Rascasse Audience Intelligence

Luke Bryan Audience in United States

Luke Bryan has an estimated audience of 5.2M people in United States.

#15among Country music in United States#677among people in United States#520in Music & Radio

The average Luke Bryan fan in United States is 40.9 years old, more female, and lives primarily in California.

By number of fans, Luke Bryan ranks #15 among the 508 objects in Country music in United States — 3.4× the group median.

Its fans are 2.5 years younger than the group average of 43.4.

Women make up 61.9% of the fan base, 5.3 percentage points more than the group average.

Compared with the other 507 objects in Country music, Luke Bryan fans stand out for their interest in University of Virginia Darden School of Business, Keith Urban and Texas country music.

Most fans live in California, Texas, Florida.

Top affinities include University of Virginia Darden School of Business, Toby Keith, Jason Aldean, with strongest over-indexing on University of Virginia Darden School of Business (1338.08× the country average).

Demographically, the Luke Bryan audience skews more female with an average age of 40.9, and over-indexes on personality traits such as Extroversion, Tradition.

The typical Luke Bryan fan in United States is more female, around 40.9 years old, with strong Extroversion tendencies and a notable affinity for University of Virginia Darden School of Business.

Category: Music & Radio · Type: Person · Subtype: Country music

Data status: Q3/2026 · Source & method

Section 01

At a glance

Audience size
5.2M
in United States
Gender
61.9%♀
38.1% male
Age
40.9
average years
Country rank
#6530
among all objects in United States
Fig. 01

Search interest · 12-month trend

+4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Demographics of Luke Bryan fans

61.9% are female, 38.1% are male, average age 40.9.

Fig. 02

Gender split

61.9%
Female
38.1%
Male
Demographic split for Luke Bryan audience in United States
MetricValue
Female61.9%
Male38.1%
Average age40.9
Estimated audience size5.2M
Fig. 03

Age distribution

Ø 40.9
average years
Age distribution of the Luke Bryan audience in United States
Age bracketShare%
16-2419%
25-3418%
35-4418%
45-5422%
55+23%
Fig. 04

Worldwide distribution

81.9%

of the worldwide Luke Bryan audience comes from United States.

Worldwide audience distribution share by country for Luke Bryan
CountryShare
United States81.9%
Canada5.8%
Nigeria3.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Luke Bryan fans by region: top regions in United States
#RegionReachAffinity×
01Tennessee~200K1.68×
02West Virginia~40K1.54×
03North Dakota~20K1.49×
04Iowa~70K1.38×
05New Mexico~40K1.35×
06New Hampshire~30K1.34×
07Indiana~100K1.33×
08Kentucky~90K1.33×
09Maine~30K1.30×
10Missouri~100K1.29×
11Ohio~200K1.28×
12Alabama~100K1.28×
13Oklahoma~80K1.28×
14Nebraska~40K1.23×
15Montana~20K1.22×
16Georgia~200K1.18×
17Michigan~200K1.14×
18Idaho~30K1.14×
19Pennsylvania~200K1.12×
20South Carolina~100K1.12×
21Kansas~50K1.12×
22South Dakota~20K1.12×
23Mississippi~50K1.11×
24Wyoming~10K1.11×
25Wisconsin~100K1.10×
26Arkansas~50K1.09×
27North Carolina~200K0.96×
28Louisiana~70K0.95×
29Illinois~200K0.93×
30Virginia~100K0.92×
31Minnesota~80K0.92×
32Connecticut~50K0.85×
33Vermont~9K0.85×
34Massachusetts~90K0.84×
35Florida~300K0.83×
36Texas~300K0.82×
37Arizona~90K0.76×
38Delaware~10K0.76×
39Utah~40K0.74×
40Rhode Island~10K0.73×
41Colorado~60K0.72×
42Oregon~50K0.69×
43California~400K0.67×
44Washington~80K0.67×
45Maryland~60K0.67×
46New York~200K0.66×
47Alaska~7K0.66×
48New Jersey~90K0.64×
49Nevada~30K0.60×
50Hawaii~10K0.49×
Fig. 06

Affinity by region

Affinity by region — Luke Bryan, United States
0.49×1.00×1.68×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Luke Bryan audience vs. the country average
#·InterestCategoryAffinity×
01University of Virginia Darden School of BusinessBusiness & Career1338.08×
02Toby KeithMusic & Radio5.96×
03Jason AldeanMusic & Radio5.90×
04Tim McGrawMusic & Radio5.60×
05Kacey MusgravesMusic & Radio5.10×
06Keith UrbanMusic & Radio5.08×
07George StraitMusic & Radio5.04×
08Luke CombsMusic & Radio4.96×
09Lainey WilsonMusic & Radio4.91×
10Riley GreenMusic & Radio3.97×
11Ella LangleyMusic & Radio3.92×
12Megan MoroneyMusic & Radio3.89×
13Texas country musicMusic & Radio3.70×
14Alternative countryMusic & Radio3.63×
15Dolly PartonMusic & Radio3.41×
16Morgan WallenMusic & Radio3.15×
17Southern rockMusic & Radio2.63×
18American folk musicMusic & Radio2.46×
19Country musicMusic & Radio1.73×
20Taylor SwiftMusic & Radio1.72×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Luke Bryan audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Luke Bryan audience vs. the country average · What stands out
TraitClusterDeviationScore
ExtroversionTHRILL1.12×
TraditionCONSERVATISM1.12×
SpiritualityBALANCE1.11×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Luke Bryan audience vs. the country average · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.78×
Early Adopter MentalityPOWER0.81×
Urban LifestyleOPEN0.83×
0×1.00× baseline2×
Appendix

Explore more audiences

More Country music audiences in United States

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in Luke Bryan over the last 12 months. Modelled, not counted; people interested in several persons count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
10/2025 – 09/2026 · updated quarterly · data status Q3/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q3/2026, rascasse.com/explore/us/luke-bryan-10809” · Methodology