Rascasse Audience Intelligence

Earplug Audience in United States

A data profile of the people who buy, follow and care about Earplug in United States — modelled from more than twelve digital signal sources. Earplug has an estimated audience of 2,376,843 people in United States.

#5781among Topic in United States#453in Health

The average Earplug fan in United States is 43.9 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Tinnitus, International education, Taron Egerton, with strongest over-indexing on Tinnitus (36.23× the country average).

Demographically, the Earplug audience skews more male with an average age of 43.9, and over-indexes on personality traits such as Patriotism, Individualism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Earplug fan in United States is more male, around 43.9 years old, with strong Patriotism tendencies and a notable affinity for Tinnitus.

Category: Health · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Earplug profile in United States.

Audience size
2.4M
in United States
Gender
42.4%♀
57.6% male
Age
43.9
average years
Country rank
#12409
Topic in United States
Fig. 01

Search interest · 12-month trend

+8%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Earplug fans

42.4% are female, 57.6% are male, average age 43.9.

Fig. 02

Gender split

42.4%
Female
57.6%
Male
Demographic split for Earplug audience in United States
MetricValue
Female42.4%
Male57.6%
Average age43.9
Estimated audience size2,376,843
Fig. 03

Age distribution

Ø 43.9
average years
Age distribution of the Earplug audience in United States
Age bracketShare%
16-197%
20-2918%
30-3922%
40-4923%
50+29%
Fig. 04

Worldwide distribution

44.8%

of the worldwide Earplug audience comes from United States.

Worldwide audience distribution share by country for Earplug
CountryShare
United States44.8%
United Kingdom9.9%
Taiwan4.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Earplug audience in United States is strongest.

Fig. 05

Top regions by affinity

Earplug fans by region: top regions in United States
#RegionReachAffinity×
01Alaska~7K1.45×
02South Dakota~7K1.36×
03Vermont~5K1.24×
04North Dakota~6K1.22×
05Alabama~40K1.20×
06California~300K1.18×
07West Virginia~10K1.13×
08Montana~7K1.13×
09Rhode Island~8K1.10×
10Delaware~7K1.09×
11Hawaii~10K1.08×
12Maine~9K1.08×
13New Hampshire~10K1.02×
14Idaho~10K1.01×
15Washington, District of Columbia~7K1.01×
16Massachusetts~50K1.00×
17Nebraska~10K1.00×
18New Mexico~10K0.99×
19Washington~50K0.98×
20Mississippi~20K0.98×
21New York~100K0.97×
22Arkansas~20K0.96×
23Arizona~50K0.95×
24Kansas~20K0.95×
25Nevada~20K0.94×
26Iowa~20K0.93×
27Oregon~30K0.92×
28Utah~20K0.92×
29Louisiana~30K0.91×
30Kentucky~30K0.91×
31Oklahoma~20K0.91×
32Connecticut~20K0.90×
33Virginia~50K0.89×
34New Jersey~50K0.87×
35Maryland~40K0.87×
36South Carolina~30K0.87×
37Indiana~40K0.86×
38Missouri~30K0.86×
39Wisconsin~30K0.86×
40Minnesota~30K0.86×
41Tennessee~40K0.85×
42Colorado~30K0.84×
43Illinois~70K0.83×
44Georgia~60K0.83×
45Michigan~50K0.81×
46North Carolina~60K0.80×
47Pennsylvania~60K0.79×
48Ohio~60K0.78×
49Florida~100K0.77×
50Texas~200K0.76×
Fig. 06

Affinity by region

Affinity by region — Earplug, United States
0.76×1.00×1.45×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Earplug audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Earplug audience
#·InterestCategoryAffinity×
01TinnitusHealth36.23×
02Dallas Buyers ClubMovies & TV16.14×
03International educationBusiness & Career14.94×
04CartilageHealth14.10×
053MTechnology & Electronics11.84×
06Taron EgertonMovies & TV10.39×
07Michelle MonaghanMovies & TV6.10×
08GlutenHealth5.21×
09CaffeineFood & Beverages3.67×
10HeadphonesTechnology & Electronics3.41×
11Atlanta BravesSports3.01×
12Self-defenseSports2.38×
13NASDAQBusiness & Career2.36×
14Strategy gamesGames2.36×
15Discount TireShopping2.12×
16DemocracyPolitics & Society1.97×
17Online newspaperNews1.94×
18GeneticsKids & Family1.63×
19MSNNews1.51×
20Self careHealth1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Earplug audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Earplug audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM3.28×
IndividualismJOY1.71×
Need for SecurityCONSERVATISM1.57×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Earplug audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.69×
CreativityOPEN0.73×
Luxury OrientationPREMIUM0.80×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Earplug have in United States?

Earplug has an estimated audience of 2,376,843 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Earplug fans?

42.4% of Earplug fans are female, 57.6% are male, with an average age of 43.9 years.

03

Which brands do Earplug fans like most?

Earplug fans show strongest brand affinity for Tinnitus (36.23×), International education (14.94×), and Taron Egerton (10.39×) over the country average.

04

Where do Earplug fans live in United States?

Earplug fans in United States are most concentrated in California (reach ~300K), Texas (reach ~200K), and New York (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Earplug fans also like?

Beyond Earplug itself, the audience over-indexes on International education (14.94×), Taron Egerton (10.39×), 3M (11.84×), and Cartilage (14.1×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Health audiences in United States

See Earplug audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Earplug. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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