The Red Clay Strays Audience in United States

The Red Clay Strays logo

The Red Clay Strays has an estimated audience of 521,149 people in United States. 38.6% are female, 61.4% are male, average age 42.2. Top brand affinities: Hank Williams Jr., Capital One, AccuWeather, CarGurus, Clint Eastwood.

Top brand affinities include Hank Williams Jr., Capital One, AccuWeather, with strongest over-indexing on Hank Williams Jr. (75.78× the country average). Demographically, the The Red Clay Strays audience skews more male with an average age of 42.2, and over-indexes on personality traits such as Patriotism, Risk Appetite.

Category: Music & Radio · Type: Person · Subtype: Country music

Demographics of The Red Clay Strays fans

Demographic split for The Red Clay Strays audience in United States
MetricValue
Female38.6%
Male61.4%
Average age42.2
Estimated audience size521,149

Audience persona

The typical The Red Clay Strays fan in United States is more male, around 42.2 years old, with strong Patriotism tendencies and a notable affinity for Hank Williams Jr..

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for The Red Clay Strays audience
BrandAffinityCategory
Hank Williams Jr.75.78×Music & Radio
Capital One5.76×Business & Career
AccuWeather8.91×Home & Garden
CarGurus7.83×Cars & Mobility
Clint Eastwood10.25×Movies & TV
Google Maps4.33×Internet & Social Media
Circle K7.36×Shopping
Ozzy Osbourne9.53×Music & Radio
Shania Twain15.13×Music & Radio
Matthew McConaughey8.37×Movies & TV
Aaron Rodgers5.9×Sports
John Wayne13.36×Movies & TV
Bruce Willis6.06×Movies & TV
Indianapolis Motor Speedway11.57×Sports
Charlie Hunnam8.74×Movies & TV
Hank Williams19.71×Music & Radio
Google News4.34×News
Indeed.com2.99×Business & Career
Diane Keaton4.42×Movies & TV
Kenny Rogers14.27×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by The Red Clay Strays audience
TraitClusterScore
PatriotismCONSERVATISM2.12
Risk AppetiteTHRILL1.68
TraditionCONSERVATISM1.3
ExtroversionTHRILL1.27
DIY MentalityTHRILL1.21
Need for SecurityCONSERVATISM1.14

Worldwide distribution

Worldwide audience distribution share by country for The Red Clay Strays
CountryShare
United States75.6%
Canada4.8%
United Kingdom4.1%

See The Red Clay Strays audiences in other countries

More Country music audiences in United States

How to read this data

Audience size is the estimated number of people in United States who actively search for The Red Clay Strays. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.