Rascasse Audience Intelligence

Bentley Bentayga Audience in United States

A data profile of the people who buy, follow and care about Bentley Bentayga in United States — modelled from more than twelve digital signal sources. Bentley Bentayga has an estimated audience of 513,299 people in United States.

#265among Car type in United States#298among Car Model in United States#1023in Cars & Mobility

The average Bentley Bentayga fan in United States is 36.1 years old, more male, and lives primarily in California.

The audience is concentrated in California, Florida, Texas.

Top brand affinities include Localiza, PlayKids, Lamborghini Urus, with strongest over-indexing on Localiza (7104.16× the country average).

Demographically, the Bentley Bentayga audience skews more male with an average age of 36.1, and over-indexes on personality traits such as Family Orientation, Luxury Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Bentley Bentayga fan in United States is more male, around 36.1 years old, with strong Family Orientation tendencies and a notable affinity for Localiza.

Category: Cars & Mobility · Type: Car Model · Subtype: Car type

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Bentley Bentayga profile in United States.

Audience size
513K
in United States
Gender
31.8%♀
68.2% male
Age
36.1
average years
Country rank
#36091
Car Model in United States
Fig. 01

Search interest · 12-month trend

+4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Bentley Bentayga fans

31.8% are female, 68.2% are male, average age 36.1.

Fig. 02

Gender split

31.8%
Female
68.2%
Male
Demographic split for Bentley Bentayga audience in United States
MetricValue
Female31.8%
Male68.2%
Average age36.1
Estimated audience size513,299
Fig. 03

Age distribution

Ø 36.1
average years
Age distribution of the Bentley Bentayga audience in United States
Age bracketShare%
16-1921%
20-2931%
30-3920%
40-4914%
50+14%
Fig. 04

Worldwide distribution

20.8%

of the worldwide Bentley Bentayga audience comes from United States.

Worldwide audience distribution share by country for Bentley Bentayga
CountryShare
United States20.8%
United Kingdom11.8%
Germany6.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Bentley Bentayga audience in United States is strongest.

Fig. 05

Top regions by affinity

Bentley Bentayga fans by region: top regions in United States
#RegionReachAffinity×
01Georgia~30K1.94×
02Florida~60K1.87×
03Alabama~10K1.59×
04Louisiana~10K1.54×
05Texas~60K1.43×
06Mississippi~6K1.42×
07Maryland~10K1.38×
08New Jersey~20K1.37×
09Illinois~20K1.36×
10North Carolina~20K1.35×
11New York~40K1.34×
12California~70K1.28×
13South Carolina~10K1.27×
14Washington, District of Columbia~2K1.27×
15Virginia~20K1.22×
16Nevada~6K1.19×
17Connecticut~6K1.18×
18Michigan~20K1.17×
19Tennessee~10K1.12×
20Delaware~2K1.11×
21Massachusetts~10K1.07×
22Rhode Island~2K1.03×
23Ohio~20K1.00×
24Pennsylvania~20K0.99×
25Indiana~9K0.99×
26Arkansas~4K0.99×
27Missouri~8K0.97×
28Washington~10K0.93×
29Arizona~10K0.91×
30Kentucky~6K0.91×
31Colorado~7K0.88×
32Oklahoma~5K0.88×
33Utah~4K0.88×
34Minnesota~6K0.87×
35Kansas~3K0.80×
36Wisconsin~6K0.78×
37New Hampshire~2K0.78×
38West Virginia~2K0.75×
39North Dakota<1K0.75×
40Vermont<1K0.75×
41Nebraska~2K0.74×
42Hawaii~2K0.73×
43Alaska<1K0.73×
44Idaho~2K0.72×
45South Dakota<1K0.71×
46Montana<1K0.70×
47New Mexico~2K0.69×
48Maine~1K0.69×
49Oregon~4K0.68×
50Iowa~3K0.68×
Fig. 06

Affinity by region

Affinity by region — Bentley Bentayga, United States
0.68×1.00×1.94×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Bentley Bentayga audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Bentley Bentayga audience
#·InterestCategoryAffinity×
01LocalizaCars & Mobility7104.16×
02PlayKidsKids & Family472.59×
03Lamborghini UrusCars & Mobility132.74×
04San Diego State Aztecs footballSports70.00×
05The Foreign ExchangeMusic & Radio59.53×
06Ariel AtomCars & Mobility57.54×
07Bentley Continental GTCars & Mobility42.95×
08Maserati LevanteCars & Mobility34.78×
09Personal luxury carCars & Mobility28.85×
10Robbie WilliamsMusic & Radio19.45×
11KobeTravel & Leisure16.07×
12Range Rover (L405)Cars & Mobility15.07×
13Family carCars & Mobility13.12×
14BentleyCars & Mobility12.27×
15Plan B (musician)Music & Radio11.95×
16GorillazMusic & Radio11.44×
17BenihanaFood & Beverages11.07×
18Midwest hip hopMusic & Radio4.22×
19SUVsCars & Mobility2.85×
20Hip hop musicMusic & Radio2.06×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Bentley Bentayga audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Bentley Bentayga audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM3.51×
Luxury OrientationPREMIUM1.80×
Need for SecurityCONSERVATISM1.59×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Bentley Bentayga audience · Rather not
TraitClusterDeviationScore
TraditionCONSERVATISM0.88×
Community OrientationOPEN0.91×
SpiritualityBALANCE0.99×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Bentley Bentayga have in United States?

Bentley Bentayga has an estimated audience of 513,299 people in United States, concentrated in California and Florida.

02

What is the gender split and age of Bentley Bentayga fans?

31.8% of Bentley Bentayga fans are female, 68.2% are male, with an average age of 36.1 years.

03

Which brands do Bentley Bentayga fans like most?

Bentley Bentayga fans show strongest brand affinity for Localiza (7104.16×), PlayKids (472.59×), and Lamborghini Urus (132.74×) over the country average.

04

Where do Bentley Bentayga fans live in United States?

Bentley Bentayga fans in United States are most concentrated in California (reach ~70K), Florida (reach ~60K), and Texas (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do Bentley Bentayga fans also like?

Beyond Bentley Bentayga itself, the audience over-indexes on PlayKids (472.59×), Lamborghini Urus (132.74×), Personal luxury car (28.85×), and San Diego State Aztecs football (70×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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How to read this data

Audience size is the estimated number of people in United States who actively search for Bentley Bentayga. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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