Rascasse Audience Intelligence

Zach Bryan Audience in United States

A data profile of the people who buy, follow and care about Zach Bryan in United States — modelled from more than twelve digital signal sources. Zach Bryan has an estimated audience of 7,641,935 people in United States.

#8among Country music in United States#344among Person in United States#353in Music & Radio

The average Zach Bryan fan in United States is 40.0 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Chris Stapleton, Tracy Chapman, Willie Nelson, with strongest over-indexing on Chris Stapleton (11.09× the country average).

Demographically, the Zach Bryan audience skews balanced with an average age of 40.0, and over-indexes on personality traits such as Patriotism, Price Sensitivity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Zach Bryan fan in United States is balanced, around 40.0 years old, with strong Patriotism tendencies and a notable affinity for Chris Stapleton.

Category: Music & Radio · Type: Person · Subtype: Country music

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Zach Bryan profile in United States.

Audience size
7.6M
in United States
Gender
52.9%♀
47.1% male
Age
40.0
average years
Country rank
#4646
Person in United States
Fig. 01

Search interest · 12-month trend

+0%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Zach Bryan fans

52.9% are female, 47.1% are male, average age 40.0.

Fig. 02

Gender split

52.9%
Female
47.1%
Male
Demographic split for Zach Bryan audience in United States
MetricValue
Female52.9%
Male47.1%
Average age40.0
Estimated audience size7,641,935
Fig. 03

Age distribution

Ø 40.0
average years
Age distribution of the Zach Bryan audience in United States
Age bracketShare%
16-1921%
20-2917%
30-3917%
40-4921%
50+23%
Fig. 04

Worldwide distribution

67.6%

of the worldwide Zach Bryan audience comes from United States.

Worldwide audience distribution share by country for Zach Bryan
CountryShare
United States67.6%
United Kingdom10.8%
Canada6.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Zach Bryan audience in United States is strongest.

Fig. 05

Top regions by affinity

Zach Bryan fans by region: top regions in United States
#RegionReachAffinity×
01Nebraska~80K2.09×
02Oklahoma~200K1.85×
03West Virginia~60K1.66×
04Kentucky~100K1.43×
05Michigan~300K1.35×
06Indiana~200K1.33×
07Missouri~200K1.29×
08Ohio~300K1.24×
09Louisiana~100K1.21×
10South Dakota~20K1.19×
11Montana~20K1.18×
12Colorado~100K1.16×
13Mississippi~70K1.13×
14Wyoming~10K1.13×
15Kansas~70K1.10×
16Iowa~70K1.07×
17North Carolina~200K1.06×
18Idaho~40K1.06×
19Tennessee~200K1.05×
20Pennsylvania~300K1.01×
21North Dakota~20K1.00×
22Arkansas~60K0.99×
23New Hampshire~30K0.99×
24Maine~30K0.99×
25Oregon~90K0.98×
26Massachusetts~100K0.97×
27Utah~70K0.96×
28Alabama~100K0.95×
29Vermont~10K0.94×
30Wisconsin~100K0.93×
31South Carolina~100K0.92×
32Minnesota~100K0.92×
33New Jersey~200K0.90×
34Illinois~200K0.89×
35Connecticut~70K0.88×
36Delaware~20K0.85×
37Arizona~100K0.81×
38Texas~500K0.78×
39New Mexico~30K0.78×
40Rhode Island~20K0.76×
41Virginia~100K0.75×
42New York~300K0.72×
43Washington~100K0.72×
44Georgia~200K0.69×
45Florida~400K0.68×
46Washington, District of Columbia~20K0.68×
47California~500K0.64×
48Maryland~80K0.62×
49Nevada~40K0.59×
50Hawaii~20K0.46×
Fig. 06

Affinity by region

Affinity by region — Zach Bryan, United States
0.46×1.00×2.09×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Zach Bryan audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Zach Bryan audience
#·InterestCategoryAffinity×
01Tracy ChapmanMusic & Radio17.94×
02Turnpike TroubadoursMusic & Radio11.12×
03Chris StapletonMusic & Radio11.09×
04Hank WilliamsMusic & Radio8.96×
05Dwight YoakamMusic & Radio8.92×
06malwarebytesTechnology & Electronics8.56×
07Military pressSports8.55×
08Waylon JenningsMusic & Radio8.44×
09Billy Ray CyrusMusic & Radio7.15×
10John DenverMusic & Radio7.05×
11Toby KeithMusic & Radio7.00×
12Kacey MusgravesMusic & Radio6.74×
13Škoda AutoCars & Mobility6.55×
14Willie NelsonMusic & Radio6.31×
15Garth BrooksMusic & Radio6.11×
16Alan JacksonMusic & Radio5.83×
17Shania TwainMusic & Radio5.63×
18Johnny CashMusic & Radio4.92×
19Freddie MercuryMusic & Radio3.94×
20Britney SpearsMusic & Radio2.03×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Zach Bryan audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Zach Bryan audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.48×
Price SensitivityPREMIUM1.45×
Community OrientationOPEN1.34×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Zach Bryan audience · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.72×
Healthy LifestyleBALANCE0.89×
Pet OwnershipJOY0.92×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Zach Bryan have in United States?

Zach Bryan has an estimated audience of 7,641,935 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Zach Bryan fans?

52.9% of Zach Bryan fans are female, 47.1% are male, with an average age of 40.0 years.

03

Which brands do Zach Bryan fans like most?

Zach Bryan fans show strongest brand affinity for Chris Stapleton (11.09×), Tracy Chapman (17.94×), and Willie Nelson (6.31×) over the country average.

04

Where do Zach Bryan fans live in United States?

Zach Bryan fans in United States are most concentrated in California (reach ~500K), Texas (reach ~500K), and Florida (reach ~400K). These three regions account for the largest share of the active audience.

05

What other brands do Zach Bryan fans also like?

Beyond Zach Bryan itself, the audience over-indexes on Tracy Chapman (17.94×), Willie Nelson (6.31×), Toby Keith (7×), and Dwight Yoakam (8.92×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Zach Bryan. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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