A data profile of the people who buy, follow and care about San Diego State Aztecs football in United States — modelled from more than twelve digital signal sources. San Diego State Aztecs football has an estimated audience of 559,399 people in United States.
The average San Diego State Aztecs football fan in United States is 40.6 years old, more male, and lives primarily in California.
The audience is concentrated in California, Texas, Florida.
Top brand affinities include Gorillaz, FedEx, Bentley Bentayga, with strongest over-indexing on Gorillaz (40.67× the country average).
Demographically, the San Diego State Aztecs football audience skews more male with an average age of 40.6, and over-indexes on personality traits such as Indulgence, Patriotism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical San Diego State Aztecs football fan in United States is more male, around 40.6 years old, with strong Indulgence tendencies and a notable affinity for Gorillaz.
The key figures that characterise the San Diego State Aztecs football profile in United States.
35.0% are female, 65.0% are male, average age 40.6.
| Metric | Value |
|---|---|
| Female | 35.0% |
| Male | 65.0% |
| Average age | 40.6 |
| Estimated audience size | 559,399 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 17% | |
| 20-29 | 18% | |
| 30-39 | 19% | |
| 40-49 | 23% | |
| 50+ | 23% |
of the worldwide San Diego State Aztecs football audience comes from United States.
| Country | Share |
|---|---|
| United States | 91.2% |
| Canada | 1.8% |
| China | 1.1% |
Where the San Diego State Aztecs football audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Idaho | ~10K | 4.32× | |
| 02 | Hawaii | ~8K | 3.20× | |
| 03 | California | ~200K | 3.02× | |
| 04 | Nevada | ~10K | 2.51× | |
| 05 | Wyoming | ~2K | 2.06× | |
| 06 | New Mexico | ~5K | 1.86× | |
| 07 | Nebraska | ~4K | 1.51× | |
| 08 | Mississippi | ~7K | 1.50× | |
| 09 | Arizona | ~20K | 1.33× | |
| 10 | Alabama | ~10K | 1.25× | |
| 11 | Oregon | ~8K | 1.23× | |
| 12 | Louisiana | ~8K | 1.14× | |
| 13 | Washington | ~10K | 1.11× | |
| 14 | Colorado | ~10K | 1.09× | |
| 15 | Delaware | ~2K | 1.04× | |
| 16 | Utah | ~5K | 1.02× | |
| 17 | Iowa | ~5K | 0.99× | |
| 18 | North Dakota | ~1K | 0.98× | |
| 19 | Montana | ~2K | 0.97× | |
| 20 | Tennessee | ~10K | 0.94× | |
| 21 | South Dakota | ~1K | 0.89× | |
| 22 | Indiana | ~9K | 0.85× | |
| 23 | Ohio | ~10K | 0.84× | |
| 24 | Arkansas | ~4K | 0.80× | |
| 25 | South Carolina | ~6K | 0.74× | |
| 26 | Kentucky | ~5K | 0.74× | |
| 27 | Michigan | ~10K | 0.73× | |
| 28 | Kansas | ~3K | 0.73× | |
| 29 | West Virginia | ~2K | 0.73× | |
| 30 | Texas | ~30K | 0.68× | |
| 31 | Georgia | ~10K | 0.68× | |
| 32 | Alaska | <1K | 0.68× | |
| 33 | Rhode Island | ~1K | 0.67× | |
| 34 | Pennsylvania | ~10K | 0.66× | |
| 35 | Oklahoma | ~4K | 0.66× | |
| 36 | Maryland | ~6K | 0.64× | |
| 37 | Illinois | ~10K | 0.63× | |
| 38 | North Carolina | ~10K | 0.62× | |
| 39 | Virginia | ~8K | 0.62× | |
| 40 | Washington, District of Columbia | ~1K | 0.62× | |
| 41 | Florida | ~20K | 0.61× | |
| 42 | Missouri | ~5K | 0.57× | |
| 43 | New Hampshire | ~1K | 0.54× | |
| 44 | Wisconsin | ~4K | 0.53× | |
| 45 | Maine | ~1K | 0.53× | |
| 46 | New Jersey | ~7K | 0.52× | |
| 47 | Minnesota | ~4K | 0.51× | |
| 48 | Massachusetts | ~5K | 0.48× | |
| 49 | Connecticut | ~3K | 0.48× | |
| 50 | New York | ~10K | 0.41× |
The strongest cross-interests of the San Diego State Aztecs football audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Bentley Bentayga | Cars & Mobility | 70.00× | ||
| 02 | Gorillaz | Music & Radio | 40.67× | ||
| 03 | Santana (band) | Music & Radio | 36.10× | ||
| 04 | Queens of the Stone Age | Music & Radio | 35.35× | ||
| 05 | Nickelback | Music & Radio | 35.27× | ||
| 06 | Outkast | Music & Radio | 34.30× | ||
| 07 | Oscar De La Hoya | Sports | 30.68× | ||
| 08 | Benihana | Food & Beverages | 22.39× | ||
| 09 | SeaWorld San Diego | Travel & Leisure | 21.43× | ||
| 10 | Marvin Gaye | Music & Radio | 20.47× | ||
| 11 | Steffi Graf | Sports | 20.00× | ||
| 12 | Rod Stewart | Music & Radio | 17.21× | ||
| 13 | Ray Charles | Music & Radio | 16.26× | ||
| 14 | Mariachi | Music & Radio | 12.49× | ||
| 15 | US Open (tennis) | Sports | 12.17× | ||
| 16 | Gordon Ramsey | Food & Beverages | 11.37× | ||
| 17 | San Diego Padres | Sports | 10.54× | ||
| 18 | Diana Ross | Music & Radio | 9.96× | ||
| 19 | FedEx | Business & Career | 9.00× | ||
| 20 | Aaron Rodgers | Sports | 6.18× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 1.66× | |
| Patriotism | CONSERVATISM | 1.61× | |
| Urban Lifestyle | OPEN | 1.59× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 0.65× | |
| Creativity | OPEN | 0.72× | |
| Sustainability | BALANCE | 0.80× |
San Diego State Aztecs football has an estimated audience of 559,399 people in United States, concentrated in California and Texas.
35.0% of San Diego State Aztecs football fans are female, 65.0% are male, with an average age of 40.6 years.
San Diego State Aztecs football fans show strongest brand affinity for Gorillaz (40.67×), FedEx (9×), and Bentley Bentayga (70×) over the country average.
San Diego State Aztecs football fans in United States are most concentrated in California (reach ~200K), Texas (reach ~30K), and Florida (reach ~20K). These three regions account for the largest share of the active audience.
Beyond San Diego State Aztecs football itself, the audience over-indexes on FedEx (9×), Bentley Bentayga (70×), Nickelback (35.27×), and Benihana (22.39×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for San Diego State Aztecs football. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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