The Red Clay Strays Audience in United States

The Red Clay Strays has an estimated audience of 521,149 people in United States. 38.6% are female, 61.4% are male, average age 42.2. Top brand affinities: Nebraska, Israel, Mathcore, Pillow, Jaws.
Top brand affinities include Nebraska, Israel, Mathcore, with strongest over-indexing on Nebraska (3.82× the country average). Demographically, the The Red Clay Strays audience skews more male with an average age of 42.2, and over-indexes on personality traits such as Patriotism, Risk Appetite.
Category: Music & Radio · Type: Person · Subtype: Country music
Demographics of The Red Clay Strays fans
| Metric | Value |
|---|---|
| Female | 38.6% |
| Male | 61.4% |
| Average age | 42.2 |
| Estimated audience size | 521,149 |
Audience persona
The typical The Red Clay Strays fan in United States is more male, around 42.2 years old, with strong Patriotism tendencies and a notable affinity for Nebraska.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Nebraska | 3.82× | Travel & Leisure |
| Israel | 2.19× | Travel & Leisure |
| Mathcore | 7.84× | Music & Radio |
| Pillow | 1.95× | Home & Garden |
| Jaws | 4.22× | Movies & TV |
| Goop | 4.08× | Internet & Social Media |
| Jesse Plemons | 2.62× | Movies & TV |
| Governor of Michigan | 5.6× | Politics & Society |
| Unique Gifts | 1.77× | Shopping |
| Wok | 4.59× | Food & Beverages |
| Hibachi | 5.41× | Food & Beverages |
| Kikar HaShabbat | 10.46× | News |
| 3D printing | 1.61× | Technology & Electronics |
| Grinch | 2.54× | Movies & TV |
| KiwiCo | 4.23× | Kids & Family |
| Elsword | 9.81× | Games |
| Google Home | 3.74× | Technology & Electronics |
| Sinaloa | 2.12× | Travel & Leisure |
| Staycation | 1.86× | Home & Garden |
| Gift registry | 7.17× | Kids & Family |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 2.12 |
| Risk Appetite | THRILL | 1.68 |
| Tradition | CONSERVATISM | 1.3 |
| Extroversion | THRILL | 1.27 |
| DIY Mentality | THRILL | 1.21 |
| Need for Security | CONSERVATISM | 1.14 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 75.6% |
| Canada | 4.8% |
| United Kingdom | 4.1% |
See The Red Clay Strays audiences in other countries
More Country music audiences in United States
- Dolly Parton (13,164,655)
- Ella Langley (11,916,331)
- Jelly Roll (10,890,317)
- Willie Nelson (9,258,577)
- Megan Moroney (8,562,919)
How to read this data
Audience size is the estimated number of people in United States who actively search for The Red Clay Strays. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.