Maddie and Tae Audience in United States
Maddie and Tae has an estimated audience of 392,860 people in United States. 67.8% are female, 32.2% are male, average age 35.0. Top brand affinities: Indeed.com, Autism Awareness, Diabetes mellitus awareness, Microblogging, Beetlejuice.
Top brand affinities include Indeed.com, Autism Awareness, Diabetes mellitus awareness, with strongest over-indexing on Indeed.com (10.53× the country average). Demographically, the Maddie and Tae audience skews more female with an average age of 35.0, and over-indexes on personality traits such as Quality Awareness, Price Sensitivity.
Category: Music & Radio · Type: Person · Subtype: Country music
Demographics of Maddie and Tae fans
| Metric | Value |
|---|---|
| Female | 67.8% |
| Male | 32.2% |
| Average age | 35.0 |
| Estimated audience size | 392,860 |
Audience persona
The typical Maddie and Tae fan in United States is more female, around 35.0 years old, with strong Quality Awareness tendencies and a notable affinity for Indeed.com.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Indeed.com | 10.53× | Business & Career |
| Autism Awareness | 19.03× | Health |
| Diabetes mellitus awareness | 12.48× | Health |
| Microblogging | 12.67× | Technology & Electronics |
| Beetlejuice | 6.74× | Movies & TV |
| Singer-songwriter | 5.51× | Music & Radio |
| Margot Robbie | 11.85× | Movies & TV |
| Google Maps | 4.98× | Internet & Social Media |
| Shania Twain | 19.98× | Music & Radio |
| Robert Pattinson | 14.88× | Movies & TV |
| Lionel Richie | 19.76× | Music & Radio |
| Capital One | 4.55× | Business & Career |
| Income tax | 13.19× | Business & Career |
| AccuWeather | 6.94× | Home & Garden |
| Kid Rock | 13.24× | Music & Radio |
| Jason Momoa | 9.59× | Movies & TV |
| Alexandra Daddario | 10.6× | Movies & TV |
| Pitch Perfect | 14.07× | Movies & TV |
| Circle K | 6.26× | Shopping |
| Nicole Kidman | 8.04× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Quality Awareness | PREMIUM | 1.31 |
| Price Sensitivity | PREMIUM | 1.14 |
| Extroversion | THRILL | 1.13 |
| Creativity | OPEN | 1.12 |
| Patriotism | CONSERVATISM | 1.11 |
| Community Orientation | OPEN | 1.1 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 90.6% |
| Canada | 5.0% |
| United Kingdom | 1.8% |
See Maddie and Tae audiences in other countries
More Country music audiences in United States
- Dolly Parton (13,164,655)
- Ella Langley (11,916,331)
- Jelly Roll (10,890,317)
- Willie Nelson (9,258,577)
- Megan Moroney (8,562,919)
How to read this data
Audience size is the estimated number of people in United States who actively search for Maddie and Tae. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.