Rascasse Audience Intelligence

Carrie Underwood Audience in United States

A data profile of the people who buy, follow and care about Carrie Underwood in United States — modelled from more than twelve digital signal sources. Carrie Underwood has an estimated audience of 5,514,900 people in United States.

#9among Country music in United States#596among Person in United States#516in Music & Radio

The average Carrie Underwood fan in United States is 41.9 years old, more female, and lives primarily in Texas.

The audience is concentrated in Texas, California, Florida.

Top brand affinities include Ella Langley, Hobby Lobby, Dolly Parton, with strongest over-indexing on Ella Langley (4.06× the country average).

Demographically, the Carrie Underwood audience skews more female with an average age of 41.9, and over-indexes on personality traits such as Spirituality, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Carrie Underwood fan in United States is more female, around 41.9 years old, with strong Spirituality tendencies and a notable affinity for Ella Langley.

Category: Music & Radio · Type: Person · Subtype: Country music

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Carrie Underwood profile in United States.

Audience size
5.5M
in United States
Gender
69.7%♀
30.3% male
Age
41.9
average years
Country rank
#6132
Person in United States
Fig. 01

Search interest · 12-month trend

-34%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Carrie Underwood fans

69.7% are female, 30.3% are male, average age 41.9.

Fig. 02

Gender split

69.7%
Female
30.3%
Male
Demographic split for Carrie Underwood audience in United States
MetricValue
Female69.7%
Male30.3%
Average age41.9
Estimated audience size5,514,900
Fig. 03

Age distribution

Ø 41.9
average years
Age distribution of the Carrie Underwood audience in United States
Age bracketShare%
16-1917%
20-2916%
30-3917%
40-4922%
50+28%
Fig. 04

Worldwide distribution

69.7%

of the worldwide Carrie Underwood audience comes from United States.

Worldwide audience distribution share by country for Carrie Underwood
CountryShare
United States69.7%
Canada6.5%
Brazil4.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Carrie Underwood audience in United States is strongest.

Fig. 05

Top regions by affinity

Carrie Underwood fans by region: top regions in United States
#RegionReachAffinity×
01Oklahoma~100K1.80×
02Tennessee~200K1.48×
03Iowa~70K1.44×
04Kentucky~100K1.30×
05Arkansas~70K1.30×
06West Virginia~40K1.29×
07Wisconsin~100K1.22×
08Ohio~200K1.18×
09Kansas~60K1.18×
10Missouri~100K1.17×
11North Dakota~10K1.16×
12Minnesota~100K1.15×
13Idaho~40K1.15×
14South Carolina~100K1.14×
15Nebraska~30K1.11×
16Maine~20K1.11×
17Indiana~100K1.10×
18Mississippi~60K1.10×
19South Dakota~20K1.10×
20Alabama~90K1.09×
21North Carolina~200K1.07×
22Pennsylvania~200K1.05×
23Montana~20K1.05×
24Michigan~200K1.03×
25New Hampshire~20K0.99×
26Wyoming~9K0.99×
27Utah~50K0.96×
28Louisiana~70K0.95×
29Georgia~200K0.94×
30Illinois~200K0.92×
31Rhode Island~20K0.91×
32New Mexico~30K0.90×
33Virginia~100K0.89×
34Colorado~80K0.88×
35Nevada~50K0.87×
36Delaware~10K0.87×
37Florida~300K0.84×
38Hawaii~20K0.84×
39Texas~400K0.82×
40Massachusetts~100K0.82×
41Connecticut~50K0.82×
42Vermont~9K0.82×
43Washington~100K0.81×
44Oregon~60K0.81×
45Maryland~80K0.77×
46Arizona~90K0.76×
47New Jersey~100K0.74×
48New York~200K0.73×
49Washington, District of Columbia~10K0.64×
50California~400K0.62×
Fig. 06

Affinity by region

Affinity by region — Carrie Underwood, United States
0.62×1.00×1.80×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Carrie Underwood audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Carrie Underwood audience
#·InterestCategoryAffinity×
01randy travisMusic & Radio7.88×
02Kacey MusgravesMusic & Radio7.64×
03Shania TwainMusic & Radio6.84×
04Billy Ray CyrusMusic & Radio6.67×
05Miranda LambertMusic & Radio5.96×
06Keith UrbanMusic & Radio5.64×
07George StraitMusic & Radio5.33×
08Lainey WilsonMusic & Radio5.20×
09Dolly PartonMusic & Radio4.24×
10Megan MoroneyMusic & Radio4.24×
11Ella LangleyMusic & Radio4.06×
12BiblePolitics & Society2.38×
13Hobby LobbyHome & Garden2.12×
14Cancer awarenessHealth1.95×
15Chick-fil-AFood & Beverages1.80×
16Dollar TreeShopping1.80×
17Country musicMusic & Radio1.75×
18JesusPolitics & Society1.73×
19VirtuePolitics & Society1.63×
20WalgreensShopping1.54×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Carrie Underwood audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Carrie Underwood audience · What stands out
TraitClusterDeviationScore
SpiritualityBALANCE1.37×
Community OrientationOPEN1.26×
Price SensitivityPREMIUM1.18×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Carrie Underwood audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.78×
Early Adopter MentalityPOWER0.85×
Quality AwarenessPREMIUM0.86×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Carrie Underwood have in United States?

Carrie Underwood has an estimated audience of 5,514,900 people in United States, concentrated in Texas and California.

02

What is the gender split and age of Carrie Underwood fans?

69.7% of Carrie Underwood fans are female, 30.3% are male, with an average age of 41.9 years.

03

Which brands do Carrie Underwood fans like most?

Carrie Underwood fans show strongest brand affinity for Ella Langley (4.06×), Hobby Lobby (2.12×), and Dolly Parton (4.24×) over the country average.

04

Where do Carrie Underwood fans live in United States?

Carrie Underwood fans in United States are most concentrated in Texas (reach ~400K), California (reach ~400K), and Florida (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Carrie Underwood fans also like?

Beyond Carrie Underwood itself, the audience over-indexes on Hobby Lobby (2.12×), Dolly Parton (4.24×), Country music (1.75×), and Lainey Wilson (5.2×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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How to read this data

Audience size is the estimated number of people in United States who actively search for Carrie Underwood. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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