Rascasse Audience Intelligence

Rascal Flatts Audience in United States

A data profile of the people who buy, follow and care about Rascal Flatts in United States — modelled from more than twelve digital signal sources. Rascal Flatts has an estimated audience of 1,189,904 people in United States.

#133among Rock in United States#4489among Person in United States#2636in Music & Radio

The average Rascal Flatts fan in United States is 38.0 years old, more female, and lives primarily in Texas.

The audience is concentrated in Texas, Florida, Ohio.

Top brand affinities include Darius Rucker, Keith Urban, Willie Nelson, with strongest over-indexing on Darius Rucker (20.49× the country average).

Demographically, the Rascal Flatts audience skews more female with an average age of 38.0, and over-indexes on personality traits such as Patriotism, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Rascal Flatts fan in United States is more female, around 38.0 years old, with strong Patriotism tendencies and a notable affinity for Darius Rucker.

Category: Music & Radio · Type: Person · Subtype: Rock

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Rascal Flatts profile in United States.

Audience size
1.2M
in United States
Gender
61.9%♀
38.1% male
Age
38.0
average years
Country rank
#21000
Person in United States
Fig. 01

Search interest · 12-month trend

-44%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Rascal Flatts fans

61.9% are female, 38.1% are male, average age 38.0.

Fig. 02

Gender split

61.9%
Female
38.1%
Male
Demographic split for Rascal Flatts audience in United States
MetricValue
Female61.9%
Male38.1%
Average age38.0
Estimated audience size1,189,904
Fig. 03

Age distribution

Ø 38.0
average years
Age distribution of the Rascal Flatts audience in United States
Age bracketShare%
16-1925%
20-2918%
30-3917%
40-4920%
50+19%
Fig. 04

Worldwide distribution

76.5%

of the worldwide Rascal Flatts audience comes from United States.

Worldwide audience distribution share by country for Rascal Flatts
CountryShare
United States76.5%
Canada4.2%
United Kingdom3.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Rascal Flatts audience in United States is strongest.

Fig. 05

Top regions by affinity

Rascal Flatts fans by region: top regions in United States
#RegionReachAffinity×
01West Virginia~10K2.02×
02South Dakota~6K1.96×
03Tennessee~50K1.87×
04Nebraska~10K1.79×
05Iowa~20K1.73×
06Oklahoma~20K1.66×
07Ohio~70K1.64×
08Kentucky~30K1.59×
09Arkansas~20K1.57×
10Wisconsin~30K1.38×
11Missouri~30K1.37×
12Indiana~30K1.36×
13Minnesota~20K1.31×
14Louisiana~20K1.31×
15South Carolina~30K1.28×
16New Hampshire~7K1.28×
17North Dakota~3K1.25×
18Mississippi~10K1.24×
19Kansas~10K1.19×
20Alabama~20K1.09×
21Michigan~40K1.07×
22Utah~10K1.06×
23North Carolina~40K1.01×
24Pennsylvania~40K0.96×
25Illinois~40K0.91×
26Georgia~40K0.88×
27Maine~4K0.87×
28Montana~3K0.84×
29Vermont~2K0.83×
30Idaho~5K0.82×
31Connecticut~10K0.81×
32Florida~70K0.79×
33Texas~90K0.78×
34Rhode Island~3K0.72×
35Virginia~20K0.71×
36Delaware~3K0.71×
37New York~50K0.70×
38Massachusetts~20K0.67×
39New Mexico~4K0.67×
40Alaska~2K0.67×
41Colorado~10K0.64×
42Oregon~10K0.64×
43New Jersey~20K0.61×
44Arizona~20K0.58×
45Maryland~10K0.58×
46Nevada~7K0.58×
47Washington, District of Columbia~2K0.58×
48Washington~20K0.56×
49Hawaii~3K0.54×
50California~60K0.41×
Fig. 06

Affinity by region

Affinity by region — Rascal Flatts, United States
0.41×1.00×2.02×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Rascal Flatts audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Rascal Flatts audience
#·InterestCategoryAffinity×
01StetsonFashion & Accessoires20.71×
02Darius RuckerMusic & Radio20.49×
03Lady AntebellumMusic & Radio19.39×
04Sara EvansMusic & Radio15.46×
05Josh TurnerMusic & Radio15.45×
06Hank WilliamsMusic & Radio14.74×
07Waylon JenningsMusic & Radio13.17×
08Keith UrbanMusic & Radio11.64×
09Kelsea BalleriniMusic & Radio11.58×
10Toby KeithMusic & Radio10.91×
11Kacey MusgravesMusic & Radio9.50×
12Alan JacksonMusic & Radio9.38×
13Chris StapletonMusic & Radio9.17×
14Willie NelsonMusic & Radio8.89×
15LeAnn RimesMusic & Radio8.86×
16Shania TwainMusic & Radio8.80×
17AriatFashion & Accessoires8.12×
18Tim McGrawMusic & Radio7.75×
19Carrie UnderwoodMusic & Radio6.91×
20Hobby LobbyHome & Garden1.94×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Rascal Flatts audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Rascal Flatts audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.73×
Community OrientationOPEN1.63×
Convenience OrientationPREMIUM1.34×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Rascal Flatts audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.68×
Design AffinityPREMIUM0.73×
SustainabilityBALANCE0.81×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Rascal Flatts have in United States?

Rascal Flatts has an estimated audience of 1,189,904 people in United States, concentrated in Texas and Florida.

02

What is the gender split and age of Rascal Flatts fans?

61.9% of Rascal Flatts fans are female, 38.1% are male, with an average age of 38.0 years.

03

Which brands do Rascal Flatts fans like most?

Rascal Flatts fans show strongest brand affinity for Darius Rucker (20.49×), Keith Urban (11.64×), and Willie Nelson (8.89×) over the country average.

04

Where do Rascal Flatts fans live in United States?

Rascal Flatts fans in United States are most concentrated in Texas (reach ~90K), Florida (reach ~70K), and Ohio (reach ~70K). These three regions account for the largest share of the active audience.

05

What other brands do Rascal Flatts fans also like?

Beyond Rascal Flatts itself, the audience over-indexes on Keith Urban (11.64×), Willie Nelson (8.89×), Toby Keith (10.91×), and Alan Jackson (9.38×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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See Rascal Flatts audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Rascal Flatts. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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