Heike Makatsch Audience in Germany
Heike Makatsch has an estimated audience of 1,333,686 people in Germany. 69.1% are female, 30.9% are male, average age 46.1. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Pillow, Time (magazine), Life of Pi, aslan, Radio Sarajevo.
The average Heike Makatsch fan in Germany is 46.1 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Pillow, Time (magazine), Life of Pi, with strongest over-indexing on Pillow (1.6× the country average). Demographically, the Heike Makatsch audience skews more female with an average age of 46.1, and over-indexes on personality traits such as Convenience Orientation, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Movies & TV · Type: Person · Subtype: Singer-songwriter
Demographics of Heike Makatsch fans
| Metric | Value |
|---|---|
| Female | 69.1% |
| Male | 30.9% |
| Average age | 46.1 |
| Estimated audience size | 1,333,686 |
Audience persona
The typical Heike Makatsch fan in Germany is more female, around 46.1 years old, with strong Convenience Orientation tendencies and a notable affinity for Pillow.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 302,498 | 1.04× |
| Bayern | 200,891 | 0.94× |
| Baden-Württemberg | 157,586 | 0.87× |
| Niedersachsen | 141,986 | 1.1× |
| Hessen | 90,093 | 0.89× |
| Berlin | 77,331 | 1.3× |
| Sachsen | 71,044 | 1.09× |
| Rheinland-Pfalz | 58,413 | 0.87× |
| Schleswig-Holstein | 52,056 | 1.09× |
| Brandenburg | 49,858 | 1.21× |
| Sachsen-Anhalt | 33,495 | 0.97× |
| Thüringen | 32,530 | 0.96× |
| Hamburg | 30,179 | 1× |
| Mecklenburg-Vorpommern | 25,530 | 1× |
| Saarland | 13,370 | 0.82× |
| Bremen | 10,055 | 0.88× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Pillow | 1.6× | Home & Garden |
| Time (magazine) | 1.93× | News |
| Life of Pi | 2.02× | Movies & TV |
| aslan | 1.64× | Literature |
| Radio Sarajevo | 1.71× | Music & Radio |
| Polsat | 1.6× | Movies & TV |
| Brăila | 1.65× | Travel & Leisure |
| El Economista | 2.72× | News |
| IPM | 2.16× | |
| Treviso | 1.65× | Travel & Leisure |
| Albert Hammond, Jr. | 1.8× | Music & Radio |
| Ashes to Ashes (TV series) | 1.81× | Movies & TV |
| Umut Bulut | 1.53× | Sports |
| One More Time (band) | 1.64× | Music & Radio |
| Greek numerals | 1.75× | Politics & Society |
| Jijoca de Jericoacoara | 1.75× | Travel & Leisure |
| Tabriz | 1.74× | Travel & Leisure |
| Clare of Assisi | 1.75× | Politics & Society |
| The Spinners (American R&B group) | 1.9× | Music & Radio |
| Sound Forge | 2.47× | Technology & Electronics |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Convenience Orientation | PREMIUM | 1.31 |
| Patriotism | CONSERVATISM | 1.26 |
| Tradition | CONSERVATISM | 1.18 |
| Need for Security | CONSERVATISM | 1.17 |
| Family Orientation | CONSERVATISM | 1.05 |
| Community Orientation | OPEN | 0.99 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 58.7% |
| United Kingdom | 10.6% |
| United States | 6.4% |
See Heike Makatsch audiences in other countries
More Singer-songwriter audiences in Germany
- Wirtz (6,981,640)
- Gil Ofarim (5,360,176)
- Billie Eilish (2,623,353)
- Diesel (2,382,819)
- Chris Rea (2,309,197)
Frequently asked questions
How many fans does Heike Makatsch have in Germany?
Heike Makatsch has an estimated audience of 1,333,686 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Heike Makatsch fans?
69.1% of Heike Makatsch fans are female, 30.9% are male, with an average age of 46.1 years.
Which brands do Heike Makatsch fans like most?
Heike Makatsch fans show strongest brand affinity for Pillow (1.6×), Time (magazine) (1.93×), and Life of Pi (2.02×) over the country average.
Where do Heike Makatsch fans live in Germany?
Heike Makatsch fans in Germany are most concentrated in Nordrhein-Westfalen (reach 302,498), Bayern (reach 200,891), and Baden-Württemberg (reach 157,586). These three regions account for the largest share of the active audience.
What other brands do Heike Makatsch fans also like?
Beyond Heike Makatsch itself, the audience over-indexes on Time (magazine) (1.93×), Life of Pi (2.02×), aslan (1.64×), and Radio Sarajevo (1.71×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Heike Makatsch. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.