Rascasse Audience Intelligence

Nashville, Tennessee Audience in United States

A data profile of the people who buy, follow and care about Nashville, Tennessee in United States — modelled from more than twelve digital signal sources. Nashville, Tennessee has an estimated audience of 23,790,131 people in United States.

#18among City in United States#70among POI in United States#119in Travel & Leisure

The average Nashville, Tennessee fan in United States is 43.0 years old, more female, and lives primarily in Tennessee.

The audience is concentrated in Tennessee, California, Florida.

Top brand affinities include Pinterest, FedEx, Planet Fitness, with strongest over-indexing on Pinterest (1.62× the country average).

Demographically, the Nashville, Tennessee audience skews more female with an average age of 43.0, and over-indexes on personality traits such as Patriotism, Sustainability.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Nashville, Tennessee fan in United States is more female, around 43.0 years old, with strong Patriotism tendencies and a notable affinity for Pinterest.

Category: Travel & Leisure · Type: POI · Subtype: City

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Nashville, Tennessee profile in United States.

Audience size
23.8M
in United States
Gender
59.0%♀
41.0% male
Age
43.0
average years
Country rank
#1308
POI in United States
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Nashville, Tennessee fans

59.0% are female, 41.0% are male, average age 43.0.

Fig. 02

Gender split

59.0%
Female
41.0%
Male
Demographic split for Nashville, Tennessee audience in United States
MetricValue
Female59.0%
Male41.0%
Average age43.0
Estimated audience size23,790,131
Fig. 03

Age distribution

Ø 43.0
average years
Age distribution of the Nashville, Tennessee audience in United States
Age bracketShare%
16-1913%
20-2916%
30-3917%
40-4923%
50+30%
Fig. 04

Worldwide distribution

79.2%

of the worldwide Nashville, Tennessee audience comes from United States.

Worldwide audience distribution share by country for Nashville, Tennessee
CountryShare
United States79.2%
Canada3.6%
United Kingdom2.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Nashville, Tennessee audience in United States is strongest.

Fig. 05

Top regions by affinity

Nashville, Tennessee fans by region: top regions in United States
#RegionReachAffinity×
01Tennessee~5M12.06×
02Kentucky~600K1.99×
03Indiana~800K1.88×
04Arkansas~300K1.75×
05Alabama~500K1.45×
06Georgia~900K1.29×
07Mississippi~200K1.28×
08Illinois~900K1.19×
09Missouri~400K1.07×
10North Carolina~700K0.99×
11Florida~1.5M0.89×
12South Carolina~300K0.81×
13Ohio~600K0.80×
14Michigan~500K0.80×
15Wisconsin~300K0.80×
16Iowa~200K0.78×
17New York~1M0.77×
18Virginia~400K0.76×
19Louisiana~200K0.76×
20Kansas~100K0.76×
21North Dakota~40K0.73×
22Minnesota~200K0.70×
23Massachusetts~300K0.69×
24Washington, District of Columbia~50K0.69×
25Montana~50K0.69×
26West Virginia~70K0.68×
27South Dakota~40K0.68×
28Nebraska~80K0.67×
29New Jersey~400K0.65×
30Texas~1.5M0.64×
31Pennsylvania~500K0.64×
32Oklahoma~200K0.64×
33Vermont~30K0.63×
34Washington~300K0.62×
35Connecticut~100K0.62×
36Colorado~200K0.60×
37Maryland~200K0.59×
38New Mexico~70K0.59×
39New Hampshire~50K0.59×
40Delaware~40K0.59×
41California~1.5M0.57×
42Rhode Island~40K0.56×
43Maine~50K0.55×
44Nevada~100K0.54×
45Utah~100K0.54×
46Idaho~60K0.54×
47Alaska~30K0.54×
48Arizona~300K0.52×
49Oregon~100K0.50×
50Hawaii~40K0.43×
Fig. 06

Affinity by region

Affinity by region — Nashville, Tennessee, United States
0.43×1.00×12.06×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Nashville, Tennessee audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Nashville, Tennessee audience
#·InterestCategoryAffinity×
01Weather forecastingHome & Garden2.96×
02Sustainable energyHome & Garden2.90×
03QVCMovies & TV2.75×
04FedExBusiness & Career2.42×
05Diaper bagKids & Family2.42×
06Renewable energyBusiness & Career2.40×
07Microwave ovenHome & Garden2.36×
08Real propertyHome & Garden2.29×
09Masters TournamentSports2.18×
10Made in USABusiness & Career1.98×
11Discount storesShopping1.75×
12Fox News ChannelMovies & TV1.73×
13Planet FitnessSports1.72×
14United Parcel ServiceBusiness & Career1.69×
15Mortgage loansBusiness & Career1.64×
16WeatherHome & Garden1.64×
17PinterestInternet & Social Media1.62×
18TV talkshowsMovies & TV1.56×
19GeneticsKids & Family1.56×
20IKEAHome & Garden1.53×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Nashville, Tennessee audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Nashville, Tennessee audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.75×
SustainabilityBALANCE1.49×
Convenience OrientationPREMIUM1.49×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Nashville, Tennessee audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.88×
Pet OwnershipJOY0.89×
Social Media UsageJOY0.91×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Nashville, Tennessee have in United States?

Nashville, Tennessee has an estimated audience of 23,790,131 people in United States, concentrated in Tennessee and California.

02

What is the gender split and age of Nashville, Tennessee fans?

59.0% of Nashville, Tennessee fans are female, 41.0% are male, with an average age of 43.0 years.

03

Which brands do Nashville, Tennessee fans like most?

Nashville, Tennessee fans show strongest brand affinity for Pinterest (1.62×), FedEx (2.42×), and Planet Fitness (1.72×) over the country average.

04

Where do Nashville, Tennessee fans live in United States?

Nashville, Tennessee fans in United States are most concentrated in Tennessee (reach ~5M), California (reach ~1.5M), and Florida (reach ~1.5M). These three regions account for the largest share of the active audience.

05

What other brands do Nashville, Tennessee fans also like?

Beyond Nashville, Tennessee itself, the audience over-indexes on FedEx (2.42×), Planet Fitness (1.72×), Real property (2.29×), and Sustainable energy (2.9×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More City audiences in United States

See Nashville, Tennessee audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Nashville, Tennessee. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →