Rascasse Audience Intelligence

Wheeler Walker Jr. Audience in United States

A data profile of the people who buy, follow and care about Wheeler Walker Jr. in United States — modelled from more than twelve digital signal sources. Wheeler Walker Jr. has an estimated audience of 375,451 people in United States.

#152among Country music in United States#10672among Person in United States#6160in Music & Radio

The average Wheeler Walker Jr. fan in United States is 43.4 years old, more male, and lives primarily in Texas.

The audience is concentrated in Texas, California, Florida.

Top brand affinities include Hank Williams Jr., Toby Keith, Hank Williams, with strongest over-indexing on Hank Williams Jr. (77.01× the country average).

Demographically, the Wheeler Walker Jr. audience skews more male with an average age of 43.4, and over-indexes on personality traits such as Patriotism, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Wheeler Walker Jr. fan in United States is more male, around 43.4 years old, with strong Patriotism tendencies and a notable affinity for Hank Williams Jr..

Category: Music & Radio · Type: Person · Subtype: Country music

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Wheeler Walker Jr. profile in United States.

Audience size
375K
in United States
Gender
43.0%♀
57.0% male
Age
43.4
average years
Country rank
#43013
Person in United States
Fig. 01

Search interest · 12-month trend

+23%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Wheeler Walker Jr. fans

43.0% are female, 57.0% are male, average age 43.4.

Fig. 02

Gender split

43.0%
Female
57.0%
Male
Demographic split for Wheeler Walker Jr. audience in United States
MetricValue
Female43.0%
Male57.0%
Average age43.4
Estimated audience size375,451
Fig. 03

Age distribution

Ø 43.4
average years
Age distribution of the Wheeler Walker Jr. audience in United States
Age bracketShare%
16-1914%
20-2914%
30-3918%
40-4926%
50+29%
Fig. 04

Worldwide distribution

67.8%

of the worldwide Wheeler Walker Jr. audience comes from United States.

Worldwide audience distribution share by country for Wheeler Walker Jr.
CountryShare
United States67.8%
Canada7.3%
Germany6.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Wheeler Walker Jr. audience in United States is strongest.

Fig. 05

Top regions by affinity

Wheeler Walker Jr. fans by region: top regions in United States
#RegionReachAffinity×
01Kentucky~9K2.06×
02West Virginia~3K1.63×
03Tennessee~10K1.51×
04Iowa~4K1.51×
05Wisconsin~8K1.49×
06North Dakota~1K1.40×
07Missouri~8K1.37×
08Nebraska~2K1.36×
09Montana~1K1.31×
10Kansas~4K1.29×
11Ohio~10K1.27×
12Indiana~8K1.27×
13Oklahoma~5K1.25×
14South Dakota<1K1.23×
15Minnesota~6K1.19×
16Arkansas~3K1.18×
17Oregon~5K1.17×
18Idaho~2K1.15×
19Michigan~10K1.14×
20Alabama~5K1.03×
21Maine~1K1.03×
22Alaska<1K0.99×
23Pennsylvania~10K0.98×
24Vermont<1K0.97×
25Mississippi~3K0.94×
26New Hampshire~1K0.94×
27Colorado~5K0.92×
28South Carolina~5K0.90×
29Louisiana~4K0.88×
30Illinois~10K0.85×
31North Carolina~9K0.85×
32Washington~6K0.85×
33New Mexico~1K0.83×
34Delaware<1K0.82×
35Nevada~3K0.81×
36Arizona~6K0.80×
37Rhode Island<1K0.80×
38Utah~2K0.78×
39Hawaii~1K0.77×
40Washington, District of Columbia<1K0.75×
41Virginia~6K0.74×
42Texas~20K0.71×
43Georgia~8K0.71×
44Connecticut~2K0.69×
45Maryland~4K0.62×
46Florida~10K0.59×
47Massachusetts~4K0.59×
48California~20K0.51×
49New Jersey~5K0.51×
50New York~10K0.49×
Fig. 06

Affinity by region

Affinity by region — Wheeler Walker Jr., United States
0.49×1.00×2.06×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Wheeler Walker Jr. audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Wheeler Walker Jr. audience
#·InterestCategoryAffinity×
01Hank Williams Jr.Music & Radio77.01×
02Hank WilliamsMusic & Radio18.08×
03Toby KeithMusic & Radio12.90×
04John DenverMusic & Radio10.68×
05Dwight YoakamMusic & Radio10.01×
06Billy Ray CyrusMusic & Radio9.25×
07Waylon JenningsMusic & Radio8.97×
08Alan JacksonMusic & Radio8.67×
09Kris KristoffersonMusic & Radio8.58×
10Kacey MusgravesMusic & Radio7.80×
11Chris StapletonMusic & Radio7.73×
12Shania TwainMusic & Radio7.67×
13Willie NelsonMusic & Radio6.80×
14Discount TireShopping3.07×
15Hardware storeHome & Garden2.56×
16Britney SpearsMusic & Radio2.52×
17Fox News ChannelMovies & TV2.21×
18Pizza HutFood & Beverages1.81×
19Hobby LobbyHome & Garden1.74×
20Donald TrumpPolitics & Society1.53×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Wheeler Walker Jr. audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Wheeler Walker Jr. audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.95×
Convenience OrientationPREMIUM1.61×
IndividualismJOY1.54×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Wheeler Walker Jr. audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.60×
Design AffinityPREMIUM0.62×
Healthy LifestyleBALANCE0.77×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Wheeler Walker Jr. have in United States?

Wheeler Walker Jr. has an estimated audience of 375,451 people in United States, concentrated in Texas and California.

02

What is the gender split and age of Wheeler Walker Jr. fans?

43.0% of Wheeler Walker Jr. fans are female, 57.0% are male, with an average age of 43.4 years.

03

Which brands do Wheeler Walker Jr. fans like most?

Wheeler Walker Jr. fans show strongest brand affinity for Hank Williams Jr. (77.01×), Toby Keith (12.9×), and Hank Williams (18.08×) over the country average.

04

Where do Wheeler Walker Jr. fans live in United States?

Wheeler Walker Jr. fans in United States are most concentrated in Texas (reach ~20K), California (reach ~20K), and Florida (reach ~10K). These three regions account for the largest share of the active audience.

05

What other brands do Wheeler Walker Jr. fans also like?

Beyond Wheeler Walker Jr. itself, the audience over-indexes on Toby Keith (12.9×), Hank Williams (18.08×), Willie Nelson (6.8×), and Alan Jackson (8.67×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See Wheeler Walker Jr. audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Wheeler Walker Jr.. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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