Rascasse Audience Intelligence

Country Music Association Awards Audience in United States

A data profile of the people who buy, follow and care about Country Music Association Awards in United States — modelled from more than twelve digital signal sources. Country Music Association Awards has an estimated audience of 3,840,304 people in United States.

#10among Music festival in United States#98among Event in United States#784in Music & Radio

The average Country Music Association Awards fan in United States is 45.0 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Virginia.

Top brand affinities include British Airways, Billy Ray Cyrus, Military press, with strongest over-indexing on British Airways (10.68× the country average).

Demographically, the Country Music Association Awards audience skews more female with an average age of 45.0, and over-indexes on personality traits such as Tradition, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Country Music Association Awards fan in United States is more female, around 45.0 years old, with strong Tradition tendencies and a notable affinity for British Airways.

Category: Music & Radio · Type: Event · Subtype: Music festival

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Country Music Association Awards profile in United States.

Audience size
3.8M
in United States
Gender
57.4%♀
42.6% male
Age
45.0
average years
Country rank
#8301
Event in United States
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Country Music Association Awards fans

57.4% are female, 42.6% are male, average age 45.0.

Fig. 02

Gender split

57.4%
Female
42.6%
Male
Demographic split for Country Music Association Awards audience in United States
MetricValue
Female57.4%
Male42.6%
Average age45.0
Estimated audience size3,840,304
Fig. 03

Age distribution

Ø 45.0
average years
Age distribution of the Country Music Association Awards audience in United States
Age bracketShare%
16-199%
20-2915%
30-3918%
40-4924%
50+34%
Fig. 04

Worldwide distribution

43.6%

of the worldwide Country Music Association Awards audience comes from United States.

Worldwide audience distribution share by country for Country Music Association Awards
CountryShare
United States43.6%
China14.0%
Japan2.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Country Music Association Awards audience in United States is strongest.

Fig. 05

Top regions by affinity

Country Music Association Awards fans by region: top regions in United States
#RegionReachAffinity×
01Virginia~300K3.15×
02Tennessee~100K1.86×
03Georgia~200K1.83×
04Colorado~100K1.75×
05West Virginia~30K1.70×
06Washington, District of Columbia~20K1.56×
07Kansas~40K1.28×
08Alabama~60K1.16×
09Texas~400K1.12×
10Ohio~100K1.12×
11Iowa~40K1.11×
12New Jersey~100K1.10×
13North Carolina~100K1.06×
14Nebraska~20K1.01×
15California~400K1.00×
16Florida~300K1.00×
17North Dakota~8K1.00×
18Illinois~100K0.98×
19Kentucky~50K0.97×
20Hawaii~20K0.97×
21Oklahoma~40K0.96×
22South Carolina~50K0.95×
23New York~200K0.94×
24Maryland~60K0.92×
25Michigan~90K0.91×
26Washington~70K0.90×
27Missouri~60K0.90×
28Alaska~7K0.90×
29Minnesota~50K0.87×
30Maine~10K0.87×
31Oregon~40K0.86×
32Louisiana~40K0.85×
33South Dakota~8K0.85×
34Indiana~60K0.83×
35Mississippi~30K0.82×
36Connecticut~30K0.81×
37Pennsylvania~100K0.79×
38Arkansas~20K0.78×
39Massachusetts~60K0.77×
40Idaho~10K0.77×
41Wisconsin~40K0.76×
42Montana~8K0.76×
43New Hampshire~10K0.75×
44Utah~20K0.72×
45Vermont~5K0.71×
46New Mexico~10K0.70×
47Rhode Island~9K0.70×
48Delaware~7K0.68×
49Arizona~50K0.67×
50Nevada~20K0.63×
Fig. 06

Affinity by region

Affinity by region — Country Music Association Awards, United States
0.63×1.00×3.15×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Country Music Association Awards audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Country Music Association Awards audience
#·InterestCategoryAffinity×
01Malaysia AirlinesTravel & Leisure12.72×
02Military pressSports12.60×
03GlenfiddichFood & Beverages12.60×
04Dwight YoakamMusic & Radio11.48×
05British AirwaysTravel & Leisure10.68×
06Billy Ray CyrusMusic & Radio10.54×
07Kacey MusgravesMusic & Radio8.30×
08Shania TwainMusic & Radio8.17×
09Toby KeithMusic & Radio7.49×
10Alan JacksonMusic & Radio7.24×
11Chris StapletonMusic & Radio7.08×
12Willie NelsonMusic & Radio6.24×
13RockabillyFashion & Accessoires4.07×
14Discount storesShopping2.44×
15RedditInternet & Social Media2.04×
16Pizza HutFood & Beverages1.86×
17PinterestInternet & Social Media1.85×
18McDonald'sFood & Beverages1.85×
19Country musicMusic & Radio1.65×
20FurnitureHome & Garden1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Country Music Association Awards audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Country Music Association Awards audience · What stands out
TraitClusterDeviationScore
TraditionCONSERVATISM1.65×
Convenience OrientationPREMIUM1.60×
Community OrientationOPEN1.55×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Country Music Association Awards audience · Rather not
TraitClusterDeviationScore
Early Adopter MentalityPOWER0.70×
MindfulnessBALANCE0.85×
Design AffinityPREMIUM0.86×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Country Music Association Awards have in United States?

Country Music Association Awards has an estimated audience of 3,840,304 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Country Music Association Awards fans?

57.4% of Country Music Association Awards fans are female, 42.6% are male, with an average age of 45.0 years.

03

Which brands do Country Music Association Awards fans like most?

Country Music Association Awards fans show strongest brand affinity for British Airways (10.68×), Billy Ray Cyrus (10.54×), and Military press (12.6×) over the country average.

04

Where do Country Music Association Awards fans live in United States?

Country Music Association Awards fans in United States are most concentrated in California (reach ~400K), Texas (reach ~400K), and Virginia (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Country Music Association Awards fans also like?

Beyond Country Music Association Awards itself, the audience over-indexes on Billy Ray Cyrus (10.54×), Military press (12.6×), Dwight Yoakam (11.48×), and Willie Nelson (6.24×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Music festival audiences in United States

See Country Music Association Awards audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Country Music Association Awards. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 200+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →