Maddie and Tae Audience in United States
Maddie and Tae has an estimated audience of 392,860 people in United States. 67.8% are female, 32.2% are male, average age 35.0. Top brand affinities: Goop, TV Fanatic, Governor of Michigan, Whataburger, No Escape (1994 film).
Top brand affinities include Goop, TV Fanatic, Governor of Michigan, with strongest over-indexing on Goop (10.97× the country average). Demographically, the Maddie and Tae audience skews more female with an average age of 35.0, and over-indexes on personality traits such as Quality Awareness, Price Sensitivity.
Category: Music & Radio · Type: Person · Subtype: Country music
Demographics of Maddie and Tae fans
| Metric | Value |
|---|---|
| Female | 67.8% |
| Male | 32.2% |
| Average age | 35.0 |
| Estimated audience size | 392,860 |
Audience persona
The typical Maddie and Tae fan in United States is more female, around 35.0 years old, with strong Quality Awareness tendencies and a notable affinity for Goop.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Goop | 10.97× | Internet & Social Media |
| TV Fanatic | 19.76× | Movies & TV |
| Governor of Michigan | 8.09× | Politics & Society |
| Whataburger | 1.76× | Food & Beverages |
| No Escape (1994 film) | 9.26× | Movies & TV |
| JDSU | 2.39× | Business & Career |
| Pillow | 1.63× | Home & Garden |
| Wok | 4.94× | Food & Beverages |
| Mathcore | 5.88× | Music & Radio |
| Cachorro | 3.95× | Pets & Animals |
| headspace | 6.51× | Health |
| Harlow | 7.71× | Travel & Leisure |
| Staycation | 2.14× | Home & Garden |
| Mothercare | 2.04× | Kids & Family |
| Grace Slick | 5.38× | Music & Radio |
| Personalised Gifts | 2.58× | Home & Garden |
| Fairy godmother | 4.36× | Literature |
| Berks County, Pennsylvania | 6.84× | Travel & Leisure |
| Hipster | 5.07× | Politics & Society |
| Gift registry | 6.88× | Kids & Family |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Quality Awareness | PREMIUM | 1.31 |
| Price Sensitivity | PREMIUM | 1.14 |
| Extroversion | THRILL | 1.13 |
| Creativity | OPEN | 1.12 |
| Patriotism | CONSERVATISM | 1.11 |
| Community Orientation | OPEN | 1.1 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 90.6% |
| Canada | 5.0% |
| United Kingdom | 1.8% |
See Maddie and Tae audiences in other countries
More Country music audiences in United States
- Dolly Parton (13,164,655)
- Ella Langley (11,916,331)
- Jelly Roll (10,890,317)
- Willie Nelson (9,258,577)
- Megan Moroney (8,562,919)
How to read this data
Audience size is the estimated number of people in United States who actively search for Maddie and Tae. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.