Rascasse Audience Intelligence

Morgan Wallen Audience in United States

Morgan Wallen has an estimated audience of 14.4M people in United States.

#2among Singer-songwriter in United States
#99among people in United States#155in Music & Radio

The average Morgan Wallen fan in United States is 36.1 years old, balanced, and lives primarily in California.

By number of fans, Morgan Wallen ranks #2 among the 7768 objects in Singer-songwriter in United States — 3.4× the group median.

Its fans are 0.8 years younger than the group average of 36.9.

Women make up 51.0% of the fan base, 7.0 percentage points fewer than the group average.

Compared with the other 7767 objects in Singer-songwriter, Morgan Wallen fans stand out for their interest in Chris Stapleton, Dwight Yoakam and Military press.

Most fans live in California, Florida, Texas.

Top affinities include Chris Stapleton, Dwight Yoakam, Military press, with strongest over-indexing on Chris Stapleton (8.92× the country average).

Demographically, the Morgan Wallen audience skews balanced with an average age of 36.1, and over-indexes on personality traits such as Extroversion, Patriotism.

The typical Morgan Wallen fan in United States is balanced, around 36.1 years old, with strong Extroversion tendencies and a notable affinity for Chris Stapleton.

Category: Music & Radio · Type: Person · Subtype: Singer-songwriter

Data status: Q3/2026 · Source & method

Section 01

At a glance

Audience size
14.4M
in United States
Gender
51.0%♀
49.0% male
Age
36.1
average years
Country rank
#2453
among all objects in United States
Fig. 01

Search interest · 12-month trend

-32%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Demographics of Morgan Wallen fans

51.0% are female, 49.0% are male, average age 36.1.

Fig. 02

Gender split

51.0%
Female
49.0%
Male
Demographic split for Morgan Wallen audience in United States
MetricValue
Female51.0%
Male49.0%
Average age36.1
Estimated audience size14.4M
Fig. 03

Age distribution

Ø 36.1
average years
Age distribution of the Morgan Wallen audience in United States
Age bracketShare%
16-2432%
25-3419%
35-4416%
45-5416%
55+16%
Fig. 04

Worldwide distribution

78.8%

of the worldwide Morgan Wallen audience comes from United States.

Worldwide audience distribution share by country for Morgan Wallen
CountryShare
United States78.8%
Canada5.8%
United Kingdom3.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Morgan Wallen fans by region: top regions in United States
#RegionReachAffinity×
01Tennessee~700K2.22×
02Minnesota~300K1.36×
03Alabama~300K1.36×
04Kentucky~300K1.35×
05West Virginia~100K1.32×
06Mississippi~200K1.30×
07South Carolina~300K1.27×
08Indiana~400K1.26×
09North Dakota~40K1.25×
10Ohio~600K1.23×
11Colorado~300K1.16×
12North Carolina~500K1.12×
13Wisconsin~300K1.12×
14Iowa~200K1.12×
15Arkansas~100K1.11×
16Montana~50K1.11×
17Missouri~300K1.10×
18Kansas~100K1.07×
19Pennsylvania~600K1.06×
20Oklahoma~200K1.02×
21New Mexico~90K1.02×
22South Dakota~40K1.02×
23Michigan~400K1.00×
24Louisiana~200K0.98×
25Nevada~100K0.98×
26Nebraska~80K0.97×
27Florida~900K0.96×
28Idaho~80K0.96×
29New Hampshire~50K0.95×
30Wyoming~20K0.95×
31Arizona~300K0.93×
32Illinois~500K0.91×
33Maine~50K0.91×
34Georgia~400K0.90×
35Utah~100K0.90×
36Rhode Island~40K0.89×
37Massachusetts~300K0.87×
38Virginia~300K0.86×
39Washington~300K0.86×
40Texas~800K0.85×
41Connecticut~100K0.83×
42Delaware~30K0.80×
43Oregon~100K0.77×
44California~1.5M0.74×
45Vermont~20K0.74×
46New Jersey~300K0.71×
47Maryland~200K0.71×
48New York~600K0.65×
49Alaska~20K0.62×
50Hawaii~40K0.61×
Fig. 06

Affinity by region

Affinity by region — Morgan Wallen, United States
0.61×1.00×2.22×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Morgan Wallen audience vs. the country average
#·InterestCategoryAffinity×
01Chris StapletonMusic & Radio8.92×
02Dwight YoakamMusic & Radio7.12×
03Military pressSports7.04×
04Waylon JenningsMusic & Radio6.75×
05Billy Ray CyrusMusic & Radio5.79×
06Toby KeithMusic & Radio5.60×
07Kacey MusgravesMusic & Radio5.39×
08Willie NelsonMusic & Radio5.04×
09Alan JacksonMusic & Radio4.65×
10Shania TwainMusic & Radio4.41×
11Tyler, The CreatorMusic & Radio3.97×
12Post MaloneMusic & Radio3.67×
13Kendrick LamarMusic & Radio3.53×
14Megan FoxMovies & TV2.97×
15Ariana GrandeMusic & Radio2.72×
16Apple MusicMusic & Radio2.20×
17Britney SpearsMusic & Radio1.83×
18Dolly PartonMusic & Radio1.79×
19Stranger ThingsMovies & TV1.68×
20Mixed martial artsSports1.60×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Morgan Wallen audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Morgan Wallen audience vs. the country average · What stands out
TraitClusterDeviationScore
ExtroversionTHRILL1.33×
PatriotismCONSERVATISM1.31×
Early Adopter MentalityPOWER1.26×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Morgan Wallen audience vs. the country average · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.71×
Healthy LifestyleBALANCE0.92×
Social Media UsageJOY0.93×
0×1.00× baseline2×
Appendix

Explore more audiences

More Singer-songwriter audiences in United States

Related rankings

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in Morgan Wallen over the last 12 months. Modelled, not counted; people interested in several persons count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
10/2025 – 09/2026 · updated quarterly · data status Q3/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q3/2026, rascasse.com/explore/us/morgan-wallen-10007959” · Methodology