Samira Wiley Audience in United States

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Samira Wiley has an estimated audience of 556,665 people in United States. 68.5% are female, 31.5% are male, average age 42.2. Top regions: California, Texas, Florida. Top brand affinities: The Fillmore, Whataburger, Home equity, Chromebook, Google Photos.

The average Samira Wiley fan in United States is 42.2 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include The Fillmore, Whataburger, Home equity, with strongest over-indexing on The Fillmore (26.07× the country average). Demographically, the Samira Wiley audience skews more female with an average age of 42.2, and over-indexes on personality traits such as Career Orientation, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Fashion & Accessoires · Type: Person · Subtype: Fashion model

Demographics of Samira Wiley fans

Demographic split for Samira Wiley audience in United States
MetricValue
Female68.5%
Male31.5%
Average age42.2
Estimated audience size556,665

Audience persona

The typical Samira Wiley fan in United States is more female, around 42.2 years old, with strong Career Orientation tendencies and a notable affinity for The Fillmore.

Top regions in United States

Top regions ranked by reach for Samira Wiley in United States
RegionReachAffinity
California56,3450.92×
Texas48,2811.01×
Florida33,7320.9×
New York32,6251.05×
Pennsylvania20,3481.09×
Georgia20,2781.18×
Illinois18,4490.99×
Ohio18,2171.06×
North Carolina17,9331.07×
Michigan15,4331.06×
Virginia13,9381.03×
New Jersey13,2520.94×
Washington12,2331.1×
Maryland11,7941.23×
Tennessee11,7631.05×
Massachusetts11,5201.05×
Indiana11,2111.1×
Arizona10,7640.95×
Missouri9,7501.09×
South Carolina9,1051.09×
Louisiana8,9631.25×
Colorado8,8401.01×
Wisconsin8,3831×
Kentucky8,0281.15×
Minnesota7,9000.99×
Alabama7,5620.97×
Oregon7,5401.18×
Oklahoma6,6051.07×
Connecticut5,9421.06×
Nevada5,1990.97×
Mississippi4,9391.08×
Arkansas4,7471.04×
Utah4,6320.93×
Iowa4,4660.97×
Kansas4,3701×
New Mexico2,8261.01×
West Virginia2,5330.98×
Idaho2,5060.9×
Nebraska2,3690.85×
New Hampshire2,2131.01×
Maine2,0141.01×
Washington, District of Columbia1,8181.09×
Rhode Island1,8051.02×
Hawaii1,6330.68×
Delaware1,5571.01×
Montana1,3560.88×
Vermont1,0351.06×
South Dakota9320.72×
Alaska8470.71×
North Dakota8140.71×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Samira Wiley audience
BrandAffinityCategory
The Fillmore26.07×Music & Radio
Whataburger3×Food & Beverages
Home equity3.34×Home & Garden
Chromebook9.5×Technology & Electronics
Google Photos4.12×Technology & Electronics
JDSU3.57×Business & Career
HeForShe59.45×Politics & Society
The Journey (1959 film)15.84×Movies & TV
Guédelon Castle37.9×Travel & Leisure
Home staging4.38×Home & Garden
Dental hygienist5.1×Health
Sinaloa2.72×Travel & Leisure
Nationality1.57×Politics & Society
Kendal27×Travel & Leisure
Elsword10.97×Games
Nebraska Cornhuskers5.55×Sports
Berks County, Pennsylvania7.71×Travel & Leisure
Brunello Cucinelli4.74×Fashion & Accessoires
Nurse education1.78×Kids & Family
Christmas Gifts2.78×Kids & Family

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Samira Wiley audience
TraitClusterScore
Career OrientationPOWER1.82
IndulgenceJOY1.67
Family OrientationCONSERVATISM1.63
TravellingTHRILL1.54
Urban LifestyleOPEN1.46
SustainabilityBALANCE1.36

Worldwide distribution

Worldwide audience distribution share by country for Samira Wiley
CountryShare
United States42.7%
United Kingdom14.6%
Brazil4.4%

See Samira Wiley audiences in other countries

More Fashion model audiences in United States

Frequently asked questions

How many fans does Samira Wiley have in United States?

Samira Wiley has an estimated audience of 556,665 people in United States, concentrated in California and Texas.

What is the gender split and age of Samira Wiley fans?

68.5% of Samira Wiley fans are female, 31.5% are male, with an average age of 42.2 years.

Which brands do Samira Wiley fans like most?

Samira Wiley fans show strongest brand affinity for The Fillmore (26.07×), Whataburger (3×), and Home equity (3.34×) over the country average.

Where do Samira Wiley fans live in United States?

Samira Wiley fans in United States are most concentrated in California (reach 56,345), Texas (reach 48,281), and Florida (reach 33,732). These three regions account for the largest share of the active audience.

What other brands do Samira Wiley fans also like?

Beyond Samira Wiley itself, the audience over-indexes on Whataburger (3×), Home equity (3.34×), Chromebook (9.5×), and Google Photos (4.12×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Samira Wiley. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.