Headboard (furniture) Audience in Germany
Headboard (furniture) has an estimated audience of 646,476 people in Germany. 63.9% are female, 36.1% are male, average age 37.8. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Indigenous Australian art, Gil Ofarim, Chur, Product design, Škoda Kodiaq.
The average Headboard (furniture) fan in Germany is 37.8 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Indigenous Australian art, Gil Ofarim, Chur, with strongest over-indexing on Indigenous Australian art (20× the country average). Demographically, the Headboard (furniture) audience skews more female with an average age of 37.8, and over-indexes on personality traits such as Design Affinity, Convenience Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Home & Garden · Type: Topic
Demographics of Headboard (furniture) fans
| Metric | Value |
|---|---|
| Female | 63.9% |
| Male | 36.1% |
| Average age | 37.8 |
| Estimated audience size | 646,476 |
Audience persona
The typical Headboard (furniture) fan in Germany is more female, around 37.8 years old, with strong Design Affinity tendencies and a notable affinity for Indigenous Australian art.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 152,906 | 1.08× |
| Bayern | 112,016 | 1.08× |
| Baden-Württemberg | 88,497 | 1× |
| Hessen | 67,278 | 1.37× |
| Berlin | 62,452 | 2.16× |
| Niedersachsen | 57,182 | 0.91× |
| Rheinland-Pfalz | 30,385 | 0.94× |
| Sachsen | 22,929 | 0.72× |
| Schleswig-Holstein | 20,409 | 0.88× |
| Hamburg | 19,114 | 1.31× |
| Brandenburg | 14,413 | 0.72× |
| Sachsen-Anhalt | 10,938 | 0.65× |
| Thüringen | 10,177 | 0.62× |
| Mecklenburg-Vorpommern | 7,997 | 0.65× |
| Bremen | 6,332 | 1.15× |
| Saarland | 6,107 | 0.77× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Indigenous Australian art | 20× | Arts & Culture |
| Gil Ofarim | 2.7× | Music & Radio |
| Chur | 18.77× | Travel & Leisure |
| Product design | 1.91× | Business & Career |
| Škoda Kodiaq | 2.2× | Cars & Mobility |
| Home Delivery | 2.85× | Food & Beverages |
| Cynthia Erivo | 4.13× | Movies & TV |
| Infokids | 20.23× | Kids & Family |
| Ireen Sheer | 2.43× | Music & Radio |
| Hockenheim | 6.8× | Travel & Leisure |
| Kippah | 3.25× | Fashion & Accessoires |
| Centurion (film) | 3.51× | Movies & TV |
| Business English | 1.76× | Business & Career |
| Hog Hunting | 3.05× | Sports |
| Nurse education | 1.53× | Kids & Family |
| Goon | 3.73× | Movies & TV |
| Harvey Mudd College | 10.53× | Business & Career |
| Nationality | 1.65× | Politics & Society |
| OpenJDK | 5.91× | |
| Loincloth | 1.52× | Fashion & Accessoires |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Design Affinity | PREMIUM | 2.13 |
| Convenience Orientation | PREMIUM | 2.05 |
| Luxury Orientation | PREMIUM | 1.96 |
| Risk Appetite | THRILL | 1.93 |
| Quality Awareness | PREMIUM | 1.8 |
| Individualism | JOY | 1.65 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 26.1% |
| United Kingdom | 11.7% |
| Germany | 4.9% |
See Headboard (furniture) audiences in other countries
More Home & Garden audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Headboard (furniture) have in Germany?
Headboard (furniture) has an estimated audience of 646,476 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Headboard (furniture) fans?
63.9% of Headboard (furniture) fans are female, 36.1% are male, with an average age of 37.8 years.
Which brands do Headboard (furniture) fans like most?
Headboard (furniture) fans show strongest brand affinity for Indigenous Australian art (20×), Gil Ofarim (2.7×), and Chur (18.77×) over the country average.
Where do Headboard (furniture) fans live in Germany?
Headboard (furniture) fans in Germany are most concentrated in Nordrhein-Westfalen (reach 152,906), Bayern (reach 112,016), and Baden-Württemberg (reach 88,497). These three regions account for the largest share of the active audience.
What other brands do Headboard (furniture) fans also like?
Beyond Headboard (furniture) itself, the audience over-indexes on Gil Ofarim (2.7×), Chur (18.77×), Product design (1.91×), and Škoda Kodiaq (2.2×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Headboard (furniture). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.