Bonchon Chicken Audience in United States

Bonchon Chicken has an estimated audience of 291,504 people in United States. 46.1% are female, 53.9% are male, average age 36.3. Top regions: New York, California, New Jersey. Top brand affinities: Robert Pattinson, Kim Basinger, Artek (company), Zoë Kravitz, Christian Bale.

The average Bonchon Chicken fan in United States is 36.3 years old, balanced, and lives primarily in New York. The audience is concentrated in New York, California, New Jersey. Top brand affinities include Robert Pattinson, Kim Basinger, Artek (company), with strongest over-indexing on Robert Pattinson (101.81× the country average). Demographically, the Bonchon Chicken audience skews balanced with an average age of 36.3, and over-indexes on personality traits such as Luxury Orientation, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Brand · Subtype: Restaurants

Demographics of Bonchon Chicken fans

Demographic split for Bonchon Chicken audience in United States
MetricValue
Female46.1%
Male53.9%
Average age36.3
Estimated audience size291,504

Audience persona

The typical Bonchon Chicken fan in United States is balanced, around 36.3 years old, with strong Luxury Orientation tendencies and a notable affinity for Robert Pattinson.

Top regions in United States

Top regions ranked by reach for Bonchon Chicken in United States
RegionReachAffinity
New York59,2033.63×
California58,2491.82×
New Jersey37,9825.12×
Texas34,6691.38×
Virginia17,6842.49×
Maryland14,4222.88×
Illinois12,2321.26×
Florida11,5060.58×
Massachusetts10,9701.91×
North Carolina10,2171.16×
Pennsylvania9,0170.92×
Connecticut7,4952.56×
Tennessee7,0521.21×
Colorado6,6311.44×
Georgia6,5560.73×
Minnesota5,9361.42×
Ohio4,8760.54×
Delaware4,2725.31×
Arizona3,9520.66×
Michigan3,7560.49×
Alabama3,5770.88×
Washington3,1980.55×
Washington, District of Columbia2,9513.37×
Nevada2,9441.04×
Oregon1,9960.6×
Indiana1,3730.26×
South Carolina1,2570.29×
Utah1,1960.46×
New Hampshire1,1130.97×
Arkansas9870.41×
Hawaii8200.65×
Wisconsin8190.19×
Louisiana7870.21×
Kentucky7060.19×
Oklahoma6910.21×
Missouri6760.14×
Mississippi4950.21×
Kansas3550.15×
Rhode Island3450.37×
Iowa3150.13×
Idaho2860.2×
West Virginia2850.21×
Nebraska2300.16×
New Mexico1890.13×
Maine1770.17×
Alaska1480.24×
Montana1290.16×
South Dakota1280.19×
Vermont1260.25×
North Dakota1240.21×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Bonchon Chicken audience
BrandAffinityCategory
Robert Pattinson101.81×Movies & TV
Kim Basinger178.84×Fashion & Accessoires
Artek (company)449.15×Home & Garden
Zoë Kravitz94.97×Movies & TV
Christian Bale41.77×Movies & TV
Pastamania (Singapore)548.37×Food & Beverages
Michael Keaton48.03×Movies & TV
Mark Wahlberg20.28×Movies & TV
Shrek20×Movies & TV
Zaxby's15.51×Food & Beverages
Catherine O'Hara10.49×Movies & TV
Tropical Smoothie Cafe14.15×Food & Beverages
Will Ferrell16.56×Movies & TV
Roadhouse Grill117.76×Food & Beverages
Taylor Lautner20×Movies & TV
Chris Farley20×Movies & TV
Chick-fil-A4.47×Food & Beverages
Kate Mara17.52×Movies & TV
Yummy Yummy41.3×Movies & TV
Keke Palmer12.27×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Bonchon Chicken audience
TraitClusterScore
Luxury OrientationPREMIUM2.84
Early Adopter MentalityPOWER2.06
Urban LifestyleOPEN2.03
IndulgenceJOY1.83
Risk AppetiteTHRILL1.62
Healthy LifestyleBALANCE1.54

Worldwide distribution

Worldwide audience distribution share by country for Bonchon Chicken
CountryShare
United States35.1%
Thailand26.7%
Philippines21.4%

See Bonchon Chicken audiences in other countries

More Restaurants audiences in United States

Frequently asked questions

How many fans does Bonchon Chicken have in United States?

Bonchon Chicken has an estimated audience of 291,504 people in United States, concentrated in New York and California.

What is the gender split and age of Bonchon Chicken fans?

46.1% of Bonchon Chicken fans are female, 53.9% are male, with an average age of 36.3 years.

Which brands do Bonchon Chicken fans like most?

Bonchon Chicken fans show strongest brand affinity for Robert Pattinson (101.81×), Kim Basinger (178.84×), and Artek (company) (449.15×) over the country average.

Where do Bonchon Chicken fans live in United States?

Bonchon Chicken fans in United States are most concentrated in New York (reach 59,203), California (reach 58,249), and New Jersey (reach 37,982). These three regions account for the largest share of the active audience.

What other brands do Bonchon Chicken fans also like?

Beyond Bonchon Chicken itself, the audience over-indexes on Kim Basinger (178.84×), Artek (company) (449.15×), Zoë Kravitz (94.97×), and Christian Bale (41.77×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Bonchon Chicken. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.