Rascasse Audience Intelligence

Bonchon Chicken Target Market in United States

A data profile of the people who buy, follow and care about Bonchon Chicken in United States — modelled from more than twelve digital signal sources. Bonchon Chicken has an estimated audience of 285,122 people in United States.

#147among Restaurants in United States#5146among Brand in United States#2553in Food & Beverages

The average Bonchon Chicken fan in United States is 36.3 years old, balanced, and lives primarily in California.

The audience is concentrated in California, New York, New Jersey.

Top brand affinities include Robert Pattinson, Kim Basinger, Artek, with strongest over-indexing on Robert Pattinson (101.81× the country average).

Demographically, the Bonchon Chicken audience skews balanced with an average age of 36.3, and over-indexes on personality traits such as Quality Awareness, Social Media Usage.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Bonchon Chicken fan in United States is balanced, around 36.3 years old, with strong Quality Awareness tendencies and a notable affinity for Robert Pattinson.

Category: Food & Beverages · Type: Brand · Subtype: Restaurants

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Bonchon Chicken profile in United States.

Audience size
285K
in United States
Gender
46.1%♀
53.9% male
Age
36.3
average years
Country rank
#49619
Brand in United States
Fig. 01

Search interest · 12-month trend

-15%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Bonchon Chicken

46.1% are female, 53.9% are male, average age 36.3.

Fig. 02

Gender split

46.1%
Female
53.9%
Male
Demographic split for Bonchon Chicken audience in United States
MetricValue
Female46.1%
Male53.9%
Average age36.3
Estimated audience size285,122
Fig. 03

Age distribution

Ø 36.3
average years
Age distribution of the Bonchon Chicken audience in United States
Age bracketShare%
16-1930%
20-2918%
30-3917%
40-4918%
50+17%
Fig. 04

Worldwide distribution

34.7%

of the worldwide Bonchon Chicken audience comes from United States.

Worldwide audience distribution share by country for Bonchon Chicken
CountryShare
United States34.7%
Thailand26.9%
Philippines21.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Bonchon Chicken audience in United States is strongest.

Fig. 05

Top regions by affinity

Bonchon Chicken customers by region in United States
#RegionReachAffinity×
01Delaware~10K12.46×
02New Jersey~30K4.01×
03Washington, District of Columbia~3K3.01×
04New York~50K2.94×
05Maryland~10K2.59×
06Connecticut~6K2.17×
07Virginia~20K2.14×
08Massachusetts~10K1.75×
09California~50K1.51×
10Colorado~6K1.38×
11Minnesota~6K1.36×
12Texas~30K1.16×
13Illinois~10K1.08×
14North Carolina~9K1.02×
15Tennessee~6K1.01×
16Nevada~3K0.96×
17Arkansas~2K0.95×
18New Hampshire~1K0.95×
19Utah~2K0.91×
20South Dakota<1K0.85×
21Alaska<1K0.85×
22Pennsylvania~8K0.84×
23Montana<1K0.84×
24North Dakota<1K0.84×
25Vermont<1K0.84×
26Alabama~3K0.80×
27Maine<1K0.77×
28New Mexico~1K0.76×
29West Virginia~1K0.76×
30Hawaii<1K0.76×
31Idaho~1K0.75×
32Rhode Island<1K0.74×
33Arizona~4K0.72×
34Nebraska~1K0.72×
35Mississippi~2K0.71×
36Kansas~2K0.67×
37Georgia~6K0.66×
38Iowa~2K0.63×
39Florida~10K0.62×
40Oregon~2K0.62×
41Oklahoma~2K0.60×
42Louisiana~2K0.58×
43Kentucky~2K0.58×
44Ohio~5K0.52×
45Washington~3K0.52×
46Missouri~2K0.51×
47Michigan~4K0.50×
48South Carolina~2K0.50×
49Wisconsin~2K0.49×
50Indiana~2K0.47×
Fig. 06

Affinity by region

Affinity by region — Bonchon Chicken, United States
0.47×1.00×12.46×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Bonchon Chicken audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Bonchon Chicken audience
#·InterestCategoryAffinity×
01Pastamania (Singapore)Food & Beverages548.37×
02ArtekHome & Garden449.15×
03Kim BasingerFashion & Accessoires178.84×
04Roadhouse GrillFood & Beverages117.76×
05Robert PattinsonMovies & TV101.81×
06Zoë KravitzMovies & TV94.97×
07Michael KeatonMovies & TV48.03×
08Christian BaleMovies & TV41.77×
09Church's ChickenFood & Beverages23.72×
10Mark WahlbergMovies & TV20.28×
11ShrekMovies & TV20.00×
12Chris FarleyMovies & TV20.00×
13Taylor LautnerMovies & TV20.00×
14Kate MaraMovies & TV17.52×
15Will FerrellMovies & TV16.56×
16Zaxby'sFood & Beverages15.51×
17Tropical Smoothie CafeFood & Beverages14.15×
18Catherine O'HaraMovies & TV10.49×
19Raising Cane's Chicken FingersFood & Beverages6.94×
20Chick-fil-AFood & Beverages4.47×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Bonchon Chicken audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Bonchon Chicken audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM1.49×
Social Media UsageJOY1.46×
Luxury OrientationPREMIUM1.46×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Bonchon Chicken audience · Rather not
TraitClusterDeviationScore
Community OrientationOPEN0.83×
Convenience OrientationPREMIUM0.90×
IndividualismJOY0.93×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Bonchon Chicken's target market in United States?

Bonchon Chicken's target market in United States covers an estimated 285,122 people, concentrated in California and New York.

02

What is the gender split and age of Bonchon Chicken customers?

46.1% of the Bonchon Chicken audience are female, 53.9% are male, with an average age of 36.3 years.

03

Which brands do Bonchon Chicken fans like most?

Bonchon Chicken fans show strongest brand affinity for Robert Pattinson (101.81×), Kim Basinger (178.84×), and Artek (449.15×) over the country average.

04

Where do Bonchon Chicken fans live in United States?

Bonchon Chicken fans in United States are most concentrated in California (reach ~50K), New York (reach ~50K), and New Jersey (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Bonchon Chicken fans also like?

Beyond Bonchon Chicken itself, the audience over-indexes on Kim Basinger (178.84×), Artek (449.15×), Zoë Kravitz (94.97×), and Christian Bale (41.77×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Restaurants audiences in United States

See Bonchon Chicken audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Bonchon Chicken. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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