Rascasse Audience Intelligence

Will Ferrell Audience in United States

A data profile of the people who buy, follow and care about Will Ferrell in United States — modelled from more than twelve digital signal sources. Will Ferrell has an estimated audience of 5,280,019 people in United States.

#229among Actor Actress or TV Star in United States#651among Person in United States#617in Movies & TV

The average Will Ferrell fan in United States is 38.5 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Julia Louis-Dreyfus, Peacemaker, Rhianna (singer), with strongest over-indexing on Julia Louis-Dreyfus (16.46× the country average).

Demographically, the Will Ferrell audience skews balanced with an average age of 38.5, and over-indexes on personality traits such as Patriotism, Individualism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Will Ferrell fan in United States is balanced, around 38.5 years old, with strong Patriotism tendencies and a notable affinity for Julia Louis-Dreyfus.

Category: Movies & TV · Type: Person · Subtype: Actor Actress or TV Star

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Will Ferrell profile in United States.

Audience size
5.3M
in United States
Gender
45.2%♀
54.8% male
Age
38.5
average years
Country rank
#6349
Person in United States
Fig. 01

Search interest · 12-month trend

+5%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Will Ferrell fans

45.2% are female, 54.8% are male, average age 38.5.

Fig. 02

Gender split

45.2%
Female
54.8%
Male
Demographic split for Will Ferrell audience in United States
MetricValue
Female45.2%
Male54.8%
Average age38.5
Estimated audience size5,280,019
Fig. 03

Age distribution

Ø 38.5
average years
Age distribution of the Will Ferrell audience in United States
Age bracketShare%
16-1922%
20-2918%
30-3921%
40-4921%
50+18%
Fig. 04

Worldwide distribution

47.5%

of the worldwide Will Ferrell audience comes from United States.

Worldwide audience distribution share by country for Will Ferrell
CountryShare
United States47.5%
United Kingdom6.1%
Canada4.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Will Ferrell audience in United States is strongest.

Fig. 05

Top regions by affinity

Will Ferrell fans by region: top regions in United States
#RegionReachAffinity×
01Utah~60K1.21×
02Idaho~30K1.19×
03Missouri~100K1.16×
04Wisconsin~90K1.15×
05Oregon~70K1.15×
06Iowa~50K1.15×
07Michigan~200K1.13×
08Montana~20K1.13×
09Kansas~50K1.12×
10Ohio~200K1.11×
11Oklahoma~60K1.11×
12Washington~100K1.09×
13Colorado~90K1.09×
14Kentucky~70K1.09×
15Indiana~100K1.08×
16Minnesota~80K1.08×
17New Hampshire~20K1.07×
18Maine~20K1.07×
19Nebraska~30K1.06×
20North Dakota~10K1.05×
21Illinois~200K1.04×
22New Mexico~30K1.04×
23South Dakota~10K1.04×
24Pennsylvania~200K1.03×
25West Virginia~20K1.02×
26California~600K1.01×
27Arizona~100K1.01×
28Tennessee~100K1.01×
29Arkansas~40K1.01×
30Vermont~9K1.01×
31Connecticut~50K1.00×
32Rhode Island~20K0.98×
33Massachusetts~100K0.96×
34Nevada~50K0.95×
35Texas~400K0.94×
36North Carolina~100K0.94×
37South Carolina~70K0.92×
38Alaska~10K0.90×
39New Jersey~100K0.88×
40Virginia~100K0.88×
41Florida~300K0.87×
42Delaware~10K0.87×
43Maryland~80K0.86×
44New York~200K0.85×
45Georgia~100K0.83×
46Louisiana~60K0.83×
47Mississippi~40K0.83×
48Alabama~60K0.80×
49Hawaii~20K0.76×
50Washington, District of Columbia~10K0.70×
Fig. 06

Affinity by region

Affinity by region — Will Ferrell, United States
0.70×1.00×1.21×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Will Ferrell audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Will Ferrell audience
#·InterestCategoryAffinity×
01Julia Louis-DreyfusMovies & TV16.46×
02Daddy's Home (film)Movies & TV15.08×
03Photo (French magazine)Fashion & Accessoires10.52×
04ZoolanderMovies & TV9.80×
05Alison BrieMovies & TV9.44×
06Step Brothers (film)Movies & TV8.03×
07Rhianna (singer)Music & Radio7.39×
08MegamindMovies & TV6.96×
09Music of NigeriaMusic & Radio5.92×
10It (novel)Literature5.70×
11Georgie & Mandy's First MarriageMovies & TV3.50×
12Jimmy KimmelMovies & TV3.15×
13Catherine O'HaraMovies & TV3.13×
14PeacemakerMovies & TV3.06×
15Diane KeatonMovies & TV2.93×
16GodzillaMovies & TV2.80×
17Rob ReinerMovies & TV2.76×
18BeetlejuiceMovies & TV2.50×
19Harry PotterMovies & TV1.95×
20SupermanMovies & TV1.54×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Will Ferrell audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Will Ferrell audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.15×
IndividualismJOY1.14×
Community OrientationOPEN1.13×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Will Ferrell audience · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.63×
Luxury OrientationPREMIUM0.74×
TravellingTHRILL0.76×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Will Ferrell have in United States?

Will Ferrell has an estimated audience of 5,280,019 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Will Ferrell fans?

45.2% of Will Ferrell fans are female, 54.8% are male, with an average age of 38.5 years.

03

Which brands do Will Ferrell fans like most?

Will Ferrell fans show strongest brand affinity for Julia Louis-Dreyfus (16.46×), Peacemaker (3.06×), and Rhianna (singer) (7.39×) over the country average.

04

Where do Will Ferrell fans live in United States?

Will Ferrell fans in United States are most concentrated in California (reach ~600K), Texas (reach ~400K), and Florida (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Will Ferrell fans also like?

Beyond Will Ferrell itself, the audience over-indexes on Peacemaker (3.06×), Rhianna (singer) (7.39×), Alison Brie (9.44×), and Photo (French magazine) (10.52×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Actor Actress or TV Star audiences in United States

See Will Ferrell audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Will Ferrell. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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