Rascasse Audience Intelligence

Honky-tonk Audience in United States

A data profile of the people who buy, follow and care about Honky-tonk in United States — modelled from more than twelve digital signal sources. Honky-tonk has an estimated audience of 1,691,790 people in United States.

#6882among Topic in United States#1902in Music & Radio

The average Honky-tonk fan in United States is 47.2 years old, balanced, and lives primarily in Texas.

The audience is concentrated in Texas, South Carolina, California.

Top brand affinities include Southern rock, Chip Esten, Country rap, with strongest over-indexing on Southern rock (5.15× the country average).

Demographically, the Honky-tonk audience skews balanced with an average age of 47.2, and over-indexes on personality traits such as Extroversion, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Honky-tonk fan in United States is balanced, around 47.2 years old, with strong Extroversion tendencies and a notable affinity for Southern rock.

Category: Music & Radio · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Honky-tonk profile in United States.

Audience size
1.7M
in United States
Gender
53.7%♀
46.3% male
Age
47.2
average years
Country rank
#16214
Topic in United States
Fig. 01

Search interest · 12-month trend

+11%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Honky-tonk fans

53.7% are female, 46.3% are male, average age 47.2.

Fig. 02

Gender split

53.7%
Female
46.3%
Male
Demographic split for Honky-tonk audience in United States
MetricValue
Female53.7%
Male46.3%
Average age47.2
Estimated audience size1,691,790
Fig. 03

Age distribution

Ø 47.2
average years
Age distribution of the Honky-tonk audience in United States
Age bracketShare%
16-195%
20-2912%
30-3916%
40-4928%
50+38%
Fig. 04

Worldwide distribution

71.4%

of the worldwide Honky-tonk audience comes from United States.

Worldwide audience distribution share by country for Honky-tonk
CountryShare
United States71.4%
Japan5.5%
United Kingdom4.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Honky-tonk audience in United States is strongest.

Fig. 05

Top regions by affinity

Honky-tonk fans by region: top regions in United States
#RegionReachAffinity×
01South Carolina~200K6.48×
02Tennessee~100K3.84×
03Missouri~50K1.91×
04Texas~200K1.51×
05Oregon~30K1.49×
06New Jersey~50K1.28×
07North Carolina~60K1.25×
08Pennsylvania~60K1.12×
09Illinois~60K1.11×
10Georgia~50K1.03×
11Vermont~3K0.99×
12Alabama~20K0.94×
13Oklahoma~20K0.93×
14Montana~4K0.90×
15Arkansas~10K0.89×
16Washington, District of Columbia~5K0.89×
17Kentucky~20K0.86×
18New Mexico~7K0.85×
19Hawaii~6K0.84×
20Alaska~3K0.84×
21North Dakota~3K0.84×
22Louisiana~20K0.82×
23South Dakota~3K0.82×
24Washington~30K0.81×
25Kansas~10K0.81×
26Delaware~4K0.81×
27Indiana~20K0.80×
28West Virginia~6K0.80×
29Maine~5K0.80×
30Connecticut~10K0.79×
31Iowa~10K0.79×
32Nebraska~7K0.79×
33New Hampshire~5K0.79×
34Rhode Island~4K0.78×
35Mississippi~10K0.77×
36Idaho~7K0.77×
37California~100K0.76×
38New York~70K0.76×
39Colorado~20K0.75×
40Nevada~10K0.75×
41Ohio~40K0.74×
42Arizona~30K0.74×
43Massachusetts~20K0.74×
44Utah~10K0.73×
45Virginia~30K0.72×
46Wisconsin~20K0.72×
47Michigan~30K0.70×
48Minnesota~20K0.70×
49Florida~80K0.68×
50Maryland~20K0.68×
Fig. 06

Affinity by region

Affinity by region — Honky-tonk, United States
0.68×1.00×6.48×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Honky-tonk audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Honky-tonk audience
#·InterestCategoryAffinity×
01Chip EstenMovies & TV29.52×
02Roots rockMusic & Radio6.23×
03Alternative countryMusic & Radio6.21×
04Old-time musicMusic & Radio5.69×
05Country rapMusic & Radio5.24×
06Southern rockMusic & Radio5.15×
07Western swingMusic & Radio4.99×
08Ella LangleyMusic & Radio4.06×
09American folk musicMusic & Radio4.05×
10Nashville, TennesseeTravel & Leisure3.82×
11KentuckyTravel & Leisure3.58×
12TennesseeTravel & Leisure3.43×
13Texas RoadhouseFood & Beverages2.56×
14TexasTravel & Leisure2.29×
15Country musicMusic & Radio2.11×
16Rock musicMusic & Radio2.10×
17NBCMovies & TV1.92×
18PhotographyArts & Culture1.64×
19Current eventsArts & Culture1.63×
20United StatesTravel & Leisure1.58×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Honky-tonk audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Honky-tonk audience · What stands out
TraitClusterDeviationScore
ExtroversionTHRILL1.71×
Community OrientationOPEN1.67×
DIY MentalityTHRILL1.62×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Honky-tonk audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.88×
SustainabilityBALANCE0.99×
Healthy LifestyleBALANCE0.99×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Honky-tonk have in United States?

Honky-tonk has an estimated audience of 1,691,790 people in United States, concentrated in Texas and South Carolina.

02

What is the gender split and age of Honky-tonk fans?

53.7% of Honky-tonk fans are female, 46.3% are male, with an average age of 47.2 years.

03

Which brands do Honky-tonk fans like most?

Honky-tonk fans show strongest brand affinity for Southern rock (5.15×), Chip Esten (29.52×), and Country rap (5.24×) over the country average.

04

Where do Honky-tonk fans live in United States?

Honky-tonk fans in United States are most concentrated in Texas (reach ~200K), South Carolina (reach ~200K), and California (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Honky-tonk fans also like?

Beyond Honky-tonk itself, the audience over-indexes on Chip Esten (29.52×), Country rap (5.24×), Alternative country (6.21×), and American folk music (4.05×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See Honky-tonk audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Honky-tonk. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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