Rascasse Audience Intelligence

Set It Off Audience in United States

A data profile of the people who buy, follow and care about Set It Off in United States — modelled from more than twelve digital signal sources. Set It Off has an estimated audience of 1,251,832 people in United States.

#119among Rock in United States#4288among Person in United States#2515in Music & Radio

The average Set It Off fan in United States is 42.1 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Danai Gurira, Freddie Highmore, Tessa Thompson, with strongest over-indexing on Danai Gurira (80.32× the country average).

Demographically, the Set It Off audience skews balanced with an average age of 42.1, and over-indexes on personality traits such as Travelling, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Set It Off fan in United States is balanced, around 42.1 years old, with strong Travelling tendencies and a notable affinity for Danai Gurira.

Category: Music & Radio · Type: Person · Subtype: Rock

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Set It Off profile in United States.

Audience size
1.3M
in United States
Gender
45.1%♀
54.9% male
Age
42.1
average years
Country rank
#20247
Person in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Set It Off fans

45.1% are female, 54.9% are male, average age 42.1.

Fig. 02

Gender split

45.1%
Female
54.9%
Male
Demographic split for Set It Off audience in United States
MetricValue
Female45.1%
Male54.9%
Average age42.1
Estimated audience size1,251,832
Fig. 03

Age distribution

Ø 42.1
average years
Age distribution of the Set It Off audience in United States
Age bracketShare%
16-1915%
20-2918%
30-3920%
40-4917%
50+31%
Fig. 04

Worldwide distribution

77.1%

of the worldwide Set It Off audience comes from United States.

Worldwide audience distribution share by country for Set It Off
CountryShare
United States77.1%
United Kingdom4.6%
Germany2.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Set It Off audience in United States is strongest.

Fig. 05

Top regions by affinity

Set It Off fans by region: top regions in United States
#RegionReachAffinity×
01Louisiana~30K2.08×
02Mississippi~20K2.00×
03Georgia~70K1.88×
04Alabama~30K1.84×
05Maryland~30K1.57×
06Washington, District of Columbia~6K1.50×
07South Carolina~30K1.44×
08North Carolina~50K1.38×
09Arkansas~10K1.31×
10Delaware~5K1.29×
11New Mexico~8K1.26×
12Texas~100K1.22×
13Michigan~40K1.20×
14Tennessee~30K1.20×
15Illinois~50K1.14×
16Ohio~40K1.14×
17Nevada~10K1.14×
18Arizona~30K1.12×
19Oklahoma~20K1.11×
20Missouri~20K1.08×
21Virginia~30K1.06×
22Indiana~20K1.05×
23Pennsylvania~40K1.03×
24Florida~90K1.02×
25New York~70K0.98×
26Kentucky~20K0.98×
27California~100K0.96×
28Kansas~10K0.95×
29Connecticut~10K0.89×
30New Jersey~30K0.85×
31Wisconsin~20K0.83×
32Nebraska~5K0.82×
33Rhode Island~3K0.80×
34Alaska~2K0.77×
35Colorado~20K0.75×
36Washington~20K0.73×
37West Virginia~4K0.73×
38Iowa~7K0.71×
39Hawaii~4K0.71×
40Oregon~10K0.70×
41North Dakota~2K0.67×
42Minnesota~10K0.66×
43Idaho~4K0.65×
44South Dakota~2K0.65×
45Massachusetts~20K0.63×
46Maine~3K0.58×
47Vermont~1K0.57×
48Utah~6K0.56×
49Montana~2K0.55×
50New Hampshire~3K0.54×
Fig. 06

Affinity by region

Affinity by region — Set It Off, United States
0.54×1.00×2.08×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Set It Off audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Set It Off audience
#·InterestCategoryAffinity×
01Danai GuriraMovies & TV80.32×
02Freddie HighmoreMovies & TV50.75×
03Octavia SpencerMovies & TV28.49×
04China AirlinesTravel & Leisure27.47×
05Tessa ThompsonMovies & TV26.51×
06Forest WhitakerMovies & TV19.54×
07Famke JanssenFashion & Accessoires15.89×
08Django UnchainedMovies & TV14.86×
09Finding NemoMovies & TV14.44×
10MonstersMovies & TV14.05×
11Morgan FreemanMovies & TV11.12×
12ShrekMovies & TV11.01×
13Black Panther (film)Movies & TV10.26×
14ZootopiaMovies & TV10.16×
15Internet celebrityInternet & Social Media4.25×
16Pizza HutFood & Beverages4.22×
17SubwayFood & Beverages3.72×
18Domino's PizzaFood & Beverages3.32×
19TMZInternet & Social Media3.22×
20McDonald'sFood & Beverages2.59×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Set It Off audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Set It Off audience · What stands out
TraitClusterDeviationScore
TravellingTHRILL2.59×
Convenience OrientationPREMIUM1.91×
Urban LifestyleOPEN1.68×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Set It Off audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.54×
Pet OwnershipJOY0.62×
SustainabilityBALANCE0.65×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Set It Off have in United States?

Set It Off has an estimated audience of 1,251,832 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Set It Off fans?

45.1% of Set It Off fans are female, 54.9% are male, with an average age of 42.1 years.

03

Which brands do Set It Off fans like most?

Set It Off fans show strongest brand affinity for Danai Gurira (80.32×), Freddie Highmore (50.75×), and Tessa Thompson (26.51×) over the country average.

04

Where do Set It Off fans live in United States?

Set It Off fans in United States are most concentrated in California (reach ~100K), Texas (reach ~100K), and Florida (reach ~90K). These three regions account for the largest share of the active audience.

05

What other brands do Set It Off fans also like?

Beyond Set It Off itself, the audience over-indexes on Freddie Highmore (50.75×), Tessa Thompson (26.51×), Monsters (14.05×), and Octavia Spencer (28.49×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Set It Off. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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