Kelsea Ballerini Audience in United States

Kelsea Ballerini logo

Kelsea Ballerini has an estimated audience of 3,211,535 people in United States. 65.5% are female, 34.5% are male, average age 41.8. Top regions: California, Texas, Florida. Top brand affinities: Ella Langley, Jessie Murph, Megan Moroney, Texas country music, Boot Barn.

The average Kelsea Ballerini fan in United States is 41.8 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Ella Langley, Jessie Murph, Megan Moroney, with strongest over-indexing on Ella Langley (7.59× the country average). Demographically, the Kelsea Ballerini audience skews more female with an average age of 41.8, and over-indexes on personality traits such as Price Sensitivity, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Person · Subtype: Singer-songwriter

Demographics of Kelsea Ballerini fans

Demographic split for Kelsea Ballerini audience in United States
MetricValue
Female65.5%
Male34.5%
Average age41.8
Estimated audience size3,211,535

Audience persona

The typical Kelsea Ballerini fan in United States is more female, around 41.8 years old, with strong Price Sensitivity tendencies and a notable affinity for Ella Langley.

Top regions in United States

Top regions ranked by reach for Kelsea Ballerini in United States
RegionReachAffinity
California231,9210.66×
Texas206,0720.75×
Florida198,0290.91×
New York154,6000.86×
Pennsylvania128,0881.18×
Ohio114,5311.16×
Tennessee111,3401.73×
Illinois107,6531.01×
Michigan105,6281.26×
North Carolina105,4741.09×
Georgia82,1460.83×
Virginia74,2280.95×
South Carolina71,6931.48×
New Jersey67,0660.82×
Missouri66,1711.28×
Washington65,5661.02×
Indiana65,0811.11×
Massachusetts64,7421.02×
Wisconsin63,0041.3×
Minnesota59,5751.29×
Colorado49,9660.99×
Kentucky47,7821.19×
Oklahoma42,6821.2×
Maryland41,2560.75×
Iowa37,7371.43×
Oregon36,7641×
Utah36,4361.27×
Louisiana34,6330.84×
Arizona32,6410.5×
Connecticut31,7860.99×
Alabama30,9260.69×
Kansas30,2741.2×
Arkansas27,2681.03×
Mississippi24,3390.92×
Nebraska23,3341.45×
Nevada20,3720.66×
Idaho19,0251.18×
West Virginia17,6281.18×
New Hampshire12,9361.02×
Maine10,7420.93×
New Mexico9,8540.61×
Rhode Island9,4070.92×
Montana9,0751.02×
South Dakota8,4431.14×
Hawaii7,8660.57×
North Dakota7,5471.14×
Delaware7,2220.82×
Washington, District of Columbia6,8860.71×
Vermont4,6830.83×
Wyoming4,0550.85×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Kelsea Ballerini audience
BrandAffinityCategory
Ella Langley7.59×Music & Radio
Jessie Murph6.21×Music & Radio
Megan Moroney7.6×Music & Radio
Texas country music5.28×Music & Radio
Boot Barn6.2×Fashion & Accessoires
Lainey Wilson7.23×Music & Radio
Carrie Underwood7.88×Music & Radio
Dolly Parton4.84×Music & Radio
Jesus2.35×Politics & Society
Miranda Lambert8.49×Music & Radio
Shania Twain8.08×Music & Radio
Keith Urban6.72×Music & Radio
U.S. state1.52×Travel & Leisure
Maren Morris10.64×Music & Radio
White (Color)2.81×Home & Garden
Toby Keith6.84×Music & Radio
Kacey Musgraves10.26×Music & Radio
Gift1.51×Shopping
NBC1.54×Movies & TV
Kane Brown9.31×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Kelsea Ballerini audience
TraitClusterScore
Price SensitivityPREMIUM1.23
ExtroversionTHRILL1.2
TraditionCONSERVATISM1.16
Family OrientationCONSERVATISM1.13
CreativityOPEN1.09
Social Media UsageJOY1.09

Worldwide distribution

Worldwide audience distribution share by country for Kelsea Ballerini
CountryShare
United States74.7%
Canada6.1%
Australia4.2%

See Kelsea Ballerini audiences in other countries

More Singer-songwriter audiences in United States

Frequently asked questions

How many fans does Kelsea Ballerini have in United States?

Kelsea Ballerini has an estimated audience of 3,211,535 people in United States, concentrated in California and Texas.

What is the gender split and age of Kelsea Ballerini fans?

65.5% of Kelsea Ballerini fans are female, 34.5% are male, with an average age of 41.8 years.

Which brands do Kelsea Ballerini fans like most?

Kelsea Ballerini fans show strongest brand affinity for Ella Langley (7.59×), Jessie Murph (6.21×), and Megan Moroney (7.6×) over the country average.

Where do Kelsea Ballerini fans live in United States?

Kelsea Ballerini fans in United States are most concentrated in California (reach 231,921), Texas (reach 206,072), and Florida (reach 198,029). These three regions account for the largest share of the active audience.

What other brands do Kelsea Ballerini fans also like?

Beyond Kelsea Ballerini itself, the audience over-indexes on Jessie Murph (6.21×), Megan Moroney (7.6×), Texas country music (5.28×), and Boot Barn (6.2×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Kelsea Ballerini. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.