Suspenders Audience in Germany
Suspenders has an estimated audience of 728,720 people in Germany. 57.6% are female, 42.4% are male, average age 45.9. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg.
The average Suspenders fan in Germany is 45.9 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Demographically, the Suspenders audience skews more female with an average age of 45.9, and over-indexes on personality traits such as Luxury Orientation, Sustainability.
Category: Fashion & Accessoires · Type: Topic
Demographics of Suspenders fans
| Metric | Value |
|---|---|
| Female | 57.6% |
| Male | 42.4% |
| Average age | 45.9 |
| Estimated audience size | 728,720 |
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 177,334 | 1.11× |
| Bayern | 134,469 | 1.15× |
| Baden-Württemberg | 108,175 | 1.09× |
| Niedersachsen | 78,269 | 1.11× |
| Hessen | 54,114 | 0.97× |
| Sachsen | 37,110 | 1.04× |
| Rheinland-Pfalz | 36,461 | 1× |
| Berlin | 30,423 | 0.93× |
| Schleswig-Holstein | 25,388 | 0.97× |
| Brandenburg | 20,735 | 0.92× |
| Thüringen | 19,434 | 1.05× |
| Sachsen-Anhalt | 17,686 | 0.94× |
| Hamburg | 17,115 | 1.04× |
| Mecklenburg-Vorpommern | 13,146 | 0.94× |
| Saarland | 8,914 | 1× |
| Bremen | 4,671 | 0.75× |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Luxury Orientation | PREMIUM | 1.86 |
| Sustainability | BALANCE | 1.54 |
| Tradition | CONSERVATISM | 1.54 |
| DIY Mentality | THRILL | 1.53 |
| Indulgence | JOY | 1.49 |
| Patriotism | CONSERVATISM | 1.46 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 21.1% |
| Germany | 14.8% |
| Japan | 7.6% |
See Suspenders audiences in other countries
More Fashion & Accessoires audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
How to read this data
Audience size is the estimated number of people in Germany who actively search for Suspenders. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.