Brooks & Dunn Audience in United States

Brooks & Dunn logo

Brooks & Dunn has an estimated audience of 1,504,364 people in United States. 56.2% are female, 43.8% are male, average age 47.3. Top regions: Texas, California, Florida. Top brand affinities: KiwiCo, Whataburger, Pillow, Nebraska, Israel.

The average Brooks & Dunn fan in United States is 47.3 years old, more female, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include KiwiCo, Whataburger, Pillow, with strongest over-indexing on KiwiCo (20.44× the country average). Demographically, the Brooks & Dunn audience skews more female with an average age of 47.3, and over-indexes on personality traits such as Patriotism, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Person · Subtype: Band

Demographics of Brooks & Dunn fans

Demographic split for Brooks & Dunn audience in United States
MetricValue
Female56.2%
Male43.8%
Average age47.3
Estimated audience size1,504,364

Audience persona

The typical Brooks & Dunn fan in United States is more female, around 47.3 years old, with strong Patriotism tendencies and a notable affinity for KiwiCo.

Top regions in United States

Top regions ranked by reach for Brooks & Dunn in United States
RegionReachAffinity
Texas197,6861.53×
California111,0480.67×
Florida68,4490.67×
North Carolina62,5331.38×
Tennessee46,2801.53×
Illinois44,7500.89×
Virginia43,6881.19×
Ohio43,1650.93×
Pennsylvania35,5280.7×
Indiana35,3701.29×
New York34,4410.41×
Missouri33,8791.4×
Arizona33,1171.08×
Georgia32,6220.7×
Kentucky29,5481.57×
Michigan28,4980.72×
South Carolina28,2461.25×
Oklahoma26,3811.58×
Minnesota26,3581.22×
Wisconsin25,7691.14×
Colorado24,7831.05×
Louisiana24,5801.27×
Alabama21,3451.02×
Iowa20,5281.66×
Washington19,9430.66×
Arkansas19,5491.58×
New Mexico18,6132.47×
Maryland17,7780.69×
Utah15,6951.17×
Massachusetts13,7510.46×
Kansas13,3791.13×
New Jersey12,5220.33×
Mississippi12,0700.97×
Oregon12,0610.7×
West Virginia8,5691.22×
Nevada8,2650.57×
Nebraska7,8531.04×
Idaho7,4680.99×
Connecticut6,6750.44×
New Hampshire6,0931.03×
Maine5,2210.97×
Montana4,5531.09×
South Dakota3,9001.12×
North Dakota3,7001.2×
Wyoming2,5791.16×
Delaware2,4360.59×
Hawaii2,3320.36×
Vermont2,2080.84×
Washington, District of Columbia2,0880.46×
Rhode Island1,9860.41×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Brooks & Dunn audience
BrandAffinityCategory
KiwiCo20.44×Kids & Family
Whataburger2×Food & Beverages
Pillow2.03×Home & Garden
Nebraska2.42×Travel & Leisure
Israel1.72×Travel & Leisure
Unique Gifts1.68×Shopping
Avneet Kaur18.18×Movies & TV
KLOS18.62×Music & Radio
Cass County, Missouri5.99×Travel & Leisure
Vaani Kapoor13.52×Movies & TV
Glue logic5.05×Technology & Electronics
Birthday Gifts1.63×Kids & Family
Home staging2.55×Home & Garden
Keith Stanfield2.53×Movies & TV
Tech News3.53×Technology & Electronics
Captain America (1990 film)1.71×Movies & TV
MK1.53×Music & Radio
JibJab2.11×Internet & Social Media
Hetalia4.88×Movies & TV
Sailor1.71×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Brooks & Dunn audience
TraitClusterScore
PatriotismCONSERVATISM1.71
Community OrientationOPEN1.28
TraditionCONSERVATISM1.27
Family OrientationCONSERVATISM1.19
ExtroversionTHRILL1.18
Need for SecurityCONSERVATISM1.14

Worldwide distribution

Worldwide audience distribution share by country for Brooks & Dunn
CountryShare
United States84.7%
Canada7.2%
United Kingdom1.9%

See Brooks & Dunn audiences in other countries

More Band audiences in United States

Frequently asked questions

How many fans does Brooks & Dunn have in United States?

Brooks & Dunn has an estimated audience of 1,504,364 people in United States, concentrated in Texas and California.

What is the gender split and age of Brooks & Dunn fans?

56.2% of Brooks & Dunn fans are female, 43.8% are male, with an average age of 47.3 years.

Which brands do Brooks & Dunn fans like most?

Brooks & Dunn fans show strongest brand affinity for KiwiCo (20.44×), Whataburger (2×), and Pillow (2.03×) over the country average.

Where do Brooks & Dunn fans live in United States?

Brooks & Dunn fans in United States are most concentrated in Texas (reach 197,686), California (reach 111,048), and Florida (reach 68,449). These three regions account for the largest share of the active audience.

What other brands do Brooks & Dunn fans also like?

Beyond Brooks & Dunn itself, the audience over-indexes on Whataburger (2×), Pillow (2.03×), Nebraska (2.42×), and Israel (1.72×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Brooks & Dunn. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.