Rascasse Audience Intelligence

Sequin Audience in United States

A data profile of the people who buy, follow and care about Sequin in United States — modelled from more than twelve digital signal sources. Sequin has an estimated audience of 5,023,393 people in United States.

#3787among Topic in United States#323in Fashion & Accessoires

The average Sequin fan in United States is 40.7 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Hat, Embroidery, Hobby Lobby, with strongest over-indexing on Hat (3.87× the country average).

Demographically, the Sequin audience skews more female with an average age of 40.7, and over-indexes on personality traits such as Price Sensitivity, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Sequin fan in United States is more female, around 40.7 years old, with strong Price Sensitivity tendencies and a notable affinity for Hat.

Category: Fashion & Accessoires · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Sequin profile in United States.

Audience size
5M
in United States
Gender
79.4%♀
20.6% male
Age
40.7
average years
Country rank
#6688
Topic in United States
Fig. 01

Search interest · 12-month trend

+8%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Sequin fans

79.4% are female, 20.6% are male, average age 40.7.

Fig. 02

Gender split

79.4%
Female
20.6%
Male
Demographic split for Sequin audience in United States
MetricValue
Female79.4%
Male20.6%
Average age40.7
Estimated audience size5,023,393
Fig. 03

Age distribution

Ø 40.7
average years
Age distribution of the Sequin audience in United States
Age bracketShare%
16-1917%
20-2918%
30-3919%
40-4922%
50+24%
Fig. 04

Worldwide distribution

34.4%

of the worldwide Sequin audience comes from United States.

Worldwide audience distribution share by country for Sequin
CountryShare
United States34.4%
United Kingdom10.4%
India5.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Sequin audience in United States is strongest.

Fig. 05

Top regions by affinity

Sequin fans by region: top regions in United States
#RegionReachAffinity×
01California~700K1.28×
02Texas~500K1.24×
03New York~300K1.22×
04Washington~100K1.20×
05Utah~50K1.19×
06Louisiana~70K1.13×
07Washington, District of Columbia~20K1.12×
08Oregon~60K1.10×
09New Jersey~100K1.08×
10Massachusetts~100K1.08×
11Alaska~10K1.05×
12Connecticut~50K1.04×
13Kansas~40K1.04×
14Georgia~200K1.03×
15Maryland~90K1.03×
16Hawaii~20K1.03×
17Virginia~100K1.02×
18Missouri~80K1.02×
19Arkansas~40K1.02×
20Illinois~200K1.01×
21Arizona~100K1.01×
22Nevada~50K1.01×
23Florida~300K1.00×
24North Carolina~200K1.00×
25Minnesota~70K1.00×
26Alabama~70K1.00×
27Michigan~100K0.99×
28Colorado~80K0.99×
29Oklahoma~60K0.99×
30Mississippi~40K0.99×
31New Mexico~20K0.99×
32Idaho~20K0.98×
33Maine~20K0.98×
34Vermont~9K0.98×
35Tennessee~100K0.97×
36Nebraska~20K0.97×
37New Hampshire~20K0.97×
38Pennsylvania~200K0.95×
39Indiana~90K0.95×
40Wisconsin~70K0.95×
41Kentucky~60K0.95×
42Rhode Island~20K0.95×
43Montana~10K0.94×
44North Dakota~10K0.93×
45Iowa~40K0.91×
46South Carolina~70K0.90×
47Delaware~10K0.89×
48South Dakota~10K0.89×
49West Virginia~20K0.87×
50Ohio~100K0.82×
Fig. 06

Affinity by region

Affinity by region — Sequin, United States
0.82×1.00×1.28×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Sequin audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Sequin audience
#·InterestCategoryAffinity×
01JumpsuitFashion & Accessoires4.05×
02HatFashion & Accessoires3.87×
03EmbroideryHome & Garden3.85×
04Diaper bagKids & Family2.56×
05WeavingFashion & Accessoires2.41×
06PastryFood & Beverages2.18×
07SkirtFashion & Accessoires2.15×
08Vintage clothingFashion & Accessoires2.08×
09TrousersFashion & Accessoires2.01×
10Hobby LobbyHome & Garden1.97×
11Discount storesShopping1.94×
12Nordstrom rackFashion & Accessoires1.85×
13EtsyFashion & Accessoires1.82×
14DrawingHome & Garden1.76×
15Planet FitnessSports1.75×
16HairstyleBeauty & Wellness1.71×
17Do it yourself (DIY)Home & Garden1.67×
18Men's clothingFashion & Accessoires1.64×
19SephoraShopping1.54×
20HappinessHealth1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Sequin audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Sequin audience · What stands out
TraitClusterDeviationScore
Price SensitivityPREMIUM1.53×
IndulgenceJOY1.52×
Design AffinityPREMIUM1.45×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Sequin audience · Rather not
TraitClusterDeviationScore
Social Media UsageJOY0.93×
Pet OwnershipJOY0.95×
PatriotismCONSERVATISM0.95×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Sequin have in United States?

Sequin has an estimated audience of 5,023,393 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Sequin fans?

79.4% of Sequin fans are female, 20.6% are male, with an average age of 40.7 years.

03

Which brands do Sequin fans like most?

Sequin fans show strongest brand affinity for Hat (3.87×), Embroidery (3.85×), and Hobby Lobby (1.97×) over the country average.

04

Where do Sequin fans live in United States?

Sequin fans in United States are most concentrated in California (reach ~700K), Texas (reach ~500K), and New York (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Sequin fans also like?

Beyond Sequin itself, the audience over-indexes on Embroidery (3.85×), Hobby Lobby (1.97×), Do it yourself (DIY) (1.67×), and Happiness (1.52×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Fashion & Accessoires audiences in United States

See Sequin audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Sequin. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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