Rascasse Audience Intelligence

Scotty McCreery Audience in United States

A data profile of the people who buy, follow and care about Scotty McCreery in United States — modelled from more than twelve digital signal sources. Scotty McCreery has an estimated audience of 1,002,571 people in United States.

#74among Country music in United States#5270among Person in United States#3058in Music & Radio

The average Scotty McCreery fan in United States is 40.5 years old, more female, and lives primarily in North Carolina.

The audience is concentrated in North Carolina, Texas, Florida.

Top brand affinities include Paula Abdul, Master P, John Denver, with strongest over-indexing on Paula Abdul (23.26× the country average).

Demographically, the Scotty McCreery audience skews more female with an average age of 40.5, and over-indexes on personality traits such as Patriotism, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Scotty McCreery fan in United States is more female, around 40.5 years old, with strong Patriotism tendencies and a notable affinity for Paula Abdul.

Category: Music & Radio · Type: Person · Subtype: Country music

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Scotty McCreery profile in United States.

Audience size
1M
in United States
Gender
70.7%♀
29.3% male
Age
40.5
average years
Country rank
#23632
Person in United States
Fig. 01

Search interest · 12-month trend

-26%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Scotty McCreery fans

70.7% are female, 29.3% are male, average age 40.5.

Fig. 02

Gender split

70.7%
Female
29.3%
Male
Demographic split for Scotty McCreery audience in United States
MetricValue
Female70.7%
Male29.3%
Average age40.5
Estimated audience size1,002,571
Fig. 03

Age distribution

Ø 40.5
average years
Age distribution of the Scotty McCreery audience in United States
Age bracketShare%
16-1922%
20-2915%
30-3915%
40-4924%
50+25%
Fig. 04

Worldwide distribution

87.7%

of the worldwide Scotty McCreery audience comes from United States.

Worldwide audience distribution share by country for Scotty McCreery
CountryShare
United States87.7%
Canada5.1%
United Kingdom3.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Scotty McCreery audience in United States is strongest.

Fig. 05

Top regions by affinity

Scotty McCreery fans by region: top regions in United States
#RegionReachAffinity×
01North Carolina~80K2.44×
02Montana~6K1.98×
03South Dakota~5K1.86×
04North Dakota~4K1.80×
05Nebraska~9K1.63×
06Iowa~10K1.52×
07West Virginia~7K1.48×
08Tennessee~30K1.37×
09Wisconsin~20K1.31×
10Oklahoma~20K1.28×
11Alabama~20K1.22×
12South Carolina~20K1.21×
13Kentucky~20K1.19×
14Ohio~40K1.18×
15Maine~5K1.17×
16Kansas~10K1.15×
17Idaho~6K1.15×
18Indiana~20K1.14×
19Missouri~20K1.14×
20Arkansas~10K1.13×
21New Hampshire~5K1.11×
22New Mexico~6K1.08×
23Mississippi~9K1.06×
24Minnesota~20K1.03×
25Illinois~30K0.92×
26Utah~9K0.91×
27Oregon~10K0.90×
28Pennsylvania~30K0.88×
29Michigan~20K0.88×
30Colorado~10K0.83×
31Louisiana~10K0.83×
32Vermont~2K0.81×
33Virginia~20K0.80×
34Florida~50K0.75×
35Georgia~30K0.75×
36Rhode Island~3K0.74×
37Delaware~2K0.74×
38Arizona~20K0.73×
39Nevada~8K0.72×
40Texas~70K0.71×
41Massachusetts~10K0.69×
42Connecticut~7K0.67×
43Alaska~2K0.67×
44Washington~10K0.65×
45Hawaii~3K0.58×
46New York~30K0.55×
47New Jersey~10K0.55×
48Maryland~10K0.55×
49Washington, District of Columbia~2K0.47×
50California~50K0.45×
Fig. 06

Affinity by region

Affinity by region — Scotty McCreery, United States
0.45×1.00×2.44×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Scotty McCreery audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Scotty McCreery audience
#·InterestCategoryAffinity×
01Paula AbdulMusic & Radio23.26×
02Master PMusic & Radio21.57×
03Josh TurnerMusic & Radio18.32×
04John DenverMusic & Radio16.77×
05Darius RuckerMusic & Radio16.62×
06PixiesMusic & Radio16.47×
07Kellie PicklerMusic & Radio14.20×
08Joe WalshMusic & Radio14.08×
09Goo Goo DollsMusic & Radio14.06×
10Kane BrownMusic & Radio11.55×
11Dax ShepardMovies & TV11.02×
12Kris KristoffersonMusic & Radio9.61×
13Brandi CarlileMusic & Radio8.72×
14Tim McGrawMusic & Radio8.23×
15Emmy RossumMovies & TV7.40×
16Keith UrbanMusic & Radio7.25×
17RockabillyFashion & Accessoires4.16×
18TicketmasterTravel & Leisure2.46×
19SubwayFood & Beverages2.12×
20Pizza HutFood & Beverages2.04×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Scotty McCreery audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Scotty McCreery audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.88×
Community OrientationOPEN1.71×
Convenience OrientationPREMIUM1.40×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Scotty McCreery audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.67×
Design AffinityPREMIUM0.69×
SustainabilityBALANCE0.70×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Scotty McCreery have in United States?

Scotty McCreery has an estimated audience of 1,002,571 people in United States, concentrated in North Carolina and Texas.

02

What is the gender split and age of Scotty McCreery fans?

70.7% of Scotty McCreery fans are female, 29.3% are male, with an average age of 40.5 years.

03

Which brands do Scotty McCreery fans like most?

Scotty McCreery fans show strongest brand affinity for Paula Abdul (23.26×), Master P (21.57×), and John Denver (16.77×) over the country average.

04

Where do Scotty McCreery fans live in United States?

Scotty McCreery fans in United States are most concentrated in North Carolina (reach ~80K), Texas (reach ~70K), and Florida (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do Scotty McCreery fans also like?

Beyond Scotty McCreery itself, the audience over-indexes on Master P (21.57×), John Denver (16.77×), Darius Rucker (16.62×), and Goo Goo Dolls (14.06×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See Scotty McCreery audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Scotty McCreery. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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