Earplug Audience in United States

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Earplug has an estimated audience of 2,376,843 people in United States. 42.4% are female, 57.6% are male, average age 43.9. Top regions: California, Texas, New York. Top brand affinities: Israel, Vocal harmony, Goop, Governor of Michigan, Grinch.

The average Earplug fan in United States is 43.9 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Israel, Vocal harmony, Goop, with strongest over-indexing on Israel (5.11× the country average). Demographically, the Earplug audience skews more male with an average age of 43.9, and over-indexes on personality traits such as Patriotism, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Health · Type: Topic

Demographics of Earplug fans

Demographic split for Earplug audience in United States
MetricValue
Female42.4%
Male57.6%
Average age43.9
Estimated audience size2,376,843

Audience persona

The typical Earplug fan in United States is more male, around 43.9 years old, with strong Patriotism tendencies and a notable affinity for Israel.

Top regions in United States

Top regions ranked by reach for Earplug in United States
RegionReachAffinity
California299,5381.15×
Texas139,2280.68×
New York125,6150.95×
Florida106,4240.66×
Alabama57,9731.75×
Massachusetts52,7751.13×
Illinois52,0690.66×
Arizona51,4701.06×
Virginia47,5670.82×
Washington46,9040.98×
Georgia44,7960.61×
Pennsylvania43,5570.54×
New Jersey39,0730.65×
North Carolina38,8400.54×
Ohio33,2850.45×
Michigan31,3430.5×
Maryland24,4800.6×
Indiana22,3420.51×
Tennessee21,0880.44×
Minnesota19,8960.58×
Oregon19,0990.7×
West Virginia18,9251.71×
Kentucky17,4230.58×
Missouri16,9340.44×
Wisconsin16,9240.47×
Colorado16,1020.43×
Nevada15,9820.7×
South Carolina15,9520.45×
Louisiana15,8530.52×
South Dakota15,7582.87×
Kansas15,5380.83×
Mississippi15,2830.78×
Alaska14,8802.93×
Arkansas14,7090.75×
Utah14,0330.66×
Oklahoma13,2780.5×
Hawaii12,9851.27×
Montana11,8901.8×
Connecticut11,8580.5×
Idaho11,6510.98×
North Dakota11,5072.36×
Iowa11,0630.56×
New Hampshire10,3961.11×
Wyoming10,2062.9×
Nebraska10,1800.85×
New Mexico10,1270.85×
Rhode Island10,0381.33×
Maine10,0321.18×
Vermont9,8732.37×
Delaware8,9901.37×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Earplug audience
BrandAffinityCategory
Israel5.11×Travel & Leisure
Vocal harmony9.6×Music & Radio
Goop10.77×Internet & Social Media
Governor of Michigan14.07×Politics & Society
Grinch6.94×Movies & TV
nbc chicago9.58×Movies & TV
Wok11.04×Food & Beverages
Hibachi12.25×Food & Beverages
Cherish (group)14.93×Music & Radio
Google Home8.45×Technology & Electronics
Urban Outfitters2.32×Shopping
Gift registry16.08×Kids & Family
Historic site5.02×Arts & Culture
Fairy godmother8.77×Literature
Hipster11.23×Politics & Society
Grace Slick9.98×Music & Radio
La Jolla9.94×Travel & Leisure
headspace9.83×Health
El Paso County, Colorado13.45×Travel & Leisure
Guitarist (magazine)10.77×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Earplug audience
TraitClusterScore
PatriotismCONSERVATISM2.31
Need for SecurityCONSERVATISM1.35
Career OrientationPOWER1.22
Quality AwarenessPREMIUM1.22
ExtroversionTHRILL1.18
IndividualismJOY1.16

Worldwide distribution

Worldwide audience distribution share by country for Earplug
CountryShare
United States44.8%
United Kingdom9.9%
Taiwan4.4%

See Earplug audiences in other countries

More Health audiences in United States

Frequently asked questions

How many fans does Earplug have in United States?

Earplug has an estimated audience of 2,376,843 people in United States, concentrated in California and Texas.

What is the gender split and age of Earplug fans?

42.4% of Earplug fans are female, 57.6% are male, with an average age of 43.9 years.

Which brands do Earplug fans like most?

Earplug fans show strongest brand affinity for Israel (5.11×), Vocal harmony (9.6×), and Goop (10.77×) over the country average.

Where do Earplug fans live in United States?

Earplug fans in United States are most concentrated in California (reach 299,538), Texas (reach 139,228), and New York (reach 125,615). These three regions account for the largest share of the active audience.

What other brands do Earplug fans also like?

Beyond Earplug itself, the audience over-indexes on Vocal harmony (9.6×), Goop (10.77×), Governor of Michigan (14.07×), and Grinch (6.94×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Earplug. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.