Horrible Bosses 2 Audience in United States

Horrible Bosses 2 logo

Horrible Bosses 2 has an estimated audience of 700,746 people in United States. 72.5% are female, 27.5% are male, average age 47.5. Top regions: California, Texas, Florida. Top brand affinities: Paisley, Dog breed, Kazuo Ishiguro, Horeca, Hooked on Phonics.

The average Horrible Bosses 2 fan in United States is 47.5 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Paisley, Dog breed, Kazuo Ishiguro, with strongest over-indexing on Paisley (18.96× the country average). Demographically, the Horrible Bosses 2 audience skews more female with an average age of 47.5, and over-indexes on personality traits such as Extroversion, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Comedy

Demographics of Horrible Bosses 2 fans

Demographic split for Horrible Bosses 2 audience in United States
MetricValue
Female72.5%
Male27.5%
Average age47.5
Estimated audience size700,746

Audience persona

The typical Horrible Bosses 2 fan in United States is more female, around 47.5 years old, with strong Extroversion tendencies and a notable affinity for Paisley.

Top regions in United States

Top regions ranked by reach for Horrible Bosses 2 in United States
RegionReachAffinity
California74,8200.97×
Texas60,8051.01×
Florida38,7160.82×
New York33,0090.84×
Ohio23,7351.1×
Pennsylvania22,7760.97×
Arizona22,6781.58×
Illinois22,5200.96×
Michigan21,1801.16×
North Carolina19,4520.92×
Georgia17,8390.83×
Virginia15,3350.9×
New Jersey14,8850.84×
Indiana14,5311.14×
Washington14,4571.03×
Tennessee13,7010.97×
Colorado13,6651.24×
Missouri12,7871.13×
Massachusetts12,0070.87×
Wisconsin11,8781.13×
Alabama10,8471.11×
Minnesota10,6121.06×
Maryland10,1650.84×
South Carolina9,4110.89×
Oregon8,8881.11×
Kentucky8,8471.01×
Oklahoma8,7041.12×
Utah7,5361.2×
Louisiana7,5350.83×
Iowa6,7291.17×
Nevada6,4650.95×
Connecticut6,2920.9×
Kansas6,1371.11×
Arkansas5,2230.9×
Mississippi4,8940.85×
Idaho4,2071.2×
Nebraska3,7631.07×
New Mexico3,6351.03×
West Virginia3,0100.92×
Montana2,5241.3×
Hawaii2,4640.82×
New Hampshire2,4580.89×
Maine2,2860.91×
Alaska1,8671.25×
Rhode Island1,8550.83×
South Dakota1,7001.05×
North Dakota1,5641.09×
Washington, District of Columbia1,4790.7×
Delaware1,4100.73×
Vermont1,0610.86×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Horrible Bosses 2 audience
BrandAffinityCategory
Paisley18.96×Fashion & Accessoires
Dog breed2.37×Pets & Animals
Kazuo Ishiguro35.43×Literature
Horeca27.81×Travel & Leisure
Hooked on Phonics15.27×Kids & Family
Elsword20×Games
Certified diabetes educator14.86×Business & Career
Magazine (band)6.96×Music & Radio
Johns Hopkins School of Nursing13.86×Business & Career
3D printing2.44×Technology & Electronics
Got Talent España27.34×Movies & TV
edureka29.58×Business & Career
Sussex County, New Jersey7.88×Travel & Leisure
Brown County, Wisconsin10.76×Travel & Leisure
Google Photos1.99×Technology & Electronics
Kampala14.38×Travel & Leisure
Home staging3.52×Home & Garden
Kidney Disease Awareness12.28×Health
Knauf Insulation17.19×Business & Career
Hocus Pocus2.98×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Horrible Bosses 2 audience
TraitClusterScore
ExtroversionTHRILL1.78
LGBTQ+ IdentityOPEN1.71
Community OrientationOPEN1.6
IndividualismJOY1.34
Early Adopter MentalityPOWER1.33
MindfulnessBALANCE1.23

Worldwide distribution

Worldwide audience distribution share by country for Horrible Bosses 2
CountryShare
United States60.7%
United Kingdom5.2%
Germany3.1%

See Horrible Bosses 2 audiences in other countries

More Comedy audiences in United States

Frequently asked questions

How many fans does Horrible Bosses 2 have in United States?

Horrible Bosses 2 has an estimated audience of 700,746 people in United States, concentrated in California and Texas.

What is the gender split and age of Horrible Bosses 2 fans?

72.5% of Horrible Bosses 2 fans are female, 27.5% are male, with an average age of 47.5 years.

Which brands do Horrible Bosses 2 fans like most?

Horrible Bosses 2 fans show strongest brand affinity for Paisley (18.96×), Dog breed (2.37×), and Kazuo Ishiguro (35.43×) over the country average.

Where do Horrible Bosses 2 fans live in United States?

Horrible Bosses 2 fans in United States are most concentrated in California (reach 74,820), Texas (reach 60,805), and Florida (reach 38,716). These three regions account for the largest share of the active audience.

What other brands do Horrible Bosses 2 fans also like?

Beyond Horrible Bosses 2 itself, the audience over-indexes on Dog breed (2.37×), Kazuo Ishiguro (35.43×), Horeca (27.81×), and Hooked on Phonics (15.27×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Horrible Bosses 2. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.