Rascasse Audience Intelligence

Horrible Bosses 2 Audience in United States

A data profile of the people who buy, follow and care about Horrible Bosses 2 in United States — modelled from more than twelve digital signal sources. Horrible Bosses 2 has an estimated audience of 690,407 people in United States.

#101among Comedy in United States#2549among Movie / TV Show / Series in United States#5610in Movies & TV

The average Horrible Bosses 2 fan in United States is 47.5 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include John Wick 2, Jason Bateman, Octavia Spencer, with strongest over-indexing on John Wick 2 (550× the country average).

Demographically, the Horrible Bosses 2 audience skews more female with an average age of 47.5, and over-indexes on personality traits such as Community Orientation, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Horrible Bosses 2 fan in United States is more female, around 47.5 years old, with strong Community Orientation tendencies and a notable affinity for John Wick 2.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Comedy

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Horrible Bosses 2 profile in United States.

Audience size
690K
in United States
Gender
72.5%♀
27.5% male
Age
47.5
average years
Country rank
#30175
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

-16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Horrible Bosses 2 viewers

72.5% are female, 27.5% are male, average age 47.5.

Fig. 02

Gender split

72.5%
Female
27.5%
Male
Demographic split for Horrible Bosses 2 audience in United States
MetricValue
Female72.5%
Male27.5%
Average age47.5
Estimated audience size690,407
Fig. 03

Age distribution

Ø 47.5
average years
Age distribution of the Horrible Bosses 2 audience in United States
Age bracketShare%
16-194%
20-299%
30-3919%
40-4933%
50+35%
Fig. 04

Worldwide distribution

59.4%

of the worldwide Horrible Bosses 2 audience comes from United States.

Worldwide audience distribution share by country for Horrible Bosses 2
CountryShare
United States59.4%
United Kingdom5.3%
Germany3.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Horrible Bosses 2 audience in United States is strongest.

Fig. 05

Top regions by affinity

Horrible Bosses 2 fans by region: top regions in United States
#RegionReachAffinity×
01Arizona~20K1.33×
02Idaho~4K1.20×
03Iowa~7K1.18×
04Montana~2K1.18×
05Colorado~10K1.16×
06North Dakota~2K1.15×
07Kansas~6K1.13×
08Michigan~20K1.12×
09Alaska~2K1.12×
10Missouri~10K1.11×
11Utah~7K1.11×
12Indiana~10K1.09×
13Oklahoma~9K1.09×
14Nebraska~4K1.08×
15New Mexico~4K1.07×
16South Dakota~2K1.07×
17Ohio~20K1.06×
18Wisconsin~10K1.06×
19Kentucky~9K1.05×
20Minnesota~10K1.04×
21Oregon~8K1.04×
22New Hampshire~3K1.00×
23Washington~10K0.99×
24West Virginia~3K0.99×
25Alabama~10K0.98×
26Nevada~7K0.98×
27Arkansas~6K0.97×
28Texas~60K0.96×
29Pennsylvania~20K0.96×
30Illinois~20K0.96×
31Connecticut~7K0.96×
32Tennessee~10K0.95×
33Maine~2K0.95×
34Vermont~1K0.95×
35Rhode Island~2K0.94×
36Delaware~2K0.94×
37California~70K0.92×
38Massachusetts~10K0.92×
39South Carolina~10K0.90×
40North Carolina~20K0.89×
41New Jersey~20K0.88×
42Maryland~10K0.88×
43Louisiana~8K0.87×
44Mississippi~5K0.87×
45Hawaii~3K0.87×
46Virginia~10K0.86×
47Florida~40K0.85×
48New York~30K0.82×
49Georgia~20K0.82×
50Washington, District of Columbia~2K0.77×
Fig. 06

Affinity by region

Affinity by region — Horrible Bosses 2, United States
0.77×1.00×1.33×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Horrible Bosses 2 audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Horrible Bosses 2 audience
#·InterestCategoryAffinity×
01John Wick 2Movies & TV550.00×
02Octavia SpencerMovies & TV61.68×
0322 Jump StreetMovies & TV46.59×
04Jason BatemanMovies & TV45.61×
05Magic MikeMovies & TV36.48×
06Kim CattrallMovies & TV35.76×
07Kristen WiigMovies & TV32.98×
08Jason SegelMovies & TV28.72×
09Horrible BossesMovies & TV27.31×
10Kate McKinnonMovies & TV24.37×
11Jonah HillMovies & TV23.09×
12Indiana Jones (franchise)Movies & TV20.00×
13Austin Powers (film series)Movies & TV19.69×
14Melissa McCarthyMovies & TV19.49×
15Ghostbusters (franchise)Movies & TV18.16×
16Steve CarellMovies & TV18.01×
17The DepartedMovies & TV16.82×
18Taron EgertonMovies & TV16.09×
19ZootopiaMovies & TV10.83×
20Guardians of the Galaxy (film)Movies & TV10.67×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Horrible Bosses 2 audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Horrible Bosses 2 audience · What stands out
TraitClusterDeviationScore
Community OrientationOPEN1.69×
SpiritualityBALANCE1.42×
IndividualismJOY1.42×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Horrible Bosses 2 audience · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.59×
Luxury OrientationPREMIUM0.66×
DIY MentalityTHRILL0.69×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Horrible Bosses 2 have in United States?

Horrible Bosses 2 has an estimated audience of 690,407 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Horrible Bosses 2 viewers?

72.5% of Horrible Bosses 2 fans are female, 27.5% are male, with an average age of 47.5 years.

03

Which brands do Horrible Bosses 2 fans like most?

Horrible Bosses 2 fans show strongest brand affinity for John Wick 2 (550×), Jason Bateman (45.61×), and Octavia Spencer (61.68×) over the country average.

04

Where do Horrible Bosses 2 fans live in United States?

Horrible Bosses 2 fans in United States are most concentrated in California (reach ~70K), Texas (reach ~60K), and Florida (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Horrible Bosses 2 fans also like?

Beyond Horrible Bosses 2 itself, the audience over-indexes on Jason Bateman (45.61×), Octavia Spencer (61.68×), Kristen Wiig (32.98×), and Magic Mike (36.48×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Horrible Bosses 2. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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