Swing (dance) Audience in United States
Swing (dance) has an estimated audience of 2,202,054 people in United States. 69.0% are female, 31.0% are male, average age 40.3. Top brand affinities: Yandex, Capital One, Michelle Pfeiffer, Google Maps, Indeed.com.
Top brand affinities include Yandex, Capital One, Michelle Pfeiffer, with strongest over-indexing on Yandex (210.79× the country average). Demographically, the Swing (dance) audience skews more female with an average age of 40.3, and over-indexes on personality traits such as Risk Appetite, Tradition.
Category: Music & Radio · Type: Topic
Demographics of Swing (dance) fans
| Metric | Value |
|---|---|
| Female | 69.0% |
| Male | 31.0% |
| Average age | 40.3 |
| Estimated audience size | 2,202,054 |
Audience persona
The typical Swing (dance) fan in United States is more female, around 40.3 years old, with strong Risk Appetite tendencies and a notable affinity for Yandex.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Yandex | 210.79× | Technology & Electronics |
| Capital One | 11.91× | Business & Career |
| Michelle Pfeiffer | 29.6× | Movies & TV |
| Google Maps | 9.91× | Internet & Social Media |
| Indeed.com | 9.28× | Business & Career |
| Milo Ventimiglia | 32.73× | Movies & TV |
| Beetlejuice | 8.64× | Movies & TV |
| Google News | 10.14× | News |
| Diane Keaton | 10.21× | Movies & TV |
| The Smiths | 26.21× | Music & Radio |
| Courteney Cox | 22.22× | Movies & TV |
| Matthew McConaughey | 13.87× | Movies & TV |
| Enterprise Rent-A-Car | 8.95× | Cars & Mobility |
| Billy Bob Thornton | 12.84× | Movies & TV |
| Diana Ross | 18.27× | Music & Radio |
| Blake Lively | 13.02× | Movies & TV |
| CarGurus | 7.83× | Cars & Mobility |
| DeviantArt | 9.47× | Internet & Social Media |
| AccuWeather | 8.55× | Home & Garden |
| Circle K | 9.18× | Shopping |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Risk Appetite | THRILL | 1.26 |
| Tradition | CONSERVATISM | 1.22 |
| Travelling | THRILL | 1.17 |
| Career Orientation | POWER | 1.16 |
| Mindfulness | BALANCE | 1.11 |
| Spirituality | BALANCE | 1.11 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 25.9% |
| Italy | 7.8% |
| Spain | 6.4% |
See Swing (dance) audiences in other countries
More Music & Radio audiences in United States
- Food and drink (182,612,063)
- Music (181,108,961)
- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
How to read this data
Audience size is the estimated number of people in United States who actively search for Swing (dance). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.