Rascasse Audience Intelligence

PlayKids Audience in United States

A data profile of the people who buy, follow and care about PlayKids in United States — modelled from more than twelve digital signal sources. PlayKids has an estimated audience of 276,063 people in United States.

#1698among Website / Newspaper / Magazine in United States#699in Kids & Family

The average PlayKids fan in United States is 32.4 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Bentley Bentayga, Bath and Bodyworks, Baby toys, with strongest over-indexing on Bentley Bentayga (472.59× the country average).

Demographically, the PlayKids audience skews more female with an average age of 32.4, and over-indexes on personality traits such as Convenience Orientation, Price Sensitivity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical PlayKids fan in United States is more female, around 32.4 years old, with strong Convenience Orientation tendencies and a notable affinity for Bentley Bentayga.

Category: Kids & Family · Type: Website / Newspaper / Magazine

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the PlayKids profile in United States.

Audience size
276K
in United States
Gender
74.4%♀
25.6% male
Age
32.4
average years
Country rank
#50419
Website / Newspaper / Magazine in United States
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of PlayKids

74.4% are female, 25.6% are male, average age 32.4.

Fig. 02

Gender split

74.4%
Female
25.6%
Male
Demographic split for PlayKids audience in United States
MetricValue
Female74.4%
Male25.6%
Average age32.4
Estimated audience size276,063
Fig. 03

Age distribution

Ø 32.4
average years
Age distribution of the PlayKids audience in United States
Age bracketShare%
16-1941%
20-2919%
30-3916%
40-4914%
50+10%
Fig. 04

Worldwide distribution

23.5%

of the worldwide PlayKids audience comes from United States.

Worldwide audience distribution share by country for PlayKids
CountryShare
United States23.5%
Brazil23.4%
Japan6.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the PlayKids audience in United States is strongest.

Fig. 05

Top regions by affinity

PlayKids fans by region: top regions in United States
#RegionReachAffinity×
01Florida~30K1.62×
02New York~20K1.62×
03Texas~40K1.49×
04New Jersey~10K1.43×
05South Dakota<1K1.40×
06Illinois~10K1.38×
07Louisiana~5K1.32×
08Connecticut~3K1.25×
09Georgia~10K1.23×
10California~40K1.20×
11Arizona~7K1.16×
12Ohio~10K1.13×
13Maryland~5K1.13×
14Minnesota~4K1.13×
15Oklahoma~3K1.11×
16New Mexico~2K1.11×
17Indiana~6K1.10×
18Pennsylvania~10K1.08×
19West Virginia~1K1.07×
20Alabama~4K1.04×
21Kentucky~4K1.04×
22North Carolina~9K1.03×
23Rhode Island<1K1.02×
24Alaska<1K0.99×
25Washington~5K0.98×
26New Hampshire~1K0.98×
27Nevada~3K0.97×
28North Dakota<1K0.97×
29Vermont<1K0.97×
30Utah~2K0.95×
31Mississippi~2K0.95×
32Michigan~7K0.94×
33Massachusetts~5K0.94×
34Missouri~4K0.94×
35Montana<1K0.94×
36Virginia~6K0.93×
37Arkansas~2K0.93×
38Delaware<1K0.93×
39Nebraska~1K0.91×
40Hawaii~1K0.91×
41Maine<1K0.91×
42Oregon~3K0.90×
43Idaho~1K0.88×
44Washington, District of Columbia<1K0.87×
45South Carolina~4K0.86×
46Tennessee~5K0.83×
47Iowa~2K0.83×
48Kansas~2K0.83×
49Wisconsin~3K0.78×
50Colorado~3K0.76×
Fig. 06

Affinity by region

Affinity by region — PlayKids, United States
0.76×1.00×1.62×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the PlayKids audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for PlayKids audience
#·InterestCategoryAffinity×
01Bentley BentaygaCars & Mobility472.59×
02CinnamorollMovies & TV68.83×
03Bath and BodyworksShopping67.18×
04Baby toysKids & Family53.86×
05TangledMovies & TV40.06×
06Mulan (1998 film)Movies & TV31.52×
07PBS KidsMovies & TV21.24×
08Cartoon NetworkMovies & TV20.28×
09Verizon FiOSTechnology & Electronics16.73×
10Final FantasyGames11.15×
11Super Mario Bros.Games9.45×
12Firestone Complete Auto CareCars & Mobility9.31×
13Khan AcademyBusiness & Career6.92×
14OtakuLiterature5.51×
15PowerballGames4.71×
16Discount storesShopping3.42×
17Bass guitarMusic & Radio3.42×
18Planet FitnessSports3.39×
19Mortgage loansBusiness & Career2.84×
20PinterestInternet & Social Media2.39×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the PlayKids audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by PlayKids audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM1.89×
Price SensitivityPREMIUM1.75×
Family OrientationCONSERVATISM1.68×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by PlayKids audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.75×
Early Adopter MentalityPOWER0.77×
MindfulnessBALANCE0.80×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does PlayKids have in United States?

PlayKids has an estimated audience of 276,063 people in United States, concentrated in California and Texas.

02

What is the gender split and age of PlayKids fans?

74.4% of PlayKids fans are female, 25.6% are male, with an average age of 32.4 years.

03

Which brands do PlayKids fans like most?

PlayKids fans show strongest brand affinity for Bentley Bentayga (472.59×), Bath and Bodyworks (67.18×), and Baby toys (53.86×) over the country average.

04

Where do PlayKids fans live in United States?

PlayKids fans in United States are most concentrated in California (reach ~40K), Texas (reach ~40K), and Florida (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do PlayKids fans also like?

Beyond PlayKids itself, the audience over-indexes on Bath and Bodyworks (67.18×), Baby toys (53.86×), Cinnamoroll (68.83×), and Tangled (40.06×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Kids & Family audiences in United States

See PlayKids audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for PlayKids. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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