Martina McBride Audience in United States

Martina McBride logo

Martina McBride has an estimated audience of 850,361 people in United States. 64.7% are female, 35.3% are male, average age 47.0. Top regions: Texas, California, Florida. Top brand affinities: KiwiCo, Whataburger, Pillow, Israel, Guy Fieri.

The average Martina McBride fan in United States is 47.0 years old, more female, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include KiwiCo, Whataburger, Pillow, with strongest over-indexing on KiwiCo (11.68× the country average). Demographically, the Martina McBride audience skews more female with an average age of 47.0, and over-indexes on personality traits such as Community Orientation, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Person · Subtype: Country music

Demographics of Martina McBride fans

Demographic split for Martina McBride audience in United States
MetricValue
Female64.7%
Male35.3%
Average age47.0
Estimated audience size850,361

Audience persona

The typical Martina McBride fan in United States is more female, around 47.0 years old, with strong Community Orientation tendencies and a notable affinity for KiwiCo.

Top regions in United States

Top regions ranked by reach for Martina McBride in United States
RegionReachAffinity
Texas56,5350.77×
California40,0360.43×
Florida37,5440.65×
Pennsylvania34,3481.2×
Ohio33,2341.27×
Tennessee28,8801.69×
New York26,6920.56×
North Carolina24,1820.95×
Illinois23,7870.84×
Georgia20,8440.8×
Missouri19,9071.45×
Michigan19,5780.88×
Indiana18,5791.2×
Arizona17,2490.99×
Wisconsin16,7451.31×
Washington16,4870.97×
Virginia16,0120.77×
Minnesota15,8361.3×
Kentucky15,5571.46×
Kansas14,9182.23×
Alabama14,3931.21×
South Carolina13,6601.07×
Oklahoma13,4011.42×
Louisiana12,1791.11×
Maryland10,8180.74×
New Jersey10,6970.49×
Colorado9,9320.74×
Arkansas9,8681.41×
Massachusetts9,1260.54×
Iowa8,7091.24×
Mississippi8,5611.22×
Utah8,0581.06×
Oregon7,9900.82×
Nevada5,9590.72×
West Virginia5,5441.4×
Nebraska4,8991.15×
Connecticut4,8320.57×
Idaho4,5861.08×
New Mexico3,6010.84×
Montana2,8341.2×
Maine2,7560.9×
New Hampshire2,5720.77×
South Dakota2,5121.28×
North Dakota2,3331.34×
Delaware2,2250.95×
Wyoming1,7401.38×
Rhode Island1,4960.55×
Hawaii1,2790.35×
Alaska1,1040.61×
Washington, District of Columbia1,0880.43×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Martina McBride audience
BrandAffinityCategory
KiwiCo11.68×Kids & Family
Whataburger2.16×Food & Beverages
Pillow2.25×Home & Garden
Israel2.12×Travel & Leisure
Guy Fieri3.62×Movies & TV
Elsword13.93×Games
KLOS22.18×Music & Radio
Avneet Kaur18.57×Movies & TV
Vaani Kapoor11.46×Movies & TV
Glue logic4.56×Technology & Electronics
Jeep Wagoneer2.55×Cars & Mobility
Sinaloa1.63×Travel & Leisure
JamBase4.95×Music & Radio
Scratching post3.99×Pets & Animals
Jack White2.02×Movies & TV
Home staging2.17×Home & Garden
JibJab2.34×Internet & Social Media
Cleveland Clinic2.13×Health
Mortgage insurance1.55×Business & Career
Corona (band)1.97×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Martina McBride audience
TraitClusterScore
Community OrientationOPEN1.48
PatriotismCONSERVATISM1.46
TraditionCONSERVATISM1.28
Price SensitivityPREMIUM1.22
SpiritualityBALANCE1.2
Family OrientationCONSERVATISM1.15

Worldwide distribution

Worldwide audience distribution share by country for Martina McBride
CountryShare
United States81.4%
Canada5.8%
United Kingdom3.5%

See Martina McBride audiences in other countries

More Country music audiences in United States

Frequently asked questions

How many fans does Martina McBride have in United States?

Martina McBride has an estimated audience of 850,361 people in United States, concentrated in Texas and California.

What is the gender split and age of Martina McBride fans?

64.7% of Martina McBride fans are female, 35.3% are male, with an average age of 47.0 years.

Which brands do Martina McBride fans like most?

Martina McBride fans show strongest brand affinity for KiwiCo (11.68×), Whataburger (2.16×), and Pillow (2.25×) over the country average.

Where do Martina McBride fans live in United States?

Martina McBride fans in United States are most concentrated in Texas (reach 56,535), California (reach 40,036), and Florida (reach 37,544). These three regions account for the largest share of the active audience.

What other brands do Martina McBride fans also like?

Beyond Martina McBride itself, the audience over-indexes on Whataburger (2.16×), Pillow (2.25×), Israel (2.12×), and Guy Fieri (3.62×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Martina McBride. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.