Heavy D Audience in United States

Heavy D logo

Heavy D has an estimated audience of 1,242,899 people in United States. 22.3% are female, 77.7% are male, average age 40.3. Top regions: Texas, California, Florida. Top brand affinities: Vanilla Ice, CarGurus, Autism Awareness, Jaden Smith, Diabetes mellitus awareness.

The average Heavy D fan in United States is 40.3 years old, more male, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include Vanilla Ice, CarGurus, Autism Awareness, with strongest over-indexing on Vanilla Ice (90.59× the country average). Demographically, the Heavy D audience skews more male with an average age of 40.3, and over-indexes on personality traits such as Risk Appetite, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Person · Subtype: Actor Actress or TV Star

Demographics of Heavy D fans

Demographic split for Heavy D audience in United States
MetricValue
Female22.3%
Male77.7%
Average age40.3
Estimated audience size1,242,899

Audience persona

The typical Heavy D fan in United States is more male, around 40.3 years old, with strong Risk Appetite tendencies and a notable affinity for Vanilla Ice.

Top regions in United States

Top regions ranked by reach for Heavy D in United States
RegionReachAffinity
Texas115,9581.09×
California110,8350.81×
Florida87,5691.04×
New York83,2461.2×
Georgia70,8501.85×
North Carolina61,7411.65×
Pennsylvania48,4991.16×
Illinois45,4891.1×
Ohio43,8951.15×
Virginia43,4671.44×
Michigan41,4371.27×
Maryland39,1291.83×
New Jersey37,1521.18×
South Carolina30,1951.61×
Tennessee29,9061.2×
Alabama26,6031.53×
Louisiana26,5311.66×
Oklahoma24,7141.79×
Indiana22,5140.99×
Missouri20,3401.02×
Arizona20,3150.8×
Mississippi19,5271.91×
Massachusetts19,1510.78×
Washington17,6270.71×
Kentucky14,9330.96×
Connecticut14,4121.16×
Wisconsin13,8820.74×
Nevada13,5691.13×
Colorado13,1760.67×
Minnesota11,8840.67×
Arkansas11,2791.1×
Oregon8,7500.61×
Kansas7,2920.74×
Utah7,1700.64×
Iowa5,9140.58×
Delaware5,3731.57×
Washington, District of Columbia5,1421.38×
New Mexico4,8630.78×
West Virginia4,3560.75×
Nebraska4,0140.64×
Hawaii3,5500.66×
Idaho3,5330.57×
Rhode Island3,3250.84×
New Hampshire2,9880.61×
Maine2,5500.57×
Montana1,7700.51×
Alaska1,4120.53×
South Dakota1,2910.45×
North Dakota1,2570.49×
Vermont9000.41×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Heavy D audience
BrandAffinityCategory
Vanilla Ice90.59×Music & Radio
CarGurus13.29×Cars & Mobility
Autism Awareness19.03×Health
Jaden Smith34.58×Movies & TV
Diabetes mellitus awareness12.48×Health
Method Man37.04×Music & Radio
Google Maps5.99×Internet & Social Media
Tech N9ne59.42×Music & Radio
Capital One5.84×Business & Career
Microblogging12.67×Technology & Electronics
Indianapolis Motor Speedway19.44×Sports
Singer-songwriter5.51×Music & Radio
Aaron Rodgers8.52×Sports
Lil Peep26.06×Music & Radio
Hank Williams Jr.26.32×Music & Radio
Bruce Willis8.66×Movies & TV
21 Savage23.03×Music & Radio
Kim Coates40.4×Movies & TV
Nipsey Hussle23.98×Music & Radio
AccuWeather7.23×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Heavy D audience
TraitClusterScore
Risk AppetiteTHRILL2.33
ExtroversionTHRILL1.36
Need for SecurityCONSERVATISM1.36
PatriotismCONSERVATISM1.31
Luxury OrientationPREMIUM1.26
IndividualismJOY1.17

Worldwide distribution

Worldwide audience distribution share by country for Heavy D
CountryShare
United States67.2%
United Kingdom11.0%
Canada4.4%

See Heavy D audiences in other countries

More Actor Actress or TV Star audiences in United States

Frequently asked questions

How many fans does Heavy D have in United States?

Heavy D has an estimated audience of 1,242,899 people in United States, concentrated in Texas and California.

What is the gender split and age of Heavy D fans?

22.3% of Heavy D fans are female, 77.7% are male, with an average age of 40.3 years.

Which brands do Heavy D fans like most?

Heavy D fans show strongest brand affinity for Vanilla Ice (90.59×), CarGurus (13.29×), and Autism Awareness (19.03×) over the country average.

Where do Heavy D fans live in United States?

Heavy D fans in United States are most concentrated in Texas (reach 115,958), California (reach 110,835), and Florida (reach 87,569). These three regions account for the largest share of the active audience.

What other brands do Heavy D fans also like?

Beyond Heavy D itself, the audience over-indexes on CarGurus (13.29×), Autism Awareness (19.03×), Jaden Smith (34.58×), and Diabetes mellitus awareness (12.48×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Heavy D. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.