Redevelopment Audience in Germany
Redevelopment has an estimated audience of 3,023,263 people in Germany. 40.7% are female, 59.3% are male, average age 45.6. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Prefabricated building, Sparkasse, Obi (store), Efficient energy use, Pets.
The average Redevelopment fan in Germany is 45.6 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Prefabricated building, Sparkasse, Obi (store), with strongest over-indexing on Prefabricated building (9.49× the country average). Demographically, the Redevelopment audience skews more male with an average age of 45.6, and over-indexes on personality traits such as Quality Awareness, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Home & Garden · Type: Topic
Demographics of Redevelopment fans
| Metric | Value |
|---|---|
| Female | 40.7% |
| Male | 59.3% |
| Average age | 45.6 |
| Estimated audience size | 3,023,263 |
Audience persona
The typical Redevelopment fan in Germany is more male, around 45.6 years old, with strong Quality Awareness tendencies and a notable affinity for Prefabricated building.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 336,365 | 0.51× |
| Bayern | 267,693 | 0.55× |
| Baden-Württemberg | 245,965 | 0.6× |
| Niedersachsen | 156,732 | 0.53× |
| Hessen | 114,613 | 0.5× |
| Berlin | 107,425 | 0.79× |
| Sachsen | 94,390 | 0.64× |
| Thüringen | 94,295 | 1.22× |
| Sachsen-Anhalt | 91,579 | 1.17× |
| Rheinland-Pfalz | 87,616 | 0.58× |
| Brandenburg | 84,880 | 0.91× |
| Mecklenburg-Vorpommern | 80,545 | 1.4× |
| Saarland | 80,069 | 2.16× |
| Bremen | 78,575 | 3.04× |
| Schleswig-Holstein | 75,040 | 0.69× |
| Hamburg | 49,379 | 0.72× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Prefabricated building | 9.49× | Home & Garden |
| Sparkasse | 3.42× | Business & Career |
| Obi (store) | 2.35× | Shopping |
| Efficient energy use | 3.57× | Technology & Electronics |
| Pets | 1.75× | Pets & Animals |
| Aral AG | 2.35× | Cars & Mobility |
| Tagesschau | 1.84× | Movies & TV |
| Hardware store | 3.14× | Home & Garden |
| Kebaya | 9.28× | Fashion & Accessoires |
| Heat pump | 5.15× | Home & Garden |
| Solar power | 3.18× | Home & Garden |
| Bauhaus | 1.99× | Shopping |
| Transfermarkt | 2.38× | Sports |
| Automobiles | 1.77× | Cars & Mobility |
| Ryanair | 2.19× | Travel & Leisure |
| toom Baumarkt | 3.75× | Shopping |
| FRITZ!Box | 2.54× | Technology & Electronics |
| Netto Marken-Discount | 1.9× | Shopping |
| Saturn (store) | 2.81× | Shopping |
| Hornbach | 2.09× | Shopping |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Quality Awareness | PREMIUM | 2.36 |
| DIY Mentality | THRILL | 2.09 |
| Sports Activity | POWER | 1.55 |
| Need for Security | CONSERVATISM | 1.53 |
| Design Affinity | PREMIUM | 1.48 |
| Convenience Orientation | PREMIUM | 1.43 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 56.8% |
| France | 13.8% |
| Austria | 7.1% |
See Redevelopment audiences in other countries
More Home & Garden audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Redevelopment have in Germany?
Redevelopment has an estimated audience of 3,023,263 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Redevelopment fans?
40.7% of Redevelopment fans are female, 59.3% are male, with an average age of 45.6 years.
Which brands do Redevelopment fans like most?
Redevelopment fans show strongest brand affinity for Prefabricated building (9.49×), Sparkasse (3.42×), and Obi (store) (2.35×) over the country average.
Where do Redevelopment fans live in Germany?
Redevelopment fans in Germany are most concentrated in Nordrhein-Westfalen (reach 336,365), Bayern (reach 267,693), and Baden-Württemberg (reach 245,965). These three regions account for the largest share of the active audience.
What other brands do Redevelopment fans also like?
Beyond Redevelopment itself, the audience over-indexes on Sparkasse (3.42×), Obi (store) (2.35×), Efficient energy use (3.57×), and Pets (1.75×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Redevelopment. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.