Rascasse Audience Intelligence

Mark Wahlberg Audience in United States

Mark Wahlberg has an estimated audience of 8,921,381 people in United States.

#82among Actor Actress or TV Star in United States
#219among Person in United States#308in Movies & TV

The average Mark Wahlberg fan in United States is 38.5 years old, balanced, and lives primarily in California.

By number of fans, Mark Wahlberg ranks #82 among the 6621 objects in Actor Actress or TV Star in United States.

Its fans are 1.6 years younger than the group average of 40.1.

Women make up 49.4% of the fan base, 6.9 percentage points fewer than the group average.

Compared with the other 6620 objects in Actor Actress or TV Star, Mark Wahlberg fans stand out for their interest in Cloudy with a Chance of Meatballs 2, Joanna Newsom and Cloudy with a Chance of Meatballs (film).

Most fans live in California, Texas, Florida.

Top affinities include Cloudy with a Chance of Meatballs 2, Joanna Newsom, Cloudy with a Chance of Meatballs (film), with strongest over-indexing on Cloudy with a Chance of Meatballs 2 (34.72× the country average).

Demographically, the Mark Wahlberg audience skews balanced with an average age of 38.5, and over-indexes on personality traits such as Patriotism, Need for Security.

The typical Mark Wahlberg fan in United States is balanced, around 38.5 years old, with strong Patriotism tendencies and a notable affinity for Cloudy with a Chance of Meatballs 2.

Category: Movies & TV · Type: Person · Subtype: Actor Actress or TV Star

Data status: Q2/2026 · Source & method

Section 01

At a glance

Audience size
8.9M
in United States
Gender
49.4%♀
50.6% male
Age
38.5
average years
Country rank
#3949
among all objects in United States
Fig. 01

Search interest · 12-month trend

+18%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Demographics of Mark Wahlberg fans

49.4% are female, 50.6% are male, average age 38.5.

Fig. 02

Gender split

49.4%
Female
50.6%
Male
Demographic split for Mark Wahlberg audience in United States
MetricValue
Female49.4%
Male50.6%
Average age38.5
Estimated audience size8,921,381
Fig. 03

Age distribution

Ø 38.5
average years
Age distribution of the Mark Wahlberg audience in United States
Age bracketShare%
16-2423%
25-3418%
35-4421%
45-5423%
55+15%
Fig. 04

Worldwide distribution

37.7%

of the worldwide Mark Wahlberg audience comes from United States.

Worldwide audience distribution share by country for Mark Wahlberg
CountryShare
United States37.7%
Brazil5.4%
United Kingdom5.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Mark Wahlberg fans by region: top regions in United States
#RegionReachAffinity×
01Nevada~100K1.40×
02Idaho~60K1.24×
03Arizona~200K1.17×
04New Mexico~70K1.17×
05Oklahoma~100K1.16×
06Massachusetts~200K1.14×
07Utah~100K1.10×
08Ohio~300K1.09×
09Montana~30K1.09×
10Missouri~200K1.06×
11Kentucky~100K1.06×
12Texas~600K1.05×
13Arkansas~80K1.05×
14New Hampshire~40K1.05×
15Indiana~200K1.04×
16South Carolina~200K1.04×
17Kansas~80K1.04×
18Tennessee~200K1.03×
19Wyoming~20K1.03×
20Florida~600K1.02×
21Iowa~90K1.01×
22Nebraska~50K1.01×
23West Virginia~50K1.01×
24Michigan~300K1.00×
25Alabama~100K1.00×
26Maine~40K1.00×
27North Dakota~20K1.00×
28Colorado~200K0.99×
29Connecticut~100K0.99×
30California~1M0.98×
31Louisiana~100K0.98×
32Oregon~100K0.97×
33Mississippi~80K0.97×
34Alaska~20K0.97×
35North Carolina~300K0.96×
36Rhode Island~30K0.96×
37Pennsylvania~300K0.95×
38Illinois~300K0.95×
39Washington~200K0.95×
40Wisconsin~100K0.95×
41South Dakota~20K0.94×
42Georgia~300K0.93×
43New Jersey~200K0.91×
44Minnesota~100K0.91×
45Virginia~200K0.87×
46Hawaii~30K0.87×
47New York~500K0.85×
48Delaware~20K0.85×
49Maryland~100K0.83×
50Vermont~10K0.80×
Fig. 06

Affinity by region

Affinity by region — Mark Wahlberg, United States
0.80×1.00×1.40×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Mark Wahlberg audience vs. the country average
#·InterestCategoryAffinity×
01Cloudy with a Chance of Meatballs 2Movies & TV34.72×
02Joanna NewsomMusic & Radio32.74×
03Cloudy with a Chance of Meatballs (film)Movies & TV31.30×
04Juliette LewisMovies & TV28.72×
05Three Kings (1999 film)Movies & TV26.89×
06David BlaineMovies & TV25.91×
07Andy SambergMovies & TV22.22×
08Sandra OhMovies & TV21.51×
09Teen Choice AwardsMovies & TV20.90×
10Kate MaraMovies & TV17.50×
11Hotel TransylvaniaMovies & TV14.94×
12Hercules (2014 film)Movies & TV14.03×
13Mel BrooksMovies & TV13.53×
14Chuck NorrisMovies & TV11.71×
15Nicolas CageMovies & TV11.67×
16Zac EfronMovies & TV10.21×
17Isabela MercedMovies & TV9.57×
18DirecTVMovies & TV3.35×
19NBCMovies & TV2.58×
20CleverMusic & Radio1.83×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Mark Wahlberg audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Mark Wahlberg audience vs. the country average · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.50×
Need for SecurityCONSERVATISM1.52×
Community OrientationOPEN1.34×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Mark Wahlberg audience vs. the country average · Rather not
TraitClusterDeviationScore
SustainabilityBALANCE0.73×
Design AffinityPREMIUM0.80×
CreativityOPEN0.96×
0×1.00× baseline2×
Appendix

Explore more audiences

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in Mark Wahlberg over the last 12 months. Modelled, not counted; people interested in several persons count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
07/2025 – 06/2026 · updated quarterly · data status Q2/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q2/2026, rascasse.com/explore/us/mark-wahlberg-11202” · Methodology