Rascasse Audience Intelligence

Headboard (furniture) Audience in Germany

A data profile of the people who buy, follow and care about Headboard (furniture) in Germany — modelled from more than twelve digital signal sources. Headboard (furniture) has an estimated audience of 646,476 people in Germany.

#4046among Topic in Germany#566in Home & Garden

The average Headboard (furniture) fan in Germany is 37.8 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Bedroom furniture, Antique furniture, Ottoman, with strongest over-indexing on Bedroom furniture (20.86× the country average).

Demographically, the Headboard (furniture) audience skews more female with an average age of 37.8, and over-indexes on personality traits such as Risk Appetite, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Headboard (furniture) fan in Germany is more female, around 37.8 years old, with strong Risk Appetite tendencies and a notable affinity for Bedroom furniture.

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Headboard (furniture) profile in Germany.

Audience size
646K
in Germany
Gender
63.9%♀
36.1% male
Age
37.8
average years
Country rank
#9483
Topic in Germany
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Headboard (furniture) fans

63.9% are female, 36.1% are male, average age 37.8.

Fig. 02

Gender split

63.9%
Female
36.1%
Male
Demographic split for Headboard (furniture) audience in Germany
MetricValue
Female63.9%
Male36.1%
Average age37.8
Estimated audience size646,476
Fig. 03

Age distribution

Ø 37.8
average years
Age distribution of the Headboard (furniture) audience in Germany
Age bracketShare%
16-1920%
20-2922%
30-3922%
40-4920%
50+15%
Fig. 04

Worldwide distribution

4.9%

of the worldwide Headboard (furniture) audience comes from Germany.

Worldwide audience distribution share by country for Headboard (furniture)
CountryShare
United States26.1%
United Kingdom11.7%
Germany4.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Headboard (furniture) audience in Germany is strongest.

Fig. 05

Top regions by affinity

Headboard (furniture) fans by region: top regions in Germany
#RegionReachAffinity×
01Berlin~60K2.00×
02Hessen~60K1.29×
03Hamburg~20K1.22×
04Bremen~6K1.16×
05Bayern~100K1.05×
06Nordrhein-Westfalen~100K1.04×
07Baden-Württemberg~90K0.98×
08Rheinland-Pfalz~30K0.97×
09Saarland~8K0.97×
10Schleswig-Holstein~20K0.93×
11Niedersachsen~60K0.91×
12Sachsen-Anhalt~10K0.86×
13Brandenburg~20K0.85×
14Mecklenburg-Vorpommern~10K0.85×
15Thüringen~10K0.83×
16Sachsen~30K0.81×
Fig. 06

Affinity by region

Affinity by region — Headboard (furniture), Germany
0.81×1.00×2.00×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Headboard (furniture) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Headboard (furniture) audience
#·InterestCategoryAffinity×
01OttomanHome & Garden104.36×
02Brenda SongFashion & Accessoires28.31×
03Antique furnitureHome & Garden22.69×
04Bedroom furnitureHome & Garden20.86×
05JoulesFashion & Accessoires20.00×
06B&QShopping20.00×
07Mattress protectorHome & Garden20.00×
08Gaelic footballSports17.76×
09Christmas lightsHome & Garden14.26×
10Snap!Music & Radio13.71×
11Reiss (brand)Fashion & Accessoires13.07×
12Rent-to-ownHome & Garden11.16×
13Botanical gardenHome & Garden8.19×
14Polo Ralph LaurenFashion & Accessoires7.20×
15Christmas decorationHome & Garden6.24×
16High-intensity interval trainingSports5.56×
17Danish designHome & Garden4.06×
18ZaraShopping3.86×
19Ornamental plantHome & Garden3.79×
20ImmoScout24Home & Garden3.03×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Headboard (furniture) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Headboard (furniture) audience · What stands out
TraitClusterDeviationScore
Risk AppetiteTHRILL2.97×
Quality AwarenessPREMIUM2.75×
Design AffinityPREMIUM2.58×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Headboard (furniture) audience · Rather not
TraitClusterDeviationScore
Healthy LifestyleBALANCE0.90×
Need for SecurityCONSERVATISM0.90×
Social Media UsageJOY0.92×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Headboard (furniture) have in Germany?

Headboard (furniture) has an estimated audience of 646,476 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Headboard (furniture) fans?

63.9% of Headboard (furniture) fans are female, 36.1% are male, with an average age of 37.8 years.

03

Which brands do Headboard (furniture) fans like most?

Headboard (furniture) fans show strongest brand affinity for Bedroom furniture (20.86×), Antique furniture (22.69×), and Ottoman (104.36×) over the country average.

04

Where do Headboard (furniture) fans live in Germany?

Headboard (furniture) fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Bayern (reach ~100K), and Baden-Württemberg (reach ~90K). These three regions account for the largest share of the active audience.

05

What other brands do Headboard (furniture) fans also like?

Beyond Headboard (furniture) itself, the audience over-indexes on Antique furniture (22.69×), Ottoman (104.36×), Christmas lights (14.26×), and Brenda Song (28.31×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in Germany

See Headboard (furniture) audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Headboard (furniture). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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