Swing (dance) Audience in United States
Swing (dance) has an estimated audience of 2,202,054 people in United States. 69.0% are female, 31.0% are male, average age 40.3. Top brand affinities: Goop, Historic site, Governor of Michigan, Vocal harmony, Google Home.
Top brand affinities include Goop, Historic site, Governor of Michigan, with strongest over-indexing on Goop (22.22× the country average). Demographically, the Swing (dance) audience skews more female with an average age of 40.3, and over-indexes on personality traits such as Risk Appetite, Tradition.
Category: Music & Radio · Type: Topic
Demographics of Swing (dance) fans
| Metric | Value |
|---|---|
| Female | 69.0% |
| Male | 31.0% |
| Average age | 40.3 |
| Estimated audience size | 2,202,054 |
Audience persona
The typical Swing (dance) fan in United States is more female, around 40.3 years old, with strong Risk Appetite tendencies and a notable affinity for Goop.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Goop | 22.22× | Internet & Social Media |
| Historic site | 7.38× | Arts & Culture |
| Governor of Michigan | 12.73× | Politics & Society |
| Vocal harmony | 7.11× | Music & Radio |
| Google Home | 9.92× | Technology & Electronics |
| Grinch | 5.6× | Movies & TV |
| Wok | 8.94× | Food & Beverages |
| TV Fanatic | 14.51× | Movies & TV |
| headspace | 11.75× | Health |
| Fairy godmother | 9.38× | Literature |
| Harlow | 14.09× | Travel & Leisure |
| Product design | 2.34× | Business & Career |
| Hibachi | 9.14× | Food & Beverages |
| Grace Slick | 9.55× | Music & Radio |
| Yoga Journal | 19.62× | Sports |
| Combat sport | 1.74× | Sports |
| UK garage | 5.87× | Music & Radio |
| Hang Seng Index | 14.04× | Business & Career |
| Hebe | 6.47× | Home & Garden |
| Cherish (group) | 10.75× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Risk Appetite | THRILL | 1.26 |
| Tradition | CONSERVATISM | 1.22 |
| Travelling | THRILL | 1.17 |
| Career Orientation | POWER | 1.16 |
| Mindfulness | BALANCE | 1.11 |
| Spirituality | BALANCE | 1.11 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 25.9% |
| Italy | 7.8% |
| Spain | 6.4% |
See Swing (dance) audiences in other countries
More Music & Radio audiences in United States
- Food and drink (182,612,063)
- Music (181,108,961)
- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
How to read this data
Audience size is the estimated number of people in United States who actively search for Swing (dance). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.