Set It Off Audience in United States

Set It Off logo

Set It Off has an estimated audience of 1,281,197 people in United States. 45.1% are female, 54.9% are male, average age 42.1. Top regions: Texas, California, Florida. Top brand affinities: Dog breed, Nia Jax, Google Photos, Litter box, Nationality.

The average Set It Off fan in United States is 42.1 years old, balanced, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include Dog breed, Nia Jax, Google Photos, with strongest over-indexing on Dog breed (2.03× the country average). Demographically, the Set It Off audience skews balanced with an average age of 42.1, and over-indexes on personality traits such as Travelling, Urban Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Person · Subtype: Rock

Demographics of Set It Off fans

Demographic split for Set It Off audience in United States
MetricValue
Female45.1%
Male54.9%
Average age42.1
Estimated audience size1,281,197

Audience persona

The typical Set It Off fan in United States is balanced, around 42.1 years old, with strong Travelling tendencies and a notable affinity for Dog breed.

Top regions in United States

Top regions ranked by reach for Set It Off in United States
RegionReachAffinity
Texas138,9771.26×
California138,6310.98×
Florida88,4281.02×
Georgia77,3601.96×
New York73,1561.02×
North Carolina54,8271.42×
Illinois49,5081.16×
Ohio45,2821.15×
Pennsylvania45,2051.05×
Michigan40,0951.2×
Louisiana34,7522.1×
Virginia33,3781.07×
Alabama33,3381.86×
Maryland33,2081.51×
Tennessee31,2241.21×
Arizona29,7461.14×
South Carolina28,7221.49×
New Jersey28,6640.88×
Indiana24,6341.05×
Missouri22,0811.07×
Mississippi20,8871.98×
Washington18,6620.73×
Wisconsin16,7240.87×
Oklahoma16,0531.13×
Massachusetts15,9070.63×
Kentucky15,5600.97×
Colorado15,3010.76×
Nevada14,3761.16×
Arkansas13,7361.3×
Minnesota12,0290.66×
Connecticut11,4670.89×
Oregon10,1620.69×
Kansas9,9210.98×
New Mexico7,9361.24×
Iowa7,4740.71×
Utah6,0490.53×
Washington, District of Columbia5,4501.42×
Nebraska5,3450.83×
Delaware4,3981.24×
Idaho4,0430.63×
West Virginia3,8630.65×
Hawaii3,6140.66×
Rhode Island3,0560.75×
Maine2,4430.53×
New Hampshire2,3390.46×
Alaska1,8160.66×
South Dakota1,6440.56×
North Dakota1,6360.62×
Montana1,4880.42×
Vermont8470.38×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Set It Off audience
BrandAffinityCategory
Dog breed2.03×Pets & Animals
Nia Jax10.85×Sports
Google Photos2.7×Technology & Electronics
Litter box2.06×Pets & Animals
Nationality1.92×Politics & Society
Elsword14.17×Games
3D printing2.14×Technology & Electronics
Theocracy6.26×Music & Radio
Kendra Scott2.29×Fashion & Accessoires
Keene, New Hampshire14.86×Travel & Leisure
Arnold Palmer4.63×Sports
Home staging3.8×Home & Garden
Mortgage insurance2.82×Business & Career
Glossier3.25×Beauty & Wellness
Saving1.75×Business & Career
Nebraska Cornhuskers football1.99×Sports
David Yurman1.7×Fashion & Accessoires
Captain America (1990 film)2.19×Movies & TV
Overtone4.68×Beauty & Wellness
Panama1.79×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Set It Off audience
TraitClusterScore
TravellingTHRILL2.56
Urban LifestyleOPEN1.4
IndulgenceJOY1.39
ExtroversionTHRILL1.37
LGBTQ+ IdentityOPEN1.23
Convenience OrientationPREMIUM1.15

Worldwide distribution

Worldwide audience distribution share by country for Set It Off
CountryShare
United States77.9%
United Kingdom4.5%
Canada2.1%

See Set It Off audiences in other countries

More Rock audiences in United States

Frequently asked questions

How many fans does Set It Off have in United States?

Set It Off has an estimated audience of 1,281,197 people in United States, concentrated in Texas and California.

What is the gender split and age of Set It Off fans?

45.1% of Set It Off fans are female, 54.9% are male, with an average age of 42.1 years.

Which brands do Set It Off fans like most?

Set It Off fans show strongest brand affinity for Dog breed (2.03×), Nia Jax (10.85×), and Google Photos (2.7×) over the country average.

Where do Set It Off fans live in United States?

Set It Off fans in United States are most concentrated in Texas (reach 138,977), California (reach 138,631), and Florida (reach 88,428). These three regions account for the largest share of the active audience.

What other brands do Set It Off fans also like?

Beyond Set It Off itself, the audience over-indexes on Nia Jax (10.85×), Google Photos (2.7×), Litter box (2.06×), and Nationality (1.92×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Set It Off. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.