Only Murders in the Building Audience in United States

Only Murders in the Building logo

Only Murders in the Building has an estimated audience of 4,351,268 people in United States. 58.7% are female, 41.3% are male, average age 36.9. Top regions: California, Texas, New York. Top brand affinities: Grinch, Vocal harmony, Goop, Elsword, Historic site.

The average Only Murders in the Building fan in United States is 36.9 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Grinch, Vocal harmony, Goop, with strongest over-indexing on Grinch (7.88× the country average). Demographically, the Only Murders in the Building audience skews more female with an average age of 36.9, and over-indexes on personality traits such as Extroversion, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV series

Demographics of Only Murders in the Building fans

Demographic split for Only Murders in the Building audience in United States
MetricValue
Female58.7%
Male41.3%
Average age36.9
Estimated audience size4,351,268

Audience persona

The typical Only Murders in the Building fan in United States is more female, around 36.9 years old, with strong Extroversion tendencies and a notable affinity for Grinch.

Top regions in United States

Top regions ranked by reach for Only Murders in the Building in United States
RegionReachAffinity
California447,5780.94×
Texas297,6820.8×
New York283,0011.16×
Florida238,9760.81×
Pennsylvania175,6641.2×
Illinois166,7891.15×
Ohio153,1541.14×
Michigan128,2211.13×
North Carolina123,4380.94×
New Jersey123,0431.11×
Massachusetts114,5931.34×
Georgia108,4900.81×
Virginia106,6681.01×
Washington105,7301.21×
Arizona86,1800.97×
Tennessee84,3250.97×
Colorado82,2661.2×
Indiana81,4981.03×
Wisconsin80,6081.23×
Missouri78,4961.12×
Minnesota78,1841.25×
Maryland73,5920.98×
Oregon60,2451.21×
South Carolina56,8090.87×
Kentucky54,5331×
Connecticut52,5501.2×
Alabama47,1270.78×
Oklahoma44,7190.93×
Utah40,4511.04×
Louisiana39,3390.7×
Iowa38,4621.07×
Kansas37,1631.08×
Arkansas29,8480.83×
Nevada29,5440.7×
Nebraska22,3791.03×
New Hampshire22,2561.3×
Idaho21,3700.98×
Mississippi21,2530.59×
Maine19,0421.22×
New Mexico17,7840.81×
West Virginia15,7710.78×
Rhode Island14,9091.08×
Hawaii14,1540.76×
Washington, District of Columbia13,1501.01×
Montana12,4851.03×
Delaware11,1450.93×
Vermont9,8241.29×
South Dakota8,7650.87×
Alaska7,8450.84×
North Dakota7,3550.82×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Only Murders in the Building audience
BrandAffinityCategory
Grinch7.88×Movies & TV
Vocal harmony8.61×Music & Radio
Goop9.81×Internet & Social Media
Elsword26.29×Games
Historic site6.67×Arts & Culture
Governor of Michigan9.01×Politics & Society
Mathcore8.53×Music & Radio
Wok6.84×Food & Beverages
Fairy godmother7.52×Literature
Harlow11.55×Travel & Leisure
La Jolla8.94×Travel & Leisure
Combat sport1.53×Sports
TV Fanatic9.98×Movies & TV
No Escape (1994 film)10.13×Movies & TV
Hibachi7.01×Food & Beverages
Hipster8.4×Politics & Society
Google Home5.44×Technology & Electronics
Grace Slick7.24×Music & Radio
headspace7.1×Health
Hamden, Connecticut14.05×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Only Murders in the Building audience
TraitClusterScore
ExtroversionTHRILL1.31
Luxury OrientationPREMIUM1.28
LGBTQ+ IdentityOPEN1.22
Urban LifestyleOPEN1.21
MindfulnessBALANCE1.15
Community OrientationOPEN1.13

Worldwide distribution

Worldwide audience distribution share by country for Only Murders in the Building
CountryShare
United States38.7%
United Kingdom9.7%
Germany7.1%

See Only Murders in the Building audiences in other countries

More TV series audiences in United States

Frequently asked questions

How many fans does Only Murders in the Building have in United States?

Only Murders in the Building has an estimated audience of 4,351,268 people in United States, concentrated in California and Texas.

What is the gender split and age of Only Murders in the Building fans?

58.7% of Only Murders in the Building fans are female, 41.3% are male, with an average age of 36.9 years.

Which brands do Only Murders in the Building fans like most?

Only Murders in the Building fans show strongest brand affinity for Grinch (7.88×), Vocal harmony (8.61×), and Goop (9.81×) over the country average.

Where do Only Murders in the Building fans live in United States?

Only Murders in the Building fans in United States are most concentrated in California (reach 447,578), Texas (reach 297,682), and New York (reach 283,001). These three regions account for the largest share of the active audience.

What other brands do Only Murders in the Building fans also like?

Beyond Only Murders in the Building itself, the audience over-indexes on Vocal harmony (8.61×), Goop (9.81×), Elsword (26.29×), and Historic site (6.67×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Only Murders in the Building. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.