PlayKids Audience in United States
PlayKids has an estimated audience of 276,063 people in United States. 74.4% are female, 25.6% are male, average age 32.4. Top regions: California, Texas, Florida. Top brand affinities: Product design, Howard Wolowitz, Fairy godmother, Historic site, JDSU.
The average PlayKids fan in United States is 32.4 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Product design, Howard Wolowitz, Fairy godmother, with strongest over-indexing on Product design (2.39× the country average). Demographically, the PlayKids audience skews more female with an average age of 32.4, and over-indexes on personality traits such as Career Orientation, Creativity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Kids & Family · Type: Website / Newspaper / Magazine
Demographics of PlayKids fans
| Metric | Value |
|---|---|
| Female | 74.4% |
| Male | 25.6% |
| Average age | 32.4 |
| Estimated audience size | 276,063 |
Audience persona
The typical PlayKids fan in United States is more female, around 32.4 years old, with strong Career Orientation tendencies and a notable affinity for Product design.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 39,879 | 1.31× |
| Texas | 39,876 | 1.68× |
| Florida | 31,539 | 1.69× |
| New York | 30,193 | 1.96× |
| Illinois | 10,371 | 1.13× |
| New Jersey | 9,384 | 1.34× |
| Pennsylvania | 9,239 | 0.99× |
| Georgia | 8,461 | 0.99× |
| Ohio | 7,259 | 0.85× |
| North Carolina | 7,048 | 0.85× |
| Michigan | 6,909 | 0.96× |
| Washington | 6,239 | 1.13× |
| Virginia | 6,145 | 0.91× |
| Arizona | 5,743 | 1.02× |
| Maryland | 5,137 | 1.08× |
| Massachusetts | 5,134 | 0.94× |
| Louisiana | 4,468 | 1.26× |
| Connecticut | 4,431 | 1.6× |
| Minnesota | 4,411 | 1.12× |
| Indiana | 3,962 | 0.79× |
| Tennessee | 3,829 | 0.69× |
| Missouri | 3,587 | 0.81× |
| Kentucky | 3,573 | 1.03× |
| Colorado | 3,264 | 0.75× |
| Oklahoma | 3,238 | 1.06× |
| Alabama | 3,225 | 0.84× |
| South Carolina | 3,138 | 0.76× |
| Nevada | 2,722 | 1.02× |
| Wisconsin | 2,488 | 0.6× |
| Oregon | 2,246 | 0.71× |
| Utah | 2,123 | 0.86× |
| New Mexico | 2,020 | 1.46× |
| Mississippi | 1,920 | 0.84× |
| Arkansas | 1,806 | 0.79× |
| West Virginia | 1,771 | 1.38× |
| South Dakota | 1,521 | 2.38× |
| Kansas | 1,292 | 0.59× |
| New Hampshire | 1,229 | 1.13× |
| Nebraska | 1,204 | 0.87× |
| Iowa | 1,022 | 0.45× |
| Rhode Island | 964 | 1.1× |
| Hawaii | 822 | 0.69× |
| Maine | 630 | 0.64× |
| Montana | 568 | 0.74× |
| Idaho | 560 | 0.4× |
| Alaska | 558 | 0.95× |
| North Dakota | 507 | 0.89× |
| Wyoming | 453 | 1.11× |
| Vermont | 438 | 0.9× |
| Delaware | 432 | 0.57× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Product design | 2.39× | Business & Career |
| Howard Wolowitz | 52.65× | Movies & TV |
| Fairy godmother | 8.12× | Literature |
| Historic site | 4.08× | Arts & Culture |
| JDSU | 2.91× | Business & Career |
| FAO Schwarz | 6.29× | Shopping |
| Goop | 4.5× | Internet & Social Media |
| Vocal harmony | 3.66× | Music & Radio |
| Governor of Michigan | 5.97× | Politics & Society |
| Grinch | 3.17× | Movies & TV |
| Home staging | 3.86× | Home & Garden |
| UK garage | 3.79× | Music & Radio |
| Monogram | 2.53× | Home & Garden |
| Haarlem | 33.2× | Travel & Leisure |
| Harlow | 6.8× | Travel & Leisure |
| The Wallflower (manga) | 10.21× | Literature |
| Hardik Pandya | 8.62× | Sports |
| Wikia | 1.85× | Internet & Social Media |
| Mathcore | 4.22× | Music & Radio |
| Nebraska Cornhuskers football | 1.76× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Career Orientation | POWER | 1.11 |
| Creativity | OPEN | 1.06 |
| Design Affinity | PREMIUM | 1.05 |
| Indulgence | JOY | 1.04 |
| Family Orientation | CONSERVATISM | 1.02 |
| Luxury Orientation | PREMIUM | 1.02 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 23.5% |
| Brazil | 23.4% |
| Japan | 6.1% |
See PlayKids audiences in other countries
More Kids & Family audiences in United States
Frequently asked questions
How many fans does PlayKids have in United States?
PlayKids has an estimated audience of 276,063 people in United States, concentrated in California and Texas.
What is the gender split and age of PlayKids fans?
74.4% of PlayKids fans are female, 25.6% are male, with an average age of 32.4 years.
Which brands do PlayKids fans like most?
PlayKids fans show strongest brand affinity for Product design (2.39×), Howard Wolowitz (52.65×), and Fairy godmother (8.12×) over the country average.
Where do PlayKids fans live in United States?
PlayKids fans in United States are most concentrated in California (reach 39,879), Texas (reach 39,876), and Florida (reach 31,539). These three regions account for the largest share of the active audience.
What other brands do PlayKids fans also like?
Beyond PlayKids itself, the audience over-indexes on Howard Wolowitz (52.65×), Fairy godmother (8.12×), Historic site (4.08×), and JDSU (2.91×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for PlayKids. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.