Rascasse Audience Intelligence

Swing (dance) Audience in United States

A data profile of the people who buy, follow and care about Swing (dance) in United States — modelled from more than twelve digital signal sources. Swing (dance) has an estimated audience of 2,202,054 people in United States.

#6009among Topic in United States#1438in Music & Radio

The average Swing (dance) fan in United States is 40.3 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Ballroom dance, UEFA European Championship, Yandex, with strongest over-indexing on Ballroom dance (10.46× the country average).

Demographically, the Swing (dance) audience skews more female with an average age of 40.3, and over-indexes on personality traits such as Patriotism, Tradition.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Swing (dance) fan in United States is more female, around 40.3 years old, with strong Patriotism tendencies and a notable affinity for Ballroom dance.

Category: Music & Radio · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Swing (dance) profile in United States.

Audience size
2.2M
in United States
Gender
69.0%♀
31.0% male
Age
40.3
average years
Country rank
#13185
Topic in United States
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Swing (dance) fans

69.0% are female, 31.0% are male, average age 40.3.

Fig. 02

Gender split

69.0%
Female
31.0%
Male
Demographic split for Swing (dance) audience in United States
MetricValue
Female69.0%
Male31.0%
Average age40.3
Estimated audience size2,202,054
Fig. 03

Age distribution

Ø 40.3
average years
Age distribution of the Swing (dance) audience in United States
Age bracketShare%
16-1919%
20-2918%
30-3919%
40-4920%
50+24%
Fig. 04

Worldwide distribution

25.9%

of the worldwide Swing (dance) audience comes from United States.

Worldwide audience distribution share by country for Swing (dance)
CountryShare
United States25.9%
Italy7.8%
Spain6.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Swing (dance) audience in United States is strongest.

Fig. 05

Top regions by affinity

Swing (dance) fans by region: top regions in United States
#RegionReachAffinity×
01Utah~60K2.83×
02Idaho~20K1.94×
03Montana~10K1.70×
04Wyoming~5K1.49×
05Washington~60K1.45×
06Minnesota~40K1.33×
07Colorado~40K1.29×
08Oregon~30K1.18×
09Kansas~20K1.16×
10South Dakota~6K1.15×
11Alaska~5K1.11×
12Nebraska~10K1.08×
13Washington, District of Columbia~7K1.08×
14Arizona~50K1.06×
15North Dakota~5K1.03×
16Iowa~20K0.98×
17Missouri~30K0.97×
18South Carolina~30K0.97×
19Indiana~40K0.94×
20Virginia~50K0.92×
21California~200K0.91×
22Wisconsin~30K0.91×
23Michigan~50K0.90×
24Maryland~30K0.90×
25North Carolina~60K0.89×
26Massachusetts~40K0.89×
27Hawaii~8K0.89×
28New Hampshire~8K0.89×
29Maine~7K0.89×
30Tennessee~40K0.88×
31Alabama~30K0.88×
32Oklahoma~20K0.88×
33New Mexico~10K0.88×
34Delaware~5K0.85×
35Arkansas~20K0.84×
36Rhode Island~6K0.83×
37West Virginia~8K0.82×
38Nevada~20K0.81×
39Kentucky~20K0.78×
40Illinois~60K0.77×
41Mississippi~10K0.77×
42Connecticut~20K0.75×
43Pennsylvania~50K0.74×
44Georgia~50K0.74×
45New York~90K0.73×
46Louisiana~20K0.73×
47Texas~100K0.71×
48Florida~100K0.70×
49Ohio~50K0.70×
50New Jersey~30K0.62×
Fig. 06

Affinity by region

Affinity by region — Swing (dance), United States
0.62×1.00×2.83×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Swing (dance) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Swing (dance) audience
#·InterestCategoryAffinity×
01UEFA European ChampionshipSports21.69×
02SC FreiburgSports20.00×
03Watford F.C.Sports20.00×
04YandexTechnology & Electronics19.87×
05Manuel NeuerSports18.07×
06Robert LewandowskiSports17.33×
07FC Schalke 04Sports12.34×
08Leicester City F.C.Sports11.46×
09Ballroom danceMusic & Radio10.46×
10Dance studioSports5.57×
11AcrobaticsSports5.30×
12La LigaSports4.77×
13Diaper bagKids & Family4.40×
14Robert RedfordMovies & TV3.16×
15Microwave ovenHome & Garden2.47×
16FIFA World CupSports1.93×
17TraditionPolitics & Society1.76×
18MexicoTravel & Leisure1.72×
19Nonprofit organizationPolitics & Society1.63×
20Planet FitnessSports1.53×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Swing (dance) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Swing (dance) audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.60×
TraditionCONSERVATISM1.49×
IndividualismJOY1.38×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Swing (dance) audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.76×
Family OrientationCONSERVATISM0.85×
Pet OwnershipJOY0.86×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Swing (dance) have in United States?

Swing (dance) has an estimated audience of 2,202,054 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Swing (dance) fans?

69.0% of Swing (dance) fans are female, 31.0% are male, with an average age of 40.3 years.

03

Which brands do Swing (dance) fans like most?

Swing (dance) fans show strongest brand affinity for Ballroom dance (10.46×), UEFA European Championship (21.69×), and Yandex (19.87×) over the country average.

04

Where do Swing (dance) fans live in United States?

Swing (dance) fans in United States are most concentrated in California (reach ~200K), Texas (reach ~100K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Swing (dance) fans also like?

Beyond Swing (dance) itself, the audience over-indexes on UEFA European Championship (21.69×), Yandex (19.87×), Dance studio (5.57×), and Diaper bag (4.4×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Music & Radio audiences in United States

See Swing (dance) audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Swing (dance). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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