Bungalow Audience in United States

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Bungalow has an estimated audience of 4,153,019 people in United States. 62.9% are female, 37.1% are male, average age 44.1. Top regions: New York, Texas, California. Top brand affinities: Services marketing, Macy's, Mortgage calculator, Holiday cottage, Kohl's.

The average Bungalow fan in United States is 44.1 years old, more female, and lives primarily in New York. The audience is concentrated in New York, Texas, California. Top brand affinities include Services marketing, Macy's, Mortgage calculator, with strongest over-indexing on Services marketing (7.65× the country average). Demographically, the Bungalow audience skews more female with an average age of 44.1, and over-indexes on personality traits such as Design Affinity, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Topic

Demographics of Bungalow fans

Demographic split for Bungalow audience in United States
MetricValue
Female62.9%
Male37.1%
Average age44.1
Estimated audience size4,153,019

Audience persona

The typical Bungalow fan in United States is more female, around 44.1 years old, with strong Design Affinity tendencies and a notable affinity for Services marketing.

Top regions in United States

Top regions ranked by reach for Bungalow in United States
RegionReachAffinity
New York864,0813.72×
Texas801,0832.24×
California790,0561.73×
Florida314,5981.12×
New Jersey182,1831.72×
Illinois162,1091.17×
Georgia131,3711.03×
Pennsylvania121,5700.87×
Virginia116,0351.15×
North Carolina111,5320.89×
Michigan106,7390.98×
Ohio103,3660.81×
Tennessee91,7041.1×
Arizona91,2121.08×
Massachusetts85,4431.04×
Washington83,4071×
Maryland69,2710.97×
Indiana63,7220.84×
Colorado57,2030.87×
Louisiana56,9971.06×
Wisconsin56,1410.9×
Missouri53,2420.8×
Minnesota51,1830.86×
Oregon50,2011.05×
South Carolina49,4990.79×
Alabama48,0850.83×
Connecticut47,7191.15×
Kentucky42,5800.82×
Oklahoma41,8900.91×
Nevada36,7850.92×
Utah32,9130.88×
Arkansas31,6770.93×
Mississippi28,9950.85×
Iowa26,7600.78×
Kansas26,2730.8×
Hawaii18,2131.02×
Idaho17,8170.86×
Nebraska17,0940.82×
Washington, District of Columbia15,6541.25×
New Mexico13,7850.66×
New Hampshire12,3690.76×
West Virginia11,9010.62×
Maine11,8640.8×
Rhode Island11,6920.88×
Delaware9,1220.8×
Montana7,4510.65×
Alaska6,2980.71×
South Dakota6,1930.65×
Vermont5,5740.76×
North Dakota5,2760.62×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Bungalow audience
BrandAffinityCategory
Services marketing7.65×Business & Career
Macy's2.19×Shopping
Mortgage calculator3.59×Home & Garden
Holiday cottage4.03×Travel & Leisure
Kohl's2.01×Shopping
Starter home3.55×Home & Garden
Property finder3.13×Home & Garden
Villa4.45×Travel & Leisure
Hobby Lobby1.95×Home & Garden
Women's clothing1.81×Fashion & Accessoires
Apartment1.97×Business & Career
The St. Regis Hotel24.26×Travel & Leisure
Fireplace3.52×Home & Garden
Estate (land)2.83×Business & Career
Marshalls2.07×Fashion & Accessoires
For sale by owner3.82×Home & Garden
Home equity loan5.67×Business & Career
Boho-chic3.06×Fashion & Accessoires
Garden1.68×Home & Garden
Bathroom2.17×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Bungalow audience
TraitClusterScore
Design AffinityPREMIUM1.73
Family OrientationCONSERVATISM1.57
Quality AwarenessPREMIUM1.51
TravellingTHRILL1.41
IndulgenceJOY1.4
DIY MentalityTHRILL1.28

Worldwide distribution

Worldwide audience distribution share by country for Bungalow
CountryShare
United States14.4%
Germany9.2%
United Kingdom7.3%

See Bungalow audiences in other countries

More Home & Garden audiences in United States

Frequently asked questions

How many fans does Bungalow have in United States?

Bungalow has an estimated audience of 4,153,019 people in United States, concentrated in New York and Texas.

What is the gender split and age of Bungalow fans?

62.9% of Bungalow fans are female, 37.1% are male, with an average age of 44.1 years.

Which brands do Bungalow fans like most?

Bungalow fans show strongest brand affinity for Services marketing (7.65×), Macy's (2.19×), and Mortgage calculator (3.59×) over the country average.

Where do Bungalow fans live in United States?

Bungalow fans in United States are most concentrated in New York (reach 864,081), Texas (reach 801,083), and California (reach 790,056). These three regions account for the largest share of the active audience.

What other brands do Bungalow fans also like?

Beyond Bungalow itself, the audience over-indexes on Macy's (2.19×), Mortgage calculator (3.59×), Holiday cottage (4.03×), and Kohl's (2.01×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Bungalow. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.