Rascasse Audience Intelligence

Maddie and Tae Audience in United States

A data profile of the people who buy, follow and care about Maddie and Tae in United States — modelled from more than twelve digital signal sources. Maddie and Tae has an estimated audience of 352,157 people in United States.

#160among Country music in United States#11059among Person in United States#6394in Music & Radio

The average Maddie and Tae fan in United States is 35.0 years old, more female, and lives primarily in Texas.

The audience is concentrated in Texas, Florida, California.

Top brand affinities include Sara Evans, Hank Williams Jr., Kid Rock, with strongest over-indexing on Sara Evans (70.29× the country average).

Demographically, the Maddie and Tae audience skews more female with an average age of 35.0, and over-indexes on personality traits such as Patriotism, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Maddie and Tae fan in United States is more female, around 35.0 years old, with strong Patriotism tendencies and a notable affinity for Sara Evans.

Category: Music & Radio · Type: Person · Subtype: Country music

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Maddie and Tae profile in United States.

Audience size
352K
in United States
Gender
67.8%♀
32.2% male
Age
35.0
average years
Country rank
#44467
Person in United States
Fig. 01

Search interest · 12-month trend

-49%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Maddie and Tae fans

67.8% are female, 32.2% are male, average age 35.0.

Fig. 02

Gender split

67.8%
Female
32.2%
Male
Demographic split for Maddie and Tae audience in United States
MetricValue
Female67.8%
Male32.2%
Average age35.0
Estimated audience size352,157
Fig. 03

Age distribution

Ø 35.0
average years
Age distribution of the Maddie and Tae audience in United States
Age bracketShare%
16-1931%
20-2923%
30-3915%
40-4916%
50+15%
Fig. 04

Worldwide distribution

90.4%

of the worldwide Maddie and Tae audience comes from United States.

Worldwide audience distribution share by country for Maddie and Tae
CountryShare
United States90.4%
Canada4.7%
United Kingdom1.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Maddie and Tae audience in United States is strongest.

Fig. 05

Top regions by affinity

Maddie and Tae fans by region: top regions in United States
#RegionReachAffinity×
01Iowa~8K2.49×
02Nebraska~4K1.94×
03West Virginia~3K1.88×
04Kentucky~8K1.60×
05Tennessee~10K1.44×
06Maine~2K1.36×
07Wisconsin~8K1.32×
08South Carolina~8K1.29×
09North Dakota~1K1.28×
10Ohio~20K1.24×
11South Dakota~1K1.24×
12Oklahoma~5K1.21×
13Mississippi~4K1.19×
14Minnesota~7K1.18×
15Missouri~7K1.17×
16Kansas~4K1.15×
17Pennsylvania~10K1.12×
18Indiana~8K1.11×
19Alabama~6K1.08×
20Arkansas~3K1.08×
21Montana~1K1.02×
22Delaware~1K0.96×
23Idaho~2K0.95×
24New Hampshire~1K0.94×
25Vermont<1K0.90×
26Alaska<1K0.87×
27North Carolina~10K0.86×
28Georgia~10K0.85×
29New Mexico~2K0.83×
30Arizona~7K0.81×
31Rhode Island~1K0.81×
32Virginia~8K0.80×
33Colorado~5K0.80×
34Louisiana~4K0.80×
35Florida~20K0.79×
36Michigan~8K0.78×
37Hawaii~1K0.78×
38Texas~30K0.77×
39Massachusetts~6K0.77×
40Utah~3K0.76×
41Maryland~5K0.75×
42Illinois~10K0.74×
43Oregon~3K0.73×
44Washington, District of Columbia<1K0.73×
45Connecticut~3K0.69×
46New York~10K0.65×
47Nevada~2K0.64×
48Washington~5K0.62×
49New Jersey~6K0.58×
50California~20K0.46×
Fig. 06

Affinity by region

Affinity by region — Maddie and Tae, United States
0.46×1.00×2.49×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Maddie and Tae audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Maddie and Tae audience
#·InterestCategoryAffinity×
01Sara EvansMusic & Radio70.29×
02Carly PearceMusic & Radio35.70×
03Hank Williams Jr.Music & Radio29.10×
04Kellie PicklerMusic & Radio23.36×
05Chief KeefMusic & Radio15.19×
06Kid RockMusic & Radio13.67×
07LeAnn RimesMusic & Radio11.49×
08Dionne WarwickMusic & Radio11.44×
09Kane BrownMusic & Radio9.32×
10Supreme Court of the United StatesPolitics & Society5.96×
11Kate HudsonMovies & TV5.14×
12Anne HathawayMovies & TV4.20×
13RockabillyFashion & Accessoires3.57×
14Weather forecastingHome & Garden3.12×
15Britney SpearsMusic & Radio2.55×
16FedExBusiness & Career2.47×
17Taylor SwiftMusic & Radio2.14×
18WeatherHome & Garden1.93×
19Pizza HutFood & Beverages1.90×
20SubwayFood & Beverages1.83×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Maddie and Tae audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Maddie and Tae audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.05×
Convenience OrientationPREMIUM1.50×
Price SensitivityPREMIUM1.48×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Maddie and Tae audience · Rather not
TraitClusterDeviationScore
Early Adopter MentalityPOWER0.72×
Luxury OrientationPREMIUM0.82×
Design AffinityPREMIUM0.82×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Maddie and Tae have in United States?

Maddie and Tae has an estimated audience of 352,157 people in United States, concentrated in Texas and Florida.

02

What is the gender split and age of Maddie and Tae fans?

67.8% of Maddie and Tae fans are female, 32.2% are male, with an average age of 35.0 years.

03

Which brands do Maddie and Tae fans like most?

Maddie and Tae fans show strongest brand affinity for Sara Evans (70.29×), Hank Williams Jr. (29.1×), and Kid Rock (13.67×) over the country average.

04

Where do Maddie and Tae fans live in United States?

Maddie and Tae fans in United States are most concentrated in Texas (reach ~30K), Florida (reach ~20K), and California (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Maddie and Tae fans also like?

Beyond Maddie and Tae itself, the audience over-indexes on Hank Williams Jr. (29.1×), Kid Rock (13.67×), Carly Pearce (35.7×), and Kellie Pickler (23.36×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Country music audiences in United States

See Maddie and Tae audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Maddie and Tae. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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