Dead Presidents Audience in United States

Dead Presidents has an estimated audience of 509,235 people in United States. 38.0% are female, 62.0% are male, average age 36.5. Top regions: California, Texas, New York. Top brand affinities: Pallet racking, Hang Seng Index, Grinch, Vocal harmony, Nia Jax.
The average Dead Presidents fan in United States is 36.5 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Pallet racking, Hang Seng Index, Grinch, with strongest over-indexing on Pallet racking (95.89× the country average). Demographically, the Dead Presidents audience skews more male with an average age of 36.5, and over-indexes on personality traits such as Patriotism, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Movies & TV · Type: Movie / TV Show / Series
Demographics of Dead Presidents fans
| Metric | Value |
|---|---|
| Female | 38.0% |
| Male | 62.0% |
| Average age | 36.5 |
| Estimated audience size | 509,235 |
Audience persona
The typical Dead Presidents fan in United States is more male, around 36.5 years old, with strong Patriotism tendencies and a notable affinity for Pallet racking.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 74,745 | 1.33× |
| Texas | 57,303 | 1.31× |
| New York | 33,301 | 1.17× |
| Florida | 32,204 | 0.93× |
| Georgia | 28,947 | 1.85× |
| Illinois | 22,060 | 1.3× |
| North Carolina | 20,384 | 1.33× |
| Pennsylvania | 18,595 | 1.08× |
| Ohio | 17,976 | 1.15× |
| Michigan | 15,847 | 1.19× |
| Virginia | 14,252 | 1.15× |
| Maryland | 13,450 | 1.54× |
| New Jersey | 13,175 | 1.02× |
| Louisiana | 12,777 | 1.95× |
| Tennessee | 11,181 | 1.09× |
| Arizona | 11,052 | 1.06× |
| South Carolina | 10,913 | 1.42× |
| Alabama | 9,850 | 1.38× |
| Indiana | 9,232 | 0.99× |
| Missouri | 8,324 | 1.01× |
| Nevada | 7,484 | 1.52× |
| Washington | 7,033 | 0.69× |
| Mississippi | 7,014 | 1.67× |
| Massachusetts | 6,962 | 0.69× |
| Colorado | 6,426 | 0.8× |
| Wisconsin | 5,898 | 0.77× |
| Kentucky | 5,878 | 0.92× |
| Oklahoma | 5,665 | 1× |
| Connecticut | 4,690 | 0.92× |
| Minnesota | 4,668 | 0.64× |
| Delaware | 4,617 | 3.29× |
| Arkansas | 4,443 | 1.06× |
| Oregon | 4,062 | 0.7× |
| Kansas | 3,360 | 0.84× |
| New Mexico | 2,836 | 1.11× |
| Iowa | 2,539 | 0.61× |
| Washington, District of Columbia | 2,194 | 1.43× |
| Utah | 2,019 | 0.44× |
| Nebraska | 1,948 | 0.76× |
| West Virginia | 1,380 | 0.58× |
| Hawaii | 1,272 | 0.58× |
| Rhode Island | 1,272 | 0.78× |
| Idaho | 1,052 | 0.41× |
| New Hampshire | 844 | 0.42× |
| Maine | 715 | 0.39× |
| Montana | 682 | 0.48× |
| Alaska | 636 | 0.58× |
| South Dakota | 556 | 0.47× |
| North Dakota | 524 | 0.5× |
| Vermont | 303 | 0.34× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Pallet racking | 95.89× | Home & Garden |
| Hang Seng Index | 27.68× | Business & Career |
| Grinch | 7.29× | Movies & TV |
| Vocal harmony | 7.91× | Music & Radio |
| Nia Jax | 16.03× | Sports |
| Huánuco | 14.61× | Travel & Leisure |
| Combat sport | 1.92× | Sports |
| Elsword | 17.5× | Games |
| Whataburger | 1.88× | Food & Beverages |
| Historic site | 3.93× | Arts & Culture |
| Magazine (band) | 5.78× | Music & Radio |
| Tezz | 6.36× | Movies & TV |
| Personality | 4.86× | Business & Career |
| Litter box | 1.64× | Pets & Animals |
| Goop | 4.12× | Internet & Social Media |
| 3D printing | 1.86× | Technology & Electronics |
| Google Photos | 1.81× | Technology & Electronics |
| On the Border Mexican Grill & Cantina | 4.99× | Food & Beverages |
| Glossier | 3.81× | Beauty & Wellness |
| Governor of Michigan | 5.24× | Politics & Society |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 1.58 |
| LGBTQ+ Identity | OPEN | 1.26 |
| Extroversion | THRILL | 1.25 |
| Spirituality | BALANCE | 1.24 |
| Luxury Orientation | PREMIUM | 1.16 |
| Urban Lifestyle | OPEN | 1.11 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 81.0% |
| United Kingdom | 4.4% |
| Canada | 3.8% |
See Dead Presidents audiences in other countries
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Frequently asked questions
How many fans does Dead Presidents have in United States?
Dead Presidents has an estimated audience of 509,235 people in United States, concentrated in California and Texas.
What is the gender split and age of Dead Presidents fans?
38.0% of Dead Presidents fans are female, 62.0% are male, with an average age of 36.5 years.
Which brands do Dead Presidents fans like most?
Dead Presidents fans show strongest brand affinity for Pallet racking (95.89×), Hang Seng Index (27.68×), and Grinch (7.29×) over the country average.
Where do Dead Presidents fans live in United States?
Dead Presidents fans in United States are most concentrated in California (reach 74,745), Texas (reach 57,303), and New York (reach 33,301). These three regions account for the largest share of the active audience.
What other brands do Dead Presidents fans also like?
Beyond Dead Presidents itself, the audience over-indexes on Hang Seng Index (27.68×), Grinch (7.29×), Vocal harmony (7.91×), and Nia Jax (16.03×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Dead Presidents. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.