Zach Bryan Audience in United States
Zach Bryan has an estimated audience of 7,961,294 people in United States. 54.6% are female, 45.4% are male, average age 42.1. Top brand affinities: Volkswagen Up, Kia Sportage, Autism Awareness, Dacia Sandero, Diabetes mellitus awareness.
Top brand affinities include Volkswagen Up, Kia Sportage, Autism Awareness, with strongest over-indexing on Volkswagen Up (68.97× the country average). Demographically, the Zach Bryan audience skews balanced with an average age of 42.1, and over-indexes on personality traits such as Extroversion, Early Adopter Mentality.
Category: Music & Radio · Type: Person · Subtype: Country music
Demographics of Zach Bryan fans
| Metric | Value |
|---|---|
| Female | 54.6% |
| Male | 45.4% |
| Average age | 42.1 |
| Estimated audience size | 7,961,294 |
Audience persona
The typical Zach Bryan fan in United States is balanced, around 42.1 years old, with strong Extroversion tendencies and a notable affinity for Volkswagen Up.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Volkswagen Up | 68.97× | Cars & Mobility |
| Kia Sportage | 18.98× | Cars & Mobility |
| Autism Awareness | 7.33× | Health |
| Dacia Sandero | 78.37× | Cars & Mobility |
| Diabetes mellitus awareness | 5.06× | Health |
| Singer-songwriter | 2.96× | Music & Radio |
| Houston Astros | 5.81× | Sports |
| Chris Stapleton | 9.39× | Music & Radio |
| Livemusic | 3.06× | Music & Radio |
| Microblogging | 5.11× | Technology & Electronics |
| Google Maps | 2.15× | Internet & Social Media |
| Indeed.com | 2.2× | Business & Career |
| Willie Nelson | 5.19× | Music & Radio |
| Honda HR-V | 12.91× | Cars & Mobility |
| Billy Ray Cyrus | 8.13× | Music & Radio |
| Dwight Yoakam | 8.42× | Music & Radio |
| Income tax | 5.33× | Business & Career |
| Capital One | 1.75× | Business & Career |
| Beetlejuice | 2.07× | Movies & TV |
| Depop | 5.41× | Fashion & Accessoires |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Extroversion | THRILL | 1.37 |
| Early Adopter Mentality | POWER | 1.22 |
| Price Sensitivity | PREMIUM | 1.21 |
| LGBTQ+ Identity | OPEN | 1.16 |
| DIY Mentality | THRILL | 1.15 |
| Family Orientation | CONSERVATISM | 1.11 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 68.7% |
| United Kingdom | 10.6% |
| Canada | 6.2% |
See Zach Bryan audiences in other countries
More Country music audiences in United States
- Dolly Parton (13,164,655)
- Ella Langley (11,916,331)
- Jelly Roll (10,890,317)
- Willie Nelson (9,258,577)
- Megan Moroney (8,562,919)
How to read this data
Audience size is the estimated number of people in United States who actively search for Zach Bryan. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.