Martina McBride Audience in United States

Martina McBride has an estimated audience of 850,361 people in United States. 64.7% are female, 35.3% are male, average age 47.0. Top regions: Texas, California, Florida. Top brand affinities: LeAnn Rimes, Josh Duhamel, Erin Andrews, Aaron Paul, Kellie Pickler.

The average Martina McBride fan in United States is 47.0 years old, more female, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include LeAnn Rimes, Josh Duhamel, Erin Andrews, with strongest over-indexing on LeAnn Rimes (29.06× the country average). Demographically, the Martina McBride audience skews more female with an average age of 47.0, and over-indexes on personality traits such as Community Orientation, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Person · Subtype: Country music

Demographics of Martina McBride fans

Demographic split for Martina McBride audience in United States
MetricValue
Female64.7%
Male35.3%
Average age47.0
Estimated audience size850,361

Audience persona

The typical Martina McBride fan in United States is more female, around 47.0 years old, with strong Community Orientation tendencies and a notable affinity for LeAnn Rimes.

Top regions in United States

Top regions ranked by reach for Martina McBride in United States
RegionReachAffinity
Texas56,5350.77×
California40,0360.43×
Florida37,5440.65×
Pennsylvania34,3481.2×
Ohio33,2341.27×
Tennessee28,8801.69×
New York26,6920.56×
North Carolina24,1820.95×
Illinois23,7870.84×
Georgia20,8440.8×
Missouri19,9071.45×
Michigan19,5780.88×
Indiana18,5791.2×
Arizona17,2490.99×
Wisconsin16,7451.31×
Washington16,4870.97×
Virginia16,0120.77×
Minnesota15,8361.3×
Kentucky15,5571.46×
Kansas14,9182.23×
Alabama14,3931.21×
South Carolina13,6601.07×
Oklahoma13,4011.42×
Louisiana12,1791.11×
Maryland10,8180.74×
New Jersey10,6970.49×
Colorado9,9320.74×
Arkansas9,8681.41×
Massachusetts9,1260.54×
Iowa8,7091.24×
Mississippi8,5611.22×
Utah8,0581.06×
Oregon7,9900.82×
Nevada5,9590.72×
West Virginia5,5441.4×
Nebraska4,8991.15×
Connecticut4,8320.57×
Idaho4,5861.08×
New Mexico3,6010.84×
Montana2,8341.2×
Maine2,7560.9×
New Hampshire2,5720.77×
South Dakota2,5121.28×
North Dakota2,3331.34×
Delaware2,2250.95×
Wyoming1,7401.38×
Rhode Island1,4960.55×
Hawaii1,2790.35×
Alaska1,1040.61×
Washington, District of Columbia1,0880.43×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Martina McBride audience
BrandAffinityCategory
LeAnn Rimes29.06×Music & Radio
Josh Duhamel16.55×Fashion & Accessoires
Erin Andrews25.52×Sports
Aaron Paul20.31×Movies & TV
Kellie Pickler31.57×Music & Radio
Sharon Osbourne9.13×Movies & TV
Willie Nelson7.72×Music & Radio
Sophia Bush12.87×Movies & TV
Josh Turner22.18×Music & Radio
Kia Sportage13.93×Cars & Mobility
Grand Ole Opry11.46×Music & Radio
Fox News Channel1.88×Movies & TV
Alan Jackson9.24×Music & Radio
Mariska Hargitay7.57×Movies & TV
Darius Rucker14.5×Music & Radio
Kacey Musgraves12.25×Music & Radio
Rockabilly4.41×Fashion & Accessoires
John Denver11.68×Music & Radio
Nature1.6×Home & Garden
Reba McEntire6.85×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Martina McBride audience
TraitClusterScore
Community OrientationOPEN1.48
PatriotismCONSERVATISM1.46
TraditionCONSERVATISM1.28
Price SensitivityPREMIUM1.22
SpiritualityBALANCE1.2
Family OrientationCONSERVATISM1.15

Worldwide distribution

Worldwide audience distribution share by country for Martina McBride
CountryShare
United States81.4%
Canada5.8%
United Kingdom3.5%

See Martina McBride audiences in other countries

More Country music audiences in United States

Frequently asked questions

How many fans does Martina McBride have in United States?

Martina McBride has an estimated audience of 850,361 people in United States, concentrated in Texas and California.

What is the gender split and age of Martina McBride fans?

64.7% of Martina McBride fans are female, 35.3% are male, with an average age of 47.0 years.

Which brands do Martina McBride fans like most?

Martina McBride fans show strongest brand affinity for LeAnn Rimes (29.06×), Josh Duhamel (16.55×), and Erin Andrews (25.52×) over the country average.

Where do Martina McBride fans live in United States?

Martina McBride fans in United States are most concentrated in Texas (reach 56,535), California (reach 40,036), and Florida (reach 37,544). These three regions account for the largest share of the active audience.

What other brands do Martina McBride fans also like?

Beyond Martina McBride itself, the audience over-indexes on Josh Duhamel (16.55×), Erin Andrews (25.52×), Aaron Paul (20.31×), and Kellie Pickler (31.57×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Martina McBride. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.