacific Islands fans are female, 51.5% are male, with an average age of 41.8 years.
Which brands do Pacific Islands fans like most?
Pacific Islands fans show strongest brand affinity for JDSU (9.44×), Product design (3.36×), and Kasik (20×) over the country average.
Where do Pacific Islands fans live in United States?
Pacific Islands fans in United States are most concentrated in California (reach 59,388), Texas (reach 26,581), and Florida (reach 20,356). These three regions account for the largest share of the active audience.
What other brands do Pacific Islands fans also like?
Beyond Pacific Islands itself, the audience over-indexes on Product design (3.36×), Kasik (20×), UK garage (5.93×), and Nebraska Cornhuskers football (3.83×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Pacific Islands. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.