Carrie Underwood Audience in United States

Carrie Underwood logo

Carrie Underwood has an estimated audience of 6,061,400 people in United States. 69.7% are female, 30.3% are male, average age 41.9. Top regions: Texas, California, Florida. Top brand affinities: Hobby Lobby, Dolly Parton, Country music, Bible, Chick-fil-A.

The average Carrie Underwood fan in United States is 41.9 years old, more female, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include Hobby Lobby, Dolly Parton, Country music, with strongest over-indexing on Hobby Lobby (2.12× the country average). Demographically, the Carrie Underwood audience skews more female with an average age of 41.9, and over-indexes on personality traits such as Extroversion, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Person · Subtype: Country music

Demographics of Carrie Underwood fans

Demographic split for Carrie Underwood audience in United States
MetricValue
Female69.7%
Male30.3%
Average age41.9
Estimated audience size6,061,400

Audience persona

The typical Carrie Underwood fan in United States is more female, around 41.9 years old, with strong Extroversion tendencies and a notable affinity for Hobby Lobby.

Top regions in United States

Top regions ranked by reach for Carrie Underwood in United States
RegionReachAffinity
Texas455,9120.87×
California447,6300.67×
Florida364,9880.89×
New York278,9280.82×
Ohio231,3951.24×
Pennsylvania227,3611.11×
North Carolina202,1871.11×
Illinois200,3650.99×
Georgia183,0910.98×
Tennessee178,2151.47×
Michigan171,7831.08×
Virginia140,0370.95×
Indiana126,9871.15×
New Jersey126,7020.82×
Oklahoma113,6451.69×
Missouri112,3261.15×
Wisconsin107,1631.18×
South Carolina106,4651.17×
Massachusetts104,8160.88×
Washington104,3510.86×
Minnesota102,0561.18×
Kentucky99,5911.31×
Colorado89,8150.94×
Maryland83,7480.8×
Arizona81,8220.66×
Iowa76,4491.53×
Alabama73,5530.87×
Louisiana72,5190.93×
Arkansas63,6571.27×
Oregon56,5670.81×
Nevada56,2820.96×
Kansas55,9591.17×
Utah52,8630.97×
Mississippi52,2271.05×
Connecticut51,6220.85×
West Virginia34,2221.21×
Idaho33,9491.12×
Nebraska31,4561.03×
New Mexico26,9580.89×
New Hampshire23,6180.99×
Hawaii23,4650.9×
Maine20,5830.95×
Rhode Island16,6020.86×
Montana16,4950.98×
South Dakota14,5631.04×
Delaware14,0760.84×
North Dakota13,1711.06×
Washington, District of Columbia12,1240.67×
Vermont8,2330.77×
Wyoming7,9330.88×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Carrie Underwood audience
BrandAffinityCategory
Hobby Lobby2.12×Home & Garden
Dolly Parton4.24×Music & Radio
Country music1.75×Music & Radio
Bible2.38×Politics & Society
Chick-fil-A1.8×Food & Beverages
Lainey Wilson5.2×Music & Radio
Ella Langley4.06×Music & Radio
Dollar Tree1.8×Shopping
Shania Twain6.84×Music & Radio
randy travis7.88×Music & Radio
Keith Urban5.64×Music & Radio
Jesus1.73×Politics & Society
Megan Moroney4.24×Music & Radio
Walgreens1.54×Shopping
George Strait5.33×Music & Radio
Cancer awareness1.95×Health
Toby Keith5.52×Music & Radio
Miranda Lambert5.96×Music & Radio
Virtue1.63×Politics & Society
Billy Ray Cyrus6.67×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Carrie Underwood audience
TraitClusterScore
ExtroversionTHRILL1.28
Community OrientationOPEN1.2
Price SensitivityPREMIUM1.11
CreativityOPEN1.09
TraditionCONSERVATISM1.07
Family OrientationCONSERVATISM1.04

Worldwide distribution

Worldwide audience distribution share by country for Carrie Underwood
CountryShare
United States71.0%
Canada6.6%
Brazil4.3%

See Carrie Underwood audiences in other countries

More Country music audiences in United States

Frequently asked questions

How many fans does Carrie Underwood have in United States?

Carrie Underwood has an estimated audience of 6,061,400 people in United States, concentrated in Texas and California.

What is the gender split and age of Carrie Underwood fans?

69.7% of Carrie Underwood fans are female, 30.3% are male, with an average age of 41.9 years.

Which brands do Carrie Underwood fans like most?

Carrie Underwood fans show strongest brand affinity for Hobby Lobby (2.12×), Dolly Parton (4.24×), and Country music (1.75×) over the country average.

Where do Carrie Underwood fans live in United States?

Carrie Underwood fans in United States are most concentrated in Texas (reach 455,912), California (reach 447,630), and Florida (reach 364,988). These three regions account for the largest share of the active audience.

What other brands do Carrie Underwood fans also like?

Beyond Carrie Underwood itself, the audience over-indexes on Dolly Parton (4.24×), Country music (1.75×), Bible (2.38×), and Chick-fil-A (1.8×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Carrie Underwood. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.