Only Murders in the Building Audience in Germany
Only Murders in the Building has an estimated audience of 801,357 people in Germany. 56.2% are female, 43.8% are male, average age 35.0. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Scooby-Doo, Garfield, Austin Powers (film series), Selma Blair, Descendants (2015 film).
The average Only Murders in the Building fan in Germany is 35.0 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Scooby-Doo, Garfield, Austin Powers (film series), with strongest over-indexing on Scooby-Doo (45.16× the country average). Demographically, the Only Murders in the Building audience skews more female with an average age of 35.0, and over-indexes on personality traits such as Sustainability, Individualism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV series
Demographics of Only Murders in the Building fans
| Metric | Value |
|---|---|
| Female | 56.2% |
| Male | 43.8% |
| Average age | 35.0 |
| Estimated audience size | 801,357 |
Audience persona
The typical Only Murders in the Building fan in Germany is more female, around 35.0 years old, with strong Sustainability tendencies and a notable affinity for Scooby-Doo.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 211,696 | 1.21× |
| Bayern | 135,278 | 1.05× |
| Baden-Württemberg | 98,720 | 0.9× |
| Niedersachsen | 82,438 | 1.06× |
| Hessen | 68,663 | 1.12× |
| Berlin | 52,762 | 1.47× |
| Rheinland-Pfalz | 40,773 | 1.02× |
| Sachsen | 35,274 | 0.9× |
| Schleswig-Holstein | 32,752 | 1.14× |
| Hamburg | 23,006 | 1.27× |
| Brandenburg | 22,953 | 0.92× |
| Sachsen-Anhalt | 16,594 | 0.8× |
| Thüringen | 14,378 | 0.7× |
| Saarland | 8,980 | 0.91× |
| Bremen | 7,669 | 1.12× |
| Mecklenburg-Vorpommern | 6,173 | 0.4× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Scooby-Doo | 45.16× | Movies & TV |
| Garfield | 138.31× | Movies & TV |
| Austin Powers (film series) | 80.45× | Movies & TV |
| Selma Blair | 78.96× | Movies & TV |
| Descendants (2015 film) | 58.81× | Movies & TV |
| Pocahontas (1995 film) | 29.26× | Movies & TV |
| School of Rock | 43.86× | Movies & TV |
| Neil Patrick Harris | 32.38× | Movies & TV |
| Monty Python's Life of Brian | 22.99× | Movies & TV |
| Bob the Builder | 15.85× | Movies & TV |
| Bugs Bunny | 32.33× | Literature |
| Beetlejuice | 5.75× | Movies & TV |
| ThunderCats | 28.11× | Movies & TV |
| Franz Liszt | 22.56× | Music & Radio |
| Harry Potter | 1.56× | Movies & TV |
| Spiegel Online | 1.79× | News |
| Ariana Grande | 4.08× | Music & Radio |
| Batman | 1.94× | Movies & TV |
| Do it yourself (DIY) | 1.51× | Home & Garden |
| Street photography | 2.52× | Technology & Electronics |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 1.21 |
| Individualism | JOY | 1.17 |
| Social Media Usage | JOY | 1.15 |
| Price Sensitivity | PREMIUM | 1.13 |
| Luxury Orientation | PREMIUM | 1.11 |
| DIY Mentality | THRILL | 1.07 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 38.7% |
| United Kingdom | 9.7% |
| Germany | 7.1% |
See Only Murders in the Building audiences in other countries
- Only Murders in the Building — United States
- Only Murders in the Building — United Kingdom
- Only Murders in the Building — France
- Only Murders in the Building — Italy
- Only Murders in the Building — Spain
- Only Murders in the Building — Brazil
- Only Murders in the Building — Japan
- Only Murders in the Building — South Korea
- Only Murders in the Building — India
More TV series audiences in Germany
- Euphoria (17,064,080)
- Natural World (14,669,113)
- Superman (10,006,308)
- Friends (9,772,934)
- Game of Thrones (9,464,046)
Frequently asked questions
How many fans does Only Murders in the Building have in Germany?
Only Murders in the Building has an estimated audience of 801,357 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Only Murders in the Building fans?
56.2% of Only Murders in the Building fans are female, 43.8% are male, with an average age of 35.0 years.
Which brands do Only Murders in the Building fans like most?
Only Murders in the Building fans show strongest brand affinity for Scooby-Doo (45.16×), Garfield (138.31×), and Austin Powers (film series) (80.45×) over the country average.
Where do Only Murders in the Building fans live in Germany?
Only Murders in the Building fans in Germany are most concentrated in Nordrhein-Westfalen (reach 211,696), Bayern (reach 135,278), and Baden-Württemberg (reach 98,720). These three regions account for the largest share of the active audience.
What other brands do Only Murders in the Building fans also like?
Beyond Only Murders in the Building itself, the audience over-indexes on Garfield (138.31×), Austin Powers (film series) (80.45×), Selma Blair (78.96×), and Descendants (2015 film) (58.81×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Only Murders in the Building. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.