Rascasse Audience Intelligence

Kelsea Ballerini Audience in United States

A data profile of the people who buy, follow and care about Kelsea Ballerini in United States — modelled from more than twelve digital signal sources. Kelsea Ballerini has an estimated audience of 2,446,018 people in United States.

#158among Singer-songwriter in United States#2061among Person in United States#1289in Music & Radio

The average Kelsea Ballerini fan in United States is 41.8 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Ella Langley, Megan Moroney, Lainey Wilson, with strongest over-indexing on Ella Langley (7.59× the country average).

Demographically, the Kelsea Ballerini audience skews more female with an average age of 41.8, and over-indexes on personality traits such as Community Orientation, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Kelsea Ballerini fan in United States is more female, around 41.8 years old, with strong Community Orientation tendencies and a notable affinity for Ella Langley.

Category: Music & Radio · Type: Person · Subtype: Singer-songwriter

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Kelsea Ballerini profile in United States.

Audience size
2.4M
in United States
Gender
65.5%♀
34.5% male
Age
41.8
average years
Country rank
#12101
Person in United States
Fig. 01

Search interest · 12-month trend

-69%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Kelsea Ballerini fans

65.5% are female, 34.5% are male, average age 41.8.

Fig. 02

Gender split

65.5%
Female
34.5%
Male
Demographic split for Kelsea Ballerini audience in United States
MetricValue
Female65.5%
Male34.5%
Average age41.8
Estimated audience size2,446,018
Fig. 03

Age distribution

Ø 41.8
average years
Age distribution of the Kelsea Ballerini audience in United States
Age bracketShare%
16-1914%
20-2918%
30-3919%
40-4923%
50+26%
Fig. 04

Worldwide distribution

72.1%

of the worldwide Kelsea Ballerini audience comes from United States.

Worldwide audience distribution share by country for Kelsea Ballerini
CountryShare
United States72.1%
Canada5.3%
Australia4.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Kelsea Ballerini audience in United States is strongest.

Fig. 05

Top regions by affinity

Kelsea Ballerini fans by region: top regions in United States
#RegionReachAffinity×
01Tennessee~100K1.82×
02South Carolina~70K1.50×
03Nebraska~20K1.40×
04Iowa~40K1.39×
05Wisconsin~60K1.29×
06Minnesota~60K1.25×
07North Dakota~8K1.24×
08Missouri~60K1.23×
09Kentucky~50K1.21×
10West Virginia~20K1.21×
11Utah~30K1.20×
12Michigan~100K1.19×
13South Dakota~9K1.19×
14Kansas~30K1.16×
15Oklahoma~40K1.15×
16Idaho~20K1.15×
17Pennsylvania~100K1.13×
18Ohio~100K1.12×
19Indiana~60K1.09×
20North Carolina~100K1.07×
21Maine~10K1.07×
22Montana~10K1.07×
23Arkansas~30K1.06×
24New Hampshire~10K1.06×
25Massachusetts~60K0.98×
26Mississippi~30K0.97×
27Connecticut~30K0.96×
28Rhode Island~10K0.96×
29Oregon~30K0.95×
30Illinois~100K0.94×
31Colorado~50K0.94×
32Washington~60K0.93×
33Alabama~40K0.93×
34Virginia~70K0.92×
35Wyoming~4K0.92×
36Vermont~5K0.90×
37Delaware~8K0.87×
38Florida~200K0.86×
39Louisiana~40K0.86×
40New York~100K0.82×
41Georgia~80K0.80×
42New Jersey~60K0.79×
43Maryland~40K0.74×
44Washington, District of Columbia~7K0.73×
45Texas~200K0.72×
46Nevada~20K0.65×
47New Mexico~10K0.65×
48California~200K0.61×
49Arizona~40K0.61×
50Hawaii~8K0.58×
Fig. 06

Affinity by region

Affinity by region — Kelsea Ballerini, United States
0.58×1.00×1.82×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Kelsea Ballerini audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Kelsea Ballerini audience
#·InterestCategoryAffinity×
01Ashley CookeMusic & Radio17.05×
02Avery AnnaMusic & Radio15.72×
03Kacey MusgravesMusic & Radio10.26×
04Miranda LambertMusic & Radio8.49×
05Shania TwainMusic & Radio8.08×
06Carrie UnderwoodMusic & Radio7.88×
07Megan MoroneyMusic & Radio7.60×
08Ella LangleyMusic & Radio7.59×
09Lainey WilsonMusic & Radio7.23×
10Country Music TelevisionMusic & Radio6.74×
11Keith UrbanMusic & Radio6.72×
12Jessie MurphMusic & Radio6.21×
13Boot BarnFashion & Accessoires6.20×
14Texas country musicMusic & Radio5.28×
15Dolly PartonMusic & Radio4.84×
16White (Color)Home & Garden2.81×
17JesusPolitics & Society2.35×
18NBCMovies & TV1.54×
19U.S. stateTravel & Leisure1.52×
20GiftShopping1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Kelsea Ballerini audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Kelsea Ballerini audience · What stands out
TraitClusterDeviationScore
Community OrientationOPEN1.34×
Convenience OrientationPREMIUM1.30×
Family OrientationCONSERVATISM1.25×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Kelsea Ballerini audience · Rather not
TraitClusterDeviationScore
Early Adopter MentalityPOWER0.80×
Luxury OrientationPREMIUM0.87×
Quality AwarenessPREMIUM0.88×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Kelsea Ballerini have in United States?

Kelsea Ballerini has an estimated audience of 2,446,018 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Kelsea Ballerini fans?

65.5% of Kelsea Ballerini fans are female, 34.5% are male, with an average age of 41.8 years.

03

Which brands do Kelsea Ballerini fans like most?

Kelsea Ballerini fans show strongest brand affinity for Ella Langley (7.59×), Megan Moroney (7.6×), and Lainey Wilson (7.23×) over the country average.

04

Where do Kelsea Ballerini fans live in United States?

Kelsea Ballerini fans in United States are most concentrated in California (reach ~200K), Texas (reach ~200K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Kelsea Ballerini fans also like?

Beyond Kelsea Ballerini itself, the audience over-indexes on Megan Moroney (7.6×), Lainey Wilson (7.23×), Texas country music (5.28×), and Boot Barn (6.2×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See Kelsea Ballerini audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Kelsea Ballerini. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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