Jennifer Nettles Audience in United States

Jennifer Nettles logo

Jennifer Nettles has an estimated audience of 1,880,936 people in United States. 70.1% are female, 29.9% are male, average age 41.6. Top regions: Texas, California, Florida. Top brand affinities: Whataburger, Pillow, Alaska, Goop, JDSU.

The average Jennifer Nettles fan in United States is 41.6 years old, more female, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include Whataburger, Pillow, Alaska, with strongest over-indexing on Whataburger (2.42× the country average). Demographically, the Jennifer Nettles audience skews more female with an average age of 41.6, and over-indexes on personality traits such as Quality Awareness, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Person · Subtype: Singer-songwriter

Demographics of Jennifer Nettles fans

Demographic split for Jennifer Nettles audience in United States
MetricValue
Female70.1%
Male29.9%
Average age41.6
Estimated audience size1,880,936

Audience persona

The typical Jennifer Nettles fan in United States is more female, around 41.6 years old, with strong Quality Awareness tendencies and a notable affinity for Whataburger.

Top regions in United States

Top regions ranked by reach for Jennifer Nettles in United States
RegionReachAffinity
Texas135,6090.84×
California95,7710.46×
Florida92,6360.73×
Georgia75,9021.31×
North Carolina72,9801.29×
Ohio71,4491.23×
Tennessee70,1061.86×
New York59,9590.57×
Pennsylvania57,9510.92×
Illinois55,9260.89×
Michigan49,1741×
Virginia43,9070.96×
Indiana42,4811.24×
Missouri42,0271.39×
South Carolina41,4501.46×
Kentucky41,3441.75×
Alabama35,7191.36×
Wisconsin34,6231.22×
Oklahoma32,8961.57×
Minnesota30,6841.14×
Arizona28,2290.74×
Washington27,4140.73×
Louisiana27,1371.12×
New Jersey25,6860.54×
Colorado24,9620.84×
Massachusetts24,8080.67×
Arkansas22,6101.46×
Mississippi20,0561.29×
Maryland20,0030.62×
Iowa19,1291.23×
Kansas18,8541.27×
Oregon17,2130.8×
West Virginia13,7731.57×
Utah12,4970.74×
Connecticut12,3250.65×
Nebraska10,2481.09×
Nevada10,0790.55×
Idaho9,4441×
New Mexico6,8020.72×
Montana6,7441.29×
Maine6,5910.98×
New Hampshire5,9120.8×
South Dakota5,8421.34×
North Dakota4,6031.19×
Rhode Island3,7900.63×
Delaware3,5990.69×
Wyoming2,9861.07×
Hawaii2,9280.36×
Washington, District of Columbia2,6520.47×
Vermont2,5170.76×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Jennifer Nettles audience
BrandAffinityCategory
Whataburger2.42×Food & Beverages
Pillow2.04×Home & Garden
Alaska1.5×Travel & Leisure
Goop4.54×Internet & Social Media
JDSU2.54×Business & Career
Avneet Kaur23.05×Movies & TV
TV Fanatic8.57×Movies & TV
KiwiCo5.28×Kids & Family
Sinaloa2.22×Travel & Leisure
Nebraska1.57×Travel & Leisure
Vocal harmony2.58×Music & Radio
Mortgage insurance2.04×Business & Career
headspace4.1×Health
Wok2.88×Food & Beverages
Tezz3×Movies & TV
Guy Fieri1.62×Movies & TV
Home staging2.17×Home & Garden
Governor of Michigan3.06×Politics & Society
Corona (band)2.31×Music & Radio
Hetalia5.4×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Jennifer Nettles audience
TraitClusterScore
Quality AwarenessPREMIUM1.92
DIY MentalityTHRILL1.43
Community OrientationOPEN1.25
ExtroversionTHRILL1.24
TraditionCONSERVATISM1.22
CreativityOPEN1.2

Worldwide distribution

Worldwide audience distribution share by country for Jennifer Nettles
CountryShare
United States78.4%
Canada4.9%
Germany4.5%

See Jennifer Nettles audiences in other countries

More Singer-songwriter audiences in United States

Frequently asked questions

How many fans does Jennifer Nettles have in United States?

Jennifer Nettles has an estimated audience of 1,880,936 people in United States, concentrated in Texas and California.

What is the gender split and age of Jennifer Nettles fans?

70.1% of Jennifer Nettles fans are female, 29.9% are male, with an average age of 41.6 years.

Which brands do Jennifer Nettles fans like most?

Jennifer Nettles fans show strongest brand affinity for Whataburger (2.42×), Pillow (2.04×), and Alaska (1.5×) over the country average.

Where do Jennifer Nettles fans live in United States?

Jennifer Nettles fans in United States are most concentrated in Texas (reach 135,609), California (reach 95,771), and Florida (reach 92,636). These three regions account for the largest share of the active audience.

What other brands do Jennifer Nettles fans also like?

Beyond Jennifer Nettles itself, the audience over-indexes on Pillow (2.04×), Alaska (1.5×), Goop (4.54×), and JDSU (2.54×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Jennifer Nettles. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.