Rascasse Audience Intelligence

Only Murders in the Building Audience in United States

A data profile of the people who buy, follow and care about Only Murders in the Building in United States — modelled from more than twelve digital signal sources. Only Murders in the Building has an estimated audience of 4,381,239 people in United States.

#107among TV series in United States#253among Movie / TV Show / Series in United States#797in Movies & TV

The average Only Murders in the Building fan in United States is 38.0 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Steve Martin, Jennette McCurdy, Bill Murray, with strongest over-indexing on Steve Martin (15.34× the country average).

Demographically, the Only Murders in the Building audience skews more female with an average age of 38.0, and over-indexes on personality traits such as Individualism, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Only Murders in the Building fan in United States is more female, around 38.0 years old, with strong Individualism tendencies and a notable affinity for Steve Martin.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Only Murders in the Building profile in United States.

Audience size
4.4M
in United States
Gender
60.0%♀
40.0% male
Age
38.0
average years
Country rank
#7444
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

-15%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Only Murders in the Building viewers

60.0% are female, 40.0% are male, average age 38.0.

Fig. 02

Gender split

60.0%
Female
40.0%
Male
Demographic split for Only Murders in the Building audience in United States
MetricValue
Female60.0%
Male40.0%
Average age38.0
Estimated audience size4,381,239
Fig. 03

Age distribution

Ø 38.0
average years
Age distribution of the Only Murders in the Building audience in United States
Age bracketShare%
16-1925%
20-2919%
30-3918%
40-4919%
50+20%
Fig. 04

Worldwide distribution

38.1%

of the worldwide Only Murders in the Building audience comes from United States.

Worldwide audience distribution share by country for Only Murders in the Building
CountryShare
United States38.1%
United Kingdom9.7%
Germany7.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Only Murders in the Building audience in United States is strongest.

Fig. 05

Top regions by affinity

Only Murders in the Building fans by region: top regions in United States
#RegionReachAffinity×
01Vermont~10K1.36×
02New Hampshire~20K1.32×
03Massachusetts~100K1.26×
04Wisconsin~80K1.25×
05Maine~20K1.25×
06Minnesota~80K1.21×
07Oregon~60K1.21×
08Connecticut~50K1.18×
09Washington~100K1.17×
10Pennsylvania~200K1.16×
11Colorado~80K1.16×
12Missouri~80K1.11×
13Montana~10K1.11×
14New York~300K1.10×
15Ohio~200K1.10×
16Michigan~100K1.10×
17Kansas~40K1.10×
18Rhode Island~20K1.10×
19Iowa~40K1.09×
20Illinois~200K1.08×
21New Jersey~100K1.07×
22Utah~40K1.04×
23Nebraska~20K1.04×
24Indiana~80K1.02×
25Idaho~20K1.02×
26Washington, District of Columbia~10K1.01×
27Virginia~100K0.99×
28Kentucky~60K0.99×
29Maryland~80K0.98×
30Delaware~10K0.98×
31Tennessee~90K0.95×
32Arizona~80K0.93×
33South Dakota~10K0.92×
34Alaska~9K0.92×
35North Carolina~100K0.91×
36California~400K0.90×
37Oklahoma~40K0.90×
38North Dakota~8K0.90×
39South Carolina~60K0.88×
40West Virginia~20K0.85×
41Arkansas~30K0.84×
42New Mexico~20K0.84×
43Hawaii~20K0.80×
44Florida~200K0.79×
45Georgia~100K0.77×
46Alabama~50K0.77×
47Texas~300K0.74×
48Louisiana~40K0.70×
49Nevada~30K0.69×
50Mississippi~20K0.63×
Fig. 06

Affinity by region

Affinity by region — Only Murders in the Building, United States
0.63×1.00×1.36×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Only Murders in the Building audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Only Murders in the Building audience
#·InterestCategoryAffinity×
01Steve MartinMovies & TV15.34×
02Jonathan Rhys MeyersFashion & Accessoires13.19×
03Erin AndrewsSports9.85×
04Jennette McCurdyMovies & TV9.70×
05Sausage PartyMovies & TV7.85×
06Isla FisherMovies & TV6.95×
07Jason SegelMovies & TV5.70×
08Bill MurrayMovies & TV5.20×
09Chevy ChaseMovies & TV4.74×
10Sally FieldMovies & TV4.37×
11MonstersMovies & TV3.16×
12Anne HathawayMovies & TV2.61×
13Tom CruiseMovies & TV2.46×
14Ariana GrandeMusic & Radio2.31×
15Sustainable energyHome & Garden1.94×
16FedExBusiness & Career1.80×
17Renewable energyBusiness & Career1.76×
18Britney SpearsMusic & Radio1.69×
19PhilanthropyArts & Culture1.67×
20Taylor SwiftMusic & Radio1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Only Murders in the Building audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Only Murders in the Building audience · What stands out
TraitClusterDeviationScore
IndividualismJOY1.37×
Convenience OrientationPREMIUM1.34×
Community OrientationOPEN1.32×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Only Murders in the Building audience · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.90×
Luxury OrientationPREMIUM0.92×
Healthy LifestyleBALANCE0.94×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Only Murders in the Building have in United States?

Only Murders in the Building has an estimated audience of 4,381,239 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Only Murders in the Building viewers?

60.0% of Only Murders in the Building fans are female, 40.0% are male, with an average age of 38.0 years.

03

Which brands do Only Murders in the Building fans like most?

Only Murders in the Building fans show strongest brand affinity for Steve Martin (15.34×), Jennette McCurdy (9.7×), and Bill Murray (5.2×) over the country average.

04

Where do Only Murders in the Building fans live in United States?

Only Murders in the Building fans in United States are most concentrated in California (reach ~400K), Texas (reach ~300K), and New York (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Only Murders in the Building fans also like?

Beyond Only Murders in the Building itself, the audience over-indexes on Jennette McCurdy (9.7×), Bill Murray (5.2×), Isla Fisher (6.95×), and Erin Andrews (9.85×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Only Murders in the Building. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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