Mark Wahlberg Audience in Germany
Mark Wahlberg has an estimated audience of 1,106,268 people in Germany. 48.8% are female, 51.2% are male, average age 30.0. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Isabela Merced, Dune, Borussia Dortmund, Oblivion (2013 film), Euphoria.
The average Mark Wahlberg fan in Germany is 30.0 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Isabela Merced, Dune, Borussia Dortmund, with strongest over-indexing on Isabela Merced (25.91× the country average). Demographically, the Mark Wahlberg audience skews balanced with an average age of 30.0, and over-indexes on personality traits such as Patriotism, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Movies & TV · Type: Person · Subtype: Actor Actress or TV Star
Demographics of Mark Wahlberg fans
| Metric | Value |
|---|---|
| Female | 48.8% |
| Male | 51.2% |
| Average age | 30.0 |
| Estimated audience size | 1,106,268 |
Audience persona
The typical Mark Wahlberg fan in Germany is balanced, around 30.0 years old, with strong Patriotism tendencies and a notable affinity for Isabela Merced.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 256,156 | 1.06× |
| Bayern | 170,851 | 0.96× |
| Baden-Württemberg | 147,051 | 0.97× |
| Niedersachsen | 112,829 | 1.05× |
| Hessen | 85,869 | 1.02× |
| Rheinland-Pfalz | 57,764 | 1.04× |
| Sachsen | 52,365 | 0.97× |
| Berlin | 51,154 | 1.03× |
| Schleswig-Holstein | 39,623 | 1× |
| Brandenburg | 37,951 | 1.11× |
| Sachsen-Anhalt | 32,110 | 1.12× |
| Thüringen | 27,354 | 0.97× |
| Hamburg | 22,078 | 0.88× |
| Mecklenburg-Vorpommern | 21,530 | 1.02× |
| Saarland | 12,544 | 0.92× |
| Bremen | 8,293 | 0.88× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Isabela Merced | 25.91× | Movies & TV |
| Dune | 7.19× | Movies & TV |
| Borussia Dortmund | 2.16× | Sports |
| Oblivion (2013 film) | 8.38× | Movies & TV |
| Euphoria | 3.05× | Movies & TV |
| Mission: Impossible | 7.41× | Movies & TV |
| Henry Cavill | 7.83× | Movies & TV |
| Bruce Willis | 5.33× | Movies & TV |
| Friends | 3.74× | Movies & TV |
| Germany | 1.97× | Travel & Leisure |
| Hugh Jackman | 12.32× | Movies & TV |
| Liam Neeson | 6.91× | Movies & TV |
| Jason Statham | 6.67× | Movies & TV |
| Gal Gadot | 8.52× | Fashion & Accessoires |
| Dolph Lundgren | 10.98× | Movies & TV |
| Shopping | 1.69× | Shopping |
| Peacemaker | 3.73× | Movies & TV |
| Tom Hanks | 7.94× | Movies & TV |
| Harry Potter | 1.8× | Movies & TV |
| Business and industry | 1.51× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 1.37 |
| Early Adopter Mentality | POWER | 1.28 |
| Sports Activity | POWER | 1.19 |
| Indulgence | JOY | 1.17 |
| Spirituality | BALANCE | 1.09 |
| Social Media Usage | JOY | 1.09 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 37.5% |
| Brazil | 5.4% |
| United Kingdom | 5.0% |
See Mark Wahlberg audiences in other countries
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Frequently asked questions
How many fans does Mark Wahlberg have in Germany?
Mark Wahlberg has an estimated audience of 1,106,268 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Mark Wahlberg fans?
48.8% of Mark Wahlberg fans are female, 51.2% are male, with an average age of 30.0 years.
Which brands do Mark Wahlberg fans like most?
Mark Wahlberg fans show strongest brand affinity for Isabela Merced (25.91×), Dune (7.19×), and Borussia Dortmund (2.16×) over the country average.
Where do Mark Wahlberg fans live in Germany?
Mark Wahlberg fans in Germany are most concentrated in Nordrhein-Westfalen (reach 256,156), Bayern (reach 170,851), and Baden-Württemberg (reach 147,051). These three regions account for the largest share of the active audience.
What other brands do Mark Wahlberg fans also like?
Beyond Mark Wahlberg itself, the audience over-indexes on Dune (7.19×), Borussia Dortmund (2.16×), Oblivion (2013 film) (8.38×), and Euphoria (3.05×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Mark Wahlberg. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.