Country Music Association Awards Audience in United States
Country Music Association Awards has an estimated audience of 3,839,579 people in United States. 57.4% are female, 42.6% are male, average age 45.0. Top regions: California, Texas, Virginia. Top brand affinities: Autism Awareness, Diabetes mellitus awareness, Microblogging, Singer-songwriter, Income tax.
The average Country Music Association Awards fan in United States is 45.0 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Virginia. Top brand affinities include Autism Awareness, Diabetes mellitus awareness, Microblogging, with strongest over-indexing on Autism Awareness (19.03× the country average). Demographically, the Country Music Association Awards audience skews more female with an average age of 45.0, and over-indexes on personality traits such as Tradition, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Music & Radio · Type: Event · Subtype: Music festival
Demographics of Country Music Association Awards fans
| Metric | Value |
|---|---|
| Female | 57.4% |
| Male | 42.6% |
| Average age | 45.0 |
| Estimated audience size | 3,839,579 |
Audience persona
The typical Country Music Association Awards fan in United States is more female, around 45.0 years old, with strong Tradition tendencies and a notable affinity for Autism Awareness.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 443,516 | 1.05× |
| Texas | 398,068 | 1.21× |
| Virginia | 290,040 | 3.1× |
| Florida | 270,197 | 1.04× |
| New York | 225,323 | 1.05× |
| Georgia | 224,105 | 1.89× |
| Tennessee | 138,744 | 1.8× |
| Illinois | 129,973 | 1.02× |
| Ohio | 128,474 | 1.09× |
| North Carolina | 127,089 | 1.1× |
| New Jersey | 117,975 | 1.21× |
| Pennsylvania | 107,538 | 0.83× |
| Michigan | 94,218 | 0.94× |
| Colorado | 82,940 | 1.37× |
| Washington | 71,476 | 0.93× |
| Maryland | 62,750 | 0.95× |
| Massachusetts | 62,238 | 0.82× |
| Alabama | 61,728 | 1.15× |
| Indiana | 61,485 | 0.88× |
| Missouri | 57,558 | 0.93× |
| South Carolina | 55,943 | 0.97× |
| Arizona | 53,209 | 0.68× |
| Minnesota | 48,558 | 0.88× |
| Kentucky | 46,748 | 0.97× |
| Wisconsin | 44,412 | 0.77× |
| Louisiana | 42,439 | 0.86× |
| Oklahoma | 40,347 | 0.95× |
| Oregon | 38,736 | 0.88× |
| Kansas | 38,612 | 1.28× |
| Iowa | 35,566 | 1.12× |
| Connecticut | 31,709 | 0.82× |
| West Virginia | 27,943 | 1.56× |
| Mississippi | 25,346 | 0.8× |
| Utah | 24,554 | 0.71× |
| Arkansas | 24,190 | 0.76× |
| Nevada | 22,213 | 0.6× |
| Washington, District of Columbia | 19,335 | 1.68× |
| Nebraska | 19,248 | 1× |
| Hawaii | 16,224 | 0.98× |
| Idaho | 14,194 | 0.74× |
| New Mexico | 12,694 | 0.66× |
| Maine | 11,516 | 0.84× |
| New Hampshire | 10,396 | 0.69× |
| Rhode Island | 7,741 | 0.63× |
| Montana | 7,265 | 0.68× |
| North Dakota | 7,057 | 0.89× |
| South Dakota | 6,637 | 0.75× |
| Alaska | 6,606 | 0.8× |
| Delaware | 6,489 | 0.61× |
| Vermont | 3,546 | 0.53× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Autism Awareness | 19.03× | Health |
| Diabetes mellitus awareness | 12.48× | Health |
| Microblogging | 12.67× | Technology & Electronics |
| Singer-songwriter | 5.51× | Music & Radio |
| Income tax | 13.19× | Business & Career |
| Glenfiddich | 22.5× | Food & Beverages |
| MSN | 2.95× | News |
| Charles, Prince of Wales | 18.87× | Politics & Society |
| Billy Ray Cyrus | 11.84× | Music & Radio |
| Planet Fitness | 2.58× | Sports |
| Willie Nelson | 6.67× | Music & Radio |
| Jane Fonda | 8.99× | Movies & TV |
| British Airways | 8.48× | Travel & Leisure |
| Diaper bag | 4.1× | Kids & Family |
| Hobby Lobby | 2.34× | Home & Garden |
| Alan Jackson | 8.41× | Music & Radio |
| Military press | 11.65× | Sports |
| Livemusic | 2.86× | Music & Radio |
| Staples (Canada) | 2.78× | Business & Career |
| Darius Rucker | 12.79× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Tradition | CONSERVATISM | 1.44 |
| Family Orientation | CONSERVATISM | 1.4 |
| Price Sensitivity | PREMIUM | 1.28 |
| Community Orientation | OPEN | 1.23 |
| Extroversion | THRILL | 1.19 |
| Creativity | OPEN | 1.07 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 44.0% |
| China | 14.1% |
| Japan | 2.3% |
See Country Music Association Awards audiences in other countries
- Country Music Association Awards — Germany
- Country Music Association Awards — United Kingdom
- Country Music Association Awards — France
- Country Music Association Awards — Italy
- Country Music Association Awards — Spain
- Country Music Association Awards — Brazil
- Country Music Association Awards — Japan
- Country Music Association Awards — South Korea
- Country Music Association Awards — India
More Music festival audiences in United States
- Lollapalooza (10,765,898)
- American Music Award (8,042,346)
- Woodstock (5,762,485)
- Coachella Valley Music and Arts Festival (5,239,804)
- Exit (festival) (5,162,704)
Frequently asked questions
How many fans does Country Music Association Awards have in United States?
Country Music Association Awards has an estimated audience of 3,839,579 people in United States, concentrated in California and Texas.
What is the gender split and age of Country Music Association Awards fans?
57.4% of Country Music Association Awards fans are female, 42.6% are male, with an average age of 45.0 years.
Which brands do Country Music Association Awards fans like most?
Country Music Association Awards fans show strongest brand affinity for Autism Awareness (19.03×), Diabetes mellitus awareness (12.48×), and Microblogging (12.67×) over the country average.
Where do Country Music Association Awards fans live in United States?
Country Music Association Awards fans in United States are most concentrated in California (reach 443,516), Texas (reach 398,068), and Virginia (reach 290,040). These three regions account for the largest share of the active audience.
What other brands do Country Music Association Awards fans also like?
Beyond Country Music Association Awards itself, the audience over-indexes on Diabetes mellitus awareness (12.48×), Microblogging (12.67×), Singer-songwriter (5.51×), and Income tax (13.19×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Country Music Association Awards. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.