Set It Off Audience in United States

Set It Off has an estimated audience of 1,281,197 people in United States. 45.1% are female, 54.9% are male, average age 42.1. Top regions: Texas, California, Florida. Top brand affinities: Kill Bill, Danai Gurira, Tessa Thompson, Freddie Highmore, Shrek.

The average Set It Off fan in United States is 42.1 years old, balanced, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include Kill Bill, Danai Gurira, Tessa Thompson, with strongest over-indexing on Kill Bill (39.48× the country average). Demographically, the Set It Off audience skews balanced with an average age of 42.1, and over-indexes on personality traits such as Travelling, Urban Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Person · Subtype: Rock

Demographics of Set It Off fans

Demographic split for Set It Off audience in United States
MetricValue
Female45.1%
Male54.9%
Average age42.1
Estimated audience size1,281,197

Audience persona

The typical Set It Off fan in United States is balanced, around 42.1 years old, with strong Travelling tendencies and a notable affinity for Kill Bill.

Top regions in United States

Top regions ranked by reach for Set It Off in United States
RegionReachAffinity
Texas138,9771.26×
California138,6310.98×
Florida88,4281.02×
Georgia77,3601.96×
New York73,1561.02×
North Carolina54,8271.42×
Illinois49,5081.16×
Ohio45,2821.15×
Pennsylvania45,2051.05×
Michigan40,0951.2×
Louisiana34,7522.1×
Virginia33,3781.07×
Alabama33,3381.86×
Maryland33,2081.51×
Tennessee31,2241.21×
Arizona29,7461.14×
South Carolina28,7221.49×
New Jersey28,6640.88×
Indiana24,6341.05×
Missouri22,0811.07×
Mississippi20,8871.98×
Washington18,6620.73×
Wisconsin16,7240.87×
Oklahoma16,0531.13×
Massachusetts15,9070.63×
Kentucky15,5600.97×
Colorado15,3010.76×
Nevada14,3761.16×
Arkansas13,7361.3×
Minnesota12,0290.66×
Connecticut11,4670.89×
Oregon10,1620.69×
Kansas9,9210.98×
New Mexico7,9361.24×
Iowa7,4740.71×
Utah6,0490.53×
Washington, District of Columbia5,4501.42×
Nebraska5,3450.83×
Delaware4,3981.24×
Idaho4,0430.63×
West Virginia3,8630.65×
Hawaii3,6140.66×
Rhode Island3,0560.75×
Maine2,4430.53×
New Hampshire2,3390.46×
Alaska1,8160.66×
South Dakota1,6440.56×
North Dakota1,6360.62×
Montana1,4880.42×
Vermont8470.38×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Set It Off audience
BrandAffinityCategory
Kill Bill39.48×Movies & TV
Danai Gurira58.15×Movies & TV
Tessa Thompson17.83×Movies & TV
Freddie Highmore22.3×Movies & TV
Shrek10.8×Movies & TV
Zootopia10.92×Movies & TV
Forest Whitaker16.16×Movies & TV
Monsters12.5×Movies & TV
Modern Talking54.98×Music & Radio
Black Panther (film)10.85×Movies & TV
Finding Nemo13.5×Movies & TV
Bernie Mac12.26×Movies & TV
Kia Sportage14.17×Cars & Mobility
China Airlines23.97×Travel & Leisure
Teyana Taylor6.4×Movies & TV
Octavia Spencer14.97×Movies & TV
Livemusic3.47×Music & Radio
Cathay Pacific14.86×Travel & Leisure
Nicki Minaj5.02×Music & Radio
Planet Fitness2.28×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Set It Off audience
TraitClusterScore
TravellingTHRILL2.56
Urban LifestyleOPEN1.4
IndulgenceJOY1.39
ExtroversionTHRILL1.37
LGBTQ+ IdentityOPEN1.23
Convenience OrientationPREMIUM1.15

Worldwide distribution

Worldwide audience distribution share by country for Set It Off
CountryShare
United States77.9%
United Kingdom4.5%
Canada2.1%

See Set It Off audiences in other countries

More Rock audiences in United States

Frequently asked questions

How many fans does Set It Off have in United States?

Set It Off has an estimated audience of 1,281,197 people in United States, concentrated in Texas and California.

What is the gender split and age of Set It Off fans?

45.1% of Set It Off fans are female, 54.9% are male, with an average age of 42.1 years.

Which brands do Set It Off fans like most?

Set It Off fans show strongest brand affinity for Kill Bill (39.48×), Danai Gurira (58.15×), and Tessa Thompson (17.83×) over the country average.

Where do Set It Off fans live in United States?

Set It Off fans in United States are most concentrated in Texas (reach 138,977), California (reach 138,631), and Florida (reach 88,428). These three regions account for the largest share of the active audience.

What other brands do Set It Off fans also like?

Beyond Set It Off itself, the audience over-indexes on Danai Gurira (58.15×), Tessa Thompson (17.83×), Freddie Highmore (22.3×), and Shrek (10.8×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Set It Off. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.