A data profile of the people who buy, follow and care about Breakaway roping in United States — modelled from more than twelve digital signal sources. Breakaway roping has an estimated audience of 902,788 people in United States.
The average Breakaway roping fan in United States is 38.6 years old, more female, and lives primarily in Texas.
The audience is concentrated in Texas, California, Florida.
Top brand affinities include Hank Williams Jr., Wrangler (jeans), San Antonio Spurs, with strongest over-indexing on Hank Williams Jr. (23.01× the country average).
Demographically, the Breakaway roping audience skews more female with an average age of 38.6, and over-indexes on personality traits such as Patriotism, Need for Security.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical Breakaway roping fan in United States is more female, around 38.6 years old, with strong Patriotism tendencies and a notable affinity for Hank Williams Jr..
The key figures that characterise the Breakaway roping profile in United States.
55.4% are female, 44.6% are male, average age 38.6.
| Metric | Value |
|---|---|
| Female | 55.4% |
| Male | 44.6% |
| Average age | 38.6 |
| Estimated audience size | 902,788 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 27% | |
| 20-29 | 17% | |
| 30-39 | 15% | |
| 40-49 | 18% | |
| 50+ | 24% |
Where the Breakaway roping audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Wyoming | ~4K | 3.17× | |
| 02 | Montana | ~7K | 2.90× | |
| 03 | South Dakota | ~5K | 2.17× | |
| 04 | Oklahoma | ~20K | 1.98× | |
| 05 | Idaho | ~8K | 1.85× | |
| 06 | Utah | ~10K | 1.79× | |
| 07 | New Mexico | ~7K | 1.45× | |
| 08 | North Dakota | ~3K | 1.40× | |
| 09 | Arizona | ~20K | 1.32× | |
| 10 | Nebraska | ~6K | 1.24× | |
| 11 | Colorado | ~20K | 1.18× | |
| 12 | Arkansas | ~9K | 1.18× | |
| 13 | Kansas | ~8K | 1.16× | |
| 14 | Texas | ~90K | 1.15× | |
| 15 | Oregon | ~10K | 1.12× | |
| 16 | Mississippi | ~8K | 1.04× | |
| 17 | Alaska | ~2K | 1.01× | |
| 18 | Nevada | ~8K | 0.97× | |
| 19 | Louisiana | ~10K | 0.96× | |
| 20 | Iowa | ~7K | 0.95× | |
| 21 | Missouri | ~10K | 0.92× | |
| 22 | Delaware | ~2K | 0.92× | |
| 23 | Hawaii | ~4K | 0.91× | |
| 24 | Rhode Island | ~3K | 0.91× | |
| 25 | West Virginia | ~4K | 0.90× | |
| 26 | New Hampshire | ~3K | 0.90× | |
| 27 | Maine | ~3K | 0.90× | |
| 28 | Washington, District of Columbia | ~2K | 0.88× | |
| 29 | Alabama | ~10K | 0.86× | |
| 30 | Kentucky | ~10K | 0.84× | |
| 31 | Connecticut | ~8K | 0.84× | |
| 32 | Washington | ~20K | 0.83× | |
| 33 | Maryland | ~10K | 0.78× | |
| 34 | Tennessee | ~10K | 0.77× | |
| 35 | New Jersey | ~20K | 0.75× | |
| 36 | Massachusetts | ~10K | 0.75× | |
| 37 | South Carolina | ~10K | 0.75× | |
| 38 | Wisconsin | ~10K | 0.75× | |
| 39 | Minnesota | ~10K | 0.74× | |
| 40 | Indiana | ~10K | 0.72× | |
| 41 | Michigan | ~20K | 0.65× | |
| 42 | Virginia | ~10K | 0.65× | |
| 43 | North Carolina | ~20K | 0.63× | |
| 44 | Georgia | ~20K | 0.62× | |
| 45 | Ohio | ~20K | 0.62× | |
| 46 | Pennsylvania | ~20K | 0.60× | |
| 47 | Illinois | ~20K | 0.58× | |
| 48 | New York | ~30K | 0.52× | |
| 49 | Florida | ~30K | 0.49× | |
| 50 | California | ~50K | 0.46× |
The strongest cross-interests of the Breakaway roping audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Hank Williams Jr. | Music & Radio | 23.01× | ||
| 02 | Kentucky Derby | Sports | 16.22× | ||
| 03 | Wrangler (jeans) | Fashion & Accessoires | 14.65× | ||
| 04 | San Antonio Spurs | Sports | 7.31× | ||
| 05 | Mongolia | Travel & Leisure | 5.96× | ||
| 06 | Tractor Supply Company | Shopping | 5.83× | ||
| 07 | Discount Tire | Shopping | 5.00× | ||
| 08 | Veterinary medicine | Business & Career | 4.54× | ||
| 09 | Rodeo | Sports | 3.92× | ||
| 10 | Hardware store | Home & Garden | 3.32× | ||
| 11 | Planet Fitness | Sports | 3.03× | ||
| 12 | Livestock | Pets & Animals | 2.65× | ||
| 13 | Country music | Music & Radio | 2.23× | ||
| 14 | Donald Trump | Politics & Society | 2.19× | ||
| 15 | Wine | Food & Beverages | 2.08× | ||
| 16 | Internet & Social Media | 1.99× | |||
| 17 | Alcoholic beverages | Food & Beverages | 1.94× | ||
| 18 | Home improvement | Home & Garden | 1.87× | ||
| 19 | Recipes | Food & Beverages | 1.83× | ||
| 20 | Cooking | Food & Beverages | 1.65× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 3.87× | |
| Need for Security | CONSERVATISM | 1.71× | |
| DIY Mentality | THRILL | 1.69× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.66× | |
| Design Affinity | PREMIUM | 0.68× | |
| Quality Awareness | PREMIUM | 0.69× |
Breakaway roping has an estimated audience of 902,788 people in United States, concentrated in Texas and California.
55.4% of Breakaway roping fans are female, 44.6% are male, with an average age of 38.6 years.
Breakaway roping fans show strongest brand affinity for Hank Williams Jr. (23.01×), Wrangler (jeans) (14.65×), and San Antonio Spurs (7.31×) over the country average.
Breakaway roping fans in United States are most concentrated in Texas (reach ~90K), California (reach ~50K), and Florida (reach ~30K). These three regions account for the largest share of the active audience.
Beyond Breakaway roping itself, the audience over-indexes on Wrangler (jeans) (14.65×), San Antonio Spurs (7.31×), Kentucky Derby (16.22×), and Tractor Supply Company (5.83×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Breakaway roping. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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