Viebrockhaus Audience in Germany
Viebrockhaus has an estimated audience of 270,098 people in Germany. 49.8% are female, 50.2% are male, average age 41.2. Top regions: Niedersachsen, Nordrhein-Westfalen, Schleswig-Holstein. Top brand affinities: Prefabricated home, ImmoScout24, Terraced house, Leroy Merlin, Solar power.
The average Viebrockhaus fan in Germany is 41.2 years old, balanced, and lives primarily in Niedersachsen. The audience is concentrated in Niedersachsen, Nordrhein-Westfalen, Schleswig-Holstein. Top brand affinities include Prefabricated home, ImmoScout24, Terraced house, with strongest over-indexing on Prefabricated home (40.06× the country average). Demographically, the Viebrockhaus audience skews balanced with an average age of 41.2, and over-indexes on personality traits such as Quality Awareness, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Home & Garden · Type: Brand · Subtype: Prefabricated building
Demographics of Viebrockhaus fans
| Metric | Value |
|---|---|
| Female | 49.8% |
| Male | 50.2% |
| Average age | 41.2 |
| Estimated audience size | 270,098 |
Audience persona
The typical Viebrockhaus fan in Germany is balanced, around 41.2 years old, with strong Quality Awareness tendencies and a notable affinity for Prefabricated home.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Niedersachsen | 81,280 | 3.1× |
| Nordrhein-Westfalen | 67,149 | 1.14× |
| Schleswig-Holstein | 26,110 | 2.69× |
| Hamburg | 18,827 | 3.08× |
| Hessen | 15,216 | 0.74× |
| Baden-Württemberg | 13,685 | 0.37× |
| Bayern | 8,686 | 0.2× |
| Rheinland-Pfalz | 8,012 | 0.59× |
| Berlin | 5,786 | 0.48× |
| Brandenburg | 4,634 | 0.55× |
| Sachsen-Anhalt | 3,312 | 0.47× |
| Sachsen | 3,288 | 0.25× |
| Mecklenburg-Vorpommern | 3,276 | 0.64× |
| Bremen | 2,873 | 1.24× |
| Thüringen | 1,571 | 0.23× |
| Saarland | 746 | 0.22× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Prefabricated home | 40.06× | Home & Garden |
| ImmoScout24 | 5.67× | Home & Garden |
| Terraced house | 7.42× | Home & Garden |
| Leroy Merlin | 17.5× | Shopping |
| Solar power | 4.35× | Home & Garden |
| Efficient energy use | 3.99× | Technology & Electronics |
| Single-family detached home | 5.28× | Home & Garden |
| Sustainable energy | 3.42× | Home & Garden |
| Renovation | 3.12× | Home & Garden |
| Prefabricated building | 6.13× | Home & Garden |
| Townhouse | 5.17× | Home & Garden |
| Modern architecture | 3.26× | Arts & Culture |
| Semi-detached | 5.67× | Home & Garden |
| Renewable energy | 2.68× | Business & Career |
| Amazon.com | 1.86× | Shopping |
| Tesla Motors | 3.52× | Cars & Mobility |
| Kitchenware | 3.31× | Home & Garden |
| Obi (store) | 1.78× | Shopping |
| Art Collecting | 6.6× | Arts & Culture |
| Tagesschau | 1.54× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Quality Awareness | PREMIUM | 2.64 |
| DIY Mentality | THRILL | 2.13 |
| Sustainability | BALANCE | 1.84 |
| Design Affinity | PREMIUM | 1.66 |
| Sports Activity | POWER | 1.35 |
| Family Orientation | CONSERVATISM | 1.3 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 95.6% |
| China | 1.4% |
| Austria | 0.3% |
See Viebrockhaus audiences in other countries
More Prefabricated building audiences in Germany
- Hanse Haus (184,495)
- Schwörer Haus (77,576)
Frequently asked questions
How many fans does Viebrockhaus have in Germany?
Viebrockhaus has an estimated audience of 270,098 people in Germany, concentrated in Niedersachsen and Nordrhein-Westfalen.
What is the gender split and age of Viebrockhaus fans?
49.8% of Viebrockhaus fans are female, 50.2% are male, with an average age of 41.2 years.
Which brands do Viebrockhaus fans like most?
Viebrockhaus fans show strongest brand affinity for Prefabricated home (40.06×), ImmoScout24 (5.67×), and Terraced house (7.42×) over the country average.
Where do Viebrockhaus fans live in Germany?
Viebrockhaus fans in Germany are most concentrated in Niedersachsen (reach 81,280), Nordrhein-Westfalen (reach 67,149), and Schleswig-Holstein (reach 26,110). These three regions account for the largest share of the active audience.
What other brands do Viebrockhaus fans also like?
Beyond Viebrockhaus itself, the audience over-indexes on ImmoScout24 (5.67×), Terraced house (7.42×), Leroy Merlin (17.5×), and Solar power (4.35×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Viebrockhaus. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.