Wheeler Walker Jr. Audience in United States
Wheeler Walker Jr. has an estimated audience of 354,631 people in United States. 47.0% are female, 53.0% are male, average age 44.8. Top brand affinities: Hank Williams Jr., Shania Twain, Capital One, AccuWeather, CarGurus.
Top brand affinities include Hank Williams Jr., Shania Twain, Capital One, with strongest over-indexing on Hank Williams Jr. (34.3× the country average). Demographically, the Wheeler Walker Jr. audience skews balanced with an average age of 44.8, and over-indexes on personality traits such as Patriotism, Extroversion.
Category: Music & Radio · Type: Person · Subtype: Country music
Demographics of Wheeler Walker Jr. fans
| Metric | Value |
|---|---|
| Female | 47.0% |
| Male | 53.0% |
| Average age | 44.8 |
| Estimated audience size | 354,631 |
Audience persona
The typical Wheeler Walker Jr. fan in United States is balanced, around 44.8 years old, with strong Patriotism tendencies and a notable affinity for Hank Williams Jr..
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Hank Williams Jr. | 34.3× | Music & Radio |
| Shania Twain | 19.32× | Music & Radio |
| Capital One | 4.45× | Business & Career |
| AccuWeather | 5.88× | Home & Garden |
| CarGurus | 5.03× | Cars & Mobility |
| Clint Eastwood | 7.65× | Movies & TV |
| Google Maps | 3.14× | Internet & Social Media |
| Vistaprint | 9.61× | Business & Career |
| Circle K | 5.1× | Shopping |
| Willie Nelson | 7.27× | Music & Radio |
| Alan Jackson | 10.16× | Music & Radio |
| Fox News Channel | 1.99× | Movies & TV |
| Kia Sportage | 13.92× | Cars & Mobility |
| Matthew McConaughey | 5.77× | Movies & TV |
| Hank Williams | 16.22× | Music & Radio |
| Aaron Rodgers | 4.07× | Sports |
| Diane Keaton | 3.92× | Movies & TV |
| Ozzy Osbourne | 5.83× | Music & Radio |
| Bruce Willis | 4.41× | Movies & TV |
| Billy Ray Cyrus | 10.92× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 1.85 |
| Extroversion | THRILL | 1.29 |
| Tradition | CONSERVATISM | 1.25 |
| Community Orientation | OPEN | 1.17 |
| Risk Appetite | THRILL | 1.17 |
| Need for Security | CONSERVATISM | 1.13 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 68.4% |
| Canada | 6.3% |
| Germany | 4.8% |
See Wheeler Walker Jr. audiences in other countries
More Country music audiences in United States
- Dolly Parton (13,164,655)
- Ella Langley (11,916,331)
- Jelly Roll (10,890,317)
- Willie Nelson (9,258,577)
- Megan Moroney (8,562,919)
How to read this data
Audience size is the estimated number of people in United States who actively search for Wheeler Walker Jr.. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.