Rascasse Audience Intelligence

Brooks & Dunn Audience in United States

A data profile of the people who buy, follow and care about Brooks & Dunn in United States — modelled from more than twelve digital signal sources. Brooks & Dunn has an estimated audience of 1,341,710 people in United States.

#218among Band in United States#4006among Person in United States#2351in Music & Radio

The average Brooks & Dunn fan in United States is 47.3 years old, more female, and lives primarily in Texas.

The audience is concentrated in Texas, California, Florida.

Top brand affinities include John Denver, Charlie Puth, Alan Jackson, with strongest over-indexing on John Denver (28.68× the country average).

Demographically, the Brooks & Dunn audience skews more female with an average age of 47.3, and over-indexes on personality traits such as Patriotism, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Brooks & Dunn fan in United States is more female, around 47.3 years old, with strong Patriotism tendencies and a notable affinity for John Denver.

Category: Music & Radio · Type: Person · Subtype: Band

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Brooks & Dunn profile in United States.

Audience size
1.3M
in United States
Gender
56.2%♀
43.8% male
Age
47.3
average years
Country rank
#19268
Person in United States
Fig. 01

Search interest · 12-month trend

-32%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Brooks & Dunn fans

56.2% are female, 43.8% are male, average age 47.3.

Fig. 02

Gender split

56.2%
Female
43.8%
Male
Demographic split for Brooks & Dunn audience in United States
MetricValue
Female56.2%
Male43.8%
Average age47.3
Estimated audience size1,341,710
Fig. 03

Age distribution

Ø 47.3
average years
Age distribution of the Brooks & Dunn audience in United States
Age bracketShare%
16-198%
20-2911%
30-3914%
40-4925%
50+42%
Fig. 04

Worldwide distribution

84.5%

of the worldwide Brooks & Dunn audience comes from United States.

Worldwide audience distribution share by country for Brooks & Dunn
CountryShare
United States84.5%
Canada6.4%
United Kingdom2.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Brooks & Dunn audience in United States is strongest.

Fig. 05

Top regions by affinity

Brooks & Dunn fans by region: top regions in United States
#RegionReachAffinity×
01New Mexico~20K2.14×
02West Virginia~10K1.68×
03Oklahoma~30K1.61×
04Wyoming~4K1.59×
05Tennessee~50K1.53×
06Kentucky~30K1.53×
07Iowa~20K1.52×
08Arkansas~20K1.46×
09North Dakota~4K1.40×
10Indiana~40K1.36×
11Missouri~30K1.30×
12Texas~200K1.27×
13Louisiana~20K1.24×
14South Dakota~4K1.23×
15Wisconsin~30K1.22×
16South Carolina~30K1.20×
17Montana~5K1.19×
18Kansas~10K1.18×
19North Carolina~50K1.17×
20Minnesota~20K1.11×
21Ohio~50K1.08×
22Alabama~20K1.08×
23Nebraska~8K1.08×
24Arizona~30K1.07×
25Idaho~8K1.07×
26Colorado~20K1.04×
27Mississippi~10K1.03×
28Virginia~40K1.02×
29Utah~10K1.01×
30Michigan~40K0.96×
31Maine~5K0.94×
32New Hampshire~5K0.93×
33Nevada~10K0.87×
34Illinois~40K0.83×
35Pennsylvania~40K0.76×
36Oregon~10K0.76×
37Georgia~30K0.74×
38Washington~20K0.74×
39Alaska~2K0.72×
40Delaware~3K0.70×
41Florida~70K0.66×
42Maryland~20K0.65×
43California~100K0.60×
44Rhode Island~3K0.53×
45Washington, District of Columbia~2K0.52×
46Hawaii~3K0.50×
47Connecticut~7K0.48×
48Massachusetts~10K0.44×
49New York~30K0.38×
50New Jersey~10K0.34×
Fig. 06

Affinity by region

Affinity by region — Brooks & Dunn, United States
0.34×1.00×2.14×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Brooks & Dunn audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Brooks & Dunn audience
#·InterestCategoryAffinity×
01John DenverMusic & Radio28.68×
02Alison KraussMusic & Radio21.96×
03Lady AntebellumMusic & Radio19.13×
04Josh TurnerMusic & Radio18.51×
05Darius RuckerMusic & Radio17.47×
06LonestarMusic & Radio17.24×
07Charlie PuthMusic & Radio16.49×
08Grand Ole OpryMusic & Radio13.86×
09Honky-tonkMusic & Radio13.53×
10Shania TwainMusic & Radio11.77×
11Alan JacksonMusic & Radio11.45×
12Kacey MusgravesMusic & Radio11.08×
13Kris KristoffersonMusic & Radio9.55×
14Chris StapletonMusic & Radio9.47×
15Keith UrbanMusic & Radio8.64×
16Billy Ray CyrusMusic & Radio8.55×
17Brooks SportsFashion & Accessoires7.94×
18Reba McEntireMusic & Radio7.23×
19Willie NelsonMusic & Radio7.02×
20RockabillyFashion & Accessoires4.58×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Brooks & Dunn audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Brooks & Dunn audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.96×
Community OrientationOPEN1.61×
TraditionCONSERVATISM1.53×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Brooks & Dunn audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.60×
Design AffinityPREMIUM0.66×
Early Adopter MentalityPOWER0.74×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Brooks & Dunn have in United States?

Brooks & Dunn has an estimated audience of 1,341,710 people in United States, concentrated in Texas and California.

02

What is the gender split and age of Brooks & Dunn fans?

56.2% of Brooks & Dunn fans are female, 43.8% are male, with an average age of 47.3 years.

03

Which brands do Brooks & Dunn fans like most?

Brooks & Dunn fans show strongest brand affinity for John Denver (28.68×), Charlie Puth (16.49×), and Alan Jackson (11.45×) over the country average.

04

Where do Brooks & Dunn fans live in United States?

Brooks & Dunn fans in United States are most concentrated in Texas (reach ~200K), California (reach ~100K), and Florida (reach ~70K). These three regions account for the largest share of the active audience.

05

What other brands do Brooks & Dunn fans also like?

Beyond Brooks & Dunn itself, the audience over-indexes on Charlie Puth (16.49×), Alan Jackson (11.45×), Grand Ole Opry (13.86×), and Shania Twain (11.77×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Brooks & Dunn. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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