Rascasse Audience Intelligence

Redevelopment Audience in Germany

A data profile of the people who buy, follow and care about Redevelopment in Germany — modelled from more than twelve digital signal sources. Redevelopment has an estimated audience of 3,023,263 people in Germany.

#1282among Topic in Germany#174in Home & Garden

The average Redevelopment fan in Germany is 45.6 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Prefabricated building, Efficient energy use, Hugendubel, with strongest over-indexing on Prefabricated building (8.84× the country average).

Demographically, the Redevelopment audience skews more male with an average age of 45.6, and over-indexes on personality traits such as Quality Awareness, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Redevelopment fan in Germany is more male, around 45.6 years old, with strong Quality Awareness tendencies and a notable affinity for Prefabricated building.

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Redevelopment profile in Germany.

Audience size
3M
in Germany
Gender
40.7%♀
59.3% male
Age
45.6
average years
Country rank
#2092
Topic in Germany
Fig. 01

Search interest · 12-month trend

-15%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Redevelopment fans

40.7% are female, 59.3% are male, average age 45.6.

Fig. 02

Gender split

40.7%
Female
59.3%
Male
Demographic split for Redevelopment audience in Germany
MetricValue
Female40.7%
Male59.3%
Average age45.6
Estimated audience size3,023,263
Fig. 03

Age distribution

Ø 45.6
average years
Age distribution of the Redevelopment audience in Germany
Age bracketShare%
16-195%
20-2914%
30-3923%
40-4928%
50+31%
Fig. 04

Worldwide distribution

56.8%

of the worldwide Redevelopment audience comes from Germany.

Worldwide audience distribution share by country for Redevelopment
CountryShare
Germany56.8%
France13.8%
Austria7.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Redevelopment audience in Germany is strongest.

Fig. 05

Top regions by affinity

Redevelopment fans by region: top regions in Germany
#RegionReachAffinity×
01Bremen~40K1.45×
02Saarland~50K1.33×
03Mecklenburg-Vorpommern~60K1.12×
04Thüringen~80K1.10×
05Sachsen-Anhalt~80K1.07×
06Brandenburg~90K1.00×
07Hamburg~60K0.94×
08Rheinland-Pfalz~100K0.93×
09Schleswig-Holstein~100K0.93×
10Sachsen~100K0.89×
11Berlin~100K0.87×
12Niedersachsen~200K0.79×
13Hessen~200K0.79×
14Baden-Württemberg~300K0.76×
15Bayern~400K0.73×
16Nordrhein-Westfalen~400K0.68×
Fig. 06

Affinity by region

Affinity by region — Redevelopment, Germany
0.68×1.00×1.45×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Redevelopment audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Redevelopment audience
#·InterestCategoryAffinity×
01Modular buildingHome & Garden11.39×
02Prefabricated buildingHome & Garden8.84×
03Home insuranceBusiness & Career6.13×
04Heat pumpHome & Garden4.85×
05Efficient energy useTechnology & Electronics4.75×
06PergolaHome & Garden4.72×
07toom BaumarktShopping3.89×
08Garden furnitureHome & Garden3.78×
09HugendubelShopping3.67×
10Real propertyHome & Garden3.63×
11SparkasseBusiness & Career3.33×
12PhotovoltaicsHome & Garden3.21×
13Solar powerHome & Garden3.17×
14Aral AGCars & Mobility3.06×
15Hardware storeHome & Garden2.89×
16Solar energyHome & Garden2.65×
17HornbachShopping2.32×
18TagesschauMovies & TV1.86×
19Obi (store)Shopping1.81×
20Netto Marken-DiscountShopping1.78×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Redevelopment audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Redevelopment audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM3.09×
Need for SecurityCONSERVATISM1.73×
DIY MentalityTHRILL1.72×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Redevelopment audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.74×
Price SensitivityPREMIUM0.76×
Social Media UsageJOY0.82×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Redevelopment have in Germany?

Redevelopment has an estimated audience of 3,023,263 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Redevelopment fans?

40.7% of Redevelopment fans are female, 59.3% are male, with an average age of 45.6 years.

03

Which brands do Redevelopment fans like most?

Redevelopment fans show strongest brand affinity for Prefabricated building (8.84×), Efficient energy use (4.75×), and Hugendubel (3.67×) over the country average.

04

Where do Redevelopment fans live in Germany?

Redevelopment fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~400K), Bayern (reach ~400K), and Baden-Württemberg (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Redevelopment fans also like?

Beyond Redevelopment itself, the audience over-indexes on Efficient energy use (4.75×), Hugendubel (3.67×), Sparkasse (3.33×), and Modular building (11.39×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in Germany

See Redevelopment audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Redevelopment. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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