Honky-tonk Audience in United States

Honky-tonk logo

Honky-tonk has an estimated audience of 1,691,790 people in United States. 53.7% are female, 46.3% are male, average age 47.2. Top regions: Texas, Tennessee, California. Top brand affinities: Southern rock, Country rap, Alternative country, American folk music, Roots rock.

The average Honky-tonk fan in United States is 47.2 years old, balanced, and lives primarily in Texas. The audience is concentrated in Texas, Tennessee, California. Top brand affinities include Southern rock, Country rap, Alternative country, with strongest over-indexing on Southern rock (5.15× the country average). Demographically, the Honky-tonk audience skews balanced with an average age of 47.2, and over-indexes on personality traits such as Risk Appetite, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Topic

Demographics of Honky-tonk fans

Demographic split for Honky-tonk audience in United States
MetricValue
Female53.7%
Male46.3%
Average age47.2
Estimated audience size1,691,790

Audience persona

The typical Honky-tonk fan in United States is balanced, around 47.2 years old, with strong Risk Appetite tendencies and a notable affinity for Southern rock.

Top regions in United States

Top regions ranked by reach for Honky-tonk in United States
RegionReachAffinity
Texas242,5511.67×
Tennessee155,1784.57×
California153,9520.83×
South Carolina144,7405.69×
Florida76,1970.67×
New York75,9530.8×
Illinois68,4851.22×
North Carolina67,6051.33×
Missouri65,2542.39×
Pennsylvania65,0261.14×
New Jersey60,8741.41×
Georgia49,4260.95×
Ohio37,2640.72×
Michigan29,4690.67×
Virginia29,0510.7×
Oregon28,7191.48×
Washington27,8830.82×
Massachusetts25,0820.75×
Arizona24,6860.71×
Indiana24,2880.79×
Alabama21,0830.89×
Colorado20,1610.76×
Maryland17,9270.62×
Kentucky17,8470.84×
Louisiana17,4990.8×
Oklahoma17,1700.91×
Wisconsin16,5810.65×
Minnesota16,1240.67×
Connecticut11,6140.68×
Nevada11,5330.7×
Arkansas11,2060.8×
Utah10,1460.67×
Iowa9,7260.7×
Kansas9,5240.71×
Mississippi8,5050.61×
New Mexico6,1800.73×
Nebraska5,4190.64×
Idaho5,0430.59×
Hawaii4,9070.67×
West Virginia4,5790.58×
Washington, District of Columbia4,5550.9×
New Hampshire4,2480.64×
Maine3,8840.64×
Montana3,4820.74×
Vermont3,1061.05×
Rhode Island3,0500.57×
Delaware2,8760.62×
South Dakota2,2140.57×
Alaska1,8960.52×
North Dakota1,8430.53×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Honky-tonk audience
BrandAffinityCategory
Southern rock5.15×Music & Radio
Country rap5.24×Music & Radio
Alternative country6.21×Music & Radio
American folk music4.05×Music & Radio
Roots rock6.23×Music & Radio
Rock music2.1×Music & Radio
Tennessee3.43×Travel & Leisure
Western swing4.99×Music & Radio
Old-time music5.69×Music & Radio
Texas Roadhouse2.56×Food & Beverages
Texas2.29×Travel & Leisure
Willie Nelson6.13×Music & Radio
Nashville, Tennessee3.82×Travel & Leisure
Photography1.64×Arts & Culture
United States1.58×Travel & Leisure
Fox News Channel1.72×Movies & TV
Kentucky3.58×Travel & Leisure
Country music2.11×Music & Radio
Current events1.63×Arts & Culture
NBC1.92×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Honky-tonk audience
TraitClusterScore
Risk AppetiteTHRILL2.14
PatriotismCONSERVATISM1.8
Luxury OrientationPREMIUM1.69
DIY MentalityTHRILL1.66
TraditionCONSERVATISM1.33
Community OrientationOPEN1.31

Worldwide distribution

Worldwide audience distribution share by country for Honky-tonk
CountryShare
United States71.5%
Japan5.4%
United Kingdom4.0%

See Honky-tonk audiences in other countries

More Music & Radio audiences in United States

Frequently asked questions

How many fans does Honky-tonk have in United States?

Honky-tonk has an estimated audience of 1,691,790 people in United States, concentrated in Texas and Tennessee.

What is the gender split and age of Honky-tonk fans?

53.7% of Honky-tonk fans are female, 46.3% are male, with an average age of 47.2 years.

Which brands do Honky-tonk fans like most?

Honky-tonk fans show strongest brand affinity for Southern rock (5.15×), Country rap (5.24×), and Alternative country (6.21×) over the country average.

Where do Honky-tonk fans live in United States?

Honky-tonk fans in United States are most concentrated in Texas (reach 242,551), Tennessee (reach 155,178), and California (reach 153,952). These three regions account for the largest share of the active audience.

What other brands do Honky-tonk fans also like?

Beyond Honky-tonk itself, the audience over-indexes on Country rap (5.24×), Alternative country (6.21×), American folk music (4.05×), and Roots rock (6.23×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Honky-tonk. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.