Bentley Bentayga Audience in United States

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Bentley Bentayga has an estimated audience of 510,362 people in United States. 31.8% are female, 68.2% are male, average age 36.1. Top regions: California, Florida, Texas. Top brand affinities: Localiza, PlayKids, Lamborghini Urus, Personal luxury car, San Diego State Aztecs football.

The average Bentley Bentayga fan in United States is 36.1 years old, more male, and lives primarily in California. The audience is concentrated in California, Florida, Texas. Top brand affinities include Localiza, PlayKids, Lamborghini Urus, with strongest over-indexing on Localiza (7104.16× the country average). Demographically, the Bentley Bentayga audience skews more male with an average age of 36.1, and over-indexes on personality traits such as Luxury Orientation, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Cars & Mobility · Type: Car Model · Subtype: Car type

Demographics of Bentley Bentayga fans

Demographic split for Bentley Bentayga audience in United States
MetricValue
Female31.8%
Male68.2%
Average age36.1
Estimated audience size510,362

Audience persona

The typical Bentley Bentayga fan in United States is more male, around 36.1 years old, with strong Luxury Orientation tendencies and a notable affinity for Localiza.

Top regions in United States

Top regions ranked by reach for Bentley Bentayga in United States
RegionReachAffinity
California69,7711.24×
Florida68,3971.98×
Texas64,1601.46×
New York36,8161.29×
Georgia32,6272.08×
Illinois23,6421.39×
North Carolina22,8391.49×
New Jersey16,8601.3×
Pennsylvania16,5830.96×
Ohio16,3031.04×
Michigan15,6111.17×
Virginia15,2871.23×
Alabama13,2441.86×
Tennessee12,0111.17×
Maryland11,3231.29×
Louisiana11,0721.68×
South Carolina10,6171.38×
Massachusetts9,7070.97×
Arizona9,5500.92×
Indiana9,3891.01×
Washington9,1570.89×
Missouri7,9480.97×
Colorado6,8290.85×
Mississippi6,5281.55×
Minnesota6,4280.88×
Wisconsin5,8960.77×
Kentucky5,8550.91×
Nevada5,8001.17×
Connecticut5,7821.13×
Oklahoma5,1180.9×
Arkansas4,1891×
Utah4,1170.9×
Oregon3,6260.62×
Kansas3,0920.77×
Iowa2,6970.64×
Washington, District of Columbia1,7691.15×
Nebraska1,6840.66×
Idaho1,5920.62×
Rhode Island1,5670.96×
Delaware1,4931.06×
New Mexico1,4780.58×
West Virginia1,4430.61×
New Hampshire1,4050.7×
Hawaii1,3450.61×
Maine9810.54×
Montana6310.45×
North Dakota5390.51×
South Dakota5060.43×
Vermont4400.49×
Alaska3800.35×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Bentley Bentayga audience
BrandAffinityCategory
Localiza7104.16×Cars & Mobility
PlayKids472.59×Kids & Family
Lamborghini Urus132.74×Cars & Mobility
Personal luxury car28.85×Cars & Mobility
San Diego State Aztecs football70×Sports
Family car13.12×Cars & Mobility
Bentley Continental GT42.95×Cars & Mobility
Bentley12.27×Cars & Mobility
Range Rover (L405)15.07×Cars & Mobility
Plan B (musician)11.95×Music & Radio
Benihana11.07×Food & Beverages
SUVs2.85×Cars & Mobility
Robbie Williams19.45×Music & Radio
Gorillaz11.44×Music & Radio
Yahoo!ショッピング3.01×
Ariel Atom57.54×Cars & Mobility
Hip hop music2.06×Music & Radio
Kobe16.07×Travel & Leisure
Midwest hip hop4.22×Music & Radio
Maserati Levante34.78×Cars & Mobility

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Bentley Bentayga audience
TraitClusterScore
Luxury OrientationPREMIUM3.29
Family OrientationCONSERVATISM2.77
Career OrientationPOWER2.3
Quality AwarenessPREMIUM1.87
Early Adopter MentalityPOWER1.72
LGBTQ+ IdentityOPEN1.71

Worldwide distribution

Worldwide audience distribution share by country for Bentley Bentayga
CountryShare
United States20.7%
United Kingdom12.0%
Germany6.5%

See Bentley Bentayga audiences in other countries

More Car type audiences in United States

Frequently asked questions

How many fans does Bentley Bentayga have in United States?

Bentley Bentayga has an estimated audience of 510,362 people in United States, concentrated in California and Florida.

What is the gender split and age of Bentley Bentayga fans?

31.8% of Bentley Bentayga fans are female, 68.2% are male, with an average age of 36.1 years.

Which brands do Bentley Bentayga fans like most?

Bentley Bentayga fans show strongest brand affinity for Localiza (7104.16×), PlayKids (472.59×), and Lamborghini Urus (132.74×) over the country average.

Where do Bentley Bentayga fans live in United States?

Bentley Bentayga fans in United States are most concentrated in California (reach 69,771), Florida (reach 68,397), and Texas (reach 64,160). These three regions account for the largest share of the active audience.

What other brands do Bentley Bentayga fans also like?

Beyond Bentley Bentayga itself, the audience over-indexes on PlayKids (472.59×), Lamborghini Urus (132.74×), Personal luxury car (28.85×), and San Diego State Aztecs football (70×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Bentley Bentayga. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.