Mark Wahlberg Audience in Germany
A data profile of the people who buy, follow and care about Mark Wahlberg in Germany — modelled from more than twelve digital signal sources. Mark Wahlberg has an estimated audience of 1,136,077 people in Germany.
The average Mark Wahlberg fan in Germany is 30.0 years old, balanced, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include Isabela Merced, Dune, Mission: Impossible, with strongest over-indexing on Isabela Merced (25.91× the country average).
Demographically, the Mark Wahlberg audience skews balanced with an average age of 30.0, and over-indexes on personality traits such as Patriotism, Travelling.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Mark Wahlberg fan in Germany is balanced, around 30.0 years old, with strong Patriotism tendencies and a notable affinity for Isabela Merced.
At a glance
The key figures that characterise the Mark Wahlberg profile in Germany.
Search interest · 12-month trend
Demographics of Mark Wahlberg fans
48.8% are female, 51.2% are male, average age 30.0.
Gender split
| Metric | Value |
|---|---|
| Female | 48.8% |
| Male | 51.2% |
| Average age | 30.0 |
| Estimated audience size | 1,136,077 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 48% | |
| 20-29 | 18% | |
| 30-39 | 15% | |
| 40-49 | 12% | |
| 50+ | 6% |
Worldwide distribution
of the worldwide Mark Wahlberg audience comes from Germany.
| Country | Share |
|---|---|
| United States | 37.5% |
| Brazil | 5.4% |
| United Kingdom | 5.0% |
Geography
Where the Mark Wahlberg audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Sachsen-Anhalt | ~30K | 1.18× | |
| 02 | Brandenburg | ~40K | 1.14× | |
| 03 | Mecklenburg-Vorpommern | ~20K | 1.06× | |
| 04 | Niedersachsen | ~100K | 1.04× | |
| 05 | Thüringen | ~30K | 1.04× | |
| 06 | Nordrhein-Westfalen | ~200K | 1.02× | |
| 07 | Rheinland-Pfalz | ~60K | 1.02× | |
| 08 | Sachsen | ~50K | 1.00× | |
| 09 | Schleswig-Holstein | ~40K | 1.00× | |
| 10 | Berlin | ~50K | 0.98× | |
| 11 | Hessen | ~80K | 0.97× | |
| 12 | Saarland | ~10K | 0.95× | |
| 13 | Baden-Württemberg | ~100K | 0.93× | |
| 14 | Bayern | ~200K | 0.92× | |
| 15 | Bremen | ~8K | 0.90× | |
| 16 | Hamburg | ~20K | 0.87× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the Mark Wahlberg audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Michael Peña | Movies & TV | 26.15× | ||
| 02 | Isabela Merced | Movies & TV | 25.91× | ||
| 03 | Hugh Jackman | Movies & TV | 12.32× | ||
| 04 | Dolph Lundgren | Movies & TV | 10.98× | ||
| 05 | Gal Gadot | Fashion & Accessoires | 8.52× | ||
| 06 | Oblivion (2013 film) | Movies & TV | 8.38× | ||
| 07 | Tom Hanks | Movies & TV | 7.94× | ||
| 08 | Henry Cavill | Movies & TV | 7.83× | ||
| 09 | Mission: Impossible | Movies & TV | 7.41× | ||
| 10 | Dune | Movies & TV | 7.19× | ||
| 11 | Liam Neeson | Movies & TV | 6.91× | ||
| 12 | Jason Statham | Movies & TV | 6.67× | ||
| 13 | Vincent Kompany | Sports | 6.22× | ||
| 14 | Bruce Willis | Movies & TV | 5.33× | ||
| 15 | SV Werder Bremen | Sports | 2.43× | ||
| 16 | Borussia Dortmund | Sports | 2.16× | ||
| 17 | Germany | Travel & Leisure | 1.97× | ||
| 18 | FC Bayern Munich | Sports | 1.87× | ||
| 19 | FIFA World Cup | Sports | 1.79× | ||
| 20 | Shopping | Shopping | 1.69× |
Personality of the Mark Wahlberg audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.95× | |
| Travelling | THRILL | 1.59× | |
| Pet Ownership | JOY | 1.45× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sustainability | BALANCE | 0.86× | |
| Community Orientation | OPEN | 0.86× | |
| Individualism | JOY | 0.86× |
Frequently asked questions
How many fans does Mark Wahlberg have in Germany?
Mark Wahlberg has an estimated audience of 1,136,077 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Mark Wahlberg fans?
48.8% of Mark Wahlberg fans are female, 51.2% are male, with an average age of 30.0 years.
Which brands do Mark Wahlberg fans like most?
Mark Wahlberg fans show strongest brand affinity for Isabela Merced (25.91×), Dune (7.19×), and Mission: Impossible (7.41×) over the country average.
Where do Mark Wahlberg fans live in Germany?
Mark Wahlberg fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Bayern (reach ~200K), and Baden-Württemberg (reach ~100K). These three regions account for the largest share of the active audience.
What other brands do Mark Wahlberg fans also like?
Beyond Mark Wahlberg itself, the audience over-indexes on Dune (7.19×), Mission: Impossible (7.41×), Bruce Willis (5.33×), and Henry Cavill (7.83×) compared to the Germany average.
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How to read this data
Audience size is the estimated number of people in Germany who actively search for Mark Wahlberg. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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