Rascasse Audience Intelligence

Nudie Jeans Target Market in United States

A data profile of the people who buy, follow and care about Nudie Jeans in United States — modelled from more than twelve digital signal sources. Nudie Jeans has an estimated audience of 439,302 people in United States.

#25among Premium fashion in United States#4079among Brand in United States#1395in Fashion & Accessoires

The average Nudie Jeans fan in United States is 32.0 years old, balanced, and lives primarily in New York.

The audience is concentrated in New York, California, Texas.

Top brand affinities include Mammoth, Peter Kay, BoA, with strongest over-indexing on Mammoth (34.75× the country average).

Demographically, the Nudie Jeans audience skews balanced with an average age of 32.0, and over-indexes on personality traits such as Luxury Orientation, Design Affinity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Nudie Jeans fan in United States is balanced, around 32.0 years old, with strong Luxury Orientation tendencies and a notable affinity for Mammoth.

Category: Fashion & Accessoires · Type: Brand · Subtype: Premium fashion

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Nudie Jeans profile in United States.

Audience size
439K
in United States
Gender
53.5%♀
46.5% male
Age
32.0
average years
Country rank
#39461
Brand in United States
Fig. 01

Search interest · 12-month trend

+35%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Nudie Jeans

53.5% are female, 46.5% are male, average age 32.0.

Fig. 02

Gender split

53.5%
Female
46.5%
Male
Demographic split for Nudie Jeans audience in United States
MetricValue
Female53.5%
Male46.5%
Average age32.0
Estimated audience size439,302
Fig. 03

Age distribution

Ø 32.0
average years
Age distribution of the Nudie Jeans audience in United States
Age bracketShare%
16-1938%
20-2923%
30-3918%
40-4914%
50+8%
Fig. 04

Worldwide distribution

19.1%

of the worldwide Nudie Jeans audience comes from United States.

Worldwide audience distribution share by country for Nudie Jeans
CountryShare
United States19.1%
United Kingdom10.9%
Japan8.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Nudie Jeans audience in United States is strongest.

Fig. 05

Top regions by affinity

Nudie Jeans customers by region in United States
#RegionReachAffinity×
01New York~100K4.79×
02California~100K2.06×
03Washington, District of Columbia~3K2.06×
04Washington~10K1.56×
05New Jersey~20K1.54×
06Oregon~8K1.53×
07Massachusetts~10K1.46×
08Connecticut~6K1.31×
09Illinois~20K1.22×
10Georgia~20K1.22×
11Vermont<1K1.18×
12Colorado~8K1.13×
13Maryland~8K1.10×
14Utah~4K1.10×
15Maine~2K1.08×
16Ohio~10K1.06×
17Virginia~10K1.06×
18Pennsylvania~10K1.00×
19Rhode Island~1K1.00×
20Hawaii~2K0.95×
21Nevada~4K0.94×
22Alaska<1K0.94×
23Montana~1K0.93×
24Minnesota~6K0.92×
25Delaware~1K0.92×
26Michigan~10K0.89×
27New Hampshire~2K0.89×
28North Carolina~10K0.87×
29New Mexico~2K0.86×
30Idaho~2K0.85×
31North Dakota<1K0.85×
32Arizona~7K0.84×
33South Dakota<1K0.84×
34Tennessee~7K0.82×
35West Virginia~2K0.79×
36Wisconsin~5K0.77×
37Texas~30K0.76×
38Kansas~3K0.76×
39Nebraska~2K0.76×
40Louisiana~4K0.74×
41Missouri~5K0.73×
42Arkansas~3K0.73×
43Florida~20K0.71×
44Mississippi~3K0.71×
45Indiana~5K0.69×
46South Carolina~4K0.69×
47Oklahoma~3K0.69×
48Kentucky~4K0.68×
49Iowa~2K0.68×
50Alabama~4K0.62×
Fig. 06

Affinity by region

Affinity by region — Nudie Jeans, United States
0.62×1.00×4.79×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Nudie Jeans audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Nudie Jeans audience
#·InterestCategoryAffinity×
01Manjula's Kitchen - Indian Vegetarian RecipesFood & Beverages96.27×
02Peter KayMovies & TV47.91×
03PeshawarTravel & Leisure41.08×
04MammothPets & Animals34.75×
05Behind Enemy Lines (2001 film)Movies & TV29.68×
06Ford EdgeCars & Mobility10.63×
07BoAMusic & Radio7.33×
08StradivariusShopping4.41×
09BicepMusic & Radio4.11×
10OrangeTechnology & Electronics2.97×
11Homestead-Miami SpeedwaySports2.76×
12Magazine (band)Music & Radio2.61×
13HellcatsMovies & TV2.52×
14Perfect Match (Australian game show)Movies & TV2.48×
15USAJobsBusiness & Career2.15×
16Mount EverestTravel & Leisure2.14×
17Ed HardyFashion & Accessoires2.13×
18Oxford StreetTravel & Leisure2.10×
19Pamela AndersonMovies & TV1.58×
20Phil CollinsMusic & Radio1.58×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Nudie Jeans audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Nudie Jeans audience · What stands out
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.45×
Design AffinityPREMIUM0.41×
Early Adopter MentalityPOWER0.35×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Nudie Jeans audience · Rather not
TraitClusterDeviationScore
Community OrientationOPEN0.18×
Convenience OrientationPREMIUM0.19×
Family OrientationCONSERVATISM0.20×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Nudie Jeans's target market in United States?

Nudie Jeans's target market in United States covers an estimated 439,302 people, concentrated in New York and California.

02

What is the gender split and age of Nudie Jeans customers?

53.5% of the Nudie Jeans audience are female, 46.5% are male, with an average age of 32.0 years.

03

Which brands do Nudie Jeans fans like most?

Nudie Jeans fans show strongest brand affinity for Mammoth (34.75×), Peter Kay (47.91×), and BoA (7.33×) over the country average.

04

Where do Nudie Jeans fans live in United States?

Nudie Jeans fans in United States are most concentrated in New York (reach ~100K), California (reach ~100K), and Texas (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Nudie Jeans fans also like?

Beyond Nudie Jeans itself, the audience over-indexes on Peter Kay (47.91×), BoA (7.33×), Peshawar (41.08×), and Behind Enemy Lines (2001 film) (29.68×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Premium fashion audiences in United States

See Nudie Jeans audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Nudie Jeans. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 200+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →