Rascal Flatts Audience in United States

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Rascal Flatts has an estimated audience of 1,324,544 people in United States. 61.9% are female, 38.1% are male, average age 38.0. Top regions: Texas, Ohio, Florida. Top brand affinities: Elsword, REC TEC Grills, Israel, Whataburger, KiwiCo.

The average Rascal Flatts fan in United States is 38.0 years old, more female, and lives primarily in Texas. The audience is concentrated in Texas, Ohio, Florida. Top brand affinities include Elsword, REC TEC Grills, Israel, with strongest over-indexing on Elsword (22.5× the country average). Demographically, the Rascal Flatts audience skews more female with an average age of 38.0, and over-indexes on personality traits such as Risk Appetite, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Person · Subtype: Rock

Demographics of Rascal Flatts fans

Demographic split for Rascal Flatts audience in United States
MetricValue
Female61.9%
Male38.1%
Average age38.0
Estimated audience size1,324,544

Audience persona

The typical Rascal Flatts fan in United States is more female, around 38.0 years old, with strong Risk Appetite tendencies and a notable affinity for Elsword.

Top regions in United States

Top regions ranked by reach for Rascal Flatts in United States
RegionReachAffinity
Texas86,5090.76×
Ohio79,1641.94×
Florida71,1240.79×
California61,4830.42×
Pennsylvania41,5590.93×
Michigan41,0531.19×
Tennessee40,2661.52×
New York39,1280.53×
North Carolina38,8620.98×
Illinois38,3720.87×
Georgia36,7020.9×
Indiana31,3721.3×
South Carolina27,9841.4×
Wisconsin25,7751.29×
Louisiana24,3721.43×
Kentucky24,3111.46×
Virginia24,1750.75×
Missouri22,7361.06×
Massachusetts20,2150.77×
Arkansas19,4231.78×
Alabama19,1451.03×
Oklahoma18,9951.29×
Iowa18,6541.71×
Minnesota17,8370.94×
New Jersey16,9200.5×
Washington16,0000.6×
Arizona15,6930.58×
West Virginia14,1412.29×
Colorado13,9440.67×
Maryland13,5830.6×
Connecticut12,3190.93×
Kansas11,5771.11×
Mississippi10,7660.99×
Utah10,7350.91×
Oregon10,0250.66×
New Hampshire7,8301.5×
Nebraska7,1711.08×
South Dakota7,0742.31×
Nevada6,5450.51×
Idaho5,3240.8×
Maine4,2760.9×
New Mexico4,1150.62×
North Dakota3,4681.27×
Rhode Island3,0730.73×
Montana2,7460.75×
Hawaii2,4930.44×
Delaware2,4110.66×
Washington, District of Columbia2,2740.57×
Vermont1,7480.75×
Wyoming1,4930.76×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Rascal Flatts audience
BrandAffinityCategory
Elsword22.5×Games
REC TEC Grills21.71×Sports
Israel2.13×Travel & Leisure
Whataburger1.74×Food & Beverages
KiwiCo6.84×Kids & Family
Guy Fieri2.92×Movies & TV
Avneet Kaur18.94×Movies & TV
Nebraska1.65×Travel & Leisure
Sinaloa2×Travel & Leisure
KLOS15.98×Music & Radio
Saving1.53×Business & Career
John Havlicek7.61×Sports
Tezz3.14×Movies & TV
Mortgage insurance1.92×Business & Career
Hetalia5.65×Movies & TV
Isla Holbox9.39×Travel & Leisure
Cachorro2.05×Pets & Animals
Elina Svitolina3.26×Sports
Jack White1.59×Movies & TV
Fox & Friends1.64×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Rascal Flatts audience
TraitClusterScore
Risk AppetiteTHRILL1.89
Luxury OrientationPREMIUM1.65
ExtroversionTHRILL1.35
Community OrientationOPEN1.26
Price SensitivityPREMIUM1.09
Family OrientationCONSERVATISM1.08

Worldwide distribution

Worldwide audience distribution share by country for Rascal Flatts
CountryShare
United States77.9%
Canada4.5%
United Kingdom3.4%

See Rascal Flatts audiences in other countries

More Rock audiences in United States

Frequently asked questions

How many fans does Rascal Flatts have in United States?

Rascal Flatts has an estimated audience of 1,324,544 people in United States, concentrated in Texas and Ohio.

What is the gender split and age of Rascal Flatts fans?

61.9% of Rascal Flatts fans are female, 38.1% are male, with an average age of 38.0 years.

Which brands do Rascal Flatts fans like most?

Rascal Flatts fans show strongest brand affinity for Elsword (22.5×), REC TEC Grills (21.71×), and Israel (2.13×) over the country average.

Where do Rascal Flatts fans live in United States?

Rascal Flatts fans in United States are most concentrated in Texas (reach 86,509), Ohio (reach 79,164), and Florida (reach 71,124). These three regions account for the largest share of the active audience.

What other brands do Rascal Flatts fans also like?

Beyond Rascal Flatts itself, the audience over-indexes on REC TEC Grills (21.71×), Israel (2.13×), Whataburger (1.74×), and KiwiCo (6.84×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Rascal Flatts. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.