Rascasse Audience Intelligence

Heavy D Audience in United States

Name: Heavy D — United States
Creator: Rascasse
License: https://rascasse.com/terms/

A data profile of the people who buy, follow and care about Heavy D in United States — modelled from more than twelve digital signal sources. Heavy D has an estimated audience of 1,216,354 people in United States.

#1432among Actor Actress or TV Star in United States #4396among Person in United States #3588in Movies & TV

The average Heavy D fan in United States is 40.3 years old, more male, and lives primarily in Texas.

The audience is concentrated in Texas, California, Florida.

Top brand affinities include Hank Williams Jr., Ja Rule, AutoZone, with strongest over-indexing on Hank Williams Jr. (25.2× the country average).

Demographically, the Heavy D audience skews more male with an average age of 40.3, and over-indexes on personality traits such as Patriotism, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Heavy D fan in United States is more male, around 40.3 years old, with strong Patriotism tendencies and a notable affinity for Hank Williams Jr..

Category: Movies & TV · Type: Person · Subtype: Actor Actress or TV Star

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Heavy D profile in United States.

Audience size

1.2M

in United States

Gender

22.3%♀

77.7% male

Age

40.3

average years

Country rank

#20680

Person in United States

Fig. 01

Search interest · 12-month trend

Monthly searches · Source: Rascasse Audience Intelligence

Section 02

Demographics of Heavy D fans

22.3% are female, 77.7% are male, average age 40.3.

Fig. 02

Gender split

22.3%

Female

77.7%

Male

Demographic split for Heavy D audience in United States
Metric	Value
Female	22.3%
Male	77.7%
Average age	40.3
Estimated audience size	1,216,354

Fig. 03

Age distribution

Age distribution of the Heavy D audience in United States
Age bracket	Share	%
16-19		16%
20-29		19%
30-39		22%
40-49		23%
50+		20%

Fig. 04

Worldwide distribution

66.8%

of the worldwide Heavy D audience comes from United States.

Worldwide audience distribution share by country for Heavy D
Country	Share
United States	66.8%
United Kingdom	11.0%
Canada	4.4%

Section 03

Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Heavy D audience in United States is strongest.

Fig. 05

Top regions by affinity

Heavy D fans by region: top regions in United States
#	Region	Reach	×
01	Mississippi	~20K	1.74×
02	Maryland	~40K	1.73×
03	Georgia	~70K	1.70×
04	Oklahoma	~20K	1.65×
05	Louisiana	~20K	1.51×
06	Delaware	~5K	1.51×
07	North Carolina	~60K	1.49×
08	South Carolina	~30K	1.49×
09	Alabama	~30K	1.46×
10	Virginia	~40K	1.30×
11	Washington, District of Columbia	~5K	1.27×
12	Connecticut	~20K	1.21×
13	Michigan	~40K	1.19×
14	New York	~80K	1.18×
15	New Jersey	~40K	1.18×
16	Tennessee	~30K	1.15×
17	Pennsylvania	~50K	1.12×
18	Ohio	~40K	1.11×
19	Nevada	~10K	1.09×
20	Texas	~100K	1.07×
21	Illinois	~40K	1.06×
22	Arkansas	~10K	1.06×
23	Florida	~90K	1.04×
24	Indiana	~20K	0.99×
25	Missouri	~20K	0.99×
26	Kentucky	~20K	0.97×
27	Rhode Island	~4K	0.96×
28	Massachusetts	~20K	0.85×
29	New Mexico	~5K	0.85×
30	Arizona	~20K	0.84×
31	West Virginia	~5K	0.84×
32	Kansas	~8K	0.82×
33	California	~100K	0.81×
34	New Hampshire	~4K	0.81×
35	Wisconsin	~10K	0.79×
36	Alaska	~2K	0.77×
37	Utah	~8K	0.76×
38	North Dakota	~2K	0.75×
39	Hawaii	~4K	0.74×
40	Colorado	~10K	0.73×
41	Nebraska	~5K	0.73×
42	Maine	~3K	0.73×
43	Washington	~20K	0.72×
44	Minnesota	~10K	0.71×
45	South Dakota	~2K	0.71×
46	Vermont	~2K	0.71×
47	Idaho	~4K	0.70×
48	Montana	~2K	0.70×
49	Iowa	~7K	0.68×
50	Oregon	~10K	0.67×

Affinity by region — Heavy D, United States

Section 04

Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Heavy D audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Heavy D audience
#	Interest	Category	×
01	Ja Rule	Music & Radio	27.27×
02	Hank Williams Jr.	Music & Radio	25.20×
03	Marques Houston	Music & Radio	24.67×
04	Kim Coates	Movies & TV	23.84×
05	Tyrese Gibson	Music & Radio	19.36×
06	Faith Evans	Music & Radio	16.44×
07	Vanilla Ice	Music & Radio	16.41×
08	Missy Elliott	Music & Radio	14.79×
09	Jennifer Hudson	Music & Radio	10.04×
10	Toni Braxton	Music & Radio	9.86×
11	Jaden Smith	Movies & TV	8.80×
12	Motorboat	Cars & Mobility	5.57×
13	Racing games	Games	3.97×
14	Discount Tire	Shopping	3.77×
15	Advance Auto Parts	Cars & Mobility	3.66×
16	O'Reilly Auto Parts	Cars & Mobility	3.65×
17	Kyle Busch	Sports	3.56×
18	AutoZone	Cars & Mobility	3.52×
19	Solar energy	Home & Garden	2.91×
20	Best Buy	Shopping	2.20×

Section 05

Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Heavy D audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out

The strongest tendencies

Top personality traits over-indexed by Heavy D audience · What stands out
Trait	Cluster	Score
Patriotism	CONSERVATISM	2.15×
Need for Security	CONSERVATISM	1.72×
Individualism	JOY	1.47×

0×1.00× baseline2×

↓ Rather not

The weakest tendencies

Top personality traits over-indexed by Heavy D audience · Rather not
Trait	Cluster	Score
Design Affinity	PREMIUM	0.56×
Mindfulness	BALANCE	0.66×
Sustainability	BALANCE	0.68×

0×1.00× baseline2×

Section 06

Frequently asked questions

How many fans does Heavy D have in United States?

Heavy D has an estimated audience of 1,216,354 people in United States, concentrated in Texas and California.

What is the gender split and age of Heavy D fans?

22.3% of Heavy D fans are female, 77.7% are male, with an average age of 40.3 years.

Which brands do Heavy D fans like most?

Heavy D fans show strongest brand affinity for Hank Williams Jr. (25.2×), Ja Rule (27.27×), and AutoZone (3.52×) over the country average.

Where do Heavy D fans live in United States?

Heavy D fans in United States are most concentrated in Texas (reach ~100K), California (reach ~100K), and Florida (reach ~90K). These three regions account for the largest share of the active audience.

What other brands do Heavy D fans also like?

Beyond Heavy D itself, the audience over-indexes on Ja Rule (27.27×), AutoZone (3.52×), Tyrese Gibson (19.36×), and Vanilla Ice (16.41×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Heavy D. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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