Scotty McCreery Audience in United States

Scotty McCreery logo

Scotty McCreery has an estimated audience of 1,077,840 people in United States. 70.7% are female, 29.3% are male, average age 40.5. Top regions: Texas, North Carolina, California. Top brand affinities: Autism Awareness, Diabetes mellitus awareness, Microblogging, Singer-songwriter, Income tax.

The average Scotty McCreery fan in United States is 40.5 years old, more female, and lives primarily in Texas. The audience is concentrated in Texas, North Carolina, California. Top brand affinities include Autism Awareness, Diabetes mellitus awareness, Microblogging, with strongest over-indexing on Autism Awareness (19.03× the country average). Demographically, the Scotty McCreery audience skews more female with an average age of 40.5, and over-indexes on personality traits such as Community Orientation, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Person · Subtype: Country music

Demographics of Scotty McCreery fans

Demographic split for Scotty McCreery audience in United States
MetricValue
Female70.7%
Male29.3%
Average age40.5
Estimated audience size1,077,840

Audience persona

The typical Scotty McCreery fan in United States is more female, around 40.5 years old, with strong Community Orientation tendencies and a notable affinity for Autism Awareness.

Top regions in United States

Top regions ranked by reach for Scotty McCreery in United States
RegionReachAffinity
Texas73,9900.8×
North Carolina73,8092.28×
California60,4600.51×
Florida59,7380.82×
Ohio41,8651.26×
New York37,3410.62×
Illinois35,4600.99×
Pennsylvania33,8470.93×
Tennessee31,1251.44×
Michigan26,8620.95×
Georgia26,2220.79×
Wisconsin24,1931.49×
Missouri21,5491.24×
Indiana21,1911.08×
Virginia19,9030.76×
South Carolina19,8461.22×
Arizona17,7620.81×
Alabama17,2261.14×
New Jersey16,9000.62×
Oklahoma16,1521.35×
Colorado15,3960.91×
Massachusetts15,2650.72×
Minnesota15,1910.98×
Kentucky15,1341.12×
Iowa14,1041.59×
Washington13,9640.65×
Oregon11,9330.97×
Louisiana11,6510.84×
Maryland10,2580.55×
Arkansas10,0681.13×
Mississippi9,6201.08×
Kansas9,1711.08×
Utah8,3360.86×
Nevada7,8830.76×
West Virginia7,8461.56×
Connecticut7,4220.69×
Idaho6,8571.27×
New Mexico6,7121.24×
Nebraska5,6671.05×
South Dakota5,3832.16×
New Hampshire4,8581.14×
Montana3,9821.33×
Maine3,9591.03×
Rhode Island2,4480.71×
Hawaii2,4030.52×
North Dakota2,1090.95×
Delaware1,9410.65×
Wyoming1,3920.87×
Vermont1,3160.7×
Washington, District of Columbia1,1410.35×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Scotty McCreery audience
BrandAffinityCategory
Autism Awareness19.03×Health
Diabetes mellitus awareness12.48×Health
Microblogging12.67×Technology & Electronics
Singer-songwriter5.51×Music & Radio
Income tax13.19×Business & Career
Darius Rucker18.73×Music & Radio
Charles, Prince of Wales18.87×Politics & Society
Dax Shepard12.48×Movies & TV
Master P19.97×Music & Radio
Hobby Lobby2.34×Home & Garden
Brandi Carlile8.18×Music & Radio
Texas Roadhouse2.22×Food & Beverages
Joe Walsh11.24×Music & Radio
Keith Urban7.54×Music & Radio
Josh Turner18.19×Music & Radio
Fox News Channel1.62×Movies & TV
Paula Abdul14.14×Music & Radio
John Denver11.8×Music & Radio
Goo Goo Dolls11.29×Music & Radio
Kane Brown10.57×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Scotty McCreery audience
TraitClusterScore
Community OrientationOPEN1.3
ExtroversionTHRILL1.21
CreativityOPEN1.09
Family OrientationCONSERVATISM1.09
Price SensitivityPREMIUM1.09
TraditionCONSERVATISM1.07

Worldwide distribution

Worldwide audience distribution share by country for Scotty McCreery
CountryShare
United States87.4%
Canada5.2%
United Kingdom4.3%

See Scotty McCreery audiences in other countries

More Country music audiences in United States

Frequently asked questions

How many fans does Scotty McCreery have in United States?

Scotty McCreery has an estimated audience of 1,077,840 people in United States, concentrated in Texas and North Carolina.

What is the gender split and age of Scotty McCreery fans?

70.7% of Scotty McCreery fans are female, 29.3% are male, with an average age of 40.5 years.

Which brands do Scotty McCreery fans like most?

Scotty McCreery fans show strongest brand affinity for Autism Awareness (19.03×), Diabetes mellitus awareness (12.48×), and Microblogging (12.67×) over the country average.

Where do Scotty McCreery fans live in United States?

Scotty McCreery fans in United States are most concentrated in Texas (reach 73,990), North Carolina (reach 73,809), and California (reach 60,460). These three regions account for the largest share of the active audience.

What other brands do Scotty McCreery fans also like?

Beyond Scotty McCreery itself, the audience over-indexes on Diabetes mellitus awareness (12.48×), Microblogging (12.67×), Singer-songwriter (5.51×), and Income tax (13.19×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Scotty McCreery. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.