Sequin Audience in United States

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Sequin has an estimated audience of 5,023,393 people in United States. 79.4% are female, 20.6% are male, average age 40.7. Top regions: California, Texas, New York. Top brand affinities: Bank account, Jingoism, Natural rubber, Nationality, JDSU.

The average Sequin fan in United States is 40.7 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Bank account, Jingoism, Natural rubber, with strongest over-indexing on Bank account (3.43× the country average). Demographically, the Sequin audience skews more female with an average age of 40.7, and over-indexes on personality traits such as Design Affinity, Creativity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Fashion & Accessoires · Type: Topic

Demographics of Sequin fans

Demographic split for Sequin audience in United States
MetricValue
Female79.4%
Male20.6%
Average age40.7
Estimated audience size5,023,393

Audience persona

The typical Sequin fan in United States is more female, around 40.7 years old, with strong Design Affinity tendencies and a notable affinity for Bank account.

Top regions in United States

Top regions ranked by reach for Sequin in United States
RegionReachAffinity
California702,8741.27×
Texas494,0821.14×
New York369,5921.32×
Florida331,6080.98×
Illinois175,4851.05×
Pennsylvania167,6870.99×
Georgia153,7120.99×
North Carolina151,0851×
New Jersey141,8271.11×
Ohio140,7110.91×
Virginia131,8061.08×
Washington131,4501.3×
Michigan128,7090.98×
Massachusetts120,7901.22×
Arizona98,6150.96×
Tennessee93,6460.93×
Maryland90,0471.04×
Indiana88,7000.97×
Colorado82,3391.04×
Missouri79,4510.98×
Minnesota77,7221.08×
Wisconsin72,4920.96×
South Carolina67,6650.9×
Louisiana66,3051.02×
Oregon65,8801.14×
Alabama60,2090.86×
Connecticut57,2271.14×
Kentucky54,0640.86×
Utah52,4741.17×
Oklahoma48,8190.88×
Nevada45,9810.95×
Iowa40,6760.98×
Arkansas37,8740.92×
Kansas37,2800.94×
Mississippi33,8970.82×
Washington, District of Columbia27,0761.79×
Idaho23,8530.95×
Nebraska21,5360.85×
Hawaii19,9380.92×
New Mexico19,0910.76×
New Hampshire18,5350.94×
Maine18,3141.02×
West Virginia17,0050.73×
Rhode Island16,7841.05×
Montana12,3590.89×
Delaware11,9630.86×
Alaska10,0960.94×
North Dakota9,4480.92×
South Dakota9,2420.8×
Vermont8,8441×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Sequin audience
BrandAffinityCategory
Bank account3.43×Business & Career
Jingoism2.39×Politics & Society
Natural rubber1.75×Cars & Mobility
Nationality1.6×Politics & Society
JDSU1.81×Business & Career
Mothercare1.92×Kids & Family
Cachorro3.22×Pets & Animals
Albany County, New York6.65×Travel & Leisure
Jeep Wagoneer2.97×Cars & Mobility
Women's empowerment2.09×Politics & Society
Jesse Plemons1.61×Movies & TV
Tierra Cali3.33×Travel & Leisure
Nebraska Cornhuskers football1.53×Sports
Hayward, California4.43×Travel & Leisure
Charlamagne Tha God3.7×Movies & TV
Janitor2.5×Home & Garden
Iron Man (film)1.77×Movies & TV
Home staging1.92×Home & Garden
Paul Dano1.94×Movies & TV
CAC 401.67×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Sequin audience
TraitClusterScore
Design AffinityPREMIUM1.71
CreativityOPEN1.62
DIY MentalityTHRILL1.52
ExtroversionTHRILL1.51
Price SensitivityPREMIUM1.49
SustainabilityBALANCE1.42

Worldwide distribution

Worldwide audience distribution share by country for Sequin
CountryShare
United States34.4%
United Kingdom10.4%
India5.0%

See Sequin audiences in other countries

More Fashion & Accessoires audiences in United States

Frequently asked questions

How many fans does Sequin have in United States?

Sequin has an estimated audience of 5,023,393 people in United States, concentrated in California and Texas.

What is the gender split and age of Sequin fans?

79.4% of Sequin fans are female, 20.6% are male, with an average age of 40.7 years.

Which brands do Sequin fans like most?

Sequin fans show strongest brand affinity for Bank account (3.43×), Jingoism (2.39×), and Natural rubber (1.75×) over the country average.

Where do Sequin fans live in United States?

Sequin fans in United States are most concentrated in California (reach 702,874), Texas (reach 494,082), and New York (reach 369,592). These three regions account for the largest share of the active audience.

What other brands do Sequin fans also like?

Beyond Sequin itself, the audience over-indexes on Jingoism (2.39×), Natural rubber (1.75×), Nationality (1.6×), and JDSU (1.81×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Sequin. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.