Rascasse Audience Intelligence

Bungalow Audience in United States

A data profile of the people who buy, follow and care about Bungalow in United States — modelled from more than twelve digital signal sources. Bungalow has an estimated audience of 4,153,019 people in United States.

#4229among Topic in United States#516in Home & Garden

The average Bungalow fan in United States is 44.1 years old, more female, and lives primarily in New York.

The audience is concentrated in New York, Texas, California.

Top brand affinities include Services marketing, Macy's, Mortgage calculator, with strongest over-indexing on Services marketing (7.65× the country average).

Demographically, the Bungalow audience skews more female with an average age of 44.1, and over-indexes on personality traits such as Design Affinity, Travelling.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Bungalow fan in United States is more female, around 44.1 years old, with strong Design Affinity tendencies and a notable affinity for Services marketing.

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Bungalow profile in United States.

Audience size
4.2M
in United States
Gender
62.9%♀
37.1% male
Age
44.1
average years
Country rank
#7805
Topic in United States
Fig. 01

Search interest · 12-month trend

+16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Bungalow fans

62.9% are female, 37.1% are male, average age 44.1.

Fig. 02

Gender split

62.9%
Female
37.1%
Male
Demographic split for Bungalow audience in United States
MetricValue
Female62.9%
Male37.1%
Average age44.1
Estimated audience size4,153,019
Fig. 03

Age distribution

Ø 44.1
average years
Age distribution of the Bungalow audience in United States
Age bracketShare%
16-1910%
20-2915%
30-3920%
40-4925%
50+30%
Fig. 04

Worldwide distribution

14.4%

of the worldwide Bungalow audience comes from United States.

Worldwide audience distribution share by country for Bungalow
CountryShare
United States14.4%
Germany9.2%
United Kingdom7.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Bungalow audience in United States is strongest.

Fig. 05

Top regions by affinity

Bungalow fans by region: top regions in United States
#RegionReachAffinity×
01New York~1.5M5.55×
02New Jersey~300K3.09×
03Texas~800K2.37×
04California~700K1.46×
05Connecticut~50K1.21×
06Washington, District of Columbia~10K1.08×
07Illinois~100K1.05×
08Arizona~90K1.04×
09Louisiana~60K1.04×
10Virginia~100K1.03×
11Florida~300K0.98×
12Massachusetts~80K0.98×
13Tennessee~80K0.96×
14Hawaii~20K0.95×
15Georgia~100K0.93×
16Washington~80K0.93×
17Oregon~40K0.93×
18Maryland~60K0.89×
19Arkansas~30K0.89×
20Michigan~100K0.88×
21Wisconsin~50K0.85×
22Delaware~10K0.85×
23Pennsylvania~100K0.84×
24Alabama~50K0.84×
25Oklahoma~40K0.84×
26Nebraska~20K0.84×
27Rhode Island~10K0.84×
28Ohio~100K0.83×
29North Carolina~100K0.83×
30Nevada~30K0.83×
31Idaho~20K0.83×
32Mississippi~30K0.82×
33New Hampshire~10K0.82×
34Utah~30K0.81×
35Kansas~30K0.81×
36Alaska~7K0.81×
37Indiana~60K0.80×
38Minnesota~50K0.80×
39Missouri~50K0.79×
40Maine~10K0.79×
41Colorado~50K0.77×
42Kentucky~40K0.77×
43Iowa~30K0.77×
44Vermont~6K0.77×
45South Carolina~50K0.72×
46Montana~8K0.72×
47South Dakota~7K0.72×
48North Dakota~6K0.71×
49West Virginia~10K0.69×
50New Mexico~10K0.67×
Fig. 06

Affinity by region

Affinity by region — Bungalow, United States
0.67×1.00×5.55×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Bungalow audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Bungalow audience
#·InterestCategoryAffinity×
01Services marketingBusiness & Career7.65×
02Home equity loanBusiness & Career5.67×
03VillaTravel & Leisure4.45×
04Holiday cottageTravel & Leisure4.03×
05For sale by ownerHome & Garden3.82×
06Mortgage calculatorHome & Garden3.59×
07Starter homeHome & Garden3.55×
08FireplaceHome & Garden3.52×
09Property finderHome & Garden3.13×
10Boho-chicFashion & Accessoires3.06×
11Estate (land)Business & Career2.83×
12Macy'sShopping2.19×
13MarshallsFashion & Accessoires2.07×
14Kohl'sShopping2.01×
15ApartmentBusiness & Career1.97×
16Hobby LobbyHome & Garden1.95×
17Trader Joe'sShopping1.94×
18Women's clothingFashion & Accessoires1.81×
19Mitch McConnellPolitics & Society1.70×
20GardenHome & Garden1.68×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Bungalow audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Bungalow audience · What stands out
TraitClusterDeviationScore
Design AffinityPREMIUM1.94×
TravellingTHRILL1.67×
Community OrientationOPEN1.66×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Bungalow audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.96×
Social Media UsageJOY1.04×
Early Adopter MentalityPOWER1.08×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Bungalow have in United States?

Bungalow has an estimated audience of 4,153,019 people in United States, concentrated in New York and Texas.

02

What is the gender split and age of Bungalow fans?

62.9% of Bungalow fans are female, 37.1% are male, with an average age of 44.1 years.

03

Which brands do Bungalow fans like most?

Bungalow fans show strongest brand affinity for Services marketing (7.65×), Macy's (2.19×), and Mortgage calculator (3.59×) over the country average.

04

Where do Bungalow fans live in United States?

Bungalow fans in United States are most concentrated in New York (reach ~1.5M), Texas (reach ~800K), and California (reach ~700K). These three regions account for the largest share of the active audience.

05

What other brands do Bungalow fans also like?

Beyond Bungalow itself, the audience over-indexes on Macy's (2.19×), Mortgage calculator (3.59×), Holiday cottage (4.03×), and Kohl's (2.01×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in United States

See Bungalow audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Bungalow. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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