Nashville, Tennessee Audience in United States

Nashville, Tennessee has an estimated audience of 23,790,131 people in United States. 59.0% are female, 41.0% are male, average age 43.0. Top regions: Tennessee, California, Texas. Top brand affinities: MSN, Planet Fitness, Diaper bag, Hobby Lobby, Staples (Canada).

The average Nashville, Tennessee fan in United States is 43.0 years old, more female, and lives primarily in Tennessee. The audience is concentrated in Tennessee, California, Texas. Top brand affinities include MSN, Planet Fitness, Diaper bag, with strongest over-indexing on MSN (3.16× the country average). Demographically, the Nashville, Tennessee audience skews more female with an average age of 43.0, and over-indexes on personality traits such as Extroversion, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: City

Demographics of Nashville, Tennessee fans

Demographic split for Nashville, Tennessee audience in United States
MetricValue
Female59.0%
Male41.0%
Average age43.0
Estimated audience size23,790,131

Audience persona

The typical Nashville, Tennessee fan in United States is more female, around 43.0 years old, with strong Extroversion tendencies and a notable affinity for MSN.

Top regions in United States

Top regions ranked by reach for Nashville, Tennessee in United States
RegionReachAffinity
Tennessee1,903,2803.99×
California1,783,3100.68×
Texas1,693,2110.83×
Florida1,682,5481.04×
Indiana1,119,9312.58×
Illinois1,082,8291.37×
New York1,044,8630.79×
Georgia1,019,8441.39×
Ohio922,2651.26×
North Carolina720,0571.01×
Pennsylvania632,5480.79×
Michigan612,6150.98×
Kentucky589,9871.98×
Alabama553,7761.67×
Virginia504,1760.87×
Arkansas493,2892.52×
New Jersey472,2170.78×
Missouri454,7841.19×
South Carolina374,6581.05×
Massachusetts343,4250.73×
Louisiana322,2471.05×
Arizona308,2790.63×
Mississippi289,9461.48×
Washington288,9530.61×
Wisconsin282,7400.79×
Maryland270,9170.66×
Minnesota243,9060.72×
Colorado243,3860.65×
Oklahoma217,5920.82×
Iowa199,8011.02×
Oregon175,1170.64×
Connecticut173,9830.73×
Kansas159,0860.85×
Utah155,3990.73×
Nevada151,6030.66×
West Virginia109,9000.99×
Nebraska96,8730.81×
New Mexico87,1310.73×
Idaho83,9530.7×
New Hampshire70,0090.75×
Maine66,6460.78×
Rhode Island54,4780.72×
Hawaii52,4500.51×
Washington, District of Columbia49,1390.69×
Delaware46,1910.7×
Montana45,0500.68×
North Dakota41,5310.85×
South Dakota37,3840.68×
Alaska29,2840.58×
Vermont28,0670.67×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Nashville, Tennessee audience
BrandAffinityCategory
MSN3.16×News
Planet Fitness2.67×Sports
Diaper bag4.35×Kids & Family
Hobby Lobby2.43×Home & Garden
Staples (Canada)3.2×Business & Career
Fox News Channel1.66×Movies & TV
Great Clips3.13×Beauty & Wellness
Jack Black5.95×Movies & TV
Nature1.52×Home & Garden
Aldi1.88×Shopping
Happiness1.53×Health
Non-fiction books3.62×Literature
southwest airlines2.36×Travel & Leisure
Texas Roadhouse1.68×Food & Beverages
Bachelor of Business Administration16.08×Business & Career
Bars1.55×Travel & Leisure
Weather1.87×Home & Garden
Chick-fil-A1.61×Food & Beverages
Real property2.17×Home & Garden
Spas1.56×Beauty & Wellness

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Nashville, Tennessee audience
TraitClusterScore
ExtroversionTHRILL1.39
SustainabilityBALANCE1.28
PatriotismCONSERVATISM1.19
Family OrientationCONSERVATISM1.19
Sports ActivityPOWER1.14
Community OrientationOPEN1.13

Worldwide distribution

Worldwide audience distribution share by country for Nashville, Tennessee
CountryShare
United States79.2%
Canada3.6%
United Kingdom2.9%

See Nashville, Tennessee audiences in other countries

More City audiences in United States

Frequently asked questions

How many fans does Nashville, Tennessee have in United States?

Nashville, Tennessee has an estimated audience of 23,790,131 people in United States, concentrated in Tennessee and California.

What is the gender split and age of Nashville, Tennessee fans?

59.0% of Nashville, Tennessee fans are female, 41.0% are male, with an average age of 43.0 years.

Which brands do Nashville, Tennessee fans like most?

Nashville, Tennessee fans show strongest brand affinity for MSN (3.16×), Planet Fitness (2.67×), and Diaper bag (4.35×) over the country average.

Where do Nashville, Tennessee fans live in United States?

Nashville, Tennessee fans in United States are most concentrated in Tennessee (reach 1,903,280), California (reach 1,783,310), and Texas (reach 1,693,211). These three regions account for the largest share of the active audience.

What other brands do Nashville, Tennessee fans also like?

Beyond Nashville, Tennessee itself, the audience over-indexes on Planet Fitness (2.67×), Diaper bag (4.35×), Hobby Lobby (2.43×), and Staples (Canada) (3.2×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Nashville, Tennessee. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.